Compare Act-On and Makesbridge 
At a Glance
Market Segments
Mid-Market (50.4% of reviews)
Small-Business (60.0% of reviews)
Entry-Level Pricing
$900/month
$240 per month
Act-On
Star Rating
(1,043)4.1 out of 5
Market Segments
Mid-Market (50.4% of reviews)
Entry-Level Pricing
$900/month
Browse all 2 pricing plansMakesbridge
Star Rating
(17)4.5 out of 5
Market Segments
Small-Business (60.0% of reviews)
Entry-Level Pricing
$240 per month
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Act-On excels in its Email Segmentation feature, scoring 8.5, which allows for targeted marketing campaigns. In contrast, Makesbridge shines in Segmentation with a score of 9.0, providing more advanced options for user categorization.
- Reviewers mention that Act-On's Quality of Support is rated at 8.6, indicating a solid support system, while Makesbridge outperforms with a score of 9.5, suggesting that users find their support team exceptionally responsive and helpful.
- G2 users highlight that Act-On's Automated Email Responses feature scores 8.5, which is beneficial for maintaining customer engagement. However, Makesbridge offers a slightly better score of 8.8, indicating a more effective automation process.
- Users on G2 report that Act-On's Landing Pages and Forms feature has a score of 7.9, which is adequate but lacks some advanced functionalities. Makesbridge, on the other hand, scores 8.3, suggesting a more user-friendly and customizable experience for creating landing pages.
- Reviewers say that Act-On's Dynamic Content feature scores 7.8, which is useful but not as robust as Makesbridge's score of 8.5, indicating that Makesbridge provides better options for personalizing content based on user behavior.
- Users report that Act-On's Performance and Reliability score is 8.0, which is decent, but Makesbridge stands out with a score of 9.0, suggesting that users experience fewer issues and better uptime with Makesbridge.
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Pricing
Entry-Level Pricing
Act-On
Professional
$900
/month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
Makesbridge
MailChimp Evolution
$240
per month
Perfect for MailChimp customers who need to move into a more advanced sales and marketing platform and assistance to make it happen.
- 5,000 Contacts
- Unlimited Emails
- Nurture Drips
Free Trial
Act-On
No trial information availableMakesbridge
Free Trial is available
Ratings
Meets Requirements
8.2
882
9.2
10
Ease of Use
8.0
889
9.3
10
Ease of Setup
7.6
501
9.5
7
Ease of Admin
8.2
513
9.0
7
Quality of Support
8.7
848
9.5
10
Has the product been a good partner in doing business?
8.6
493
9.0
7
Product Direction (% positive)
8.1
873
10.0
10
Features by Category
Email Marketing
8.4
701
|
Verified
8.8
8
|
Verified
8.8
693
|
Verified
8.1
8
|
Verified
8.3
687
|
Verified
8.1
8
|
Verified
8.5
611
|
Verified
8.8
8
|
Verified
Online Marketing
7.9
634
|
Verified
8.3
8
|
Verified
7.8
534
|
Verified
8.5
8
|
Verified
7.9
514
|
Verified
8.5
8
7.9
598
|
Verified
8.8
8
|
Verified
7.8
515
|
Verified
9.0
8
|
Verified
Lead Management
8.1
576
|
Verified
8.8
8
|
Verified
8.0
557
|
Verified
Not enough data
8.4
622
|
Verified
9.0
8
|
Verified
8.2
587
|
Verified
8.1
8
|
Verified
8.2
571
|
Verified
9.0
8
|
Verified
8.1
569
|
Verified
8.8
8
|
Verified
8.0
511
|
Verified
8.5
8
|
Verified
8.0
530
|
Verified
9.2
8
|
Verified
Campaign Management
8.1
504
|
Verified
Not enough data
7.8
424
|
Verified
Not enough data
7.4
333
|
Verified
Not enough data
7.3
76
Not enough data
Social
6.9
303
|
Verified
Not enough data
7.1
370
|
Verified
8.1
7
7.0
314
|
Verified
Not enough data
7.6
94
|
Verified
Not enough data
6.8
230
|
Verified
8.3
6
Reporting & Analytics
7.9
645
|
Verified
9.0
7
|
Verified
7.7
573
|
Verified
8.6
7
|
Verified
7.1
408
|
Verified
Not enough data
6.9
352
|
Verified
Not enough data
