Introducing G2.ai, the future of software buying.Try now
Compare Adobe Analytics and Bing Ads 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
consumr.ai
Visit Website
At a Glance
Market Segments
Enterprise (43.6% of reviews)
Small-Business (52.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Analytics
Star Rating
(1,129)4.2 out of 5
Market Segments
Enterprise (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsBing Ads
Star Rating
(379)3.5 out of 5
Market Segments
Small-Business (52.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Bing AdsAdobe Analytics vs Bing Ads
When assessing the two solutions, reviewers found Adobe Analytics easier to use and do business with overall. However, reviewers preferred the ease of set up with Bing Ads, along with administration.
- Reviewers felt that Adobe Analytics meets the needs of their business better than Bing Ads.
- When comparing quality of ongoing product support, reviewers felt that Adobe Analytics is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Adobe Analytics over Bing Ads.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableBing Ads
No pricing availableFree Trial
Adobe Analytics
No trial information availableBing Ads
No trial information availableRatings
Meets Requirements
8.6
882
7.4
314
Ease of Use
7.5
938
7.2
315
Ease of Setup
7.2
377
7.4
156
Ease of Admin
7.6
279
7.3
150
Quality of Support
7.8
808
6.9
288
Has the product been a good partner in doing business?
8.0
279
6.9
148
Product Direction (% positive)
7.6
843
6.0
310
Features by Category
Metrics
8.6
605
Not enough data
8.4
599
Not enough data
8.4
605
Not enough data
8.4
579
Not enough data
8.4
564
Not enough data
8.1
542
Not enough data
8.1
562
Not enough data
8.5
568
Not enough data
8.2
533
Not enough data
Reporting
8.3
593
Not enough data
8.3
580
Not enough data
8.1
554
Not enough data
8.4
573
Not enough data
8.1
512
Not enough data
8.0
496
Not enough data
8.5
595
Not enough data
Other
8.4
553
Not enough data
8.3
531
Not enough data
8.1
499
Not enough data
8.5
548
Not enough data
8.4
476
Not enough data
8.0
434
Not enough data
8.2
459
Not enough data
Agentic AI - Digital Analytics
8.5
40
Not enough data
8.8
40
Not enough data
8.6
40
Not enough data
8.7
41
Not enough data
Administration
8.1
454
Not enough data
8.2
444
Not enough data
8.4
550
Not enough data
8.4
531
Not enough data
Campaign Management & Optimization
Not enough data
7.5
251
Not enough data
7.0
240
Not enough data
7.4
244
Not enough data
7.0
200
Not enough data
6.4
174
Not enough data
6.7
202
Not enough data
6.8
240
Not enough data
6.0
171
Not enough data
7.2
216
Not enough data
6.7
166
Not enough data
7.2
240
Analytics & Administration
Not enough data
7.1
242
Not enough data
6.6
220
Not enough data
6.9
242
Platform
Not enough data
6.7
144
Not enough data
7.1
217
Not enough data
7.0
211
Not enough data
7.7
229
Not enough data
7.4
241
Not enough data
7.0
187
Not enough data
7.0
186
Not enough data
7.1
156
User Identification
8.4
206
Not enough data
8.6
210
Not enough data
8.5
202
Not enough data
Tracking & Reporting
8.7
206
Not enough data
8.4
211
Not enough data
8.4
207
Not enough data
8.7
220
Not enough data
8.5
212
Not enough data
8.6
204
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.3
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.3
22
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
68
Not enough data
9.0
66
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
67
Not enough data
9.0
68
Not enough data
9.0
65
Not enough data
Generative AI
8.8
39
Not enough data
9.1
39
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and Bing Ads share no categories
Unique Categories
Adobe Analytics is categorized as Predictive Analytics, Mobile App Analytics, Audience Intelligence Platforms, and Digital Analytics
Bing Ads is categorized as Paid Search Advertising
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Bing Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.8%
Marketing and Advertising
32.6%
Information Technology and Services
5.8%
Computer Software
4.9%
Retail
4.7%
Internet
4.7%
Other
47.4%
Alternatives
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
When is it beneficial to use one over the other?
1 Comment
RZ
When you find relevant images and more in-depth of information about the things that you are looking for. Google tend to do a great job in the recommended...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
