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Compare Adobe Campaign and Zeta Marketing Platform

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Adobe Campaign
Adobe Campaign
(344)
4.1 out of 5
Adobe Campaign
By Adobe
Zeta Marketing Platform
Zeta Marketing Platform
(93)
4.1 out of 5
Zeta Marketing Platform
By Zeta Global
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At a Glance
Adobe Campaign
Adobe Campaign
Star Rating
(344)4.1 out of 5
Market Segments
Small-Business (37.3% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe Campaign
Zeta Marketing Platform
Zeta Marketing Platform
Star Rating
(93)4.1 out of 5
Market Segments
Mid-Market (43.8% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Zeta Marketing Platform
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Adobe Campaign excels in customer retention and lifecycle marketing, with users appreciating its ability to nurture relationships effectively. This focus on relationship management is a significant advantage for businesses looking to enhance customer loyalty.
  • Users say that Zeta Marketing Platform stands out for its broad range of features and intuitive user interface. Reviewers highlight how easy it is to navigate through segmentation, creative processes, and cross-channel activation, making it a strong choice for teams that prioritize usability.
  • According to verified reviews, Adobe Campaign provides robust analytics capabilities, allowing marketers to measure and analyze performance comprehensively. Users have noted that the integration with Adobe Experience Manager (AEM) enhances their ability to manage content and assets seamlessly.
  • Reviewers mention that Zeta Marketing Platform's support team is a key strength, with many users praising their responsiveness and helpfulness. This level of support can be crucial for teams that require assistance during implementation and ongoing usage.
  • G2 reviewers highlight that while Adobe Campaign has a slightly lower ease of setup score, it still offers a solid experience for users who are willing to invest time in configuration. The platform's capabilities in automated email responses and deliverability management are particularly noted as beneficial for email marketing strategies.
  • Users report that Zeta Marketing Platform, despite its strengths, faces challenges in certain areas like event marketing and budgeting features, which some users feel could be improved. This feedback suggests that while Zeta is strong in many aspects, there are specific functionalities that may not meet all user needs.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing available
Zeta Marketing Platform
No pricing available
Free Trial
Adobe Campaign
No trial information available
Zeta Marketing Platform
No trial information available
Ratings
Meets Requirements
8.5
284
7.9
85
Ease of Use
7.4
290
7.6
85
Ease of Setup
6.7
105
7.5
69
Ease of Admin
7.3
99
7.5
42
Quality of Support
7.8
274
8.1
85
Has the product been a good partner in doing business?
7.8
98
8.0
43
Product Direction (% positive)
7.7
280
8.5
84
Features by Category
Marketing AutomationHide 47 FeaturesShow 47 Features
8.1
181
7.6
36
Email Marketing
8.4
160
|
Verified
8.5
28
|
Verified
8.4
155
|
Verified
8.6
27
8.2
154
|
Verified
8.8
27
8.2
149
|
Verified
8.1
25
|
Verified
Online Marketing
8.3
123
|
Verified
7.5
25
|
Verified
8.1
154
|
Verified
7.6
28
|
Verified
8.1
135
|
Verified
7.8
27
|
Verified
7.9
146
|
Verified
8.0
25
8.1
87
|
Verified
7.3
22
Lead Management
8.1
70
|
Verified
7.8
21
8.2
141
|
Verified
7.5
23
8.1
142
|
Verified
7.8
25
|
Verified
7.9
64
|
Verified
7.8
20
|
Verified
8.2
64
|
Verified
7.9
21
|
Verified
8.4
65
|
Verified
7.8
23
|
Verified
8.0
133
|
Verified
7.9
21
7.9
124
|
Verified
7.6
23
|
Verified
Campaign Management
8.3
148
|
Verified
7.9
20
8.1
130
|
Verified
6.8
16
8.1
128
|
Verified
7.5
19
8.0
109
|
Verified
6.9
18
Social
8.0
77
7.1
19
8.4
122
|
Verified
7.0
19
|
Verified
8.4
124
|
Verified
7.6
18
8.2
75
|
Verified
7.6
18
8.1
113
|
Verified
8.0
16
Reporting & Analytics
8.0
155
|
Verified
7.9
25
|
Verified
8.0
91
|
Verified
7.8
25
|
Verified
7.8
73
|
Verified
7.3
18
|
Verified
8.1
72
|
Verified
7.0
17
8.2
76
|
Verified
7.3
18
Platform
8.2
52
|
Verified
7.4
23
|
Verified
8.1
52
|
Verified
7.7
22
|