7.3
386
|
Verified
Not enough data
Platform
7.6
373
|
Verified
Not enough data
7.8
333
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
7.8
202
|
Verified
Not enough data
7.1
200
|
Verified
Not enough data
8.3
388
|
Verified
9.0
5
|
Verified
7.6
255
|
Verified
9.3
5
|
Verified
Integration
8.2
390
|
Verified
9.0
5
|
Verified
7.8
303
|
Verified
9.0
5
|
Verified
7.4
278
|
Verified
8.7
5
|
Verified
Administration
8.0
35
Not enough data
7.3
35
Not enough data
8.0
34
Not enough data
8.3
34
Not enough data
6.9
25
Not enough data
7.8
29
Not enough data
Integrations
7.1
25
Not enough data
7.2
23
Not enough data
7.2
24
Not enough data
7.9
29
Not enough data
Platform
7.7
25
Not enough data
7.4
24
Not enough data
7.7
27
Not enough data
7.5
27
Not enough data
7.7
26
Not enough data
7.9
34
Not enough data
7.5
28
Not enough data
7.8
35
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Page Customization
7.7
39
Not enough data
7.4
38
Not enough data
7.3
35
Not enough data
7.6
38
Not enough data
Page Optimization
7.2
30
Not enough data
7.2
42
Not enough data
7.3
33
Not enough data
6.7
26
Not enough data
Integrations
5.4
16
Not enough data
8.0
33
Not enough data
7.9
30
Not enough data
Generative AI
Feature Not Available
Not enough data
Lead Intelligence
8.1
126
Not enough data
7.9
133
Not enough data
8.0
133
Not enough data
Lead Management
8.5
139
Not enough data
8.0
122
Not enough data
7.9
124
Not enough data
Marketing Campaigns
7.7
93
Not enough data
7.5
78
Not enough data
7.6
93
Not enough data
7.9
93
Not enough data
7.8
115
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Marketing Operations
7.8
70
|
Verified
Not enough data
8.1
81
|
Verified
Not enough data
8.0
80
|
Verified
Not enough data
8.2
82
|
Verified
Not enough data
6.7
31
|
Verified
Not enough data
7.3
35
|
Verified
Not enough data
Campaign Activity
8.3
87
|
Verified
Not enough data
8.2
102
|
Verified
Not enough data
7.8
69
|
Verified
Not enough data
7.7
74
|
Verified
Not enough data
7.9
70
|
Verified
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Act-On and Makesbridge are categorized as Marketing Automation
Unique Categories
Makesbridge has no unique categories
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Makesbridge
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.3%
Information Technology and Services
11.6%
Financial Services
4.9%
Telecommunications
3.0%
Other
52.7%
Marketing and Advertising
33.3%
Financial Services
13.3%
Telecommunications
6.7%
Hospitality
6.7%
Health, Wellness and Fitness
6.7%
Other
33.3%
Most Helpful Reviews
Act-On
Most Helpful Favorable Review
Joe G.
Verified User in Computer Software
The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.
Most Helpful Critical Review
Verified User in Music
Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...
Makesbridge
Most Helpful Favorable Review
Brandon H.
Verified User in Marketing and Advertising
Return On Investment. We save on dozens of man hours by automating millions of emails each month - which get great delivery and revenue. The power and simplicity of setting up advanced automation and ISP analytics to optimize delivery and campaign...
Most Helpful Critical Review
Joe G.
Verified User in Computer Software
The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.
Brandon H.
Verified User in Marketing and Advertising
Return On Investment. We save on dozens of man hours by automating millions of emails each month - which get great delivery and revenue. The power and simplicity of setting up advanced automation and ISP analytics to optimize delivery and campaign...
Verified User in Music
Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 comment
RW
Find another solution and save yourself the pain and heartache.Read more
Makesbridge has no discussions with answers
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