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At a Glance
Adjust
Adjust
Star Rating
(166)4.2 out of 5
Market Segments
Mid-Market (47.0% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Adjust
Kochava
Kochava
Star Rating
(122)4.1 out of 5
Market Segments
Mid-Market (39.3% of reviews)
Information
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 3 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Adjust excels in integrations with a score of 8.5, allowing seamless connectivity with various platforms, while Kochava, with a score of 6.5, has fewer integration options, which can limit flexibility for users looking to connect multiple tools.
  • Reviewers mention that Adjust's quality of support is rated at 7.5, which is lower than Kochava's impressive 8.5. Users on G2 highlight that Kochava's support team is more responsive and helpful, making it easier to resolve issues quickly.
  • G2 users indicate that Adjust's user identification features, particularly in demographics and user segmentation, are rated at 7.8 and 7.7 respectively, while Kochava's scores are slightly lower at 7.4 and 7.8. This suggests that Adjust may provide more robust tools for understanding user behavior.
  • Users say that Adjust's custom event tracking feature is highly rated at 8.3, allowing for detailed tracking of user interactions, whereas Kochava also scores 8.3 but users report that Adjust's implementation is more intuitive and user-friendly.
  • Reviewers mention that Adjust's attribution capabilities are rated at 8.4, slightly higher than Kochava's 8.0. Users appreciate Adjust's detailed reporting and insights, which help in making informed marketing decisions.
  • Users on G2 report that Adjust's performance analytics features are robust, with a score of 7.9, while Kochava's performance analytics score is 7.7. This indicates that Adjust may provide more comprehensive insights into campaign performance, which is crucial for optimizing marketing strategies.
Featured Products
Pricing
Entry-Level Pricing
Adjust
No pricing available
Kochava
MMP Services
Free Trial
Per Month
Browse all 3 pricing plans
Free Trial
Adjust
Free Trial is available
Kochava
Free Trial is available
Ratings
Meets Requirements
8.1
95
8.1
98
Ease of Use
7.9
122
7.3
97
Ease of Setup
7.7
85
7.1
50
Ease of Admin
8.0
55
7.8
44
Quality of Support
7.5
94
8.5
92
Has the product been a good partner in doing business?
7.9
58
8.4
45
Product Direction (% positive)
6.0
88
7.4
93
Features by Category
7.9
621
7.7
549
User Identification
7.8
40
7.4
41
7.7
42
7.8
46
7.9
44
7.9
43
Tracking & Reporting
8.3
58
8.3
48
7.9
54
7.7
47
8.4
60
8.0
53
7.5
59
7.5
53
7.6
48
7.3
44
7.9
45
7.5
38
Metrics
7.7
39
7.8
28
7.5
25
7.3
25
8.0
38
7.5
27
7.8
27
7.7
27
8.2
42
8.3
29
App Store OptimizationHide 18 FeaturesShow 18 Features
5.9
134
Not enough data
Optimization
6.3
8
Not enough data
5.8
8
Not enough data
6.0
8
Not enough data
6.0
8
Not enough data
6.2
7
Not enough data
5.7
7
Not enough data
5.4
8
Not enough data
Reporting & Alerts
6.7
10
Not enough data
6.1
9
Not enough data
5.3
6
Not enough data
5.8
6
Not enough data
Competition Monitoring
5.3
6
Not enough data
6.2
7
Not enough data
6.0
8
Not enough data
6.7
7
Not enough data
Platform Additional Functionality
6.5
8
Not enough data
5.0
6
Not enough data
5.7
7
Not enough data
8.1
95
Not enough data
Trading
8.2
10
Not enough data
6.9
9
Not enough data
8.5
11
Not enough data
Threat Detection
7.7
8
Not enough data
8.5
12
Not enough data
8.7
10
Not enough data
8.5
9
Not enough data
Blocking
8.1
9
Not enough data
8.3
11
Not enough data
7.5
6
Not enough data
7.4
525
7.6
511
Platform Basics
8.1
55
8.0
49
8.0
51
7.9
38
7.9
39
7.5
42
7.2
43
7.5
47
7.5
41
7.2
41
7.3
32
7.0
41
Platform Data
7.3
42
7.7
40
7.9
47
7.8
44
7.5
58
7.8
48
6.9
41
7.3
39
6.8
39
7.4
42
7.0
37
7.5
40
Connected TV (CTV) Advertising PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.9
479
Analysis
Not enough data
8.2
49
Not enough data
8.0
49
|
Verified
Not enough data
6.9
42
Not enough data
7.0
43
Campaigns
Not enough data
7.4
34
|
Verified
Not enough data
6.0
31
|
Verified
Not enough data
5.9
30
Not enough data
Feature Not Available
Not enough data
5.9
21
Not enough data
7.2
36
Engagement
Not enough data
5.2
30
Platform
Not enough data
7.5
44
Not enough data
7.6
39
|
Verified
Not enough data
6.5
31
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.8
171
7.7
136
Metrics
7.7
39
7.8
28
7.5
25
7.3
25
8.0
38
7.5
27
7.8
27
7.7
27
8.2
42
8.3
29
Mobile App OptimizationHide 15 FeaturesShow 15 Features
8.0
350
7.2
393
Variation Testing
7.6
15
5.8
22
7.8
12
Feature Not Available
7.9
22
6.8
29
7.9
25
7.4
25
7.8
22
7.7
27
7.9
16
7.0
21
Reporting
8.0
23
7.2
29
8.1
33
6.8
34
Personalization
8.0
23
7.2
27
8.1
23
7.0
27
7.7
16
7.5
27
Administration
8.2
33
7.6
30
8.1
23
6.8
25
8.2
31
7.9
36
8.5
33
7.7
34
Categories
Categories
Shared Categories
Adjust
Adjust
Kochava
Kochava
Unique Categories
Adjust
Adjust has no unique categories
Reviews
Reviewers' Company Size
Adjust
Adjust
Small-Business(50 or fewer emp.)
39.0%
Mid-Market(51-1000 emp.)
47.0%
Enterprise(> 1000 emp.)
14.0%
Kochava
Kochava
Small-Business(50 or fewer emp.)
29.9%
Mid-Market(51-1000 emp.)
39.3%
Enterprise(> 1000 emp.)
30.8%
Reviewers' Industry
Adjust
Adjust
Marketing and Advertising
18.8%
Computer Games
11.5%
Financial Services
7.3%
Retail
6.7%
Information Technology and Services
6.7%
Other
49.1%
Kochava
Kochava
Marketing and Advertising
29.9%
Entertainment
12.0%
Financial Services
8.5%
Food & Beverages
6.8%
Information Technology and Services
4.3%
Other
38.5%
Most Helpful Reviews
Adjust
Adjust
Most Helpful Favorable Review
Carla M.
CM
Carla M.
Verified User in Health, Wellness and Fitness

