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Compare Adobe Advertising Cloud and Roku OneView (formerly Dataxu) 
Featured Products
At a Glance
Market Segments
Mid-Market (35.5% of reviews)
Mid-Market (40.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Advertising Cloud
Star Rating
(97)3.7 out of 5
Market Segments
Mid-Market (35.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe Advertising CloudRoku OneView (formerly Dataxu)
Star Rating
(86)3.8 out of 5
Market Segments
Mid-Market (40.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Roku OneView (formerly Dataxu)Adobe Advertising Cloud vs Roku OneView (formerly Dataxu)
When assessing the two solutions, reviewers found Roku OneView (formerly Dataxu) easier to use, set up, and administer. Reviewers also preferred doing business with Roku OneView (formerly Dataxu) overall.
- Adobe Advertising Cloud and Roku OneView (formerly Dataxu) both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Roku OneView (formerly Dataxu) is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Roku OneView (formerly Dataxu) over Adobe Advertising Cloud.
Pricing
Entry-Level Pricing
Adobe Advertising Cloud
No pricing availableRoku OneView (formerly Dataxu)
No pricing availableFree Trial
Adobe Advertising Cloud
No trial information availableRoku OneView (formerly Dataxu)
No trial information availableRatings
Meets Requirements
7.6
88
7.6
79
Ease of Use
6.8
86
7.1
77
Ease of Setup
6.2
46
7.0
46
Ease of Admin
7.2
48
7.3
45
Quality of Support
7.5
83
8.3
77
Has the product been a good partner in doing business?
7.7
49
8.1
50
Product Direction (% positive)
7.2
88
7.4
80
Features by Category
Channel Functionality
7.8
34
8.0
67
Platform Interoperability
8.3
6
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
7.1
64
|
Verified
8.2
51
|
Verified
7.4
69
|
Verified
7.6
48
|
Verified
8.5
49
|
Verified
7.8
46
|
Verified
6.4
58
|
Verified
8.0
47
|
Verified
6.8
56
|
Verified
7.7
27
7.8
65
|
Verified
7.7
38
|
Verified
7.7
62
|
Verified
8.1
27
8.5
68
|
Verified
8.0
48
|
Verified
8.0
71
|
Verified
8.0
48
|
Verified
7.3
60
|
Verified
7.5
40
|
Verified
7.7
49
|
Verified
9.0
10
|
Verified
7.0
38
|
Verified
8.8
10
|
Verified
7.5
30
|
Verified
Targeting
8.2
50
|
Verified
8.0
73
|
Verified
7.8
47
|
Verified
8.5
71
|
Verified
7.9
44
|
Verified
8.0
68
|
Verified
7.7
32
7.6
60
|
Verified
Platform
7.8
37
|
Verified
7.1
37
|
Verified
8.2
49
|
Verified
7.3
61
|
Verified
8.0
51
|
Verified
Feature Not Available
7.5
52
|
Verified
8.0
69
|
Verified
7.9
46
|
Verified
7.8
54
|
Verified
8.2
51
|
Verified
6.9
55
|
Verified
8.0
42
|
Verified
7.1
53
|
Verified
7.9
38
|
Verified
7.6
35
|
Verified
8.0
45
|
Verified
6.6
45
|
Verified
Data Integration
Not enough data
8.8
8
Not enough data
9.0
5
Not enough data
7.4
7
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.4
6
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
7.2
10
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
9.0
10
Platform
Not enough data
8.1
6
Not enough data
8.5
10
Not enough data
8.5
10
Not enough data
7.9
8
Not enough data
7.9
8
Campaign Management & Optimization
7.9
54
Not enough data
7.4
51
Not enough data
7.0
46
Not enough data
7.2
39
Not enough data
7.4
43
Not enough data
