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- Adobe Marketo Engage-vs-Lead Liaison
Compare Adobe Marketo Engage and Lead Liaison 
At a Glance
Market Segments
Mid-Market (54.9% of reviews)
Small-Business (54.4% of reviews)
Entry-Level Pricing
Contact Us
$250.00 Per Month
Adobe Marketo Engage
Star Rating
(2,550)4.1 out of 5
Market Segments
Mid-Market (54.9% of reviews)
Entry-Level Pricing
Contact Us
Browse all 4 pricing plansLead Liaison
Star Rating
(58)4.6 out of 5
Market Segments
Small-Business (54.4% of reviews)
Entry-Level Pricing
$250.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Marketo Engage excels in its Campaign Management features, particularly with Program Management scoring an 8.3, while Lead Liaison offers a slightly higher score of 8.5, indicating a more robust program management capability.
- Reviewers mention that Lead Liaison shines in Quality of Support, achieving a score of 9.4 compared to Marketo's 7.4, suggesting that users find Lead Liaison's customer service to be significantly more responsive and helpful.
- G2 users highlight that Adobe Marketo Engage has a strong performance in Email Marketing, particularly in Sending Outbound Emails with a score of 8.7, while Lead Liaison follows closely with 8.5, indicating both platforms are effective but Marketo has a slight edge in this area.
- Users on G2 report that Lead Liaison's Online Behavior Tracking feature is highly rated at 9.0, which is notably higher than Marketo's 8.0, suggesting that Lead Liaison provides more comprehensive insights into user interactions.
- Reviewers mention that Adobe Marketo Engage's Ease of Use is rated at 7.3, which is lower than Lead Liaison's 8.3, indicating that users find Lead Liaison to be more intuitive and user-friendly.
- Users say that both platforms perform well in Lead Management, but Lead Liaison's Segmentation feature scores 8.7 compared to Marketo's 8.2, suggesting that Lead Liaison offers more advanced options for segmenting leads effectively.
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Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Great for Growth Marketers excited to: scale marketing efforts and engagement, upgrade from limiting marketing automation and email marketing tools, and prove impact on revenue and growth
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Lead Liaison
Website Visitor Tracking w/ ProspectVision
$250.00
Per Month
Our Inbound Package offers solutions to generate sales insight and track inbound marketing.
- Track Pages, Documents, Videos, Sales Emails, Email Marketing & More!
- Proactive Visitor Tracking
- Buy Signal Alerts
Free Trial
Adobe Marketo Engage
No trial information availableLead Liaison
No trial information availableRatings
Meets Requirements
8.4
2,181
8.7
50
Ease of Use
7.3
2,197
8.3
50
Ease of Setup
6.6
1,098
7.9
32
Ease of Admin
7.6
1,076
8.5
34
Quality of Support
7.4
2,059
9.4
50
Has the product been a good partner in doing business?
7.7
1,069
8.8
34
Product Direction (% positive)
8.0
2,153
9.0
49
Features by Category
Email Marketing
8.3
1660
|
Verified
8.2
35
|
Verified
8.7
1649
|
Verified
8.5
36
|
Verified
8.1
1626
|
Verified
8.3
34
|
Verified
8.5
1559
|
Verified
8.4
32
|
Verified
Online Marketing
7.8
1608
|
Verified
8.0
28
|
Verified
7.8
1428
|
Verified
7.9
21
|
Verified
7.9
1481
|
Verified
7.6
15
|
Verified
7.4
1483
|
Verified
8.7
22
|
Verified
7.4
1249
|
Verified
8.2
24
|
Verified
Lead Management
8.5
1262
|
Verified
8.7
33
|
Verified
7.9
1160
|
Verified
8.4
32
|
Verified
8.2
1535
|
Verified
8.7
30
|
Verified
8.2
1497
|
Verified
8.5
36
|
Verified
8.4
1553
|
Verified
8.4
34
|
Verified
8.0
1446
|
Verified
9.0
35
|
Verified
8.3
1460
|
Verified
8.6
35
|
Verified
8.2
1501
|
Verified
8.1
27
|
Verified
Campaign Management
8.3
1513
|
Verified
8.5
25
|
Verified
8.4
1410
|
Verified
8.3
15
|
Verified
7.2
1108
|
Verified
Not enough data
7.0
861
Not enough data
Social
7.3
663
|
Verified
Not enough data
7.5
715
|
Verified
7.7
16
|
Verified
7.6
702
|
Verified
7.6
15
|
Verified
7.5
671
|
Verified
7.7
17
|
Verified
7.5
632
|
Verified
Not enough data
Reporting & Analytics
7.7
1552
|
Verified
8.4
37
|
Verified
7.2
1328
|
Verified
8.3
31
|
Verified
7.2
1147
|
Verified
8.2
21
|
Verified
7.2
1077
|
Verified
7.9
18
|
Verified
6.9
927
|
Verified
Not enough data
Platform
7.7
831
|
Verified
8.5
27
|
Verified
7.9
821
|
Verified
8.3
23
|
Verified
8.4
849
|
Verified
8.7
26
|
Verified
7.7
571
|
Verified
