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Compare AdRoll and Madgicx 
At a Glance
Market Segments
Small-Business (56.3% of reviews)
Small-Business (85.9% of reviews)
Entry-Level Pricing
Pay As You Go
Starting at $99.00 Per Month
AdRoll
Star Rating
(696)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansMadgicx
Star Rating
(201)4.6 out of 5
Market Segments
Small-Business (85.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $99.00 Per Month
Browse all 2 pricing plansAdRoll vs Madgicx
When assessing the two solutions, reviewers found Madgicx easier to use, set up, and administer. Reviewers also preferred doing business with Madgicx overall.
- Reviewers felt that Madgicx meets the needs of their business better than AdRoll.
- When comparing quality of ongoing product support, reviewers felt that Madgicx is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Madgicx over AdRoll.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Madgicx
Madgicx Pro
Starting at $99.00
Per Month
The ultimate plan if you wish to enjoy everything Madgicx offers and leverage the most cutting-edge AI tech in all areas. The price of this plan is based on your ad spend.
- Ad management tools
- Automation tools
- Analytics tools
Free Trial
AdRoll
Free Trial is available
Madgicx
Free Trial is available
Ratings
Meets Requirements
8.2
585
8.9
136
Ease of Use
8.3
590
8.6
137
Ease of Setup
8.2
374
8.6
88
Ease of Admin
8.1
336
9.0
54
Quality of Support
8.0
559
9.3
135
Has the product been a good partner in doing business?
8.1
335
9.5
55
Product Direction (% positive)
7.2
575
8.7
118
Features by Category
Channel Functionality
8.2
400
Not enough data
Platform Interoperability
7.5
80
Not enough data
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
439
8.7
91
7.6
428
8.9
93
8.1
430
8.5
84
7.0
373
8.4
82
7.7
367
8.3
75
7.8
356
8.6
70
7.7
313
8.4
68
7.7
359
8.6
74
8.1
399
8.6
79
7.5
376
8.6
85
7.5
331
Feature Not Available
7.7
212
8.4
65
7.8
210
Feature Not Available
Targeting
7.9
407
8.8
89
8.7
431
8.8
84
8.0
372
8.7
80
7.7
338
8.7
77
Platform
7.7
284
Feature Not Available
7.2
333
8.4
78
8.0
368
Feature Not Available
8.1
404
8.7
83
7.8
314
8.6
75
7.4
325
8.5
76
7.5
321
Feature Not Available
7.8
267
8.6
71
7.6
333
Feature Not Available
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
207
Not enough data
8.2
194
Not enough data
8.3
197
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Platform Basics
Not enough data
8.7
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
8.9
9
Not enough data
8.9
9
Not enough data
8.8
8
Platform Data
Not enough data
8.9
9
Not enough data
8.5
8
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
8.9
9
Not enough data
8.8
8
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
8.3
32
|
Verified
7.0
9
8.4
34
|
Verified
7.7
10
8.3
34
|
Verified
7.8
10
8.5
34
|
Verified
7.6
9
7.1
28
|
Verified
7.7
10
8.2
28
|
Verified
7.7
10
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
7.3
10
8.5
31
|
Verified
7.7
10
8.2
35
|
Verified
7.7
10
7.6
30
|
Verified
7.7
10
Reporting
8.3
37
|
Verified
7.7
10
8.4
37
|
Verified
7.6
9
8.0
33
|
Verified
7.5
10
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
439
8.7
91
7.6
428
8.9
93
8.1
430
8.5
84
7.0
373
8.4
82
7.7
367
8.3
75
7.8
356
8.6
70
7.7
313
8.4
68
7.7
359
8.6
74
8.1
399
8.6
79
7.5
376
8.6
85
7.5
331
Feature Not Available
7.7
212
8.4
65
7.8
210
Feature Not Available
Targeting
7.9
407
8.8
89
8.7
431
8.8
84
8.0
372
8.7
80
