Compare Adobe Campaign and MoEngage 
At a Glance
Market Segments
Small-Business (37.5% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
No pricing available
Free Upto 10,000 Monthly Tracked Users (MTUs)
Adobe Campaign
Star Rating
(348)4.1 out of 5
Market Segments
Small-Business (37.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignMoEngage
Star Rating
(504)4.5 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Campaign excels in its Email Segmentation feature, scoring a remarkable 9.6, which allows for highly targeted campaigns. In contrast, MoEngage's segmentation capabilities, while strong at 9.2, do not offer the same level of granularity.
- Reviewers mention that MoEngage shines in Ease of Use with a score of 9.0, making it more accessible for teams without extensive technical expertise. Adobe Campaign, with a score of 7.3, is often noted for its steeper learning curve.
- G2 users highlight the superior Quality of Support from MoEngage, which received a score of 9.0. Users frequently mention that Adobe Campaign's support, rated at 7.8, can be slower and less responsive, impacting user experience.
- Users on G2 report that Adobe Campaign's Automated Email Responses feature, scoring 8.2, is robust but lacks the intuitive setup that MoEngage offers, which scored 8.7 and is praised for its user-friendly automation tools.
- Reviewers say that MoEngage's Mobile Optimization capabilities, rated at 8.7, are superior, allowing for better engagement on mobile devices. Adobe Campaign, with a score of 7.9, is seen as less effective in this area.
- Users report that Adobe Campaign's Template Creation feature is highly customizable, scoring 9.0, which is a significant advantage for brands looking for tailored solutions. MoEngage, while offering good templates, does not match this level of customization.
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Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableMoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Free Trial
Adobe Campaign
No trial information availableMoEngage
Free Trial is available
Ratings
Meets Requirements
8.5
292
8.8
394
Ease of Use
7.3
295
9.0
425
Ease of Setup
6.8
103
8.9
221
Ease of Admin
7.4
102
8.8
150
Quality of Support
7.8
282
9.0
395
Has the product been a good partner in doing business?
7.8
101
9.2
150
Product Direction (% positive)
7.7
288
9.6
391
Features by Category
Email Marketing
8.4
160
|
Verified
8.8
153
|
Verified
8.4
155
|
Verified
8.9
150
|
Verified
8.2
154
|
Verified
8.7
154
|
Verified
8.2
149
|
Verified
8.7
126
|
Verified
Online Marketing
8.3
123
|
Verified
8.4
93
8.1
154
|
Verified
8.5
132
|
Verified
8.1
135
|
Verified
8.9
153
|
Verified
7.9
146
|
Verified
8.7
135
|
Verified
8.1
87
|
Verified
Feature Not Available
Lead Management
8.1
70
|
Verified
8.6
102
8.2
141
|
Verified
8.6
119
8.1
142
|
Verified
9.1
156
7.9
64
|
Verified
Feature Not Available
8.2
64
|
Verified
8.3
98
8.4
65
|
Verified
8.6
124
8.0
133
|
Verified
8.6
112
7.9
124
|
Verified
8.4
99
Campaign Management
8.3
148
|
Verified
8.5
125
8.1
130
|
Verified
Feature Not Available
8.1
128
|
Verified
8.4
111
8.0
109
|
Verified
Feature Not Available
Social
8.0
77
Feature Not Available
8.4
122
|
Verified
Feature Not Available
8.4
124
|
Verified
8.2
102
8.2
75
|
Verified
7.9
95
|
Verified
8.1
113
|
Verified
8.2
93
|
Verified
Reporting & Analytics
8.0
155
|
Verified
8.7
174
|
Verified
8.0
91
|
Verified
8.5
148
|
Verified
7.8
73
|
Verified
8.4
134
|
Verified
8.1
72
|
Verified
8.4
133
|
Verified
8.2
76
|
Verified
Feature Not Available
Platform
8.2
52
|
Verified
8.6
125
|
Verified
8.1
52
|
Verified
8.5
112
|
Verified
8.0
50
|
Verified
8.9
127
|
Verified
8.0
44
|
Verified
8.3
83
|
Verified
8.3
44
|
Verified
8.5
102
8.0
51
|
Verified
8.9
119
|
Verified
8.1
45
|
Verified
Feature Not Available
Integration
7.9
52
|
Verified
8.7
138
|
Verified
7.6
45
|
Verified
8.7
125
|
Verified
7.1
42
|
Verified
8.0
94
|
Verified
Administration
Not enough data
9.0
36
Not enough data
9.1
35
Not enough data
8.4
37
Not enough data
