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- AdEspresso by Hootsuite-vs-AdRoll
Compare AdEspresso by Hootsuite and AdRoll 
At a Glance
Market Segments
Small-Business (72.9% of reviews)
Small-Business (56.1% of reviews)
Entry-Level Pricing
No pricing available
Pay As You Go
AdEspresso by Hootsuite
Star Rating
(74)3.6 out of 5
Market Segments
Small-Business (72.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about AdEspresso by HootsuiteAdRoll
Star Rating
(631)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AdRoll excels in Retargeting capabilities, particularly with its A/B Testing feature rated at 8.5, while AdEspresso by Hootsuite has a lower rating of 7.4 in the same area, indicating that AdRoll may provide more effective retargeting strategies.
- Reviewers mention that AdRoll's Quality of Support is rated at 7.9, significantly higher than AdEspresso's 6.1, suggesting that users may find more reliable assistance and resources when using AdRoll.
- G2 users highlight that AdRoll's Ad and Conversion Tracking feature is rated at 8.1, which is superior to AdEspresso's 7.1, indicating that AdRoll may offer more robust tracking capabilities for measuring campaign success.
- Users on G2 report that AdEspresso shines in Campaign Management with a rating of 7.6 for Campaign Optimization, compared to AdRoll's 7.5, suggesting that AdEspresso may provide slightly better tools for optimizing campaigns.
- Reviewers mention that AdRoll's Cross-Device Attribution feature is rated at 8.6, outperforming AdEspresso's 7.1, which indicates that AdRoll may be more effective in tracking user interactions across multiple devices.
- Users say that AdEspresso's Social Functionality is rated at 7.6, while AdRoll's is at 8.0, suggesting that AdRoll may offer better integration and functionality for social media advertising.
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Pricing
Entry-Level Pricing
AdEspresso by Hootsuite
No pricing availableAdRoll
Ads
Pay As You Go
You’re in charge of your advertising costs. Never pay more than your monthly advertising spend maximum.
- Access to Retargeting & Brand Awareness Ads
- Contextual, Demographic & Behavior Targeting
- Visitor Insights
Free Trial
AdEspresso by Hootsuite
Free Trial is available
AdRoll
Free Trial is available
Ratings
Meets Requirements
7.4
61
8.2
528
Ease of Use
7.8
63
8.2
533
Ease of Setup
7.8
29
8.2
319
Ease of Admin
7.2
29
8.1
304
Quality of Support
6.1
58
7.9
506
Has the product been a good partner in doing business?
7.0
28
8.0
303
Product Direction (% positive)
7.1
60
7.0
516
Features by Category
Email Marketing
Not enough data
8.1
15
Not enough data
7.6
15
Not enough data
8.0
15
Not enough data
8.0
16
Not enough data
7.8
16
Not enough data
8.2
15
Not enough data
7.4
15
Not enough data
7.4
14
Not enough data
8.1
13
Reporting & Analytics
Not enough data
8.2
17
Not enough data
8.1
17
Platform
Not enough data
8.6
24
Not enough data
8.3
16
Not enough data
8.1
25
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Integration
Not enough data
7.6
22
Not enough data
8.9
19
Not enough data
8.0
15
Not enough data
8.0
14
Not enough data
7.2
15
Not enough data
7.6
17
Channel Functionality
Not enough data
8.2
366
Platform Interoperability
Not enough data
7.9
52
Campaign Management
7.9
48
8.0
399
7.6
49
7.6
389
Feature Not Available
8.1
392
7.1
48
7.0
336
Feature Not Available
7.7
331
Feature Not Available
7.8
320
Feature Not Available
7.7
277
7.6
38
7.7
322
7.7
44
8.1
363
7.8
46
7.5
342
7.7
42
7.5
297
7.4
29
7.8
178
Feature Not Available
7.9
176
Targeting
7.8
50
7.9
371
7.4
47
8.6
392
7.2
44
8.0
337
7.3
42
7.7
306
Platform
6.9
41
7.7
251
7.6
43
7.3
300
7.6
43
8.1
337
7.1
47
8.0
369
7.1
42
7.9
282
7.3
40
7.5
292
7.4
40
7.5
290
7.2
39
7.8
237
Feature Not Available
7.7
303
Campaign Management & Optimization
7.9
8
Not enough data
7.5
8
Not enough data
7.9
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
7
Not enough data
7.7
8
Not enough data
Feature Not Available
Not enough data
7.7
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analytics & Administration
8.1
8
Not enough data
7.7
8
Not enough data
7.9
7
Not enough data
Platform
7.7
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
Retargeting
Not enough data
8.5
130
Not enough data
8.3
161
Not enough data
8.1
149
Not enough data
8.3
170
Not enough data
8.2
159
Not enough data
8.3
159
Not enough data
8.3
142
Attribution Modeling
Not enough data
8.3
22
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.4
24
|
Verified
Not enough data
8.6
24
|
Verified
Not enough data
7.4
18
|
Verified
Not enough data
8.6
18
|
Verified
Marketing
Not enough data
9.2
16
|
Verified
Not enough data
8.8
21
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
7.9
20
|
Verified
Reporting
Not enough data
8.5
27
|
Verified
Not enough data
8.6
27
|
Verified
Not enough data
8.3
23
|
Verified
Platform Interoperability
Not enough data
7.5
21
Mobile Functionality
Not enough data
8.0
189
Campaign Management
7.9
48
8.0
399
7.6
49
7.6
389
Feature Not Available
8.1
392
7.1
48
7.0
336
Feature Not Available
7.7
331
Feature Not Available
7.8
320
Feature Not Available
7.7
277
7.6
38
7.7
322
7.7
44
8.1
363
7.8
46
7.5
342
7.7
42
7.5
297
7.4
29
7.8
178
Feature Not Available
7.9
176
Targeting
7.8
50
7.9
371
7.4
47
8.6
392
7.2
44
8.0
337
7.3
42
7.7
306
Mobile
