Compare AdRoll and Outbrain 
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Mid-Market (54.4% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(631)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 2 pricing plansOutbrain
Star Rating
(91)3.4 out of 5
Market Segments
Mid-Market (54.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about OutbrainSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AdRoll excels in Behavioral Targeting with a score of 8.2, while Outbrain shines even brighter with a perfect score of 10.0, indicating that Outbrain offers more advanced targeting capabilities.
- Reviewers mention that AdRoll's A/B Testing feature is rated at 8.5, which is strong, but Outbrain outperforms it with a score of 9.5, suggesting that users find Outbrain's testing capabilities more robust and effective.
- G2 users highlight that AdRoll's Quality of Support is rated at 7.9, which is significantly better than Outbrain's 6.7, indicating that users feel more supported when using AdRoll.
- Users on G2 report that AdRoll's Ease of Setup is rated at 8.1, making it easier to get started compared to Outbrain's 7.5, which may require more time and effort to configure.
- Reviewers mention that AdRoll has a higher Product Direction score of 7.0 compared to Outbrain's 4.6, suggesting that users feel more confident in AdRoll's future development and enhancements.
- Users say that AdRoll's Manage Email Deliverability feature is rated at 8.5, showcasing its effectiveness in ensuring emails reach their intended recipients, while Outbrain does not have a comparable feature, indicating a gap in email marketing capabilities.
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Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
You’re in charge of your advertising costs. Never pay more than your monthly advertising spend maximum.
- Access to Retargeting & Brand Awareness Ads
- Contextual, Demographic & Behavior Targeting
- Visitor Insights
Outbrain
No pricing availableFree Trial
AdRoll
Free Trial is available
Outbrain
No trial information availableRatings
Meets Requirements
8.2
528
7.1
84
Ease of Use
8.2
533
7.8
84
Ease of Setup
8.2
319
7.5
42
Ease of Admin
8.1
304
7.9
42
Quality of Support
7.9
506
6.7
75
Has the product been a good partner in doing business?
8.0
303
6.7
40
Product Direction (% positive)
7.0
516
4.6
80
Features by Category
Email Marketing
8.1
15
Not enough data
7.6
15
Not enough data
8.0
15
Not enough data
8.0
16
Not enough data
7.8
16
Not enough data
8.2
15
Not enough data
7.4
15
Not enough data
7.4
14
Not enough data
8.1
13
Not enough data
Reporting & Analytics
8.2
17
Not enough data
8.1
17
Not enough data
Platform
8.6
24
Not enough data
8.3
16
Not enough data
8.1
25
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Integration
7.6
22
Not enough data
8.9
19
Not enough data
8.0
15
Not enough data
8.0
14
Not enough data
7.2
15
Not enough data
7.6
17
Not enough data
Channel Functionality
8.2
366
Not enough data
Platform Interoperability
7.9
52
Not enough data
Campaign Management
8.0
399
Not enough data
7.6
389
Not enough data
8.1
392
Not enough data
7.0
336
Not enough data
7.7
331
Not enough data
7.8
320
Not enough data
7.7
277
Not enough data
7.7
322
Not enough data
8.1
363
Not enough data
7.5
342
Not enough data
7.5
297
Not enough data
7.8
178
Not enough data
7.9
176
Not enough data
Targeting
7.9
371
Not enough data
8.6
392
Not enough data
8.0
337
Not enough data
7.7
306
Not enough data
Platform
7.7
251
Not enough data
7.3
300
Not enough data
8.1
337
Not enough data
8.0
369
Not enough data
7.9
282
Not enough data
7.5
292
Not enough data
7.5
290
Not enough data
7.8
237
Not enough data
7.7
303
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
8.5
130
9.5
7
8.3
161
9.8
7
8.1
149
10.0
7
8.3
170
9.0
7
8.2
159
10.0
7
8.3
159
9.3
7
8.3
142
9.3
7
Attribution Modeling
8.3
22
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.4
24
|
Verified
Not enough data
8.6
24
|
Verified
Not enough data
7.4
18
|
Verified
Not enough data
8.6
18
|
Verified
Not enough data
Marketing
9.2
16
|
Verified
Not enough data
8.8
21
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
7.9
20
|
Verified
Not enough data
Reporting
8.5
27
|
Verified
Not enough data
8.6
27
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
Platform Interoperability
7.5
21
Not enough data
Mobile Functionality
8.0
189
Not enough data
Campaign Management
8.0
399
Not enough data
7.6
389
Not enough data
8.1
392
Not enough data
7.0
336
Not enough data
7.7
331
Not enough data
7.8
320
Not enough data
7.7
277
Not enough data
7.7
322
Not enough data
8.1
363
Not enough data
7.5
342
Not enough data
7.5
297
Not enough data
7.8
178
Not enough data
7.9
176
Not enough data
Targeting
7.9
371
Not enough data
8.6
392
Not enough data
8.0
337
Not enough data
7.7
306
Not enough data
Mobile
7.9
156
Not enough data
7.8
178
Not enough data
7.9
176
Not enough data
Platform
7.7
251
Not enough data
7.3
300
Not enough data
8.1
337
Not enough data
8.0
369
Not enough data
7.9
282
Not enough data
7.5
292
Not enough data
7.5
290
Not enough data
7.8
237
Not enough data
7.7
303
Not enough data
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
Not enough data
Campaign Management
8.0
399
Not enough data
7.6
389
Not enough data
8.1
392
Not enough data
7.0
336
Not enough data
7.7
331
Not enough data
7.8
320
Not enough data
7.7
277
Not enough data
7.7
322
Not enough data
8.1
363
Not enough data
7.5
342
Not enough data
