Compare Act-On and Genoo 
At a Glance
Market Segments
Mid-Market (50.4% of reviews)
Small-Business (44.8% of reviews)
Entry-Level Pricing
$900/month
$199 - 599/month
Act-On
Star Rating
(1,043)4.1 out of 5
Market Segments
Mid-Market (50.4% of reviews)
Entry-Level Pricing
$900/month
Browse all 2 pricing plansGenoo
Star Rating
(33)4.3 out of 5
Market Segments
Small-Business (44.8% of reviews)
Entry-Level Pricing
$199 - 599/month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Act-On excels in its Multi-user Access and Collaboration feature, scoring 9.1, which allows teams to work together seamlessly. In contrast, Genoo, while still strong, has a slightly lower score of 8.4 in this area.
- Reviewers mention that Genoo shines in Ease of Setup, achieving a score of 9.1, making it particularly user-friendly for new users. Act-On, however, has a lower score of 7.7, indicating a more complex setup process.
- G2 users highlight Genoo's superior Search Tracking and Optimization capabilities, scoring 9.2, which helps users effectively track their online presence. Act-On's score of 7.8 in this area suggests it may not be as robust in this functionality.
- Users on G2 report that both platforms perform well in Email Marketing, with Act-On and Genoo both scoring 8.4 for building and personalizing emails. However, Genoo edges out slightly in Sending Outbound Emails with a score of 8.6 compared to Act-On's 8.8.
- Reviewers mention that Genoo's Lead Management features, particularly in Online Behavior Tracking, score 8.8, indicating a strong capability to monitor user interactions. Act-On's score of 8.2 suggests it may not provide as comprehensive tracking.
- Users say that Genoo's Social Media Engagement features are particularly effective, scoring 8.9, which enhances their marketing campaigns. Act-On, with a score of 7.8, may not offer the same level of engagement tools.
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Pricing
Entry-Level Pricing
Act-On
Professional
$900
/month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
Genoo
Standard Plans - Pay Per Email sent
$199 - 599
/month
Unlimited leads, pay per email sent.
Free Trial
Act-On
No trial information availableGenoo
Free Trial is available
Ratings
Meets Requirements
8.2
882
8.6
25
Ease of Use
8.0
889
8.7
25
Ease of Setup
7.6
501
9.1
16
Ease of Admin
8.2
513
9.3
14
Quality of Support
8.7
848
8.5
25
Has the product been a good partner in doing business?
8.6
493
9.3
15
Product Direction (% positive)
8.1
873
8.0
23
Features by Category
Email Marketing
8.4
701
|
Verified
8.4
19
|
Verified
8.8
693
|
Verified
8.6
19
|
Verified
8.3
687
|
Verified
8.3
19
|
Verified
8.5
611
|
Verified
8.2
19
|
Verified
Online Marketing
7.9
634
|
Verified
8.8
18
|
Verified
7.8
534
|
Verified
8.3
16
|
Verified
7.9
514
|
Verified
8.1
15
|
Verified
7.9
598
|
Verified
7.6
14
|
Verified
7.8
515
|
Verified
9.2
6
Lead Management
8.1
576
|
Verified
8.7
18
|
Verified
8.0
557
|
Verified
8.8
18
|
Verified
8.4
622
|
Verified
8.4
18
|
Verified
8.2
587
|
Verified
8.4
17
|
Verified
8.2
571
|
Verified
8.5
18
|
Verified
8.1
569
|
Verified
8.8
18
|
Verified
8.0
511
|
Verified
8.7
15
|
Verified
8.0
530
|
Verified
8.4
15
|
Verified
Campaign Management
8.1
504
|
Verified
9.4
8
7.8
424
|
Verified
8.6
17
|
Verified
7.4
333
|
Verified
9.0
8
|
Verified
7.3
76
9.3
5
Social
6.9
303
|
Verified
9.0
5
7.1
370
|
Verified
9.0
7
|
Verified
7.0
314
|
Verified
8.5
16
|
Verified
7.6
94
|
Verified
8.9
16
|
Verified
6.8
230
|
Verified
Not enough data
Reporting & Analytics
7.9
645
|
Verified
8.7
18
|
Verified
7.7
573
|
Verified
8.5
17
|
Verified
7.1
408
|
Verified
8.6
13
|
Verified
6.9
352
|
Verified
8.7
13
|
Verified
7.3
386
|
Verified
9.6
8
|
Verified
Platform
7.6
373
|
Verified
9.7
10
|
Verified
7.8
333
|
Verified
9.4
9
|
Verified
8.3
394
|
Verified
9.2
11
|
Verified
7.8
202
|
Verified
9.1
9
|
Verified
7.1
200
|
Verified
9.6
9
|
Verified
8.3
388
|
Verified
9.2
12
|
