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Compare Actito and HubSpot Marketing Hub 
At a Glance
Market Segments
Mid-Market (44.0% of reviews)
Small-Business (51.5% of reviews)
Entry-Level Pricing
Contact Us
$0.00
Actito
Star Rating
(175)4.3 out of 5
Market Segments
Mid-Market (44.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about ActitoHubSpot Marketing Hub
Star Rating
(14,548)4.4 out of 5
Market Segments
Small-Business (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Actito. Users appreciate its user-friendly dashboard and the seamless integration with the Smart CRM, which helps eliminate data silos and enhances multi-touch revenue attribution.
- Users say that Actito stands out for its excellent customer support and intuitive interface, making it easier to navigate. Reviewers highlight the platform's ability to create complex automated campaigns through a simple drag-and-drop feature, which is particularly beneficial for those without coding skills.
- According to verified reviews, HubSpot Marketing Hub is praised for its extensive functionality, allowing users to manage various marketing tasks in one place. Reviewers mention that it is easy to onboard new team members, making it a powerful tool for businesses looking to scale their marketing efforts.
- Reviewers mention that while Actito offers strong customer engagement features, it may not match the breadth of tools available in HubSpot Marketing Hub. Users appreciate Actito's ability to customize marketing campaigns, but some feel that HubSpot's comprehensive suite provides more robust options for tracking and analytics.
- G2 reviewers highlight that both platforms offer similar scores for ease of use, but HubSpot Marketing Hub's higher overall ratings suggest a more polished experience. Users enjoy the real-time analytics provided by Actito, yet many find HubSpot's reporting capabilities to be more advanced and insightful.
- Users report that HubSpot Marketing Hub's implementation process is quick and efficient, with many praising the intuitive onboarding wizard. In contrast, while Actito's setup is also rated positively, some users feel it may require more time to fully leverage its features compared to HubSpot's streamlined approach.
Pricing
Entry-Level Pricing
Actito
Actito
Contact Us
Pricing based on profiles in database, interactions included
- Powerful and flexible marketing data model
- Intuitive, no-code segment builder
- Multichannel customer journey automation
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Actito
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.4
130
8.5
9,766
Ease of Use
8.6
133
8.6
11,449
Ease of Setup
8.2
68
8.1
7,155
Ease of Admin
8.3
63
8.5
5,012
Quality of Support
9.1
133
8.7
9,233
Has the product been a good partner in doing business?
8.8
62
8.7
4,930
Product Direction (% positive)
9.5
126
8.9
9,404
Features by Category
Email Marketing
8.4
99
|
Verified
8.8
5595
|
Verified
8.8
94
|
Verified
8.9
5445
|
Verified
8.5
94
|
Verified
8.6
5407
|
Verified
8.6
89
|
Verified
8.8
5129
|
Verified
Online Marketing
7.6
79
|
Verified
8.5
5285
|
Verified
8.2
81
|
Verified
8.2
4576
|
Verified
8.5
68
|
Verified
8.1
4300
|
Verified
8.0
75
8.1
4814
|
Verified
7.3
57
8.1
4457
|
Verified
Lead Management
8.0
66
8.5
5036
|
Verified
8.1
77
|
Verified
8.1
4743
|
Verified
8.5
94
|
Verified
8.4
4860
|
Verified
7.3
55
8.0
4367
|
Verified
8.1
54
8.4
4812
|
Verified
7.5
61
|
Verified
8.2
4532
|
Verified
7.6
39
8.4
4503
|
Verified
7.9
66
|
Verified
8.4
4543
|
Verified
Campaign Management
7.9
62
|
Verified
8.2
4109
|
Verified
7.9
43
7.9
3687
|
Verified
7.7
48
|
Verified
7.9
3634
|
Verified
7.6
33
7.2
2776
|
Verified
Social
7.2
32
7.7
3734
|
Verified
7.5
33
8.1
4139
|
Verified
7.4
34
8.1
4119
|
Verified
7.3
34
8.0
3986
|
Verified
7.3
34
7.7
3206
|
Verified
Reporting & Analytics
8.2
96
|
Verified
8.3
5210
|
Verified
7.0
57
|
Verified
8.0
4826
|
Verified
7.1
51
|
Verified
7.6
3978
|
Verified
7.1
45
7.5
3664
|
Verified
7.5
33
7.7
4071
|
Verified
Platform
8.2
53
|
Verified
7.9
3529
|
Verified
8.1
48
|
Verified
8.5
3569
|
Verified
8.3
50
|
Verified
8.7
3494
|
Verified
8.0
38
|
Verified
8.0
2470
|
Verified
7.6
42
|
Verified
7.4
2370
|
Verified
8.5
53
|
Verified
8.6
3328
|
Verified
7.4
39
|
Verified
7.9
2544
|
Verified
Agentic AI - Marketing Automation
6.4
6
6.8
297
6.4
6
6.8
289
6.1
6
6.8
292
6.1
6
6.6
291
6.1
6
6.6
290
6.1
6
6.7
294
Integration
8.3
52
|
Verified
8.4
3520
|
Verified
8.1
49
|
Verified
