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- Adform Demand Side Platform-vs-Google Marketing Platform
Compare Adform Demand Side Platform and Google Marketing Platform 
At a Glance
Market Segments
Small-Business (50.0% of reviews)
Mid-Market (48.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adform Demand Side Platform
Star Rating
(4)4.0 out of 5
Market Segments
Small-Business (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adform Demand Side PlatformGoogle Marketing Platform
Star Rating
(295)4.1 out of 5
Market Segments
Mid-Market (48.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformPricing
Entry-Level Pricing
Adform Demand Side Platform
No pricing availableGoogle Marketing Platform
No pricing availableFree Trial
Adform Demand Side Platform
No trial information availableGoogle Marketing Platform
No trial information availableRatings
Meets Requirements
Not enough data
8.5
247
Ease of Use
Not enough data
8.0
246
Ease of Setup
Not enough data
7.4
128
Ease of Admin
Not enough data
7.7
121
Quality of Support
Not enough data
6.9
226
Has the product been a good partner in doing business?
Not enough data
7.6
121
Product Direction (% positive)
Not enough data
8.0
243
Features by Category
Channel Functionality
Not enough data
8.5
165
Platform Interoperability
Not enough data
7.2
9
Campaign Management
Not enough data
8.3
179
|
Verified
Not enough data
8.1
174
|
Verified
Not enough data
8.3
155
|
Verified
Not enough data
7.7
149
|
Verified
Not enough data
7.9
153
|
Verified
Not enough data
7.7
140
|
Verified
Not enough data
7.6
128
|
Verified
Not enough data
8.4
72
Not enough data
8.1
68
Not enough data
7.7
148
|
Verified
Not enough data
7.9
140
|
Verified
Not enough data
7.0
38
Not enough data
7.6
93
|
Verified
Targeting
Not enough data
8.5
159
|
Verified
Not enough data
8.4
149
|
Verified
Not enough data
8.2
149
|
Verified
Not enough data
8.1
68
Platform
Not enough data
8.0
53
Not enough data
8.1
163
|
Verified
Not enough data
8.3
158
|
Verified
Not enough data
8.4
168
|
Verified
Not enough data
8.4
143
|
Verified
Not enough data
7.6
151
|
Verified
Not enough data
7.9
151
|
Verified
Not enough data
8.1
116
|
Verified
Not enough data
7.7
135
|
Verified
Campaign Management & Optimization
Not enough data
8.2
88
Not enough data
7.9
85
Not enough data
7.9
83
Not enough data
8.2
82
Not enough data
7.3
67
Not enough data
7.6
81
Not enough data
8.2
87
Not enough data
6.6
60
Not enough data
7.8
77
Not enough data
8.1
67
Not enough data
8.0
90
Analytics & Administration
Not enough data
8.9
96
Not enough data
8.3
92
Not enough data
8.5
97
Platform
Not enough data
8.1
71
Not enough data
8.1
82
Not enough data
8.0
84
Not enough data
8.5
89
Not enough data
8.6
96
Not enough data
8.6
86
Not enough data
8.4
84
Not enough data
8.3
67
Platform Interoperability
Not enough data
7.8
6
Mobile Functionality
Not enough data
7.7
119
Campaign Management
Not enough data
8.3
179
|
Verified
Not enough data
8.1
174
|
Verified
Not enough data
8.3
155
|
Verified
Not enough data
7.7
149
|
Verified
Not enough data
7.9
153
|
Verified
Not enough data
7.7
140
|
Verified
Not enough data
7.6
128
|
Verified
Not enough data
8.4
72
Not enough data
8.1
68
Not enough data
7.7
148
|
Verified
Not enough data
7.9
140
|
Verified
Not enough data
7.0
38
Not enough data
7.6
93
|
Verified
Targeting
Not enough data
8.5
159
|
Verified
Not enough data
8.4
149
|
Verified
Not enough data
8.2
149
|
Verified
Not enough data
8.1
68
Mobile
Not enough data
7.7
112
Not enough data
7.0
38
Not enough data
7.6
93
|
Verified
Platform
Not enough data
8.0
53
Not enough data
8.1
163
|
Verified
Not enough data
8.3
158
|
Verified
Not enough data
8.4
168
|
Verified
Not enough data
8.4
143
|
Verified
Not enough data
7.6
151
|
Verified
Not enough data
7.9
151
|
Verified
Not enough data
8.1
116
|
Verified
Not enough data
7.7
135
|
Verified
Platform Interoperability
Not enough data
7.7
5
Video Functionality
Not enough data
7.9
98
Campaign Management
Not enough data
8.3
179
|
Verified
Not enough data
8.1
174
|
Verified
Not enough data
