Compare Adobe Marketo Engage and eTrigue 
At a Glance
Market Segments
Mid-Market (54.9% of reviews)
Small-Business (48.6% of reviews)
Entry-Level Pricing
Contact Us
$600.00 Per Month
Adobe Marketo Engage
Star Rating
(2,550)4.1 out of 5
Market Segments
Mid-Market (54.9% of reviews)
Entry-Level Pricing
Contact Us
Browse all 4 pricing planseTrigue
Star Rating
(45)4.3 out of 5
Market Segments
Small-Business (48.6% of reviews)
Entry-Level Pricing
$600.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Marketo Engage excels in its Automated Email Responses feature, scoring 8.5, while eTrigue shines with a higher score of 9.0, indicating a more robust automation capability that users appreciate for timely engagement.
- Reviewers mention that eTrigue offers superior Quality of Support with a score of 9.2 compared to Marketo's 7.4, highlighting eTrigue's responsiveness and helpfulness in resolving issues, which is crucial for businesses relying on timely assistance.
- G2 users indicate that eTrigue's Ease of Setup is significantly better, scoring 8.4 versus Marketo's 6.6, suggesting that eTrigue provides a more user-friendly onboarding experience that can save time and reduce frustration for new users.
- Users on G2 report that Adobe Marketo Engage has a more comprehensive Lead Management system, particularly in Lead Nurturing with a score of 8.4, while eTrigue scores higher in Data Quality Management at 8.5, indicating that both platforms have their strengths in managing leads effectively.
- Reviewers mention that eTrigue's Campaign Management capabilities, especially in Event/Webinar Marketing, score 9.1, outperforming Marketo's 8.4, which suggests that eTrigue may be a better choice for businesses focused on event-driven marketing strategies.
- Users say that Adobe Marketo Engage provides better Dynamic Content features with a score of 7.8, while eTrigue's score of 7.5 indicates that Marketo may offer more advanced personalization options, which can enhance user engagement in campaigns.
Featured Products
Sponsored
Netcapz
(0)
Marketing Automation
Visit Website
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Great for Growth Marketers excited to: scale marketing efforts and engagement, upgrade from limiting marketing automation and email marketing tools, and prove impact on revenue and growth
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
eTrigue
eTrigue (up to 1,000 email records)
$600.00
Per Month
- Includes all product features & full functionality, live support, unlimited: users, landing pages, forms and emails.
Free Trial
Adobe Marketo Engage
No trial information availableeTrigue
No trial information availableRatings
Meets Requirements
8.4
2,181
8.7
34
Ease of Use
7.3
2,197
8.7
35
Ease of Setup
6.6
1,098
8.4
21
Ease of Admin
7.6
1,076
8.9
20
Quality of Support
7.4
2,059
9.2
32
Has the product been a good partner in doing business?
7.7
1,069
9.3
20
Product Direction (% positive)
8.0
2,153
7.9
34
Features by Category
Email Marketing
8.3
1660
|
Verified
8.6
29
|
Verified
8.7
1649
|
Verified
8.9
28
|
Verified
8.1
1626
|
Verified
8.0
28
|
Verified
8.5
1559
|
Verified
9.0
23
|
Verified
Online Marketing
7.8
1608
|
Verified
8.0
27
|
Verified
7.8
1428
|
Verified
7.5
20
|
Verified
7.9
1481
|
Verified
7.3
15
|
Verified
7.4
1483
|
Verified
7.4
15
|
Verified
7.4
1249
|
Verified
8.4
18
|
Verified
Lead Management
8.5
1262
|
Verified
8.6
28
|
Verified
7.9
1160
|
Verified
8.5
26
|
Verified
8.2
1535
|
Verified
8.6
26
|
Verified
8.2
1497
|
Verified
8.2
18
|
Verified
8.4
1553
|
Verified
8.8
28
|
Verified
8.0
1446
|
Verified
8.6
22
|
Verified
8.3
1460
|
Verified
8.6
25
|
Verified
8.2
1501
|
Verified
7.3
20
|
Verified
Campaign Management
8.3
1513
|
Verified
8.9
23
|
Verified
8.4
1410
|
Verified
9.1
22
|
Verified
7.2
1108
|
Verified
7.9
12
|
Verified
7.0
861
Not enough data
Social
7.3
663
|
Verified
8.3
7
7.5
715
|
Verified
8.3
8
|
Verified
7.6
702
|
Verified
8.6
7
|
Verified
7.5
671
|
Verified
8.3
6
7.5
632
|
Verified
Not enough data
Reporting & Analytics
7.7
1552
|
Verified
8.6
29
|
Verified
7.2
1328
|
Verified
8.3
23
|
Verified
7.2
1147
|
Verified
7.7
17
|
Verified
7.2
1077
|
Verified
7.1
11
|
Verified
6.9
927
|
Verified
7.3
11
|
Verified
Platform
7.7
831
|
Verified
8.2
14
|
Verified
7.9
821
|
Verified
7.3
5
8.4
849
|
Verified
9.0
