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Compare Adzooma and Smartly 
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At a Glance
Market Segments
Small-Business (94.1% of reviews)
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
Free
% Fee of Media Spend
Adzooma
Star Rating
(18)4.3 out of 5
Market Segments
Small-Business (94.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Free
Browse all 3 pricing plansSmartly
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Smartly excels in Ad Creation and Editing with a score of 9.3, highlighting its intuitive interface and robust features that allow for quick and effective ad creation. In contrast, Adzooma, while still strong, has a slightly lower score of 8.5 in this area, indicating that users find it less user-friendly for ad creation tasks.
- Reviewers mention that Smartly's Budget Execution & Monitoring capabilities are top-notch, scoring 9.3, which allows users to effectively manage their ad spend and optimize budgets in real-time. Adzooma, however, has a score of 8.2, suggesting that users may find its budget management features less comprehensive.
- G2 users highlight Smartly's superior Campaign Optimization features, scoring 8.5, which provide advanced tools for optimizing ad performance. Adzooma shines in this area with a higher score of 9.0, indicating that users appreciate its effective optimization strategies and ease of use.
- Users on G2 report that Smartly's Quality of Support is exceptional, with a score of 9.3, reflecting a strong commitment to customer service. Adzooma also offers good support, scoring 9.2, but some users feel that Smartly's support is more responsive and helpful.
- Reviewers mention that Smartly's Performance and Reliability is rated at 9.4, indicating a robust platform that users can depend on for consistent performance. Adzooma, while reliable, has a lower score of 8.9, suggesting that some users may experience occasional issues.
- Users say that Smartly's Internationalization features score 8.7, making it a solid choice for businesses looking to expand globally. Adzooma, with a score of 8.6, also offers good international capabilities, but users feel Smartly provides a slight edge in this area.
Pricing
Entry-Level Pricing
Adzooma
Free
Free
The Free plan provides essential account insights for individual users or small businesses getting started with paid media. It includes monthly PPC performance reports, opportunity analysis, and one SEO and web metrics profile. Users can connect unlimited ad accounts, track budgets, and access basic education resources. This plan is limited to one user seat and a restricted set of opportunities, making it best suited for light usage or testing the platform before upgrading.
- -
Smartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
Free Trial
Adzooma
Free Trial is available
Smartly
No trial information availableRatings
Meets Requirements
8.3
13
8.5
385
Ease of Use
9.0
13
8.3
387
Ease of Setup
8.7
9
8.3
178
Ease of Admin
8.7
9
8.3
178
Quality of Support
9.2
11
9.3
380
Has the product been a good partner in doing business?
9.2
8
8.9
176
Product Direction (% positive)
9.1
13
8.6
381
Features by Category
Campaign Management & Optimization
9.3
7
Not enough data
8.3
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
7
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
9.3
7
Not enough data
Analytics & Administration
9.3
7
Not enough data
Feature Not Available
Not enough data
8.9
6
Not enough data
Platform
Not enough data
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
9.4
6
Not enough data
9.4
8
Not enough data
8.8
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Authoring Tools
Not enough data
8.5
57
Not enough data
7.8
24
Not enough data
8.5
56
Not enough data
8.2
32
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
8.7
45
Not enough data
8.8
54
Publishing Tools
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
56
Platform Interoperability
Not enough data
8.8
20
Video Functionality
Not enough data
8.4
68
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.6
6
|
Verified
8.2
320
9.0
5
|
Verified
8.5
317
8.3
6
|
Verified
Feature Not Available
8.7
5
|
Verified
7.8
284
8.7
5
|
Verified
7.7
238
8.7
5
|
Verified
8.2
204
Feature Not Available
8.0
161
Feature Not Available
8.1
211
8.7
5
|
Verified
8.2
273
Feature Not Available
8.5
296
Feature Not Available
8.3
193
Feature Not Available
7.9
141
Feature Not Available
8.2
151
Targeting
8.9
6
|
Verified
8.8
312
8.3
6
|
Verified
8.9
293
8.6
6
|
Verified
8.9
288
8.1
6
|
Verified
Feature Not Available
Platform
Not enough data
8.3
221
8.3
6
|
Verified
8.4
273
8.3
5
|
Verified
8.3
291
8.9
6
|
Verified
8.3
311
9.3
5
|
Verified
8.5
261
8.7
5
|
Verified
8.3
279
8.7
5
|
Verified
8.4
258
Not enough data
8.6
223
9.3
5
|
Verified
8.2
274
Platform Interoperability
Feature Not Available
8.2(won by default)
27
Agentic AI - Social Media Advertising
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Social Functionality
Feature Not Available
8.7(won by default)
286
Campaign Management
8.6(won by 0.4)
6
|
Verified
8.2
320
9.0(won by 0.5)
5
|
Verified
8.5
317
8.3(won by default)
6
|
Verified
Feature Not Available
8.7(won by 0.9)
5
|
Verified
7.8
284
8.7(won by 1.0)
5
|
Verified
7.7
238
8.7(won by 0.5)
5
|
Verified
8.2
204
Feature Not Available
8.0(won by default)
161
Feature Not Available
8.1(won by default)
211
8.7(won by 0.5)
5
|
Verified
8.2
273
Feature Not Available
8.5(won by default)
296
Feature Not Available
8.3(won by default)
193
Feature Not Available
7.9(won by default)
141
Feature Not Available
8.2(won by default)
151
Targeting
8.9(won by 0.1)
6
|
Verified
8.8
312
8.3
6
|
Verified
8.9(won by 0.6)
293
8.6
6
|
Verified
8.9(won by 0.3)
288
8.1(won by default)
6
|
Verified
Feature Not Available
Platform
Not enough data
8.3(won by default)
221
8.3
6
|
Verified
8.4(won by 0.1)
273
8.3(tied score)
5
|
Verified
8.3(tied score)
291
8.9(won by 0.6)
6
|
Verified
8.3
311
9.3(won by 0.8)
5
|
Verified
8.5
261
8.7(won by 0.4)
5
|
Verified
8.3
279
8.7(won by 0.3)
5
|
Verified
8.4
258
Not enough data
8.6(won by default)
223
9.3(won by 1.1)
5
|
Verified
8.2
274
Categories
Categories
Shared Categories
Adzooma and Smartly are categorized as Social Media Advertising
Unique Categories
Adzooma is categorized as Paid Search Advertising
Smartly is categorized as Creative Management Platforms and Video Advertising
Reviews
Reviewers' Company Size
Adzooma
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
35.3%
Internet
11.8%
Retail
5.9%
Non-Profit Organization Management
5.9%
Information Technology and Services
5.9%
Other
35.3%
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Discussions
Adzooma has no discussions with answers
What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
1 Comment
AM
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these...Read more
Would you add the option of creating reach and frequency campaigns?
1 Comment
AM
I think it is not available since Smartly is focus on performance.
R&F campaigns reserves inventory paying a fixed CPM but I guess you can create this kind...Read more
What is the added value of Smartly compared to Ads Manager?
1 Comment
Official Response from Smartly
Smartly.io offers far more robust capabilities when it comes to automating campaign management, creative production, testing and optimization. On top of...Read more
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