I have implemented Adjust as our main MMP in two big scale ups in the past (SoundCloud and Clue) and now I have just implemented in the current startup I am working for. It is easy to implement and you get super detailed insights straight away. Customer...

Most Helpful Critical Review
Jonas M.
JM
Jonas M.
Verified User in Health, Wellness and Fitness

The UX of the dashboard is very unintuitive and often takes a lot of time to look up or configure simple things. But after a while you get familiar with it and then it is ok. Another this I don't like it the poor ETL integration. The CSV export is okay,...

Kochava
Kochava
Most Helpful Favorable Review
Verified User in Marketing and Advertising
GM
Verified User in Marketing and Advertising

Customer Support is great if you have a paid version! It is really helpful being able to see all of an apps' performance from different channels in one place through the analytics tool or event reporting.

Most Helpful Critical Review
Verified User
G
Verified User in Entertainment

Data isn't clean, is frequently missing, and it takes forever to get issues solved

Alternatives
Adjust
Adjust Alternatives
AppsFlyer
AppsFlyer
Add AppsFlyer
Singular
Singular
Add Singular
Branch
Branch
Add Branch
CleverTap
CleverTap
Add CleverTap
Kochava
Kochava Alternatives
AppsFlyer
AppsFlyer
Add AppsFlyer
Singular
Singular
Add Singular
Branch
Branch
Add Branch
CleverTap
CleverTap
Add CleverTap
Discussions
Adjust
Adjust Discussions
What is adjust tool?
1 comment
Ankitkumar S.
AS
Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile applicationRead more
How does adjust work?
1 comment
İrem .
İ
Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. Read more
Monty the Mongoose crying
Adjust has no more discussions with answers
Kochava
Kochava Discussions
What does kochava mean?
1 comment
Official Response from Kochava
Kochava means “star” in Hebrew. There are billions of stars in the solar system and most are invisible to the naked eye. However, as we learn more about...Read more
What is kochava tracker?
1 comment
Official Response from Kochava
A Kochava tracker is a piece of code that is integrated into an app to measure attribution, events, and analytics sent between the app and Kochava. Kochava...Read more
How do you use kochava?
1 comment
Official Response from Kochava
As a mobile measurement partner (MMP), marketers use Kochava by integrating our software development kit (SDK) into their mobile app to send information on...Read more