Compare Actito and SAP Emarsys 
At a Glance
Market Segments
Mid-Market (43.3% of reviews)
Mid-Market (55.1% of reviews)
Entry-Level Pricing
Contact Us
$
Actito
Star Rating
(163)4.3 out of 5
Market Segments
Mid-Market (43.3% of reviews)
Entry-Level Pricing
Contact Us
Learn more about ActitoSAP Emarsys
Star Rating
(437)4.3 out of 5
Market Segments
Mid-Market (55.1% of reviews)
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Emarsys excels in Email Campaigns with a score of 9.3, while Actito shines in Email Campaigns with a perfect score of 9.9, indicating that Actito offers superior features for creating and managing email campaigns.
- Reviewers mention that Emarsys has a strong Campaign Performance tracking feature with a score of 8.4, but Actito outperforms with a score of 9.2, suggesting that Actito provides more comprehensive insights into campaign effectiveness.
- G2 users highlight that Emarsys offers robust Dynamic Segmentation capabilities with a score of 8.6, while Actito's Behavioral Targeting feature scores 9.8, indicating that Actito may provide more advanced targeting options for personalized marketing.
- Users on G2 report that Emarsys has a solid Quality of Support rating of 8.6, but Actito stands out with a higher score of 9.1, suggesting that users may find Actito's customer support more responsive and helpful.
- Reviewers mention that Emarsys has a Template Creation score of 8.5, which is commendable, but Actito's Library feature scores an impressive 9.7, indicating a more extensive selection of customizable templates for users.
- Users say that Emarsys provides decent Analytics with a score of 8.0, but Actito's Web Analytics feature scores 9.0, suggesting that Actito may offer more detailed and actionable insights into user behavior.
Featured Products
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Pricing
Entry-Level Pricing
Actito
Actito
Contact Us
Pricing based on profiles in database, interactions included
- Powerful and flexible marketing data model
- Intuitive, no-code segment builder
- Multichannel customer journey automation
SAP Emarsys
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Actito
Free Trial is available
SAP Emarsys
No trial information availableRatings
Meets Requirements
8.5
120
8.4
337
Ease of Use
8.6
122
8.3
337
Ease of Setup
8.1
57
7.2
159
Ease of Admin
8.3
56
8.2
156
Quality of Support
9.1
122
8.5
337
Has the product been a good partner in doing business?
8.7
55
8.6
157
Product Direction (% positive)
9.5
115
9.1
313
Features by Category
Email Marketing
8.3
89
|
Verified
8.8
213
|
Verified
8.7
85
|
Verified
8.8
200
|
Verified
8.4
85
|
Verified
8.6
211
|
Verified
8.6
80
|
Verified
8.4
186
|
Verified
Online Marketing
7.6
70
|
Verified
7.1
114
|
Verified
8.3
71
|
Verified
8.2
148
|
Verified
8.6
59
|
Verified
8.4
173
|
Verified
8.0
66
8.2
170
|
Verified
7.4
47
8.0
116
Lead Management
8.2
57
8.0
135
|
Verified
8.2
67
|
Verified
7.9
151
|
Verified
8.5
84
|
Verified
8.6
195
|
Verified
7.4
46
8.0
121
|
Verified
8.2
45
8.2
118
|
Verified
7.6
52
|
Verified
8.3
144
|
Verified
7.9
31
8.1
108
|
Verified
8.0
59
|
Verified
8.3
106
|
Verified
Campaign Management
7.7
56
|
Verified
8.5
142
|
Verified
8.0
36
8.2
86
7.8
41
|
Verified
7.8
78
|
Verified
7.9
26
7.4
50
Social
7.6
26
7.7
60
7.8
26
8.0
70
|
Verified
7.7
27
7.8
69
|
Verified
7.6
27
7.8
61
|
Verified
7.5
27
7.7
71
|
Verified
Reporting & Analytics
8.2
89
|
Verified
8.1
200
|
Verified
7.2
51
|
Verified
7.9
141
|
Verified
7.2
44
|
Verified
7.8
129
|
Verified
7.3
38
7.6
139
|
Verified
7.9
26
7.7
76
Platform
8.1
42
|
Verified
7.7
109
|
Verified
8.1
38
|
Verified
8.1
91
|
Verified
8.1
40
|
Verified
8.6
108
|
Verified
7.9
28
|
Verified
8.3
62
|
Verified
7.5
32
|
Verified
6.9
64
|
Verified
8.4
42
|
Verified
8.7
94
|
Verified
7.1
29
|
Verified
7.9
61
|
Verified
Integration
8.3
43
|
Verified
8.2
113
|
Verified
8.3
39
|
Verified
7.9
107
|
Verified
7.1
22
|
Verified
7.9
73
|
Verified
Metrics
Not enough data
7.9
23
Not enough data
8.1
26
Not enough data
