Compare Actito and HubSpot Marketing Hub 
At a Glance
Market Segments
Mid-Market (43.3% of reviews)
Small-Business (52.5% of reviews)
Entry-Level Pricing
Contact Us
$0.00
Actito
Star Rating
(163)4.3 out of 5
Market Segments
Mid-Market (43.3% of reviews)
Entry-Level Pricing
Contact Us
Learn more about ActitoHubSpot Marketing Hub
Star Rating
(12,345)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in its Email Campaigns feature, with a rating of 9.1, while Actito's email capabilities are rated lower at 8.8. Reviewers mention that HubSpot's user-friendly interface makes it easier to create and manage email campaigns effectively.
- Reviewers mention that Actito shines in Quality of Support, scoring 9.1 compared to HubSpot's 8.7. Users on G2 appreciate Actito's responsive customer service and personalized assistance, which they find crucial for resolving issues quickly.
- Users say that HubSpot's Landing Pages and Forms feature is rated 8.5, significantly higher than Actito's 7.6. Reviewers highlight HubSpot's extensive template library and ease of customization, making it simpler to create effective landing pages.
- G2 users report that Actito offers superior Multi-User Access capabilities, scoring 9.0 compared to HubSpot's 8.5. Users mention that Actito's permissions management allows for better collaboration among team members, which is essential for larger organizations.
- Users on G2 highlight HubSpot's strong performance in Lead Management, particularly in Lead Scoring and Grading, where it scores 8.0 versus Actito's 7.4. Reviewers say that HubSpot's lead scoring system is more intuitive and effective in prioritizing leads.
- Reviewers mention that Actito excels in Campaign Management, particularly in Campaign Optimization, with a score of 8.2, while HubSpot's rating is slightly lower at 8.0. Users appreciate Actito's advanced analytics features that help refine campaign strategies.
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Pricing
Entry-Level Pricing
Actito
Actito
Contact Us
Pricing based on profiles in database, interactions included
- Powerful and flexible marketing data model
- Intuitive, no-code segment builder
- Multichannel customer journey automation
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Actito
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.5
120
8.5
8,642
Ease of Use
8.6
122
8.6
9,468
Ease of Setup
8.1
57
8.1
5,357
Ease of Admin
8.3
56
8.5
4,502
Quality of Support
9.1
122
8.7
8,189
Has the product been a good partner in doing business?
8.7
55
8.8
4,423
Product Direction (% positive)
9.5
115
8.8
8,301
Features by Category
Email Marketing
8.3
89
|
Verified
8.8
4896
|
Verified
8.7
85
|
Verified
8.9
4766
|
Verified
8.4
85
|
Verified
8.6
4769
|
Verified
8.6
80
|
Verified
8.8
4479
|
Verified
Online Marketing
7.6
70
|
Verified
8.5
4635
|
Verified
8.3
71
|
Verified
8.3
3980
|
Verified
8.6
59
|
Verified
8.1
3700
|
Verified
8.0
66
8.2
4233
|
Verified
7.4
47
8.1
3893
|
Verified
Lead Management
8.2
57
8.6
4421
|
Verified
8.2
67
|
Verified
8.2
4168
|
Verified
8.5
84
|
Verified
8.4
4272
|
Verified
7.4
46
8.0
3787
|
Verified
8.2
45
8.5
4213
|
Verified
7.6
52
|
Verified
8.3
3957
|
Verified
7.9
31
8.4
3936
|
Verified
8.0
59
|
Verified
8.4
3938
|
Verified
Campaign Management
7.7
56
|
Verified
8.2
3546
|
Verified
8.0
36
8.0
3145
|
Verified
7.8
41
|
Verified
8.0
3103
|
Verified
7.9
26
7.3
2261
|
Verified
Social
7.6
26
7.8
3219
|
Verified
7.8
26
8.3
3619
|
Verified
7.7
27
8.2
3588
|
Verified
7.6
27
8.1
3466
|
Verified
7.5
27
7.8
2696
|
Verified
Reporting & Analytics
8.2
89
|
Verified
8.3
4598
|
Verified
7.2
51
|
Verified
8.1
4278
|
Verified
7.2
44
|
Verified
7.6
3443
|
Verified
7.3
38
7.6
3128
|
Verified
7.9
26
7.7
3560
|
Verified
Platform
8.1
42
|
Verified
8.0
2925
|
Verified
8.1
38
|
Verified
8.5
2959
|
Verified
8.1
40
|
Verified
8.7
2925
|
Verified
7.9
28
|
Verified
8.0
1936
|
Verified
7.5
32
|
Verified
7.5
1829
|
Verified
8.4
42
|
Verified
8.6
2763
|
Verified
7.1
29
|
Verified
8.0
2010
|
Verified
Integration
8.3
43
|
Verified
8.4
2936
|
Verified
8.3
39
|
Verified
8.1
2633
|
Verified
7.1
22
|
Verified
8.1
2424
|
Verified
Lead Intelligence
Not enough data
7.8
940
|
Verified
Not enough data
8.0
974
Not enough data
8.1
1019
Lead Management
Not enough data
