Compare Act-On and Net-Results 
At a Glance
Market Segments
Mid-Market (50.4% of reviews)
Small-Business (64.2% of reviews)
Entry-Level Pricing
$900/month
No pricing available
Act-On
Star Rating
(1,043)4.1 out of 5
Market Segments
Mid-Market (50.4% of reviews)
Entry-Level Pricing
$900/month
Browse all 2 pricing plansNet-Results
Star Rating
(114)4.5 out of 5
Market Segments
Small-Business (64.2% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Net-ResultsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Act-On's Email Deliverability Management is effective, scoring 8.3, but Net-Results excels with a score of 8.6, indicating a more robust capability in ensuring emails reach their intended recipients.
- Reviewers mention that Act-On's Automated Email Responses feature is user-friendly with a score of 8.5, while Net-Results shines with a higher score of 9.3, suggesting superior automation capabilities that enhance user engagement.
- G2 users highlight that Act-On's Lead Generation tools, particularly the Data Import & Export Tools, score 8.6, but Net-Results outperforms with a score of 8.9, showcasing better integration and flexibility in managing leads.
- Users on G2 report that Act-On's Quality of Support is commendable with a score of 8.6, yet Net-Results stands out with a remarkable score of 9.6, indicating a more responsive and helpful support team.
- Reviewers mention that Act-On's Segmentation capabilities score 8.4, while Net-Results excels with a score of 9.1, reflecting a more advanced approach to targeting and personalizing marketing efforts.
- Users say that Act-On's Campaign Management features, particularly Program Management, score 8.1, but Net-Results leads with a score of 8.9, suggesting a more comprehensive suite for managing marketing campaigns effectively.
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Pricing
Entry-Level Pricing
Act-On
Professional
$900
/month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
Net-Results
No pricing availableFree Trial
Act-On
No trial information availableNet-Results
Free Trial is available
Ratings
Meets Requirements
8.2
882
8.4
88
Ease of Use
8.0
889
8.1
88
Ease of Setup
7.6
501
8.7
54
Ease of Admin
8.2
513
8.7
57
Quality of Support
8.7
848
9.6
86
Has the product been a good partner in doing business?
8.6
493
9.4
57
Product Direction (% positive)
8.1
873
9.3
86
Features by Category
Email Marketing
8.4
701
|
Verified
8.5
70
|
Verified
8.8
693
|
Verified
9.0
71
|
Verified
8.3
687
|
Verified
8.6
70
|
Verified
8.5
611
|
Verified
9.3
62
|
Verified
Online Marketing
7.9
634
|
Verified
7.7
55
|
Verified
7.8
534
|
Verified
8.1
45
|
Verified
7.9
514
|
Verified
7.7
45
|
Verified
7.9
598
|
Verified
8.3
53
|
Verified
7.8
515
|
Verified
8.0
44
|
Verified
Lead Management
8.1
576
|
Verified
8.5
62
|
Verified
8.0
557
|
Verified
8.4
60
|
Verified
8.4
622
|
Verified
9.1
68
|
Verified
8.2
587
|
Verified
9.0
57
|
Verified
8.2
571
|
Verified
8.9
58
|
Verified
8.1
569
|
Verified
9.0
61
|
Verified
8.0
511
|
Verified
8.9
52
|
Verified
8.0
530
|
Verified
8.7
54
|
Verified
Campaign Management
8.1
504
|
Verified
8.9
50
|
Verified
7.8
424
|
Verified
8.7
34
|
Verified
7.4
333
|
Verified
8.2
11
|
Verified
7.3
76
8.3
6
Social
6.9
303
|
Verified
8.1
14
7.1
370
|
Verified
7.7
19
|
Verified
7.0
314
|
Verified
8.5
20
|
Verified
7.6
94
|
Verified
8.0
17
6.8
230
|
Verified
8.2
12
Reporting & Analytics
7.9
645
|
Verified
8.3
71
|
Verified
7.7
573
|
Verified
8.3
57
|
Verified
7.1
408
|
Verified
8.6
11
6.9
352
|
Verified
8.7
10
7.3
386
|
Verified
7.8
10
Platform
7.6
373
|
Verified
8.6
40
|
Verified
7.8
333
|
Verified
9.1
32
|
Verified
8.3
394
|
Verified
8.9
37
|
Verified
7.8
202
|
Verified
8.1
18
|
Verified
7.1
200
|
Verified
8.5
14
|
Verified
8.3
388
|
Verified
8.8
45
|
Verified
7.6
255
|
Verified
9.2
8
Integration
8.2
390
|
Verified
8.9
40
|
Verified
7.8
303
|
Verified
8.8
30
|
Verified
7.4
278
|
Verified
8.4
27
|
Verified
Administration
8.0
35
Not enough data
7.3
35
Not enough data
8.0
34
Not enough data
8.3
34
Not enough data
6.9
25
Not enough data
7.8
29
Not enough data
Integrations
7.1
