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Compare AdRoll and Madgicx

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At a Glance
AdRoll
AdRoll
Star Rating
(696)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plans
Madgicx
Madgicx
Star Rating
(201)4.6 out of 5
Market Segments
Small-Business (85.9% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Starting at $99.00 Per Month
Browse all 2 pricing plans

AdRoll vs Madgicx

When assessing the two solutions, reviewers found Madgicx easier to use, set up, and administer. Reviewers also preferred doing business with Madgicx overall.

  • Reviewers felt that Madgicx meets the needs of their business better than AdRoll.
  • When comparing quality of ongoing product support, reviewers felt that Madgicx is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Madgicx over AdRoll.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Browse all 3 pricing plans
Madgicx
Madgicx Pro
Starting at $99.00
Per Month
Browse all 2 pricing plans
Free Trial
AdRoll
Free Trial is available
Madgicx
Free Trial is available
Ratings
Meets Requirements
8.2
585
8.9
136
Ease of Use
8.3
590
8.6
137
Ease of Setup
8.2
374
8.6
88
Ease of Admin
8.1
336
9.0
54
Quality of Support
8.0
559
9.3
135
Has the product been a good partner in doing business?
8.1
335
9.5
55
Product Direction (% positive)
7.2
575
8.7
118
Features by Category
7.6
482
Not enough data
Channel Functionality
8.2
400
Not enough data
Platform Interoperability
7.5
80
Not enough data
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
439
8.7
91
7.6
428
8.9
93
8.1
430
8.5
84
7.0
373
8.4
82
7.7
367
8.3
75
7.8
356
8.6
70
7.7
313
8.4
68
7.7
359
8.6
74
8.1
399
8.6
79
7.5
376
8.6
85
7.5
331
Feature Not Available
7.7
212
8.4
65
7.8
210
Feature Not Available
Targeting
7.9
407
8.8
89
8.7
431
8.8
84
8.0
372
8.7
80
7.7
338
8.7
77
Platform
7.7
284
Feature Not Available
7.2
333
8.4
78
8.0
368
Feature Not Available
8.1
404
8.7
83
7.8
314
8.6
75
7.4
325
8.5
76
7.5
321
Feature Not Available
7.8
267
8.6
71
7.6
333
Feature Not Available
7.8
233
Not enough data
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
207
Not enough data
8.2
194
Not enough data
8.3
197
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Not enough data
8.8
9
Platform Basics
Not enough data
8.7
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
8.9
9
Not enough data
8.9
9
Not enough data
8.8
8
Platform Data
Not enough data
8.9
9
Not enough data
8.5
8
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
8.9
9
Not enough data
8.8
8
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
8.3
32
|
Verified
7.0
9
8.4
34
|
Verified
7.7
10
8.3
34
|
Verified
7.8
10
8.5
34
|
Verified
7.6
9
7.1
28
|
Verified
7.7
10
8.2
28
|
Verified
7.7
10
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
7.3
10
8.5
31
|
Verified
7.7
10
8.2
35
|
Verified
7.7
10
7.6
30
|
Verified
7.7
10
Reporting
8.3
37
|
Verified
7.7
10
8.4
37
|
Verified
7.6
9
8.0
33
|
Verified
7.5
10
7.7
477
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
439
8.7
91
7.6
428
8.9
93
8.1
430
8.5
84
7.0
373
8.4
82
7.7
367
8.3
75
7.8
356
8.6
70
7.7
313
8.4
68
7.7
359
8.6
74
8.1
399
8.6
79
7.5
376
8.6
85
7.5
331
Feature Not Available
7.7
212
8.4
65
7.8
210
Feature Not Available
Targeting
7.9
407
8.8
89
8.7
431
8.8
84
8.0
372
8.7
80
7.7
338
8.7
77
Mobile
7.8
169
Not enough data
7.7
212
8.4
65
7.8
210
Feature Not Available
Platform
7.7
284
Feature Not Available
7.2
333
8.4
78
8.0
368
Feature Not Available
8.1
404
8.7
83
7.8
314
8.6
75
7.4
325
8.5
76
7.5
321
Feature Not Available
7.8
267
8.6
71
7.6
333
Feature Not Available
7.6
474
Not enough data
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
439
8.7
91
7.6
428
8.9
93
8.1
430
8.5
84
7.0
373
8.4
82
7.7
367
8.3
75
7.8
356
8.6
70
7.7
313
8.4
68
7.7
359
8.6
74
8.1
399
8.6
79
7.5
376
8.6
85
7.5
331
Feature Not Available
7.7
212
8.4
65
7.8
210
Feature Not Available
Targeting
7.9
407
8.8
89
8.7
431
8.8
84
