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- Adobe Advertising Cloud-vs-Twitter Ads
Compare Adobe Advertising Cloud and Twitter Ads 
At a Glance
Market Segments
Mid-Market (34.7% of reviews)
Small-Business (52.8% of reviews)
Entry-Level Pricing
No pricing available
Pay for Performance
Adobe Advertising Cloud
Star Rating
(99)3.7 out of 5
Market Segments
Mid-Market (34.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe Advertising CloudTwitter Ads
Star Rating
(242)3.9 out of 5
Market Segments
Small-Business (52.8% of reviews)
Entry-Level Pricing
Pay for Performance
Learn more about Twitter AdsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Advertising Cloud excels in Campaign Scheduling with a score of 9.2, allowing for precise timing of ad launches, while Twitter Ads falls short in this area with a score of 8.0.
- Reviewers mention that Adobe's Ad Templates feature is highly rated at 8.5, providing a user-friendly way to create ads, whereas Twitter Ads' templates are less flexible, leading to a lower user satisfaction score.
- G2 users highlight that Adobe Advertising Cloud's Bulk Editing functionality is rated at 7.8, making it easier to manage multiple ads simultaneously, while Twitter Ads struggles with this feature, scoring only 6.8.
- Users on G2 appreciate Adobe's Creative Optimization capabilities, scoring 8.0, which helps in enhancing ad performance, while Twitter Ads' optimization features are perceived as less effective, with a score of 7.7.
- Reviewers say that Adobe's Fraud Protection is rated at 7.7, providing a sense of security for advertisers, while Twitter Ads has a slightly lower score of 7.5, indicating potential concerns among users.
- Users report that both platforms perform well in Targeting, with Adobe scoring 8.2 and Twitter at 8.0, but Adobe's advanced targeting options are often highlighted as more robust, leading to better campaign results.
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Pricing
Entry-Level Pricing
Adobe Advertising Cloud
No pricing availableFree Trial
Adobe Advertising Cloud
No trial information availableTwitter Ads
No trial information availableRatings
Meets Requirements
7.6
90
7.9
213
Ease of Use
6.8
88
8.4
213
Ease of Setup
6.2
48
8.1
85
Ease of Admin
7.2
49
8.2
87
Quality of Support
7.5
85
7.4
182
Has the product been a good partner in doing business?
7.7
50
7.8
86
Product Direction (% positive)
7.1
90
6.7
209
Features by Category
Channel Functionality
7.8
34
Not enough data
Platform Interoperability
8.3
6
Not enough data
Campaign Management
8.1
53
|
Verified
8.0
176
8.2
51
|
Verified
7.6
175
7.6
48
|
Verified
7.9
178
7.8
46
|
Verified
6.8
143
8.0
47
|
Verified
7.2
136
7.7
27
Feature Not Available
7.7
38
|
Verified
7.5
132
8.1
27
Feature Not Available
8.0
48
|
Verified
7.4
165
8.0
48
|
Verified
7.7
161
7.5
40
|
Verified
7.9
158
9.0
10
|
Verified
7.9
71
8.8
10
|
Verified
8.3
74
Targeting
8.2
50
|
Verified
8.0
177
7.8
47
|
Verified
8.0
160
7.9
44
|
Verified
8.0
166
7.7
32
7.9
166
Platform
7.8
37
|
Verified
7.6
111
8.2
49
|
Verified
Feature Not Available
8.0
51
|
Verified
7.6
154
7.5
52
|
Verified
8.2
172
7.9
46
|
Verified
7.7
138
8.2
51
|
Verified
7.3
144
8.0
42
|
Verified
7.4
138
7.9
38
|
Verified
8.0
125
8.0
45
|
Verified
8.1
158
Campaign Management & Optimization
7.9
54
Not enough data
7.4
51
Not enough data
7.0
46
Not enough data
7.2
39
Not enough data
7.4
43
Not enough data
7.8
51
Not enough data
7.2
49
Not enough data
6.4
40
Not enough data
6.9
42
Not enough data
7.5
30
Not enough data
8.0
52
Not enough data
Analytics & Administration
7.9
55
Not enough data
7.5
51
Not enough data
8.0
55
Not enough data
Platform
7.4
39
Not enough data
8.0
44
Not enough data
7.6
48
Not enough data
7.6
49
Not enough data
7.3
53
Not enough data
7.7
47
Not enough data
7.4
45
Not enough data
7.5
37
Not enough data
Authoring Tools
8.5
8
Not enough data
7.9
8
Not enough data
8.5
8
Not enough data
7.9
8
Not enough data
Testing Tools
7.9
8
Not enough data
8.5
8
Not enough data
Publishing Tools
7.9
8
Not enough data
8.3
8
Not enough data
9.2
8
Not enough data
Platform Interoperability
7.7
5
8.5(won by 0.8)
27
Social Functionality
Feature Not Available
Feature Not Available
Campaign Management
8.1(won by 0.1)
53
|
Verified
8.0
176
8.2(won by 0.6)
51
|
Verified
7.6
175
7.6
48
|
Verified
7.9(won by 0.3)
178
7.8(won by 1.0)
46
|
Verified
6.8
143
8.0(won by 0.8)
47
|
Verified
7.2
136
7.7(won by default)
27
Feature Not Available
7.7(won by 0.2)
38
|
Verified
7.5
132
8.1(won by default)
27
Feature Not Available
8.0(won by 0.6)
48
|
Verified
7.4
165
8.0(won by 0.3)
48
|
Verified
7.7
161
7.5
40
|
Verified
7.9(won by 0.4)
158
9.0(won by 1.1)
10
|
Verified
7.9
71
8.8(won by 0.5)
10
|
Verified
8.3
74
Targeting