7.9
12
|
Verified
7.2
574
|
Verified
Not enough data
7.7
833
|
Verified
8.7
26
|
Verified
7.6
531
7.5
16
|
Verified
Integration
8.0
847
|
Verified
8.4
22
|
Verified
7.9
798
|
Verified
8.1
20
|
Verified
8.1
727
|
Verified
7.3
15
|
Verified
Lead Intelligence
8.2
292
Not enough data
8.2
297
Not enough data
8.4
310
Not enough data
Lead Management
8.4
334
Not enough data
8.0
300
Not enough data
8.2
309
Not enough data
Marketing Campaigns
8.4
287
Not enough data
8.1
272
Not enough data
8.1
272
Not enough data
8.1
286
|
Verified
Not enough data
8.3
314
Not enough data
Campaign Execution
8.2
295
Not enough data
8.1
282
Not enough data
8.1
272
Not enough data
9.0
134
|
Verified
Not enough data
Lead Intelligence
8.2
238
Not enough data
8.0
242
Not enough data
8.1
254
Not enough data
Lead Management
8.4
265
Not enough data
8.0
238
Not enough data
8.1
246
Not enough data
Marketing Campaigns
8.2
219
Not enough data
8.0
193
Not enough data
8.0
212
Not enough data
8.0
212
Not enough data
8.1
244
Not enough data
8.4
105
Not enough data
Lead Intelligence
8.3
275
Not enough data
8.1
269
Not enough data
8.3
289
Not enough data
Lead Management
8.6
287
Not enough data
8.1
274
Not enough data
8.3
273
Not enough data
Marketing Campaigns
8.3
255
Not enough data
8.1
237
Not enough data
8.3
246
Not enough data
8.3
253
Not enough data
8.3
275
Not enough data
Data Availability - Marketing Account Intelligence
8.5
14
Not enough data
Data Accuracy - Marketing Account Intelligence
7.7
14
Not enough data
Analysis
8.5
98
|
Verified
Not enough data
8.7
108
Not enough data
8.3
75
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
Campaigns
8.4
94
Not enough data
8.2
94
|
Verified
Not enough data
8.2
92
Not enough data
8.2
90
|
Verified
Not enough data
8.7
89
|
Verified
Not enough data
8.5
89
|
Verified
Not enough data
Engagement
8.3
85
|
Verified
Not enough data
Platform
8.5
104
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.3
97
|
Verified
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Lead Liaison are categorized as Marketing Automation
Unique Categories
Adobe Marketo Engage is categorized as Marketing Account Intelligence, Account Data Management, Mobile Marketing, and Account-Based Analytics
Lead Liaison has no unique categories
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lead Liaison
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.0%
Information Technology and Services
12.9%
Marketing and Advertising
12.7%
Internet
5.4%
Financial Services
4.5%
Other
39.6%
Marketing and Advertising
21.1%
Computer Software
12.3%
Information Technology and Services
8.8%
Hospital & Health Care
5.3%
Higher Education
5.3%
Other
47.4%
Most Helpful Reviews
Adobe Marketo Engage
Most Helpful Favorable Review
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
Lead Liaison
Most Helpful Favorable Review
Stacy J.
Verified User in Marketing and Advertising
I love the ability to set up and monitor marketing content tracking from one central location. Additionally, the ability to track prospects (actual individuals -- and know who they are) and their activities on my website. Lead Liaison provides powerful...
Most Helpful Critical Review
James S.
Verified User in Information Technology and Services
Sadly the data is bad. Real bad. We were poached from a competitor where we were getting 2600% ROI. This was a bad business decision on our part. Lead Liaison promised the same level of visitor identification with many more extra features but it never...
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Stacy J.
Verified User in Marketing and Advertising
I love the ability to set up and monitor marketing content tracking from one central location. Additionally, the ability to track prospects (actual individuals -- and know who they are) and their activities on my website. Lead Liaison provides powerful...
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
James S.
Verified User in Information Technology and Services
Sadly the data is bad. Real bad. We were poached from a competitor where we were getting 2600% ROI. This was a bad business decision on our part. Lead Liaison promised the same level of visitor identification with many more extra features but it never...
Alternatives
Discussions
How do I gain experience with Marketo?
3 comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
Lead Liaison has no discussions with answers
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