Compare Adobe Marketo Engage and Ortto 
At a Glance
Market Segments
Mid-Market (54.9% of reviews)
Small-Business (71.7% of reviews)
Entry-Level Pricing
Contact Us
Starting at $509.00 10000 Contacts
Adobe Marketo Engage
Star Rating
(2,550)4.1 out of 5
Market Segments
Mid-Market (54.9% of reviews)
Entry-Level Pricing
Contact Us
Browse all 4 pricing plansOrtto
Star Rating
(592)4.4 out of 5
Market Segments
Small-Business (71.7% of reviews)
Entry-Level Pricing
Starting at $509.00 10000 Contacts
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Marketo Engage excels in its Lead Nurturing capabilities, scoring 8.4, while Ortto follows closely with a score of 8.8, indicating that both platforms are effective but Marketo may offer more advanced features for nurturing leads.
- Reviewers mention that Ortto shines in Ease of Use with a score of 8.7 compared to Marketo's 7.3, suggesting that users find Ortto's interface more intuitive and user-friendly, making it easier for teams to adopt.
- G2 users highlight that Adobe Marketo Engage has a robust Automated Email Responses feature, scoring 8.5, which is slightly lower than Ortto's 9.1, indicating that Ortto may provide more effective automation for email marketing.
- Users on G2 report that Ortto's Quality of Support is rated at 8.9, significantly higher than Marketo's 7.4, suggesting that Ortto offers superior customer service and support resources for its users.
- Reviewers mention that both platforms perform well in Campaign Analysis, with Ortto scoring 9.5 compared to Marketo's 8.7, indicating that Ortto may provide more comprehensive insights and analytics for marketing campaigns.
- Users say that Adobe Marketo Engage has a more extensive Market Insights feature, scoring 8.2, which may be beneficial for businesses looking for deeper market analysis compared to Ortto's 8.3, suggesting a slight edge for Marketo in this area.
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Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Great for Growth Marketers excited to: scale marketing efforts and engagement, upgrade from limiting marketing automation and email marketing tools, and prove impact on revenue and growth
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Ortto
Professional
Starting at $509.00
10000 Contacts
A complete marketing automation solution, connected to customer data and analytics.
- Journey builder
- Customer data platform (CDP)
- Report & dashboard builder
Free Trial
Adobe Marketo Engage
No trial information availableOrtto
Free Trial is available
Ratings
Meets Requirements
8.4
2,181
8.5
533
Ease of Use
7.3
2,197
8.7
538
Ease of Setup
6.6
1,098
8.6
287
Ease of Admin
7.6
1,076
8.8
284
Quality of Support
7.4
2,059
8.9
502
Has the product been a good partner in doing business?
7.7
1,069
8.9
275
Product Direction (% positive)
8.0
2,153
8.9
531
Features by Category
Email Marketing
8.3
1660
|
Verified
8.4
378
|
Verified
8.7
1649
|
Verified
8.9
364
|
Verified
8.1
1626
|
Verified
8.3
358
|
Verified
8.5
1559
|
Verified
9.1
325
|
Verified
Online Marketing
7.8
1608
|
Verified
6.9
180
|
Verified
7.8
1428
|
Verified
7.8
185
|
Verified
7.9
1481
|
Verified
8.2
192
|
Verified
7.4
1483
|
Verified
8.2
248
|
Verified
7.4
1249
|
Verified
7.6
150
|
Verified
Lead Management
8.5
1262
|
Verified
8.2
278
|
Verified
7.9
1160
|
Verified
7.7
252
|
Verified
8.2
1535
|
Verified
8.5
303
|
Verified
8.2
1497
|
Verified
7.8
219
|
Verified
8.4
1553
|
Verified
8.8
301
|
Verified
8.0
1446
|
Verified
8.5
270
|
Verified
8.3
1460
|
Verified
8.7
261
|
Verified
8.2
1501
|
Verified
8.3
241
|
Verified
Campaign Management
8.3
1513
|
Verified
7.9
198
|
Verified
8.4
1410
|
Verified
7.6
126
7.2
