Compare Act-On and Leadfwd 
At a Glance
Market Segments
Mid-Market (50.3% of reviews)
Small-Business (60.8% of reviews)
Entry-Level Pricing
$900/month
No pricing available
Act-On
Star Rating
(1,044)4.1 out of 5
Market Segments
Mid-Market (50.3% of reviews)
Entry-Level Pricing
$900/month
Browse all 2 pricing plansLeadfwd
Star Rating
(52)4.5 out of 5
Market Segments
Small-Business (60.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about LeadfwdSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Act-On excels in its Email Deliverability Management with a score of 8.3, while Leadfwd offers a slightly better score of 8.4, indicating that both platforms are effective but Leadfwd may have a slight edge in ensuring emails reach their intended recipients.
- Reviewers mention that Act-On's Quality of Support is rated at 8.6, which is lower than Leadfwd's impressive 9.4. This suggests that users may find Leadfwd's customer service more responsive and helpful.
- G2 users highlight that Act-On's Automated Email Responses feature scores 8.5, while Leadfwd's is rated at 8.6, indicating that both platforms provide solid automation capabilities, but Leadfwd may offer slightly more effective solutions for automated engagement.
- Users on G2 report that Act-On's Lead Management Database scores 8.1, while Leadfwd shines with a score of 8.9, suggesting that Leadfwd provides a more robust and comprehensive lead management system.
- Reviewers mention that Act-On's Multi-user Access and Collaboration feature is rated at 9.1, which is on par with Leadfwd's 8.7, indicating that both platforms support teamwork effectively, but Act-On may have a slight advantage in facilitating collaboration among users.
- Users say that Act-On's Data Import & Export Tools score 8.2, while Leadfwd excels with a score of 9.1, indicating that Leadfwd offers superior tools for managing data transfer, which is crucial for users needing to integrate with other systems.
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Pricing
Entry-Level Pricing
Act-On
Professional
$900
/month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
Leadfwd
No pricing availableFree Trial
Act-On
No trial information availableLeadfwd
Free Trial is available
Ratings
Meets Requirements
8.2
883
8.5
47
Ease of Use
8.0
890
8.3
47
Ease of Setup
7.6
502
8.3
31
Ease of Admin
8.2
514
8.8
30
Quality of Support
8.7
849
9.4
47
Has the product been a good partner in doing business?
8.6
494
9.2
30
Product Direction (% positive)
8.1
874
9.3
49
Features by Category
Email Marketing
8.4
702
|
Verified
8.7
34
|
Verified
8.8
694
|
Verified
9.0
35
|
Verified
8.3
688
|
Verified
8.4
34
|
Verified
8.5
612
|
Verified
8.6
28
|
Verified
Online Marketing
7.9
635
|
Verified
7.8
30
|
Verified
7.8
535
|
Verified
7.8
23
|
Verified
7.9
515
|
Verified
6.7
15
|
Verified
7.9
599
|
Verified
8.1
28
|
Verified
7.8
516
|
Verified
8.4
20
|
Verified
Lead Management
8.1
576
|
Verified
8.9
26
|
Verified
8.0
557
|
Verified
8.4
24
|
Verified
8.4
622
|
Verified
8.4
25
|
Verified
8.2
587
|
Verified
8.1
20
|
Verified
8.2
571
|
Verified
8.7
26
|
Verified
8.1
569
|
Verified
8.4
24
|
Verified
8.0
511
|
Verified
8.5
24
|
Verified
8.0
530
|
Verified
9.2
30
|
Verified
Campaign Management
8.1
504
|
Verified
8.6
27
|
Verified
7.8
424
|
Verified
8.6
20
7.4
333
|
Verified
7.0
5
|
Verified
7.3
76
Not enough data
Social
6.9
303
|
Verified
7.5
12
|
Verified
7.1
370
|
Verified
7.5
14
|
Verified
7.0
314
|
Verified
7.0
9
|
Verified
7.6
94
|
Verified
7.2
10
|
Verified
6.8
230
|
Verified
6.5
8
|
Verified
Reporting & Analytics
7.9
645
|
Verified
8.5
34
|
Verified
7.7
573
|
Verified
8.2
30
|
Verified
7.1
408
|
Verified
7.8
21
|
Verified
6.9
352
|
Verified
7.7
17
|
Verified
7.3
386
|
Verified
7.2
17
|
Verified
Platform
7.6
374
|
Verified
8.5
21
|
Verified
7.8
334
|
Verified
8.7
23
|
Verified
8.3
395
|
Verified
8.3
23
|
Verified
7.8
203
|
Verified
Not enough data
7.1
201
|
Verified
8.3
10
|
Verified
8.3
389
|
Verified
9.0
23
|
Verified
7.6
256
|
Verified
8.6
14
|
Verified
Integration
8.2
391
|
Verified
9.1
20
|
Verified
7.8
304
|
Verified