7.9
19
Not enough data
8.0
22
Not enough data
8.1
21
Not enough data
8.4
23
Not enough data
7.7
22
Not enough data
8.3
24
Not enough data
8.2
21
Reporting
Not enough data
8.0
29
Not enough data
8.1
26
Not enough data
7.6
24
Not enough data
8.5
28
Not enough data
8.1
26
Not enough data
7.8
21
Not enough data
8.1
25
Other
Not enough data
8.1
24
Not enough data
7.8
21
Not enough data
8.1
18
Not enough data
8.3
25
Not enough data
8.1
20
Not enough data
8.3
20
Not enough data
7.6
23
Administration
Not enough data
7.1
27
Not enough data
7.7
25
Not enough data
8.4
29
Not enough data
8.6
29
Administration
Not enough data
8.5
68
Not enough data
8.1
62
Not enough data
7.9
61
Not enough data
8.7
71
Not enough data
7.7
45
Not enough data
8.3
53
Integrations
Not enough data
8.5
37
Not enough data
8.2
46
Not enough data
8.3
46
Not enough data
8.3
46
Platform
Not enough data
8.4
43
Not enough data
8.4
42
Not enough data
8.8
39
Not enough data
8.2
53
Not enough data
8.6
48
Not enough data
8.6
62
Not enough data
8.0
45
Not enough data
8.5
60
Diagnosis
Not enough data
7.4
41
Not enough data
7.8
46
Not enough data
8.1
52
Not enough data
7.7
45
Tracking
Not enough data
7.3
50
Not enough data
7.4
42
Not enough data
8.3
65
Not enough data
8.0
59
Not enough data
7.6
39
Reporting
Not enough data
8.3
73
Not enough data
8.0
60
Not enough data
8.0
52
Not enough data
7.7
57
Analytics
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
8.9
6
Not enough data
8.1
6
Not enough data
9.2
6
Content Management
Not enough data
9.3
7
Not enough data
8.9
6
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
8.1
7
Administration
Not enough data
6.7
9
Not enough data
6.3
8
Not enough data
5.7
7
Not enough data
5.6
6
Not enough data
7.1
8
Marketing
Not enough data
7.4
9
Not enough data
7.8
9
Not enough data
8.0
10
Not enough data
7.3
10
Visitor Behavior
9.3
14
8.8
84
|
Verified
9.4
15
9.0
91
|
Verified
9.2
13
8.4
69
|
Verified
Templates
9.7
15
8.1
86
|
Verified
8.9
17
8.8
88
|
Verified
Feature Not Available
8.6
85
|
Verified
Personalization
9.5
14
8.8
93
|
Verified
9.4
16
8.6
83
|
Verified
9.7
15
8.6
84
|
Verified
9.6
13
8.7
59
|
Verified
9.6
13
8.9
77
|
Verified
9.5
14
8.7
88
|
Verified
9.5
18
8.8
86
|
Verified
9.1
17
8.9
83
|
Verified
Multichannel
9.4
16
8.5
77
|
Verified
9.5
19
9.1
107
|
Verified
9.1
15
8.6
79
|
Verified
Administration
9.4
17
8.9
95
|
Verified
9.0
19
8.6
102
|
Verified
9.1
18
8.8
93
|
Verified
9.4
16
8.4
81
|
Verified
Campaigns
Not enough data
9.5
7
Not enough data
9.1
9
Not enough data
9.0
7
Not enough data
8.9
9
Not enough data
9.4
6
Analytics
Not enough data
8.3
7
Not enough data
8.3
7
Optimization
Not enough data
8.5
9
Not enough data
9.3
9
Not enough data
8.6
6
Not enough data
8.3
8
Segmentation
10.0
7
8.8
12
9.5
7
8.8
11
Targeting
9.8
7
8.5
10
9.5
7
8.3
9
Triggered Content
9.5
7
8.1
8
10.0
7
8.9
12
10.0
7
8.9
11
Personalized Content
9.3
7
8.3
12
9.3
7
9.4
8
10.0
7
9.0
10
Text Messaging
Not enough data
9.1
13
Not enough data
7.9
7
Not enough data
9.2
13
Not enough data
9.0
8
Not enough data
9.2
11
Not enough data
7.8
9
Not enough data
8.9
14
Not enough data
9.0
10
SMS Platform
Not enough data
8.3
14
Not enough data
9.2
14
Not enough data
8.1
7
Not enough data
8.3
5
Not enough data
8.1
6
Not enough data
9.0
10
Data Sourcing
8.9
17
Not enough data
8.9
18
Not enough data
9.1
18
Not enough data
8.7
17
Not enough data
Intelligence
9.1
18
Not enough data
8.2
17
Not enough data
8.5
17
Not enough data
Platform Basics
Not enough data
8.6
38
Not enough data
8.6
38
Platform Data
Not enough data
8.1
35
Not enough data
8.0
37
Not enough data
8.4
41
Not enough data
7.8
34
Platform Additional Functionality
Not enough data
7.5
34
Not enough data
7.9
32
Not enough data
7.9
30
Loyalty Experience
Not enough data
9.1
9
Not enough data
9.1
9
Not enough data
8.9
11
Not enough data
8.9
16
Not enough data
7.7
5
Not enough data
8.1
6
Loyalty Platform
Not enough data
9.4
9
Not enough data
9.3
12
Not enough data
8.9
9
Not enough data
9.3
10
Not enough data