1108
|
Verified
7.7
45
|
Verified
7.0
861
7.2
34
Social
7.3
663
|
Verified
6.6
98
7.5
715
|
Verified
7.3
79
|
Verified
7.6
702
|
Verified
8.0
45
7.5
671
|
Verified
7.6
38
7.5
632
|
Verified
7.9
85
|
Verified
Reporting & Analytics
7.7
1552
|
Verified
8.2
327
|
Verified
7.2
1328
|
Verified
7.6
229
|
Verified
7.2
1147
|
Verified
7.0
171
|
Verified
7.2
1077
|
Verified
6.6
143
|
Verified
6.9
927
|
Verified
6.0
105
Platform
7.7
831
|
Verified
8.0
186
|
Verified
7.9
821
|
Verified
8.6
137
|
Verified
8.4
849
|
Verified
8.3
197
|
Verified
7.7
571
|
Verified
7.7
31
7.2
574
|
Verified
6.9
101
|
Verified
7.7
833
|
Verified
8.6
206
|
Verified
7.6
531
7.4
83
|
Verified
Integration
8.0
847
|
Verified
8.4
202
|
Verified
7.9
798
|
Verified
8.4
198
|
Verified
8.1
727
|
Verified
7.8
157
|
Verified
Lead Intelligence
8.2
292
Not enough data
8.2
297
Not enough data
8.4
310
Not enough data
Lead Management
8.4
334
Not enough data
8.0
300
Not enough data
8.2
309
Not enough data
Marketing Campaigns
8.4
287
Not enough data
8.1
272
Not enough data
8.1
272
Not enough data
8.1
286
|
Verified
Not enough data
8.3
314
Not enough data
Campaign Execution
8.2
295
Not enough data
8.1
282
Not enough data
8.1
272
Not enough data
9.0
134
|
Verified
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.0
78
|
Verified
Not enough data
7.0
49
|
Verified
Not enough data
7.9
54
|
Verified
Not enough data
8.7
56
Edit
Not enough data
8.4
59
|
Verified
Not enough data
8.5
79
|
Verified
Not enough data
Feature Not Available
Logistics
Not enough data
8.1
80
|
Verified
Not enough data
7.2
64
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
7.6
43
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Sourcing
Not enough data
7.7
25
Not enough data
8.0
29
Not enough data
8.7
34
Not enough data
8.2
26
Intelligence
Not enough data
8.4
34
Not enough data
6.7
18
Not enough data
6.9
20
Platform Basics
Not enough data
7.7
67
Not enough data
7.9
56
Not enough data
8.4
58
Not enough data
8.0
42
Not enough data
7.8
46
Design and Customization
Not enough data
6.8
12
Not enough data
8.5
12
Not enough data
7.7
11
Not enough data
8.8
8
Campaigns
Not enough data
9.2
8
Not enough data
9.2
12
Not enough data
8.5
9
Not enough data
8.1
12
Integrations
Not enough data
7.2
12
Not enough data
Not enough data
Not enough data
7.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Feature Not Available
Lead Monitoring
Not enough data
8.5
29
Not enough data
8.2
30
Not enough data
7.6
19
Data Capture
Not enough data
8.7
21
Not enough data
8.9
19
Not enough data
8.1
15
Not enough data
8.4
22
Analytics
Not enough data
8.1
25
Not enough data
7.9
30
Customization
Not enough data
8.4
25
Not enough data
8.4
26
Not enough data
7.9
27
Not enough data
7.9
25
Development
Not enough data
6.5
19
Not enough data
6.9
15
Management
Not enough data
8.5
19
Not enough data
7.7
17
Integration Options
Not enough data
7.8
9
Not enough data
7.9
7
Not enough data
7.7
18
Not enough data
7.9
7
Customization
Not enough data
8.6
7
Not enough data
9.0
7
Not enough data
Not enough data
Not enough data
8.6
6
Additional Functionality
Not enough data
9.3
7
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
8.3
5
Lead Intelligence
8.2
238
Not enough data
8.0
242
Not enough data
8.1
254
Not enough data
Lead Management
8.4
265
Not enough data
8.0
238
Not enough data
8.1
246
Not enough data
Marketing Campaigns
8.2
219
Not enough data
8.0
193
Not enough data
8.0
212
Not enough data
8.0
212
Not enough data
8.1
244
Not enough data
8.4
105
Not enough data
Lead Intelligence
8.3
275
Not enough data
8.1
269
Not enough data
8.3
289
Not enough data
Lead Management
8.6
287
Not enough data
8.1
274
Not enough data
8.3
273