8.2(won by 0.2)
50
|
Verified
8.0
177
7.8
47
|
Verified
8.0(won by 0.2)
160
7.9
44
|
Verified
8.0(won by 0.1)
166
7.7
32
7.9(won by 0.2)
166
Platform
7.8(won by 0.2)
37
|
Verified
7.6
111
8.2(won by default)
49
|
Verified
Feature Not Available
8.0(won by 0.4)
51
|
Verified
7.6
154
7.5
52
|
Verified
8.2(won by 0.7)
172
7.9(won by 0.2)
46
|
Verified
7.7
138
8.2(won by 0.9)
51
|
Verified
7.3
144
8.0(won by 0.6)
42
|
Verified
7.4
138
7.9
38
|
Verified
8.0(won by 0.1)
125
8.0
45
|
Verified
8.1(won by 0.1)
158
Demand Side Platforms
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
8.0
176
8.2
51
|
Verified
7.6
175
7.6
48
|
Verified
7.9
178
7.8
46
|
Verified
6.8
143
8.0
47
|
Verified
7.2
136
7.7
27
Feature Not Available
7.7
38
|
Verified
7.5
132
8.1
27
Feature Not Available
8.0
48
|
Verified
7.4
165
8.0
48
|
Verified
7.7
161
7.5
40
|
Verified
7.9
158
9.0
10
|
Verified
7.9
71
8.8
10
|
Verified
8.3
74
Targeting
8.2
50
|
Verified
8.0
177
7.8
47
|
Verified
8.0
160
7.9
44
|
Verified
8.0
166
7.7
32
7.9
166
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.8
37
|
Verified
7.6
111
8.2
49
|
Verified
Feature Not Available
8.0
51
|
Verified
7.6
154
7.5
52
|
Verified
8.2
172
7.9
46
|
Verified
7.7
138
8.2
51
|
Verified
7.3
144
8.0
42
|
Verified
7.4
138
7.9
38
|
Verified
8.0
125
8.0
45
|
Verified
8.1
158
Categories
Categories
Shared Categories
Adobe Advertising Cloud and Twitter Ads are categorized as Social Media Advertising
Unique Categories
Adobe Advertising Cloud is categorized as Creative Management Platforms, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Display Advertising, and Paid Search Advertising
Twitter Ads has no unique categories
Reviews
Reviewers' Company Size
Adobe Advertising Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twitter Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.8%
Internet
9.5%
Financial Services
4.2%
Computer Software
4.2%
Higher Education
3.2%
Other
42.1%
Marketing and Advertising
25.5%
Information Technology and Services
8.2%
Internet
6.1%
Computer Software
4.8%
Retail
3.5%
Other
51.9%
Most Helpful Reviews
Adobe Advertising Cloud
Most Helpful Favorable Review
Jared H.
Verified User in Marketing and Advertising
What i liked best about the media has a great user interface which makes navigation easy for planning campaigns and budget levels. with great features that allow modeling capabilities allows for future planning on campaigns you wouldn't normally run. the...
Most Helpful Critical Review
Verified User in Internet
It took more time to manage my accounts. I would have to look at each engine's UI, since the Adobe system's orders are based on a weird attribution model, and then add rules on top of the ad groups that were performing poorly. I would find keywords/ad...
Twitter Ads
Most Helpful Favorable Review
Rebecca O.
Verified User in Hospitality
I like the simplicity of the Twitter ad. Interface ,which makes setting up a Twitter ad. Campaign pretty intuitive. Twitter ad. Provides advertisers with multiple options to benefit from advert-wise on the Twitter platform. Thus we are able to either...
Most Helpful Critical Review
Bradley H.
Verified User in Marketing and Advertising
Don’t often translate to new business or sales.
Jared H.
Verified User in Marketing and Advertising
What i liked best about the media has a great user interface which makes navigation easy for planning campaigns and budget levels. with great features that allow modeling capabilities allows for future planning on campaigns you wouldn't normally run. the...
Rebecca O.
Verified User in Hospitality
I like the simplicity of the Twitter ad. Interface ,which makes setting up a Twitter ad. Campaign pretty intuitive. Twitter ad. Provides advertisers with multiple options to benefit from advert-wise on the Twitter platform. Thus we are able to either...
Verified User in Internet
It took more time to manage my accounts. I would have to look at each engine's UI, since the Adobe system's orders are based on a weird attribution model, and then add rules on top of the ad groups that were performing poorly. I would find keywords/ad...
Bradley H.
Verified User in Marketing and Advertising
Don’t often translate to new business or sales.
Discussions
Adobe Advertising Cloud has no discussions with answers
how do i add a call button on twitter ads
2 comments
AS
Twitter clients will remark on your tweets, pose inquiries, or react to items. Cooperations like this will make your relationship with customers closer.Read more
"Benefits of using twitter ads as a tool to promote my business"
2 comments
AS
Assemble a decent standing for your itemRead more
Twitter Ads has no more discussions with answers
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