Verified
8.0
50
|
Verified
7.8
23
|
Verified
8.0
44
|
Verified
7.4
21
|
Verified
8.3
44
|
Verified
7.1
22
|
Verified
8.0
51
|
Verified
7.5
23
|
Verified
8.1
45
|
Verified
7.7
22
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.9
52
|
Verified
7.1
23
|
Verified
7.6
45
|
Verified
7.7
23
|
Verified
7.1
42
|
Verified
6.9
21
|
Verified
Display AdvertisingHide 34 FeaturesShow 34 Features
Not enough data
8.4
29
Channel Functionality
Not enough data
8.8
21
Platform Interoperability
Not enough data
8.1
8
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
24
Not enough data
8.4
26
Not enough data
8.7
23
Not enough data
8.1
19
Not enough data
7.6
18
Not enough data
8.3
21
Not enough data
8.3
19
Not enough data
8.4
20
Not enough data
8.0
22
Not enough data
8.0
18
Not enough data
8.7
20
Not enough data
7.5
17
Not enough data
7.8
16
Targeting
Not enough data
8.9
25
Not enough data
8.7
25
Not enough data
8.9
21
Not enough data
8.4
22
Platform
Not enough data
7.5
20
Not enough data
7.9
21
Not enough data
8.3
20
Not enough data
8.2
21
Not enough data
8.2
19
Not enough data
8.3
19
Not enough data
8.6
19
Not enough data
8.1
16
Not enough data
7.6
20
Data Management Platform (DMP)Hide 21 FeaturesShow 21 Features
Not enough data
Not enough data
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Location-Based MarketingHide 11 FeaturesShow 11 Features
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Push NotificationHide 14 FeaturesShow 14 Features
Not enough data
6.5
6
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
6.7
6
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization EnginesHide 16 FeaturesShow 16 Features
Not enough data
8.5
8
Segmentation
Not enough data
8.6
7
Not enough data
8.8
7
Targeting
Not enough data
8.6
7
Not enough data
8.3
6
Triggered Content
Not enough data
8.1
7
Not enough data
9.0
8
Not enough data
8.8
7
Personalized Content
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
8.3
7
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS MarketingHide 20 FeaturesShow 20 Features
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
Not enough data
7.2
27
Data Sourcing
Not enough data
7.5
22
|
Verified
Not enough data
7.5
23
|
Verified
Not enough data
7.4
23
|
Verified
Not enough data
7.0
22
|
Verified
Intelligence
Not enough data
7.3
22
Not enough data
6.9
21
|
Verified
Not enough data
6.5
20
|
Verified
Customer Journey MappingHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
8.5
16
Not enough data
Platform Basics
8.8
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Data
8.3
14
|
Verified
Not enough data
8.1
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Additional Functionality
8.6
12
Not enough data
8.2
13
|
Verified
Not enough data
8.3
12
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile AdvertisingHide 37 FeaturesShow 37 Features
Not enough data
8.3
29
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
8.6
12
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
24
Not enough data
8.4
26
Not enough data
8.7
23
Not enough data
8.1
19
Not enough data
7.6
18
Not enough data
8.3
21
Not enough data
8.3
19
Not enough data
8.4
20
Not enough data
8.0
22
Not enough data
8.0
18
Not enough data
8.7
20
Not enough data
7.5
17
Not enough data
7.8
16
Targeting
Not enough data
8.9
25
Not enough data
8.7
25
Not enough data
8.9
21
Not enough data
8.4
22
Mobile
Not enough data
8.0
11
Not enough data
7.5
17
Not enough data
7.8
16
Platform
Not enough data
7.5
20
Not enough data
7.9
21
Not enough data
8.3
20
Not enough data
8.2
21
Not enough data
8.2
19
Not enough data
8.3
19
Not enough data
8.6
19
Not enough data
8.1
16
Not enough data
7.6
20
Video AdvertisingHide 34 FeaturesShow 34 Features
Not enough data
8.2
29
Platform Interoperability
Not enough data
8.0
5
Video Functionality
Not enough data
8.1
14
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
24
Not enough data
8.4
26
Not enough data
8.7
23
Not enough data
8.1
19
Not enough data
7.6
18
Not enough data
8.3
21
Not enough data
8.3
19
Not enough data
8.4
20
Not enough data
8.0
22
Not enough data
8.0
18
Not enough data
8.7
20
Not enough data
7.5
17
Not enough data
7.8
16
Targeting
Not enough data
8.9
25
Not enough data
8.7
25
Not enough data
8.9
21
Not enough data
8.4
22
Platform
Not enough data
7.5
20
Not enough data