25
Not enough data
7.2
23
Not enough data
7.2
24
Not enough data
7.9
29
Not enough data
Platform
7.7
25
Not enough data
7.4
24
Not enough data
7.7
27
Not enough data
7.5
27
Not enough data
7.7
26
Not enough data
7.9
34
Not enough data
7.5
28
Not enough data
7.8
35
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Page Customization
7.7
39
Not enough data
7.4
38
Not enough data
7.3
35
Not enough data
7.6
38
Not enough data
Page Optimization
7.2
30
Not enough data
7.2
42
Not enough data
7.3
33
Not enough data
6.7
26
Not enough data
Integrations
5.4
16
Not enough data
8.0
33
Not enough data
7.9
30
Not enough data
Generative AI
Feature Not Available
Not enough data
Lead Intelligence
8.1
126
Not enough data
7.9
133
Not enough data
8.0
133
Not enough data
Lead Management
8.5
139
Not enough data
8.0
122
Not enough data
7.9
124
Not enough data
Marketing Campaigns
7.7
93
Not enough data
7.5
78
Not enough data
7.6
93
Not enough data
7.9
93
Not enough data
7.8
115
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Marketing Operations
7.8
70
|
Verified
Not enough data
8.1
81
|
Verified
Not enough data
8.0
80
|
Verified
Not enough data
8.2
82
|
Verified
Not enough data
6.7
31
|
Verified
Not enough data
7.3
35
|
Verified
Not enough data
Campaign Activity
8.3
87
|
Verified
Not enough data
8.2
102
|
Verified
Not enough data
7.8
69
|
Verified
Not enough data
7.7
74
|
Verified
Not enough data
7.9
70
|
Verified
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Act-On and Net-Results are categorized as Marketing Automation
Unique Categories
Net-Results has no unique categories
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Net-Results
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.3%
Information Technology and Services
11.6%
Financial Services
4.9%
Telecommunications
3.0%
Other
52.7%
Marketing and Advertising
19.8%
Computer Software
19.8%
Information Technology and Services
11.3%
Internet
4.7%
Telecommunications
3.8%
Other
40.6%
Most Helpful Reviews
Act-On
Most Helpful Favorable Review
Joe G.
Verified User in Computer Software
The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.
Most Helpful Critical Review
Verified User in Music
Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...
Net-Results
Most Helpful Favorable Review
Emily L.
Verified User in Marketing and Advertising
Net-Results offers the absolute best website visitor tracking of any marketing automation system I've used or demoed... and that includes the big pricey systems. It tracks all of the anonymous visitors to your site, showing you company names (when...
Most Helpful Critical Review
Verified User in Marketing and Advertising
1. Not being able to delete lists after you've used them 2. No A/B testing feature 3. No fatigue calendar
Joe G.
Verified User in Computer Software
The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.
Emily L.
Verified User in Marketing and Advertising
Net-Results offers the absolute best website visitor tracking of any marketing automation system I've used or demoed... and that includes the big pricey systems. It tracks all of the anonymous visitors to your site, showing you company names (when...
Verified User in Music
Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...
Verified User in Marketing and Advertising
1. Not being able to delete lists after you've used them 2. No A/B testing feature 3. No fatigue calendar
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 comment
RW
Find another solution and save yourself the pain and heartache.Read more
How easy is it to design a responsive email in Net-Results?
2 comments
RH
You have a couple options for building responsive emails in Net-Results. Most of our users opt for using our responsive templates + drag & drop responsive...Read more
How much are the implementation fees? What additional cost is there to get up and running?
1 comment
MK
We don’t charge fees for implementation, ever. No additional cost to get going in any way. Training and support are 100% included with your license. And,...Read more
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