8.3
155
|
Verified
Not enough data
7.7
149
|
Verified
Not enough data
7.9
153
|
Verified
Not enough data
7.7
140
|
Verified
Not enough data
7.6
128
|
Verified
Not enough data
8.4
72
Not enough data
8.1
68
Not enough data
7.7
148
|
Verified
Not enough data
7.9
140
|
Verified
Not enough data
7.0
38
Not enough data
7.6
93
|
Verified
Targeting
Not enough data
8.5
159
|
Verified
Not enough data
8.4
149
|
Verified
Not enough data
8.2
149
|
Verified
Not enough data
8.1
68
Platform
Not enough data
8.0
53
Not enough data
8.1
163
|
Verified
Not enough data
8.3
158
|
Verified
Not enough data
8.4
168
|
Verified
Not enough data
8.4
143
|
Verified
Not enough data
7.6
151
|
Verified
Not enough data
7.9
151
|
Verified
Not enough data
8.1
116
|
Verified
Not enough data
7.7
135
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
179
|
Verified
Not enough data
8.1
174
|
Verified
Not enough data
8.3
155
|
Verified
Not enough data
7.7
149
|
Verified
Not enough data
7.9
153
|
Verified
Not enough data
7.7
140
|
Verified
Not enough data
7.6
128
|
Verified
Not enough data
8.4
72
Not enough data
8.1
68
Not enough data
7.7
148
|
Verified
Not enough data
7.9
140
|
Verified
Not enough data
7.0
38
Not enough data
7.6
93
|
Verified
Targeting
Not enough data
8.5
159
|
Verified
Not enough data
8.4
149
|
Verified
Not enough data
8.2
149
|
Verified
Not enough data
8.1
68
Demand Side Platforms
Not enough data
8.2
44
|
Verified
Not enough data
7.5
49
|
Verified
Not enough data
7.6
49
|
Verified
Platform
Not enough data
8.0
53
Not enough data
8.1
163
|
Verified
Not enough data
8.3
158
|
Verified
Not enough data
8.4
168
|
Verified
Not enough data
8.4
143
|
Verified
Not enough data
7.6
151
|
Verified
Not enough data
7.9
151
|
Verified
Not enough data
8.1
116
|
Verified
Not enough data
7.7
135
|
Verified
Categories
Categories
Shared Categories
Adform Demand Side Platform and Google Marketing Platform are categorized as Demand Side Platform (DSP), Display Advertising, and Mobile Advertising
Unique Categories
Adform Demand Side Platform has no unique categories
Google Marketing Platform is categorized as Cross-Channel Advertising, Video Advertising, and Paid Search Advertising
Reviews
Reviewers' Company Size
Adform Demand Side Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
100.0%
‐
‐
‐
‐
Other
0.0%
Marketing and Advertising
54.8%
Internet
7.0%
Computer Software
5.1%
Retail
2.9%
Telecommunications
1.8%
Other
28.3%
Most Helpful Reviews
Adform Demand Side Platform
Most Helpful Favorable Review
Verified User in Marketing and Advertising
We can run lots of campaigns for industries that are banned in most ad networks. They can also provide us with detailed information and we can do custom reports if needed.
Most Helpful Critical Review
Verified User in Marketing and Advertising
Too much suspicious clicks and impressions from locations we do not target
Google Marketing Platform
Most Helpful Favorable Review
Eitan R.
Verified User in Marketing and Advertising
Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...
Most Helpful Critical Review
Verified User in Marketing and Advertising
In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...
Verified User in Marketing and Advertising
We can run lots of campaigns for industries that are banned in most ad networks. They can also provide us with detailed information and we can do custom reports if needed.
Eitan R.
Verified User in Marketing and Advertising
Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...
Verified User in Marketing and Advertising
Too much suspicious clicks and impressions from locations we do not target
Verified User in Marketing and Advertising
In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...
Alternatives
Discussions
Adform Demand Side Platform has no discussions with answers
prototyping ad tool
1 comment
SL
The text appears to be a URL for a website that offers a service to download videos from Pinterest.Read more
Google Marketing Platform has no more discussions with answers
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