7.5
297
Not enough data
7.8
178
Not enough data
7.9
176
Not enough data
Targeting
7.9
371
Not enough data
8.6
392
Not enough data
8.0
337
Not enough data
7.7
306
Not enough data
Platform
7.7
251
Not enough data
7.3
300
Not enough data
8.1
337
Not enough data
8.0
369
Not enough data
7.9
282
Not enough data
7.5
292
Not enough data
7.5
290
Not enough data
7.8
237
Not enough data
7.7
303
Not enough data
Platform Interoperability
8.1(won by default)
26
Not enough data
Social Functionality
8.0(won by default)
210
Not enough data
Campaign Management
8.0(won by default)
399
Not enough data
7.6(won by default)
389
Not enough data
8.1(won by default)
392
Not enough data
7.0(won by default)
336
Not enough data
7.7(won by default)
331
Not enough data
7.8(won by default)
320
Not enough data
7.7(won by default)
277
Not enough data
7.7(won by default)
322
Not enough data
8.1(won by default)
363
Not enough data
7.5(won by default)
342
Not enough data
7.5(won by default)
297
Not enough data
7.8(won by default)
178
Not enough data
7.9(won by default)
176
Not enough data
Targeting
7.9(won by default)
371
Not enough data
8.6(won by default)
392
Not enough data
8.0(won by default)
337
Not enough data
7.7(won by default)
306
Not enough data
Platform
7.7(won by default)
251
Not enough data
7.3(won by default)
300
Not enough data
8.1(won by default)
337
Not enough data
8.0(won by default)
369
Not enough data
7.9(won by default)
282
Not enough data
7.5(won by default)
292
Not enough data
7.5(won by default)
290
Not enough data
7.8(won by default)
237
Not enough data
7.7(won by default)
303
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
7.1
30
Categories
Categories
Shared Categories
AdRoll and Outbrain are categorized as Retargeting and Native Advertising
Unique Categories
AdRoll is categorized as Attribution, Cross-Channel Advertising, Social Media Advertising, Mobile Advertising, Display Advertising, Email Marketing, and Video Advertising
Outbrain is categorized as Content Distribution
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Outbrain
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.9%
Computer Software
7.2%
Retail
6.1%
Apparel & Fashion
4.8%
Information Technology and Services
4.4%
Other
51.6%
Marketing and Advertising
35.6%
Internet
13.3%
Computer Software
6.7%
Information Technology and Services
5.6%
Publishing
4.4%
Other
34.4%
Most Helpful Reviews
AdRoll
Most Helpful Favorable Review
Adam P.
Verified User in Computer Software
I love how fast it was to get started. The UI of the entire platform is really clean and easy to navigate. Uploading artwork and setting campaigns wasn't rocket science. All in all we were up and running in less than 4 weeks. They also have a great support...
Most Helpful Critical Review
Kelly S.
Verified User in Publishing
The AdRoll's tag allows some third-parties piggybacks, which you don't have any control or easy visibility into. This can be a security issue as you don't know what they are injecting on your site. Numerous changes in account management. Some better than...
Outbrain
Most Helpful Favorable Review
Verified User in Logistics and Supply Chain
I loved how easy it was to set up your own campaigns and see the progress.
Most Helpful Critical Review
Kathleen F.
Verified User in Publishing
The interface is pretty basic and and it's difficult to find past data compared to the current snapshot. Doesn't let you customize enough to reach real specialized target audiences.
Adam P.
Verified User in Computer Software
I love how fast it was to get started. The UI of the entire platform is really clean and easy to navigate. Uploading artwork and setting campaigns wasn't rocket science. All in all we were up and running in less than 4 weeks. They also have a great support...
Verified User in Logistics and Supply Chain
I loved how easy it was to set up your own campaigns and see the progress.
Kelly S.
Verified User in Publishing
The AdRoll's tag allows some third-parties piggybacks, which you don't have any control or easy visibility into. This can be a security issue as you don't know what they are injecting on your site. Numerous changes in account management. Some better than...
Kathleen F.
Verified User in Publishing
The interface is pretty basic and and it's difficult to find past data compared to the current snapshot. Doesn't let you customize enough to reach real specialized target audiences.
Alternatives
Discussions
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DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
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1 comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
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1 comment
AR
Amplify is Outbrain dashboard that allows advertises to connect with one-third of the world's consumers engaging with content on the open web.Read more
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1 comment
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Outbrain's AI-based performance platform shows your content to consumers based on their interests in a non-intrusive way while they read premium news sites.Read more
How much does outbrain cost?
1 comment
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We are sorry for the late reply. Outbrain runs on a Cost-Per-Click, or CPC, pricing model. You will be charged for the number of clicks each campaign...Read more
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