9.6
35
Not enough data
8.2
35
Not enough data
9.1
36
Integrations
Not enough data
9.0
32
Not enough data
8.9
34
Not enough data
9.1
33
Not enough data
8.4
32
Platform
Not enough data
8.9
33
Not enough data
8.5
34
Not enough data
8.5
34
Not enough data
8.7
33
Not enough data
8.9
34
Not enough data
9.1
34
Not enough data
9.1
34
Not enough data
9.3
34
User Identification
Not enough data
8.9
84
Not enough data
9.2
98
Not enough data
8.9
73
Tracking & Reporting
Not enough data
9.0
93
Not enough data
8.9
96
Not enough data
8.8
96
Not enough data
9.0
97
Not enough data
8.6
93
Not enough data
8.9
94
Metrics
Not enough data
9.2
85
Not enough data
8.9
69
Not enough data
9.1
83
Not enough data
8.8
75
Not enough data
9.0
83
Visitor Behavior
Not enough data
9.2
51
Not enough data
9.1
56
|
Verified
Not enough data
8.8
41
Templates
Not enough data
9.1
40
|
Verified
Not enough data
9.1
54
|
Verified
Not enough data
9.1
52
|
Verified
Personalization
Not enough data
8.9
50
|
Verified
Not enough data
9.0
45
|
Verified
Not enough data
8.9
49
|
Verified
Not enough data
9.0
42
Not enough data
8.9
45
|
Verified
Not enough data
9.0
45
|
Verified
Not enough data
9.1
54
|
Verified
Not enough data
9.0
54
|
Verified
Multichannel
Not enough data
8.9
49
|
Verified
Not enough data
9.2
55
|
Verified
Not enough data
9.4
51
|
Verified
Administration
Not enough data
9.2
57
|
Verified
Not enough data
9.1
57
|
Verified
Not enough data
9.0
55
|
Verified
Not enough data
8.8
52
|
Verified
Campaigns
Not enough data
8.9
208
Not enough data
9.2
220
Not enough data
8.9
206
Not enough data
9.1
226
Not enough data
9.2
218
Analytics
Not enough data
8.7
217
Not enough data
8.7
215
Optimization
Not enough data
8.8
206
Not enough data
8.8
214
Not enough data
8.6
202
Not enough data
8.6
184
Segmentation
Not enough data
9.3
24
Not enough data
9.3
28
Targeting
Not enough data
9.3
26
Not enough data
8.9
25
Triggered Content
Not enough data
8.6
21
Not enough data
9.2
27
Not enough data
9.3
25
Personalized Content
Not enough data
8.6
23
Not enough data
8.7
18
Not enough data
8.9
18
Text Messaging
Not enough data
9.0
27
Not enough data
Feature Not Available
Not enough data
8.9
28
Not enough data
Feature Not Available
Not enough data
8.1
26
Not enough data
6.9
24
Not enough data
9.0
25
Not enough data
8.9
25
SMS Platform
Not enough data
8.7
26
Not enough data
8.9
27
Not enough data
8.5
25
Not enough data
8.0
23
Not enough data
8.3
22
Not enough data
8.8
23
Platform Basics
Not enough data
8.9
112
Not enough data
8.9
116
Not enough data
8.8
104
Not enough data
Feature Not Available
Not enough data
9.0
44
Platform Basics
8.8
12
|
Verified
9.1
166
|
Verified
8.6
14
|
Verified
8.9
168
|
Verified
Platform Data
8.3
14
|
Verified
8.8
166
|
Verified
8.1
12
|
Verified
8.7
160
|
Verified
8.6
14
|
Verified
8.9
178
|
Verified
8.6
14
|
Verified
8.8
163
|
Verified
Platform Additional Functionality
8.6
12
8.9
170
|
Verified
8.2
13
|
Verified
8.7
163
|
Verified
8.3
12
|
Verified
8.7
158
|
Verified
Messaging Channels
Not enough data
9.6
9
Not enough data
9.7
10
Not enough data
8.0
9
Not enough data
9.2
10
Administration
Not enough data
9.7
10
Not enough data
9.3
10
Not enough data
9.7
10
Not enough data
9.3
10
Computing
Not enough data
8.6
81
Not enough data
8.4
96
Not enough data
8.8
97
Experimental Design
Not enough data
8.6
78
Not enough data
8.6
76
Not enough data
8.6
92
Analytics
Not enough data
8.9
108
Not enough data
8.4
72
Consolidation - Notification Infrastructure
Not enough data
9.5
14
Not enough data
9.0
14
Not enough data
9.4
14
Customization - Notification Infrastructure
Not enough data
9.1
15
Not enough data
9.4
16
Not enough data
9.2
15
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.5
10
Not enough data
9.3
10
Not enough data
9.0
10
Not enough data
9.0
10
Not enough data
9.2
10
Not enough data
9.3
10
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.3
10
Not enough data
9.3
10
Not enough data
9.3
10
Not enough data
9.5
10
Analysis
8.4
18
|
Verified
8.8
108
8.4
20
|
Verified
8.9
129
|
Verified
8.2
17
|