Verified
7.6
255
|
Verified
9.0
8
|
Verified
Integration
8.2
390
|
Verified
8.9
12
|
Verified
7.8
303
|
Verified
8.8
10
|
Verified
7.4
278
|
Verified
8.5
8
|
Verified
Administration
8.0
35
Not enough data
7.3
35
Not enough data
8.0
34
Not enough data
8.3
34
Not enough data
6.9
25
Not enough data
7.8
29
Not enough data
Integrations
7.1
25
Not enough data
7.2
23
Not enough data
7.2
24
Not enough data
7.9
29
Not enough data
Platform
7.7
25
Not enough data
7.4
24
Not enough data
7.7
27
Not enough data
7.5
27
Not enough data
7.7
26
Not enough data
7.9
34
Not enough data
7.5
28
Not enough data
7.8
35
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Page Customization
7.7
39
Not enough data
7.4
38
Not enough data
7.3
35
Not enough data
7.6
38
Not enough data
Page Optimization
7.2
30
Not enough data
7.2
42
Not enough data
7.3
33
Not enough data
6.7
26
Not enough data
Integrations
5.4
16
Not enough data
8.0
33
Not enough data
7.9
30
Not enough data
Generative AI
Feature Not Available
Not enough data
Lead Intelligence
8.1
126
Not enough data
7.9
133
Not enough data
8.0
133
Not enough data
Lead Management
8.5
139
Not enough data
8.0
122
Not enough data
7.9
124
Not enough data
Marketing Campaigns
7.7
93
Not enough data
7.5
78
Not enough data
7.6
93
Not enough data
7.9
93
Not enough data
7.8
115
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Marketing Operations
7.8
70
|
Verified
Not enough data
8.1
81
|
Verified
Not enough data
8.0
80
|
Verified
Not enough data
8.2
82
|
Verified
Not enough data
6.7
31
|
Verified
Not enough data
7.3
35
|
Verified
Not enough data
Campaign Activity
8.3
87
|
Verified
Not enough data
8.2
102
|
Verified
Not enough data
7.8
69
|
Verified
Not enough data
7.7
74
|
Verified
Not enough data
7.9
70
|
Verified
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Act-On and Genoo are categorized as Marketing Automation
Unique Categories
Genoo has no unique categories
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Genoo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.3%
Information Technology and Services
11.6%
Financial Services
4.9%
Telecommunications
3.0%
Other
52.7%
Marketing and Advertising
20.7%
Telecommunications
10.3%
Education Management
10.3%
Information Technology and Services
6.9%
Computer Software
6.9%
Other
44.8%
Most Helpful Reviews
Act-On
Most Helpful Favorable Review
Joe G.
Verified User in Computer Software
The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.
Most Helpful Critical Review
Verified User in Music
Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...
Genoo
Most Helpful Favorable Review
Rachel G.
Verified User in Writing and Editing
Rich set of functionality! It does everything I need and some things I don't even need yet (but look forward to using). It gives me really robust information about leads and lets me segment as deeply as I want.
Most Helpful Critical Review
Royelle W.
Verified User in Marketing and Advertising
Genoo Marketing Automation doesn’t offer apps for the iOS system and crashes more times than I like .. but Other than that it’a great!
Joe G.
Verified User in Computer Software
The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.
Rachel G.
Verified User in Writing and Editing
Rich set of functionality! It does everything I need and some things I don't even need yet (but look forward to using). It gives me really robust information about leads and lets me segment as deeply as I want.
Verified User in Music
Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...
Royelle W.
Verified User in Marketing and Advertising
Genoo Marketing Automation doesn’t offer apps for the iOS system and crashes more times than I like .. but Other than that it’a great!
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 comment
RW
Find another solution and save yourself the pain and heartache.Read more
Genoo has no discussions with answers
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