7.8
51
Not enough data
7.2
49
Not enough data
6.4
40
Not enough data
6.9
42
Not enough data
7.5
30
Not enough data
8.0
52
Not enough data
Analytics & Administration
7.9
55
Not enough data
7.5
51
Not enough data
8.0
55
Not enough data
Platform
7.4
39
Not enough data
8.0
44
Not enough data
7.6
48
Not enough data
7.6
49
Not enough data
7.3
53
Not enough data
7.7
47
Not enough data
7.4
45
Not enough data
7.5
37
Not enough data
Authoring Tools
8.5
8
Not enough data
7.9
8
Not enough data
8.5
8
Not enough data
7.9
8
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
7.9
8
Not enough data
8.5
8
Not enough data
Publishing Tools
7.9
8
Not enough data
8.3
8
Not enough data
9.2
8
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
7.7
52
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
7.1
64
|
Verified
8.2
51
|
Verified
7.4
69
|
Verified
7.6
48
|
Verified
8.5
49
|
Verified
7.8
46
|
Verified
6.4
58
|
Verified
8.0
47
|
Verified
6.8
56
|
Verified
7.7
27
7.8
65
|
Verified
7.7
38
|
Verified
7.7
62
|
Verified
8.1
27
8.5
68
|
Verified
8.0
48
|
Verified
8.0
71
|
Verified
8.0
48
|
Verified
7.3
60
|
Verified
7.5
40
|
Verified
7.7
49
|
Verified
9.0
10
|
Verified
7.0
38
|
Verified
8.8
10
|
Verified
7.5
30
|
Verified
Targeting
8.2
50
|
Verified
8.0
73
|
Verified
7.8
47
|
Verified
8.5
71
|
Verified
7.9
44
|
Verified
8.0
68
|
Verified
7.7
32
7.6
60
|
Verified
Mobile
Not enough data
7.1
42
9.0
10
|
Verified
7.0
38
|
Verified
8.8
10
|
Verified
7.5
30
|
Verified
Platform
7.8
37
|
Verified
7.1
37
|
Verified
8.2
49
|
Verified
7.3
61
|
Verified
8.0
51
|
Verified
Feature Not Available
7.5
52
|
Verified
8.0
69
|
Verified
7.9
46
|
Verified
7.8
54
|
Verified
8.2
51
|
Verified
6.9
55
|
Verified
8.0
42
|
Verified
7.1
53
|
Verified
7.9
38
|
Verified
7.6
35
|
Verified
8.0
45
|
Verified
6.6
45
|
Verified
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
8.0
47
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
7.1
64
|
Verified
8.2
51
|
Verified
7.4
69
|
Verified
7.6
48
|
Verified
8.5
49
|
Verified
7.8
46
|
Verified
6.4
58
|
Verified
8.0
47
|
Verified
6.8
56
|
Verified
7.7
27
7.8
65
|
Verified
7.7
38
|
Verified
7.7
62
|
Verified
8.1
27
8.5
68
|
Verified
8.0
48
|
Verified
8.0
71
|
Verified
8.0
48
|
Verified
7.3
60
|
Verified
7.5
40
|
Verified
7.7
49
|
Verified
9.0
10
|
Verified
7.0
38
|
Verified
8.8
10
|
Verified
7.5
30
|
Verified
Targeting
8.2
50
|
Verified
8.0
73
|
Verified
7.8
47
|
Verified
8.5
71
|
Verified
7.9
44
|
Verified
8.0
68
|
Verified
7.7
32
7.6
60
|
Verified
Platform
7.8
37
|
Verified
7.1
37
|
Verified
8.2
49
|
Verified
7.3
61
|
Verified
8.0
51
|
Verified
Feature Not Available
7.5
52
|
Verified
8.0
69
|
Verified
7.9
46
|
Verified
7.8
54
|
Verified
8.2
51
|
Verified
6.9
55
|
Verified
8.0
42
|
Verified
7.1
53
|
Verified
7.9
38
|
Verified
7.6
35
|
Verified
8.0
45
|
Verified
6.6
45
|
Verified
Platform Interoperability
7.7(won by default)
5
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Feature Not Available
Not enough data
Campaign Management
8.1(won by 1.0)
53
|
Verified
7.1
64
|
Verified
8.2(won by 0.8)
51
|
Verified
7.4
69
|
Verified
7.6
48
|
Verified
8.5(won by 0.9)
49
|
Verified
7.8(won by 1.4)
46
|
Verified
6.4
58
|
Verified
8.0(won by 1.2)
47
|
Verified