7.7
338
8.7
77
Mobile
7.8
169
Not enough data
7.7
212
8.4
65
7.8
210
Feature Not Available
Platform
7.7
284
Feature Not Available
7.2
333
8.4
78
8.0
368
Feature Not Available
8.1
404
8.7
83
7.8
314
8.6
75
7.4
325
8.5
76
7.5
321
Feature Not Available
7.8
267
8.6
71
7.6
333
Feature Not Available
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
439
8.7
91
7.6
428
8.9
93
8.1
430
8.5
84
7.0
373
8.4
82
7.7
367
8.3
75
7.8
356
8.6
70
7.7
313
8.4
68
7.7
359
8.6
74
8.1
399
8.6
79
7.5
376
8.6
85
7.5
331
Feature Not Available
7.7
212
8.4
65
7.8
210
Feature Not Available
Targeting
7.9
407
8.8
89
8.7
431
8.8
84
8.0
372
8.7
80
7.7
338
8.7
77
Platform
7.7
284
Feature Not Available
7.2
333
8.4
78
8.0
368
Feature Not Available
8.1
404
8.7
83
7.8
314
8.6
75
7.4
325
8.5
76
7.5
321
Feature Not Available
7.8
267
8.6
71
7.6
333
Feature Not Available
Platform Interoperability
8.0
35
8.5(won by 0.5)
56
Agentic AI - Social Media Advertising
6.7
7
9.2(won by 2.5)
26
6.7
7
8.8(won by 2.1)
24
7.9
7
8.9(won by 1.0)
23
7.1
7
8.9(won by 1.8)
25
6.9
7
8.8(won by 1.9)
22
6.7
7
9.0(won by 2.3)
25
Social Functionality
8.0
221
8.6(won by 0.6)
85
Campaign Management
8.0
439
8.7(won by 0.7)
91
7.6
428
8.9(won by 1.3)
93
8.1
430
8.5(won by 0.4)
84
7.0
373
8.4(won by 1.4)
82
7.7
367
8.3(won by 0.6)
75
7.8
356
8.6(won by 0.8)
70
7.7
313
8.4(won by 0.7)
68
7.7
359
8.6(won by 0.9)
74
8.1
399
8.6(won by 0.5)
79
7.5
376
8.6(won by 1.1)
85
7.5(won by default)
331
Feature Not Available
7.7
212
8.4(won by 0.7)
65
7.8(won by default)
210
Feature Not Available
Targeting
7.9
407
8.8(won by 0.9)
89
8.7
431
8.8(won by 0.1)
84
8.0
372
8.7(won by 0.7)
80
7.7
338
8.7(won by 1.0)
77
Platform
7.7(won by default)
284
Feature Not Available
7.2
333
8.4(won by 1.2)
78
8.0(won by default)
368
Feature Not Available
8.1
404
8.7(won by 0.6)
83
7.8
314
8.6(won by 0.8)
75
7.4
325
8.5(won by 1.1)
76
7.5(won by default)
321
Feature Not Available
7.8
267
8.6(won by 0.8)
71
7.6(won by default)
333
Feature Not Available
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
439
8.7
91
7.6
428
8.9
93
8.1
430
8.5
84
7.0
373
8.4
82
7.7
367
8.3
75
7.8
356
8.6
70
7.7
313
8.4
68
7.7
359
8.6
74
8.1
399
8.6
79
7.5
376
8.6
85
7.5
331
Feature Not Available
7.7
212
8.4
65
7.8
210
Feature Not Available
Targeting
7.9
407
8.8
89
8.7
431
8.8
84
8.0
372
8.7
80
7.7
338
8.7
77
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
Feature Not Available
7.2
333
8.4
78
8.0
368
Feature Not Available
8.1
404
8.7
83
7.8
314
8.6
75
7.4
325
8.5
76
7.5
321
Feature Not Available
7.8
267
8.6
71
7.6
333
Feature Not Available
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Madgicx are categorized as Attribution and Social Media Advertising
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Madgicx
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.8%
Computer Software
7.3%
Retail
5.8%
Apparel & Fashion
4.5%
Information Technology and Services
4.3%
Other
52.2%
Marketing and Advertising
22.0%
Apparel & Fashion
11.9%
Retail
9.6%
Health, Wellness and Fitness
6.2%
Cosmetics
3.4%
Other
46.9%
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
When will you be rolling out the Content Creator directly in Madgicx?
3 Comments
MJ
Nice try, just exactly what are you asking???
What Is Madgicx?
why are you targeting me?
is your product your trying to sell me reputable?
what are the...Read more
Madgicx has no more discussions with answers
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