7.9
21
Not enough data
8.3
20
Not enough data
8.2
21
Not enough data
8.2
19
Not enough data
8.3
19
Not enough data
8.6
19
Not enough data
8.1
16
Not enough data
7.6
20
Demand Side Platform (DSP)Hide 36 FeaturesShow 36 Features
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
24
Not enough data
8.4
26
Not enough data
8.7
23
Not enough data
8.1
19
Not enough data
7.6
18
Not enough data
8.3
21
Not enough data
8.3
19
Not enough data
8.4
20
Not enough data
8.0
22
Not enough data
8.0
18
Not enough data
8.7
20
Not enough data
7.5
17
Not enough data
7.8
16
Targeting
Not enough data
8.9
25
Not enough data
8.7
25
Not enough data
8.9
21
Not enough data
8.4
22
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
7.5
20
Not enough data
7.9
21
Not enough data
8.3
20
Not enough data
8.2
21
Not enough data
8.2
19
Not enough data
8.3
19
Not enough data
8.6
19
Not enough data
8.1
16
Not enough data
7.6
20
PersonalizationHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cross-Channel AdvertisingHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile MarketingHide 20 FeaturesShow 20 Features
8.5
21
Not enough data
Analysis
8.4
18
|
Verified
Not enough data
8.4
20
|
Verified
Not enough data
8.2
17
|
Verified
Not enough data
8.1
18
|
Verified
Not enough data
Campaigns
8.6
19
Not enough data
8.8
19
|
Verified
Not enough data
8.6
18
|
Verified
Not enough data
9.0
16
|
Verified
Not enough data
8.3
18
|
Verified
Not enough data
8.6
17
|
Verified
Not enough data
Engagement
8.1
17
|
Verified
Not enough data
Platform
8.4
20
|
Verified
Not enough data
8.6
20
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing AnalyticsHide 15 FeaturesShow 15 Features
8.4
28
8.1
20
Marketing Operations
7.8
23
|
Verified
8.6
16
8.4
25
|
Verified
8.3
16
8.3
25
|
Verified
8.1
16
8.1
24
|
Verified
8.9
18
8.1
12
7.9
15
8.8
11
|
Verified
8.1
15
Campaign Activity
8.3
25
|
Verified
9.1
18
8.6
25
|
Verified
8.5
18
8.5
24
|
Verified
8.5
17
8.5
25
|
Verified
9.0
16
8.7
24
|
Verified
8.4
15
8.5
11
|
Verified
7.7
15
Agentic AI - Marketing Analytics
Not enough data
6.7
7
Not enough data
6.9
7
Not enough data
6.9
7
Categories
Categories
Shared Categories
Adobe Campaign
Adobe Campaign
Zeta Marketing Platform
Zeta Marketing Platform
Adobe Campaign and Zeta Marketing Platform are categorized as Marketing Analytics, Mobile Marketing, Marketing Automation, and Customer Journey Analytics
Unique Categories
Adobe Campaign
Adobe Campaign has no unique categories
Zeta Marketing Platform
Reviews
Reviewers' Company Size
Adobe Campaign
Adobe Campaign
Small-Business(50 or fewer emp.)
37.3%
Mid-Market(51-1000 emp.)
32.1%
Enterprise(> 1000 emp.)
30.6%
Zeta Marketing Platform
Zeta Marketing Platform
Small-Business(50 or fewer emp.)
20.2%
Mid-Market(51-1000 emp.)
43.8%
Enterprise(> 1000 emp.)
36.0%
Reviewers' Industry
Adobe Campaign
Adobe Campaign
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Retail
3.4%
Other
66.1%
Zeta Marketing Platform
Zeta Marketing Platform
Marketing and Advertising
37.1%
Automotive
11.2%
Retail
10.1%
Consumer Goods
4.5%
Financial Services
3.4%
Other
33.7%
Alternatives
Adobe Campaign
Adobe Campaign Alternatives
Salesforce Marketing Cloud
Salesforce Marketing Cloud
Add Salesforce Marketing Cloud
SAP Engagement Cloud (formerly SAP Emarsys)
SAP Engagement Cloud (formerly SAP Emarsys)
Add SAP Engagement Cloud (formerly SAP Emarsys)
HubSpot Marketing Hub
HubSpot Marketing Hub
Add HubSpot Marketing Hub
Braze
Braze
Add Braze
Zeta Marketing Platform
Zeta Marketing Platform Alternatives
Braze
Braze
Add Braze
HubSpot Marketing Hub
HubSpot Marketing Hub
Add HubSpot Marketing Hub
Iterable
Iterable
Add Iterable
Bloomreach
Bloomreach
Add Bloomreach
Discussions
Adobe Campaign
Adobe Campaign Discussions
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 Comment
Shubham P.
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 Comment
Shubham P.
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
See all discussions
Zeta Marketing Platform
Zeta Marketing Platform Discussions
Monty the Mongoose crying
Zeta Marketing Platform has no discussions with answers
See all discussions
Ask Adobe Campaign a QuestionContact Adobe Campaign
Ask Zeta Marketing Platform a QuestionContact Zeta Marketing Platform

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