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- Adobe Journey Optimizer-vs-Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Compare Adobe Journey Optimizer and Salesforce Marketing Cloud Personalization (formerly Interaction Studio) 
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
By Salesforce
Optimized for quick response
At a Glance
Market Segments
Small-Business (38.7% of reviews)
Mid-Market (56.1% of reviews)
Entry-Level Pricing
Contact Us
$300,000.00 Per Year
Adobe Journey Optimizer
Star Rating
(33)4.3 out of 5
Market Segments
Small-Business (38.7% of reviews)
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSalesforce Marketing Cloud Personalization (formerly Interaction Studio)
Star Rating
(225)4.4 out of 5
Market Segments
Mid-Market (56.1% of reviews)
Entry-Level Pricing
$300,000.00 Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Personalization excels in Visitor Behavior Monitoring with a score of 9.0, indicating a robust capability to track and analyze user interactions effectively. In contrast, Adobe Journey Optimizer scores lower at 8.8, suggesting it may not provide as comprehensive insights into visitor behavior.
- Reviewers mention that Salesforce's Personalization Engine is highly rated at 9.2, allowing for advanced personalized messaging and content recommendations. Adobe Journey Optimizer, while still effective, has a lower score of 8.1 for its personalized content features, indicating a potential gap in delivering tailored experiences.
- G2 users highlight that Salesforce Marketing Cloud Personalization offers superior Campaign Performance Analytics with a score of 9.2, which helps marketers optimize their strategies based on detailed insights. Adobe Journey Optimizer, with a score of 8.3, may not provide the same depth of analysis, which could impact campaign effectiveness.
- Users on G2 report that Salesforce's Segmentation capabilities are robust, scoring 8.7, allowing for dynamic audience targeting. Adobe Journey Optimizer, while still functional, scores lower at 8.0, which may limit its effectiveness in reaching specific audience segments.
- Reviewers mention that Salesforce Marketing Cloud Personalization shines in Triggered Notifications, scoring 8.9, which allows for timely and relevant communication with users. Adobe Journey Optimizer matches this score but lacks some of the advanced features that Salesforce offers, which could enhance user engagement.
- Users say that Salesforce's Quality of Support is rated highly at 8.9, indicating a strong customer service experience. In comparison, Adobe Journey Optimizer's support rating of 8.3 suggests that users may not receive the same level of assistance, which could be a critical factor for businesses relying on timely support.
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Pricing
Entry-Level Pricing
Adobe Journey Optimizer
Select
Contact Us
The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices, or screens.
- Unified Customer Profile and Audience Orchestration
- Journey Orchestration Canvas
- Campaigns (Batch and API)
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Premium
$300,000.00
Per Year
Go further with Einstein AI driving next-best customer offers in real time.
- Website Data and Personalization
- Email Data and Personalization
- Segment and Rule-Based Decisioning
Free Trial
Adobe Journey Optimizer
No trial information availableSalesforce Marketing Cloud Personalization (formerly Interaction Studio)
No trial information availableRatings
Meets Requirements
8.4
23
8.6
188
Ease of Use
7.6
24
7.5
204
Ease of Setup
7.2
16
7.6
110
Ease of Admin
7.3
11
7.9
95
Quality of Support
8.5
24
8.9
186
Has the product been a good partner in doing business?