8.0
3207
|
Verified
7.2
32
|
Verified
8.1
2992
|
Verified
Lead Intelligence
Not enough data
7.7
1154
|
Verified
Not enough data
7.9
1190
Not enough data
8.1
1243
Lead Management
Not enough data
8.3
1332
Not enough data
7.5
1155
Not enough data
8.0
1210
Marketing Campaigns
Not enough data
7.9
1176
Not enough data
7.3
1062
Not enough data
7.5
1118
Not enough data
7.8
1104
|
Verified
Not enough data
8.1
1267
Campaign Execution
Not enough data
7.8
1154
Not enough data
7.8
1089
Not enough data
7.7
1032
Not enough data
8.7
1405
Agentic AI - Account Data Management
Not enough data
6.3
90
Not enough data
6.7
90
Not enough data
6.6
89
Not enough data
6.7
90
Not enough data
6.4
90
Messenger
Not enough data
8.0
1214
|
Verified
Not enough data
7.4
1042
|
Verified
Not enough data
7.9
1256
|
Verified
Not enough data
7.8
1180
|
Verified
Channels
Not enough data
8.0
1442
|
Verified
Not enough data
8.1
1419
|
Verified
Not enough data
7.1
839
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Customers
Not enough data
8.2
1486
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1618
|
Verified
Not enough data
8.4
1568
|
Verified
Not enough data
8.2
1474
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.6
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.4
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.6
68
Visitor Behavior
9.3
14
Not enough data
9.4
15
Not enough data
9.2
13
Not enough data
Templates
9.7
15
Not enough data
8.9
17
Not enough data
Feature Not Available
Not enough data
Personalization
9.5
14
Not enough data
9.4
16
Not enough data
9.7
15
Not enough data
9.6
13
Not enough data
9.6
13
Not enough data
9.5
14
Not enough data
9.5
18
Not enough data
9.1
17
Not enough data
Multichannel
9.4
16
Not enough data
9.5
19
Not enough data
9.1
15
Not enough data
Administration
9.4
17
Not enough data
9.0
19
Not enough data
9.1
18
Not enough data
9.4
16
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
10.0
7
Not enough data
9.5
7
Not enough data
Targeting
9.8
7
Not enough data
9.5
7
Not enough data
Triggered Content
9.5
7
Not enough data
10.0
7
Not enough data
10.0
7
Not enough data
Personalized Content
9.3
7
Not enough data
9.3
7
Not enough data
10.0
7
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.9
19
Not enough data
8.8
20
Not enough data
8.9
20
Not enough data
8.9
19
Not enough data
Intelligence
8.9
20
Not enough data
8.2
18
Not enough data
8.6
18
Not enough data
Design and Customization
Not enough data
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Campaigns
Not enough data
7.4
80
Not enough data
7.5
79
Not enough data
7.5
79
Not enough data
7.6
76
Integrations
Not enough data
8.0
80
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Generative AI
Not enough data
6.4
75
Agentic AI - Vulnerability Scanner
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Attribution Modeling
Not enough data
8.0
283
Not enough data
7.7
276
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Agentic AI - Attribution
Not enough data
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Marketing
Not enough data
7.8
255
Not enough data
7.2
236
Not enough data
8.2
282
Not enough data
8.3
289
Reporting
Not enough data
8.4
310
Not enough data
8.3
295
Not enough data
8.1
300
Platform Basics
Not enough data
8.5
241
Not enough data
8.5
241
Not enough data
8.4
241
Not enough data
8.1
25
Not enough data
8.0
24
Platform Data
Not enough data
8.2
235
Not enough data
7.9
231
Platform Additional Functionality
Not enough data
8.3
256
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Artificial Intelligence
Not enough data
6.9
24
Not enough data
7.4
24
Platform Basics
Not enough data
8.2
558
Not enough data
8.5
640
Platform Reporting
Not enough data
8.4
656
Not enough data
8.6
699
Content & Collaboration
Not enough data
8.3(won by default)
1277
Not enough data
8.3(won by default)
1332
Not enough data
8.1(won by default)
1021
Not enough data
8.3(won by default)
1096
Not enough data
8.7(won by default)
1409
Not enough data
8.3(won by default)
969
Social Management
Not enough data
8.2(won by default)
2196
Not enough data
8.6(won by default)
2372
Not enough data
8.4(won by default)
2106
Not enough data
8.3(won by default)
2254
Not enough data
8.0(won by default)
1674
Not enough data
8.2(won by default)
955
Not enough data
7.3(won by default)
327
Agentic AI - Social Media Management
Not enough data
6.7(won by default)
75
Not enough data
7.0(won by default)
71
Not enough data
7.1(won by default)
73