Not enough data
Marketing Campaigns
8.3
255
Not enough data
8.1
237
Not enough data
8.3
246
Not enough data
8.3
253
Not enough data
8.3
275
Not enough data
Data Availability - Marketing Account Intelligence
8.5
14
Not enough data
Data Accuracy - Marketing Account Intelligence
7.7
14
Not enough data
Analysis
8.5
98
|
Verified
8.5
17
|
Verified
8.7
108
9.4
21
|
Verified
8.3
75
|
Verified
8.4
16
|
Verified
8.4
84
|
Verified
7.9
20
|
Verified
Campaigns
8.4
94
7.5
20
8.2
94
|
Verified
9.1
16
8.2
92
8.2
18
8.2
90
|
Verified
8.9
15
|
Verified
8.7
89
|
Verified
9.4
24
|
Verified
8.5
89
|
Verified
8.9
22
|
Verified
Engagement
8.3
85
|
Verified
8.5
17
|
Verified
Platform
8.5
104
|
Verified
8.7
22
|
Verified
8.4
101
|
Verified
8.4
21
|
Verified
8.3
97
|
Verified
8.2
19
|
Verified
Attribution
Not enough data
8.6
11
Not enough data
8.2
10
Not enough data
8.1
9
Discovery
Not enough data
8.3
11
Not enough data
9.0
13
Not enough data
8.5
10
Management
Not enough data
8.7
9
Not enough data
9.2
12
Platform
Not enough data
8.7
14
Not enough data
8.3
13
Marketing Operations
Not enough data
8.0
28
|
Verified
Not enough data
8.7
39
|
Verified
Not enough data
8.5
36
|
Verified
Not enough data
8.8
34
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
48
|
Verified
Not enough data
8.6
48
|
Verified
Not enough data
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.5
39
|
Verified
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Adobe Marketo Engage and Ortto are categorized as Mobile Marketing and Marketing Automation
Unique Categories
Adobe Marketo Engage is categorized as Marketing Account Intelligence, Account Data Management, and Account-Based Analytics
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.0%
Information Technology and Services
12.9%
Marketing and Advertising
12.7%
Internet
5.4%
Financial Services
4.5%
Other
39.6%
Marketing and Advertising
13.8%
Computer Software
12.3%
Information Technology and Services
8.7%
Financial Services
4.7%
Internet
4.0%
Other
56.6%
Most Helpful Reviews
Adobe Marketo Engage
Most Helpful Favorable Review
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
Ortto
Most Helpful Favorable Review
Eric L.
Verified User in Philanthropy
I'm a fan of "ease of use" its simple to set up and start using right out of the gate. Great client services , always prompt on answering my questions. One of my favorite features is the ability to add twitter to our campaigns.
Most Helpful Critical Review
Verified User in Management Consulting
This review used to be a 10 out of 10, and I've referred dozens of customers to them because I LOVE their product. But they have proven to be a completely untrustworthy company when it comes to their billing and pricing. I have been through 2 pricing...
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Eric L.
Verified User in Philanthropy
I'm a fan of "ease of use" its simple to set up and start using right out of the gate. Great client services , always prompt on answering my questions. One of my favorite features is the ability to add twitter to our campaigns.
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
Verified User in Management Consulting
This review used to be a 10 out of 10, and I've referred dozens of customers to them because I LOVE their product. But they have proven to be a completely untrustworthy company when it comes to their billing and pricing. I have been through 2 pricing...
Alternatives
Discussions
How do I gain experience with Marketo?
3 comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
What Integrations does Ortto have?
1 comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
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