Verified
8.2
115
8.1
18
|
Verified
8.7
119
Campaigns
8.6
19
8.4
87
|
Verified
8.8
19
|
Verified
9.3
133
|
Verified
8.6
18
|
Verified
8.6
77
|
Verified
9.0
16
|
Verified
7.9
59
8.3
18
|
Verified
8.9
114
8.6
17
|
Verified
9.2
132
Engagement
8.1
17
|
Verified
8.4
88
Platform
8.4
20
|
Verified
8.8
115
8.6
20
|
Verified
8.8
107
|
Verified
8.4
19
|
Verified
8.6
74
Marketing Operations
7.8
23
|
Verified
8.7
107
|
Verified
8.4
25
|
Verified
8.8
127
|
Verified
8.3
25
|
Verified
8.8
134
|
Verified
8.1
24
|
Verified
9.0
124
|
Verified
8.1
12
8.2
91
8.8
11
|
Verified
Feature Not Available
Campaign Activity
8.3
25
|
Verified
9.0
156
|
Verified
8.6
25
|
Verified
9.0
157
|
Verified
8.5
24
|
Verified
8.8
136
|
Verified
8.5
25
|
Verified
8.8
131
|
Verified
8.7
24
|
Verified
8.6
120
|
Verified
8.5
11
|
Verified
8.6
116
Metrics
Not enough data
9.2
85
Not enough data
8.9
69
Not enough data
9.1
83
Not enough data
8.8
75
Not enough data
9.0
83
Categories
Categories
Shared Categories
Adobe Campaign and MoEngage are categorized as Marketing Analytics, Mobile Marketing, Marketing Automation, and Customer Journey Analytics
Unique Categories
Adobe Campaign has no unique categories
MoEngage is categorized as Notification Infrastructure, Marketing Platforms, Customer Journey Mapping, SMS Marketing, Personalization, Personalization Engines, Push Notification, E-Commerce Personalization, A/B Testing, Mobile App Analytics, Transactional Email, Proactive Notification, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.9%
Information Technology and Services
6.0%
Computer Software
4.2%
Financial Services
3.9%
Retail
3.3%
Other
66.7%
Financial Services
12.7%
Online Media
7.6%
Education Management
7.6%
Retail
5.7%
Marketing and Advertising
5.5%
Other
60.9%
Most Helpful Reviews
Adobe Campaign
Most Helpful Favorable Review
Joe S.
Verified User in Internet
Great features, excellent advanced email delivery and tracking capabilities, all hosted platforms I have worked on have had over 97% availability. The managed services offered by Adobe is top of the line. The deliverability functionality provides an...
Most Helpful Critical Review
Thomas B.
Verified User in Sports
Not entirely user-friendly. Do not use without instructions/tutorial.
MoEngage
Most Helpful Favorable Review
Aman B.
Verified User in Electrical/Electronic Manufacturing
What I like about moengage is the user property and user affinity they provide to make customer targeting soo easy, and the RFM Segmentations that will help us target users on the correct time and creatine different user Funnels
Most Helpful Critical Review
Lily D.
Verified User in Information Technology and Services
I have had maybe the worst experience with Moengage that I've ever had as a customer during my 6 years running my business, to the point that I've lodged a formal complaint with the consumer watchdog in my country for what appears to be a breach of consumer...
Joe S.
Verified User in Internet
Great features, excellent advanced email delivery and tracking capabilities, all hosted platforms I have worked on have had over 97% availability. The managed services offered by Adobe is top of the line. The deliverability functionality provides an...
Aman B.
Verified User in Electrical/Electronic Manufacturing
What I like about moengage is the user property and user affinity they provide to make customer targeting soo easy, and the RFM Segmentations that will help us target users on the correct time and creatine different user Funnels
Thomas B.
Verified User in Sports
Not entirely user-friendly. Do not use without instructions/tutorial.
Lily D.
Verified User in Information Technology and Services
I have had maybe the worst experience with Moengage that I've ever had as a customer during my 6 years running my business, to the point that I've lodged a formal complaint with the consumer watchdog in my country for what appears to be a breach of consumer...
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
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