9.2
12
Analysis
9.8
14
8.2
36
9.2
15
8.4
60
|
Verified
9.2
14
7.9
30
9.3
14
8.3
46
Campaigns
9.6
14
8.2
34
|
Verified
9.3
14
8.5
36
|
Verified
9.5
14
8.8
31
|
Verified
9.0
14
8.1
23
9.9
15
9.3
55
9.8
15
8.9
53
Engagement
9.5
13
8.3
43
Platform
9.3
14
8.6
50
9.4
14
8.5
20
|
Verified
9.2
13
8.7
33
Marketing Operations
8.1
26
|
Verified
8.3
49
|
Verified
8.6
31
|
Verified
8.6
63
|
Verified
8.6
26
|
Verified
8.4
61
|
Verified
9.0
27
|
Verified
8.9
63
|
Verified
8.8
18
Feature Not Available
8.9
18
Feature Not Available
Campaign Activity
9.0
32
|
Verified
8.4
75
|
Verified
8.4
35
|
Verified
8.4
81
|
Verified
8.8
23
8.3
55
|
Verified
8.5
27
|
Verified
8.2
55
|
Verified
8.7
30
|
Verified
8.5
53
|
Verified
8.3
17
8.3
54
Categories
Categories
Shared Categories
Actito and SAP Emarsys are categorized as Marketing Platforms, E-Commerce Personalization, Marketing Analytics, Marketing Automation, Personalization Engines, and Mobile Marketing
Unique Categories
Actito is categorized as Customer Data Platform (CDP) and Personalization
SAP Emarsys is categorized as SMS Marketing, Push Notification, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Customer Journey Analytics, Loyalty Management, Transactional Email, and Digital Analytics
Reviews
Reviewers' Company Size
Actito
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Emarsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
7.6%
Leisure, Travel & Tourism
7.6%
Marketing and Advertising
7.0%
Online Media
5.7%
Financial Services
5.1%
Other
66.9%
Retail
28.0%
Apparel & Fashion
10.8%
Consumer Goods
6.0%
Marketing and Advertising
4.6%
Sporting Goods
4.3%
Other
46.3%
Most Helpful Reviews
Actito
Most Helpful Favorable Review
Verified User in Computer Games
That I can customize user journeys for different segments and communicate with them across channels.
Most Helpful Critical Review
Natalia D.
Verified User in Non-Profit Organization Management
I find the email templates very lacking in configuration. In structuring, it would be interesting to have something equivalent to Mailchimp. It would also be useful to be able to add social networks in the footer of the email with the choice of icons to...
SAP Emarsys
Most Helpful Favorable Review
Maksim S.
Verified User in Computer Games
Automation and a possibility to handle 100 mln+ users database.
Most Helpful Critical Review
Uğur A.
Verified User in Sports
After Emarsys migrated to SAP, the structure became very unwieldy. While we were able to solve issues such as training and development very easily before, we are progressing incredibly slowly at the moment. (We purchased your web channel, web push and app...
Verified User in Computer Games
That I can customize user journeys for different segments and communicate with them across channels.
Maksim S.
Verified User in Computer Games
Automation and a possibility to handle 100 mln+ users database.
Natalia D.
Verified User in Non-Profit Organization Management
I find the email templates very lacking in configuration. In structuring, it would be interesting to have something equivalent to Mailchimp. It would also be useful to be able to add social networks in the footer of the email with the choice of icons to...
Uğur A.
Verified User in Sports
After Emarsys migrated to SAP, the structure became very unwieldy. While we were able to solve issues such as training and development very easily before, we are progressing incredibly slowly at the moment. (We purchased your web channel, web push and app...
Alternatives
Discussions
Actito has no discussions with answers
Can I add other templates if I don't want to use html?
2 comments
WY
Hello Pamela!
Thank you for your question.
Our Template Editor allows you to design and create your own templates. As long as you have the VCE enabled,...Read more
por que no tienen soporte para las capacitaciones en español?
1 comment
Official Response from SAP Emarsys
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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