8.0
372
8.7
80
7.7
338
8.7
77
Platform
7.7
284
Feature Not Available
7.2
333
8.4
78
8.0
368
Feature Not Available
8.1
404
8.7
83
7.8
314
8.6
75
7.4
325
8.5
76
7.5
321
Feature Not Available
7.8
267
8.6
71
7.6
333
Feature Not Available
Social Media AdvertisingHide 34 FeaturesShow 34 Features
7.7
475
8.7
101
Platform Interoperability
8.0
35
8.5
56
Agentic AI - Social Media Advertising
6.7
7
9.2
26
6.7
7
8.8
24
7.9
7
8.9
23
7.1
7
8.9
25
6.9
7
8.8
22
6.7
7
9.0
25
Social Functionality
8.0
221
8.6
85
Campaign Management
8.0
439
8.7
91
7.6
428
8.9
93
8.1
430
8.5
84
7.0
373
8.4
82
7.7
367
8.3
75
7.8
356
8.6
70
7.7
313
8.4
68
7.7
359
8.6
74
8.1
399
8.6
79
7.5
376
8.6
85
7.5
331
Feature Not Available
7.7
212
8.4
65
7.8
210
Feature Not Available
Targeting
7.9
407
8.8
89
8.7
431
8.8
84
8.0
372
8.7
80
7.7
338
8.7
77
Platform
7.7
284
Feature Not Available
7.2
333
8.4
78
8.0
368
Feature Not Available
8.1
404
8.7
83
7.8
314
8.6
75
7.4
325
8.5
76
7.5
321
Feature Not Available
7.8
267
8.6
71
7.6
333
Feature Not Available
Demand Side Platform (DSP)Hide 36 FeaturesShow 36 Features
8.0
474
Not enough data
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
439
8.7
91
7.6
428
8.9
93
8.1
430
8.5
84
7.0
373
8.4
82
7.7
367
8.3
75
7.8
356
8.6
70
7.7
313
8.4
68
7.7
359
8.6
74
8.1
399
8.6
79
7.5
376
8.6
85
7.5
331
Feature Not Available
7.7
212
8.4
65
7.8
210
Feature Not Available
Targeting
7.9
407
8.8
89
8.7
431
8.8
84
8.0
372
8.7
80
7.7
338
8.7
77
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
Feature Not Available
7.2
333
8.4
78
8.0
368
Feature Not Available
8.1
404
8.7
83
7.8
314
8.6
75
7.4
325
8.5
76
7.5
321
Feature Not Available
7.8
267
8.6
71
7.6
333
Feature Not Available
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
8.6
9
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Cross-Channel AdvertisingHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.5
11
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Account-Based ExecutionHide 14 FeaturesShow 14 Features
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll
AdRoll
Madgicx
Madgicx
AdRoll and Madgicx are categorized as Attribution and Social Media Advertising
Reviews
Reviewers' Company Size
AdRoll
AdRoll
Small-Business(50 or fewer emp.)
56.3%
Mid-Market(51-1000 emp.)
35.1%
Enterprise(> 1000 emp.)
8.6%
Madgicx
Madgicx
Small-Business(50 or fewer emp.)
85.9%
Mid-Market(51-1000 emp.)
11.9%
Enterprise(> 1000 emp.)
2.3%
Reviewers' Industry
AdRoll
AdRoll
Marketing and Advertising
25.8%
Computer Software
7.3%
Retail
5.8%
Apparel & Fashion
4.5%
Information Technology and Services
4.3%
Other
52.2%
Madgicx
Madgicx
Marketing and Advertising
22.0%
Apparel & Fashion
11.9%
Retail
9.6%
Health, Wellness and Fitness
6.2%
Cosmetics
3.4%
Other
46.9%
Alternatives
AdRoll
AdRoll Alternatives
Criteo Commerce Growth
Criteo Commerce Growth
Add Criteo Commerce Growth
Facebook for Business
Facebook
Add Facebook for Business
StackAdapt
StackAdapt
Add StackAdapt
The Trade Desk
The Trade Desk
Add The Trade Desk
Madgicx
Madgicx Alternatives
Smartly
Smartly
Add Smartly
HubSpot Marketing Hub
HubSpot Marketing Hub
Add HubSpot Marketing Hub
Triple Whale
Triple Whale
Add Triple Whale
AdEspresso by Hootsuite
AdEspresso by Hootsuite
Add AdEspresso by Hootsuite
Discussions
AdRoll
AdRoll Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
Stephanie G.
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
Veronica F.
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use. The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
Veronica C.
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
Madgicx
Madgicx Discussions
When will you be rolling out the Content Creator directly in Madgicx?
3 Comments
Michael J.
MJ
Nice try, just exactly what are you asking??? What Is Madgicx? why are you targeting me? is your product your trying to sell me reputable? what are the...Read more
Monty the Mongoose crying
Madgicx has no more discussions with answers