Not enough data
6.9(won by default)
70
Not enough data
7.1(won by default)
73
Not enough data
7.0(won by default)
73
Not enough data
7.0(won by default)
75
Platform Basics
Not enough data
8.1
430
Not enough data
8.0
441
Platform Data
Not enough data
8.0
438
Not enough data
7.9
435
Not enough data
8.5
486
Not enough data
8.2
440
Platform Additional Functionality
Not enough data
8.0
424
Not enough data
8.2
444
Not enough data
8.2
439
Agentic AI - Customer Journey Analytics
Not enough data
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Platform Interoperability
Not enough data
8.0
594
Agentic AI - Social Media Advertising
Not enough data
7.0
63
Not enough data
7.2
62
Not enough data
7.0
59
Not enough data
7.1
63
Not enough data
7.0
63
Not enough data
7.4
70
Social Functionality
Not enough data
8.1
1312
Campaign Management
Not enough data
8.3
1330
Not enough data
8.2
1266
Not enough data
8.2
1191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1086
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1118
Not enough data
8.0
1068
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.3
1194
Not enough data
8.2
1111
Not enough data
8.0
1007
Not enough data
8.0
984
Platform
Not enough data
8.3
1163
Not enough data
8.2
1310
Not enough data
8.8
1337
Not enough data
8.7
1360
Not enough data
8.6
1184
Not enough data
8.3
1310
Not enough data
8.6
1349
Not enough data
8.4
1055
Not enough data
8.4
1250
Responses
Not enough data
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Automation - AI Agents
Not enough data
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.7
25
Platform
Not enough data
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Autonomy - AI Agents
Not enough data
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Generative AI
Not enough data
8.3
25
Not enough data
8.0
25
Page Customization
Not enough data
8.4
1360
|
Verified
Not enough data
7.9
1399
|
Verified
Not enough data
7.8
1282
|
Verified
Not enough data
8.1
1320
|
Verified
Page Optimization
Not enough data
8.1
1187
|
Verified
Not enough data
8.0
1294
|
Verified
Not enough data
8.1
1333
|
Verified
Not enough data
7.8
1222
|
Verified
Integrations
Not enough data
7.4
757
|
Verified
Not enough data
8.7
1249
|
Verified
Not enough data
8.5
1246
|
Verified
Generative AI
Not enough data
7.1
350
Agentic AI - Landing Page Builders
Not enough data
6.5
86
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
6.9
77
Not enough data
7.1
76
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Lead Intelligence
Not enough data
8.0
793
Not enough data
8.3
826
Not enough data
8.3
844
Lead Management
Not enough data
8.4
910
Not enough data
7.7
781
Not enough data
8.1
851
Marketing Campaigns
Not enough data
8.0
813
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
887
Not enough data
8.1
830
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
9.3
16
Not enough data
8.7
17
Not enough data
8.6
16
Not enough data
8.8
16
Not enough data
Campaigns
9.5
16
Not enough data
9.0
16
Not enough data
9.5
16
Not enough data
8.8
16
Not enough data
9.9
17
Not enough data
9.4
17
Not enough data
Engagement
9.1
15
Not enough data
Platform
9.1
16
Not enough data
9.1
16
Not enough data
9.1
15
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.1
29
|
Verified
7.7
2238
|
Verified
8.6
34
|
Verified
8.3
2680
|
Verified
8.7
30
|
Verified
8.0
2449
|
Verified
8.9
30
|
Verified
8.5
2478
|
Verified
8.8
21
Feature Not Available
8.9
21
Feature Not Available
Campaign Activity
9.0
34
|
Verified
8.3
2876
|
Verified
8.4
37
|
Verified
8.4
3121
|
Verified
8.8
26
7.8
2376
|
Verified
8.5
30
|
Verified
8.1
2563
|
Verified
8.7
33
|
Verified
8.0
2394
|
Verified
8.3
20
7.5
538
Agentic AI - Marketing Analytics
Not enough data
6.7
172
Not enough data
6.9
165
Not enough data
6.6
167
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Actito and HubSpot Marketing Hub are categorized as Marketing Analytics and Marketing Automation
Unique Categories
Actito is categorized as E-Commerce Personalization, Customer Data Platform (CDP), Personalization, Personalization Engines, and Mobile Marketing
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Actito
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
8.3%
Leisure, Travel & Tourism
7.7%
Retail
7.1%
Online Media
5.4%
Financial Services
4.8%
Other
66.7%
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Alternatives
Discussions
Actito has no discussions with answers
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