8.3
1108
Not enough data
7.6
938
Not enough data
8.1
998
Marketing Campaigns
Not enough data
7.9
958
Not enough data
7.4
849
Not enough data
7.6
904
Not enough data
7.9
896
|
Verified
Not enough data
8.2
1054
Campaign Execution
Not enough data
7.9
943
Not enough data
7.9
878
Not enough data
7.7
825
Not enough data
8.8
1191
Messenger
Not enough data
8.1
1068
|
Verified
Not enough data
7.5
896
|
Verified
Not enough data
8.0
1110
|
Verified
Not enough data
7.8
1035
|
Verified
Channels
Not enough data
8.1
1296
|
Verified
Not enough data
8.2
1275
|
Verified
Not enough data
7.2
699
|
Verified
Not enough data
7.0
599
|
Verified
Not enough data
7.6
661
|
Verified
Customers
Not enough data
8.2
1340
|
Verified
Not enough data
8.3
1325
|
Verified
Not enough data
8.3
1473
|
Verified
Not enough data
8.4
1422
|
Verified
Not enough data
8.2
1330
|
Verified
Visitor Behavior
9.3
14
Not enough data
9.4
15
Not enough data
9.2
13
Not enough data
Templates
9.7
15
Not enough data
8.9
17
Not enough data
Feature Not Available
Not enough data
Personalization
9.5
14
Not enough data
9.4
16
Not enough data
9.7
15
Not enough data
9.6
13
Not enough data
9.6
13
Not enough data
9.5
14
Not enough data
9.5
18
Not enough data
9.1
17
Not enough data
Multichannel
9.4
16
Not enough data
9.5
19
Not enough data
9.1
15
Not enough data
Administration
9.4
17
Not enough data
9.0
19
Not enough data
9.1
18
Not enough data
9.4
16
Not enough data
Segmentation
10.0
7
Not enough data
9.5
7
Not enough data
Targeting
9.8
7
Not enough data
9.5
7
Not enough data
Triggered Content
9.5
7
Not enough data
10.0
7
Not enough data
10.0
7
Not enough data
Personalized Content
9.3
7
Not enough data
9.3
7
Not enough data
10.0
7
Not enough data
Data Sourcing
8.9
17
Not enough data
8.9
18
Not enough data
9.1
18
Not enough data
8.7
17
Not enough data
Intelligence
9.1
18
Not enough data
8.2
17
Not enough data
8.5
17
Not enough data
Design and Customization
Not enough data
6.6
21
Not enough data
8.2
20
Not enough data
7.6
20
Not enough data
7.8
21
Campaigns
Not enough data
8.0
19
Not enough data
7.9
19
Not enough data
7.6
18
Not enough data
7.7
18
Integrations
Not enough data
8.3
19
Not enough data
7.3
17
Not enough data
7.1
15
Not enough data
7.1
18
Generative AI
Not enough data
6.2
20
Attribution Modeling
Not enough data
8.2
201
Not enough data
8.0
196
Not enough data
7.7
181
Not enough data
7.6
174
Not enough data
7.1
172
Not enough data
7.7
185
Marketing
Not enough data
7.9
173
Not enough data
7.5
160
Not enough data
8.4
199
Not enough data
8.6
204
Reporting
Not enough data
8.5
225
Not enough data
8.3
212
Not enough data
8.2
218
Platform Basics
Not enough data
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Platform Data
Not enough data
8.4
196
Not enough data
8.0
191
Platform Additional Functionality
Not enough data
8.5
216
Platform Basics
Not enough data
8.3
471
Not enough data
8.6
554
Platform Reporting
Not enough data
8.5
570
Not enough data
8.7
613
Content & Collaboration
Not enough data
8.4(won by default)
1127
Not enough data
8.4(won by default)
1182
Not enough data
8.2(won by default)
876
Not enough data
8.4(won by default)
949
Not enough data
8.8(won by default)
1254
Not enough data
8.3(won by default)
816
Social Management
Not enough data
8.2(won by default)
2022
Not enough data
8.7(won by default)
2198
Not enough data
8.4(won by default)
1939
Not enough data
8.4(won by default)
2086
Not enough data
8.1(won by default)
1512
Not enough data
8.3(won by default)
788
Not enough data
7.4(won by default)
162
Platform Basics
Not enough data
8.3
276
Not enough data
8.2
290
Platform Data
Not enough data
8.1
283
Not enough data
8.1
285
Not enough data
8.7
328
Not enough data
8.3
291
Platform Additional Functionality
Not enough data
8.2
275
Not enough data
8.4
295
Not enough data
8.4
290
Platform Interoperability
Not enough data
8.1
480
Social Functionality
Not enough data
8.2
1171
Campaign Management
Not enough data
8.4
1185
Not enough data
8.2
1126
Not enough data
8.2
1053
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
947
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
981
Not enough data
8.1
930
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.4
1058
Not enough data
8.2
975
Not enough data
8.0
873
Not enough data