16
|
Verified
7.7
571
|
Verified
7.5
6
|
Verified
7.2
574
|
Verified
8.3
8
|
Verified
7.7
833
|
Verified
8.8
15
|
Verified
7.6
531
8.3
10
|
Verified
Integration
8.0
847
|
Verified
8.8
17
|
Verified
7.9
798
|
Verified
8.5
12
|
Verified
8.1
727
|
Verified
7.3
8
|
Verified
Lead Intelligence
8.2
292
Not enough data
8.2
297
Not enough data
8.4
310
Not enough data
Lead Management
8.4
334
Not enough data
8.0
300
Not enough data
8.2
309
Not enough data
Marketing Campaigns
8.4
287
Not enough data
8.1
272
Not enough data
8.1
272
Not enough data
8.1
286
|
Verified
Not enough data
8.3
314
Not enough data
Campaign Execution
8.2
295
Not enough data
8.1
282
Not enough data
8.1
272
Not enough data
9.0
134
|
Verified
Not enough data
Lead Intelligence
8.2
238
Not enough data
8.0
242
Not enough data
8.1
254
Not enough data
Lead Management
8.4
265
Not enough data
8.0
238
Not enough data
8.1
246
Not enough data
Marketing Campaigns
8.2
219
Not enough data
8.0
193
Not enough data
8.0
212
Not enough data
8.0
212
Not enough data
8.1
244
Not enough data
8.4
105
Not enough data
Lead Intelligence
8.3
275
Not enough data
8.1
269
Not enough data
8.3
289
Not enough data
Lead Management
8.6
287
Not enough data
8.1
274
Not enough data
8.3
273
Not enough data
Marketing Campaigns
8.3
255
Not enough data
8.1
237
Not enough data
8.3
246
Not enough data
8.3
253
Not enough data
8.3
275
Not enough data
Data Availability - Marketing Account Intelligence
8.5
14
Not enough data
Data Accuracy - Marketing Account Intelligence
7.7
14
Not enough data
Analysis
8.5
98
|
Verified
Not enough data
8.7
108
Not enough data
8.3
75
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
Campaigns
8.4
94
Not enough data
8.2
94
|
Verified
Not enough data
8.2
92
Not enough data
8.2
90
|
Verified
Not enough data
8.7
89
|
Verified
Not enough data
8.5
89
|
Verified
Not enough data
Engagement
8.3
85
|
Verified
Not enough data
Platform
8.5
104
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.3
97
|
Verified
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and eTrigue are categorized as Marketing Automation
Unique Categories
Adobe Marketo Engage is categorized as Marketing Account Intelligence, Account Data Management, Mobile Marketing, and Account-Based Analytics
eTrigue has no unique categories
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
eTrigue
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.0%
Information Technology and Services
12.9%
Marketing and Advertising
12.7%
Internet
5.4%
Financial Services
4.5%
Other
39.6%
Information Technology and Services
21.6%
Computer Software
16.2%
Marketing and Advertising
8.1%
Publishing
5.4%
Internet
5.4%
Other
43.2%
Most Helpful Reviews
Adobe Marketo Engage
Most Helpful Favorable Review
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
eTrigue
Most Helpful Favorable Review
Damian P.
Verified User in Marketing and Advertising
The folks at eTrigue have been very responsive and the support has been great. We have migrated from other marketing automation systems and have found it to be very problematic and frustrating. They made the process significantly smoother and provided great...
Most Helpful Critical Review
Angie D.
Verified User in Information Technology and Services
The UI was horrible and integrations are non-existent. The email editing section is super outdated as well.
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Damian P.
Verified User in Marketing and Advertising
The folks at eTrigue have been very responsive and the support has been great. We have migrated from other marketing automation systems and have found it to be very problematic and frustrating. They made the process significantly smoother and provided great...
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
Angie D.
Verified User in Information Technology and Services
The UI was horrible and integrations are non-existent. The email editing section is super outdated as well.
Alternatives
Discussions
How do I gain experience with Marketo?
3 comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
eTrigue has no discussions with answers
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
or continue with
Gmail.com addresses not permitted. A business domain using Google is allowed.
By proceeding, you agree to our Terms of Use and Privacy Policy