Not enough data
7.9
156
7.4
29
7.8
178
Feature Not Available
7.9
176
Platform
6.9
41
7.7
251
7.6
43
7.3
300
7.6
43
8.1
337
7.1
47
8.0
369
7.1
42
7.9
282
7.3
40
7.5
292
7.4
40
7.5
290
7.2
39
7.8
237
Feature Not Available
7.7
303
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
Not enough data
Campaign Management
7.9
48
8.0
399
7.6
49
7.6
389
Feature Not Available
8.1
392
7.1
48
7.0
336
Feature Not Available
7.7
331
Feature Not Available
7.8
320
Feature Not Available
7.7
277
7.6
38
7.7
322
7.7
44
8.1
363
7.8
46
7.5
342
7.7
42
7.5
297
7.4
29
7.8
178
Feature Not Available
7.9
176
Targeting
7.8
50
7.9
371
7.4
47
8.6
392
7.2
44
8.0
337
7.3
42
7.7
306
Platform
6.9
41
7.7
251
7.6
43
7.3
300
7.6
43
8.1
337
7.1
47
8.0
369
7.1
42
7.9
282
7.3
40
7.5
292
7.4
40
7.5
290
7.2
39
7.8
237
Feature Not Available
7.7
303
Platform Interoperability
Feature Not Available
8.1(won by default)
26
Social Functionality
7.6
46
8.0(won by 0.4)
210
Campaign Management
7.9
48
8.0(won by 0.1)
399
7.6(tied score)
49
7.6(tied score)
389
Feature Not Available
8.1(won by default)
392
7.1(won by 0.1)
48
7.0
336
Feature Not Available
7.7(won by default)
331
Feature Not Available
7.8(won by default)
320
Feature Not Available
7.7(won by default)
277
7.6
38
7.7(won by 0.1)
322
7.7
44
8.1(won by 0.4)
363
7.8(won by 0.3)
46
7.5
342
7.7(won by 0.2)
42
7.5
297
7.4
29
7.8(won by 0.4)
178
Feature Not Available
7.9(won by default)
176
Targeting
7.8
50
7.9(won by 0.1)
371
7.4
47
8.6(won by 1.2)
392
7.2
44
8.0(won by 0.8)
337
7.3
42
7.7(won by 0.4)
306
Platform
6.9
41
7.7(won by 0.8)
251
7.6(won by 0.3)
43
7.3
300
7.6
43
8.1(won by 0.5)
337
7.1
47
8.0(won by 0.9)
369
7.1
42
7.9(won by 0.8)
282
7.3
40
7.5(won by 0.2)
292
7.4
40
7.5(won by 0.1)
290
7.2
39
7.8(won by 0.6)
237
Feature Not Available
7.7(won by default)
303
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdEspresso by Hootsuite and AdRoll are categorized as Social Media Advertising
Unique Categories
AdEspresso by Hootsuite is categorized as Paid Search Advertising
AdRoll is categorized as Retargeting, Attribution, Cross-Channel Advertising, Mobile Advertising, Display Advertising, Email Marketing, Video Advertising, and Native Advertising
Reviews
Reviewers' Company Size
AdEspresso by Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
40.0%
Retail
7.1%
Food & Beverages
5.7%
Management Consulting
2.9%
Internet
2.9%
Other
41.4%
Marketing and Advertising
25.9%
Computer Software
7.2%
Retail
6.1%
Apparel & Fashion
4.8%
Information Technology and Services
4.4%
Other
51.6%
Most Helpful Reviews
AdEspresso by Hootsuite
Most Helpful Favorable Review
Nickolas R.
Verified User in Marketing and Advertising
What i likes best is the Campaign optimisation and split testing available. These two are the main factors as to why we chose adespresso. Gone are the days of using Business Manager to create ad after ad inside of a campaign to ensure you have multiple ads...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Signed up for 1 yr and its the worst thing I have ever done. They NEVER reply to support questions and therefor unable to use Adespresso fully. Not only that but they don`t practice what they know to be both the correct and professional way to respond...
AdRoll
Most Helpful Favorable Review
Adam P.
Verified User in Computer Software
I love how fast it was to get started. The UI of the entire platform is really clean and easy to navigate. Uploading artwork and setting campaigns wasn't rocket science. All in all we were up and running in less than 4 weeks. They also have a great support...
Most Helpful Critical Review
Verified User in Retail
Our experience with account management was terribly poor. We were promised certain benefits from our account manager. We waited for months to have these added to our account. Then, two months later (after we had continually requested status updates) we were...
Nickolas R.
Verified User in Marketing and Advertising
What i likes best is the Campaign optimisation and split testing available. These two are the main factors as to why we chose adespresso. Gone are the days of using Business Manager to create ad after ad inside of a campaign to ensure you have multiple ads...
Adam P.
Verified User in Computer Software
I love how fast it was to get started. The UI of the entire platform is really clean and easy to navigate. Uploading artwork and setting campaigns wasn't rocket science. All in all we were up and running in less than 4 weeks. They also have a great support...
Verified User in Marketing and Advertising
Signed up for 1 yr and its the worst thing I have ever done. They NEVER reply to support questions and therefor unable to use Adespresso fully. Not only that but they don`t practice what they know to be both the correct and professional way to respond...
Verified User in Retail
Our experience with account management was terribly poor. We were promised certain benefits from our account manager. We waited for months to have these added to our account. Then, two months later (after we had continually requested status updates) we were...
Alternatives
Discussions
AdEspresso by Hootsuite has no discussions with answers
Does anybody knows a good source of AdRoll documentation?
1 comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
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