6.8
56
|
Verified
7.7
27
7.8(won by 0.1)
65
|
Verified
7.7(tied score)
38
|
Verified
7.7(tied score)
62
|
Verified
8.1
27
8.5(won by 0.4)
68
|
Verified
8.0(tied score)
48
|
Verified
8.0(tied score)
71
|
Verified
8.0(won by 0.7)
48
|
Verified
7.3
60
|
Verified
7.5
40
|
Verified
7.7(won by 0.2)
49
|
Verified
9.0(won by 2.0)
10
|
Verified
7.0
38
|
Verified
8.8(won by 1.3)
10
|
Verified
7.5
30
|
Verified
Targeting
8.2(won by 0.2)
50
|
Verified
8.0
73
|
Verified
7.8
47
|
Verified
8.5(won by 0.7)
71
|
Verified
7.9
44
|
Verified
8.0(won by 0.1)
68
|
Verified
7.7(won by 0.1)
32
7.6
60
|
Verified
Platform
7.8(won by 0.7)
37
|
Verified
7.1
37
|
Verified
8.2(won by 0.9)
49
|
Verified
7.3
61
|
Verified
8.0(won by default)
51
|
Verified
Feature Not Available
7.5
52
|
Verified
8.0(won by 0.5)
69
|
Verified
7.9(won by 0.1)
46
|
Verified
7.8
54
|
Verified
8.2(won by 1.3)
51
|
Verified
6.9
55
|
Verified
8.0(won by 0.9)
42
|
Verified
7.1
53
|
Verified
7.9(won by 0.3)
38
|
Verified
7.6
35
|
Verified
8.0(won by 1.4)
45
|
Verified
6.6
45
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
7.1
64
|
Verified
8.2
51
|
Verified
7.4
69
|
Verified
7.6
48
|
Verified
8.5
49
|
Verified
7.8
46
|
Verified
6.4
58
|
Verified
8.0
47
|
Verified
6.8
56
|
Verified
7.7
27
7.8
65
|
Verified
7.7
38
|
Verified
7.7
62
|
Verified
8.1
27
8.5
68
|
Verified
8.0
48
|
Verified
8.0
71
|
Verified
8.0
48
|
Verified
7.3
60
|
Verified
7.5
40
|
Verified
7.7
49
|
Verified
9.0
10
|
Verified
7.0
38
|
Verified
8.8
10
|
Verified
7.5
30
|
Verified
Targeting
8.2
50
|
Verified
8.0
73
|
Verified
7.8
47
|
Verified
8.5
71
|
Verified
7.9
44
|
Verified
8.0
68
|
Verified
7.7
32
7.6
60
|
Verified
Demand Side Platforms
Not enough data
7.9
39
|
Verified
Not enough data
6.8
39
|
Verified
Not enough data
8.0
34
|
Verified
Platform
7.8
37
|
Verified
7.1
37
|
Verified
8.2
49
|
Verified
7.3
61
|
Verified
8.0
51
|
Verified
Feature Not Available
7.5
52
|
Verified
8.0
69
|
Verified
7.9
46
|
Verified
7.8
54
|
Verified
8.2
51
|
Verified
6.9
55
|
Verified
8.0
42
|
Verified
7.1
53
|
Verified
7.9
38
|
Verified
7.6
35
|
Verified
8.0
45
|
Verified
6.6
45
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Advertising Cloud and Roku OneView (formerly Dataxu) are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), and Display Advertising
Unique Categories
Adobe Advertising Cloud is categorized as Creative Management Platforms, Native Advertising, Social Media Advertising, and Paid Search Advertising
Roku OneView (formerly Dataxu) is categorized as Data Management Platform (DMP), Video Advertising, and Mobile Advertising
Reviews
Reviewers' Company Size
Adobe Advertising Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Roku OneView (formerly Dataxu)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.6%
Internet
9.7%
Financial Services
4.3%
Computer Software
4.3%
Higher Education
3.2%
Other
41.9%
Marketing and Advertising
63.1%
Hospital & Health Care
7.1%
Broadcast Media
6.0%
Sports
2.4%
Information Technology and Services
2.4%
Other
19.0%
Alternatives
Discussions
Adobe Advertising Cloud has no discussions with answers
Roku OneView (formerly Dataxu) has no discussions with answers
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