Not enough data
7.4
279
|
Verified
8.1
17
|
Verified
Administration
8.0
35
Not enough data
7.3
35
Not enough data
8.0
34
Not enough data
8.3
34
Not enough data
6.9
25
Not enough data
7.8
29
Not enough data
Integrations
7.1
25
Not enough data
7.2
23
Not enough data
7.2
24
Not enough data
7.9
29
Not enough data
Platform
7.7
25
Not enough data
7.4
24
Not enough data
7.7
27
Not enough data
7.5
27
Not enough data
7.7
26
Not enough data
7.9
34
Not enough data
7.5
28
Not enough data
7.8
35
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Page Customization
7.7
39
Not enough data
7.4
38
Not enough data
7.3
35
Not enough data
7.6
38
Not enough data
Page Optimization
7.2
30
Not enough data
7.2
42
Not enough data
7.3
33
Not enough data
6.7
26
Not enough data
Integrations
5.4
16
Not enough data
8.0
33
Not enough data
7.9
30
Not enough data
Generative AI
Feature Not Available
Not enough data
Lead Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
126
Not enough data
7.9
133
Not enough data
8.0
133
Not enough data
Lead Management
8.5
139
Not enough data
8.0
122
Not enough data
7.9
124
Not enough data
Marketing Campaigns
7.7
93
Not enough data
7.5
78
Not enough data
7.6
93
Not enough data
7.9
93
Not enough data
7.8
115
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Marketing Operations
7.8
70
|
Verified
7.3
5
|
Verified
8.1
81
|
Verified
7.7
5
|
Verified
8.0
80
|
Verified
8.0
5
|
Verified
8.2
82
|
Verified
8.7
5
|
Verified
6.7
31
|
Verified
Feature Not Available
7.3
35
|
Verified
Feature Not Available
Campaign Activity
8.3
87
|
Verified
6.3
5
|
Verified
8.2
102
|
Verified
6.7
6
|
Verified
7.8
69
|
Verified
7.3
5
|
Verified
7.7
74
|
Verified
8.0
5
|
Verified
7.9
70
|
Verified
7.7
5
|
Verified
Feature Not Available
Feature Not Available
Categories
Categories
Shared Categories
Act-On and Leadfwd are categorized as Marketing Platforms, Marketing Analytics, Visitor Identification, and Marketing Automation
Unique Categories
Act-On is categorized as Customer Journey Mapping, Customer Journey Analytics, Marketing Account Intelligence, Landing Page Builders, Lead Scoring, and Transactional Email
Leadfwd is categorized as Account-Based Analytics
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Leadfwd
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
13.3%
Information Technology and Services
11.6%
Financial Services
4.9%
Telecommunications
3.0%
Other
52.7%
Marketing and Advertising
19.6%
Computer Software
17.6%
Financial Services
9.8%
Internet
5.9%
Information Technology and Services
5.9%
Other
41.2%
Most Helpful Reviews
Act-On
Most Helpful Favorable Review
Joe G.
Verified User in Computer Software
The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.
Most Helpful Critical Review
Verified User in Music
Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...
Leadfwd
Most Helpful Favorable Review
Verified User in Computer Software
Native integration with SugarCRM. Great customer service. Platform was very stable and had an easy to use interface.
Most Helpful Critical Review
Verified User in Financial Services
We'd appreciate more features, e.g. ability to send videos, template colors, responsiveness, automation fields, etc. It is good software for sending basic, mass emails, but beyond that it could be much stronger.
Joe G.
Verified User in Computer Software
The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.
Verified User in Computer Software
Native integration with SugarCRM. Great customer service. Platform was very stable and had an easy to use interface.
Verified User in Music
Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...
Verified User in Financial Services
We'd appreciate more features, e.g. ability to send videos, template colors, responsiveness, automation fields, etc. It is good software for sending basic, mass emails, but beyond that it could be much stronger.
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 comment
RW
Find another solution and save yourself the pain and heartache.Read more
Leadfwd has no more discussions with answers
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