8.5
10
9.2
95
Product Direction (% positive)
8.4
22
8.9
185
Features by Category
Email Marketing
9.6
8
Not enough data
8.8
8
Not enough data
9.4
8
Not enough data
10.0
8
Not enough data
10.0
8
Not enough data
9.4
8
Not enough data
8.5
8
Not enough data
8.3
8
Not enough data
8.1
8
Not enough data
Reporting & Analytics
9.6
8
Not enough data
8.5
8
Not enough data
Platform
9.2
8
Not enough data
7.7
8
Not enough data
8.5
8
Not enough data
Generative AI
7.3
8
Not enough data
7.3
8
Not enough data
Integration
8.8
8
Not enough data
8.1
7
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.8
8
Not enough data
Visitor Behavior
Not enough data
9.0
26
|
Verified
Not enough data
8.9
26
|
Verified
Not enough data
8.1
26
|
Verified
Templates
Not enough data
7.9
26
|
Verified
Not enough data
8.7
26
|
Verified
Not enough data
8.6
26
|
Verified
Personalization
Not enough data
8.7
26
|
Verified
Not enough data
8.5
26
|
Verified
Not enough data
8.1
26
|
Verified
Not enough data
Feature Not Available
Not enough data
9.2
26
|
Verified
Not enough data
8.7
25
|
Verified
Not enough data
8.1
25
|
Verified
Not enough data
8.5
25
|
Verified
Multichannel
Not enough data
8.7
26
|
Verified
Not enough data
8.7
26
|
Verified
Not enough data
8.6
26
|
Verified
Administration
Not enough data
9.0
25
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.1
25
|
Verified
Not enough data
7.8
25
|
Verified
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.5
10
9.0
35
9.2
10
8.4
38
Targeting
8.8
10
9.2
39
8.6
6
8.9
38
Triggered Content
8.9
6
8.5
24
8.1
9
8.1
19
8.1
9
8.9
30
Personalized Content
8.5
9
8.7
29
8.1
6
8.9
22
8.3
10
8.9
37
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.1
17
Not enough data
8.9
18
Platform Reporting
Not enough data
8.4
18
Not enough data
8.9
18
Platform Basics
8.4
15
Not enough data
7.7
17
Not enough data
Platform Data
8.3
17
Not enough data
8.1
17
Not enough data
8.4
17
Not enough data
8.0
17
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
7.9
17
Not enough data
8.0
17
Not enough data
Computing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experimental Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
6
Not enough data
8.3
6
Not enough data
7.2
6
Not enough data
6.9
6
Not enough data
Campaigns
8.7
5
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
7.5
6
Not enough data
10.0
5
Not enough data
9.4
6
Not enough data
Engagement
9.2
6
Not enough data
Platform
9.7
6
Not enough data
8.9
6
Not enough data
8.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Journey Optimizer and Salesforce Marketing Cloud Personalization (formerly Interaction Studio) are categorized as Personalization Engines
Unique Categories
Adobe Journey Optimizer is categorized as SMS Marketing, Email Template Builder, Push Notification, Customer Journey Analytics, Mobile Marketing, and Email Marketing
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) is categorized as Account-Based Web and Content Experiences, Personalization, E-Commerce Personalization, and A/B Testing
Reviews
Reviewers' Company Size
Adobe Journey Optimizer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.1%
Airlines/Aviation
9.7%
Retail
6.5%
Legal Services
6.5%
Insurance
6.5%
Other
54.8%
Computer Software
19.9%
Marketing and Advertising
9.0%
Retail
8.6%
Information Technology and Services
8.1%
Financial Services
5.4%
Other
48.9%
Most Helpful Reviews
Adobe Journey Optimizer
Most Helpful Favorable Review
Mike O.
Verified User in Legal Services
- Friendly User Interface - You don't really need to install it - everything may be done in a cloud. - Good solution for midmarket and up when your goals can't be met with free analytical software while maintaining data privacy. Adobe takes care of the...
Most Helpful Critical Review
Verified User in Marketing and Advertising
I think it is a bit overpriced for beginners. If you are the established professional it won't be an issue for you. I think there are multiple stages to take care and that is bit over whelming for me.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Most Helpful Favorable Review
Verified User in Market Research
Evergage fills a space in the analytics market like no other product I've tried. As an analytics expert, I've tried many different products and I really push products to their breaking point because I know javaScript and apache server features and...
Most Helpful Critical Review
Verified User in Financial Services
Data, Data, Data in cloud will always need scrutiny
Mike O.
Verified User in Legal Services
- Friendly User Interface - You don't really need to install it - everything may be done in a cloud. - Good solution for midmarket and up when your goals can't be met with free analytical software while maintaining data privacy. Adobe takes care of the...
Verified User in Market Research
Evergage fills a space in the analytics market like no other product I've tried. As an analytics expert, I've tried many different products and I really push products to their breaking point because I know javaScript and apache server features and...
Verified User in Marketing and Advertising
I think it is a bit overpriced for beginners. If you are the established professional it won't be an issue for you. I think there are multiple stages to take care and that is bit over whelming for me.
Verified User in Financial Services
Data, Data, Data in cloud will always need scrutiny
Alternatives
Discussions
Adobe Journey Optimizer has no discussions with answers
Is there any demo account to learn Interaction Studio or best platform to learn it ?
1 comment
AZ
The text appears to be a suggestion to begin with a specific URL, which is likely a link to documentation or resources on the Evergage platform.Read more
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) has no more discussions with answers
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