8.0
851
Platform
Not enough data
8.4
1030
Not enough data
8.2
1176
Not enough data
8.8
1200
Not enough data
8.8
1226
Not enough data
8.6
1050
Not enough data
8.4
1171
Not enough data
8.7
1215
Not enough data
8.5
927
Not enough data
8.4
1119
Page Customization
Not enough data
8.5
1187
|
Verified
Not enough data
8.0
1226
|
Verified
Not enough data
7.9
1116
|
Verified
Not enough data
8.2
1157
|
Verified
Page Optimization
Not enough data
8.2
1022
|
Verified
Not enough data
8.1
1134
|
Verified
Not enough data
8.2
1174
|
Verified
Not enough data
7.9
1061
|
Verified
Integrations
Not enough data
7.5
609
|
Verified
Not enough data
8.8
1093
|
Verified
Not enough data
8.6
1088
|
Verified
Generative AI
Not enough data
Feature Not Available
Lead Intelligence
Not enough data
8.1
636
Not enough data
8.3
667
Not enough data
8.4
685
Lead Management
Not enough data
8.5
751
Not enough data
7.8
629
Not enough data
8.3
700
Marketing Campaigns
Not enough data
8.1
655
Not enough data
7.7
567
Not enough data
8.0
627
Not enough data
8.2
626
Not enough data
8.3
733
Not enough data
8.2
678
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
9.8
14
Not enough data
9.2
15
Not enough data
9.2
14
Not enough data
9.3
14
Not enough data
Campaigns
9.6
14
Not enough data
9.3
14
Not enough data
9.5
14
Not enough data
9.0
14
Not enough data
9.9
15
Not enough data
9.8
15
Not enough data
Engagement
9.5
13
Not enough data
Platform
9.3
14
Not enough data
9.4
14
Not enough data
9.2
13
Not enough data
Marketing Operations
8.1
26
|
Verified
7.8
1932
|
Verified
8.6
31
|
Verified
8.3
2365
|
Verified
8.6
26
|
Verified
8.1
2141
|
Verified
9.0
27
|
Verified
8.5
2171
|
Verified
8.8
18
Feature Not Available
8.9
18
Feature Not Available
Campaign Activity
9.0
32
|
Verified
8.3
2571
|
Verified
8.4
35
|
Verified
8.4
2809
|
Verified
8.8
23
7.9
2075
|
Verified
8.5
27
|
Verified
8.2
2264
|
Verified
8.7
30
|
Verified
8.1
2102
|
Verified
8.3
17
Feature Not Available
Categories
Categories
Shared Categories
Actito and HubSpot Marketing Hub are categorized as Marketing Platforms, Marketing Analytics, and Marketing Automation
Unique Categories
Actito is categorized as E-Commerce Personalization, Customer Data Platform (CDP), Personalization, Personalization Engines, and Mobile Marketing
HubSpot Marketing Hub is categorized as Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Attribution, Social Media Advertising, Social Media Management, and Pop-Up Builder
Reviews
Reviewers' Company Size
Actito
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
7.6%
Leisure, Travel & Tourism
7.6%
Marketing and Advertising
7.0%
Online Media
5.7%
Financial Services
5.1%
Other
66.9%
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Most Helpful Reviews
Actito
Most Helpful Favorable Review
Verified User in Computer Games
That I can customize user journeys for different segments and communicate with them across channels.
Most Helpful Critical Review
Natalia D.
Verified User in Non-Profit Organization Management
I find the email templates very lacking in configuration. In structuring, it would be interesting to have something equivalent to Mailchimp. It would also be useful to be able to add social networks in the footer of the email with the choice of icons to...
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Verified User in Computer Games
That I can customize user journeys for different segments and communicate with them across channels.
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Natalia D.
Verified User in Non-Profit Organization Management
I find the email templates very lacking in configuration. In structuring, it would be interesting to have something equivalent to Mailchimp. It would also be useful to be able to add social networks in the footer of the email with the choice of icons to...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Alternatives
Discussions
Actito has no discussions with answers
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JB
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VR
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4 comments
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Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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