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Compare Act-On and Freshsales 
Featured Products
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (68.0% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
Starting at $9.00 1 User Per Month
Act-On
Star Rating
(1,055)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansFreshsales
Star Rating
(1,220)4.5 out of 5
Market Segments
Small-Business (68.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $9.00 1 User Per Month
Browse all 3 pricing plansAct-On vs Freshsales
When assessing the two solutions, reviewers found Freshsales easier to use, set up, and administer. Reviewers also preferred doing business with Freshsales overall.
- Reviewers felt that Freshsales meets the needs of their business better than Act-On.
- When comparing quality of ongoing product support, reviewers felt that Freshsales is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Freshsales over Act-On.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Freshsales
Growth
Starting at $9.00
1 User Per Month
Tailored for startups and SMBs seeking efficient pipeline management and engagement across channels
- Web Forms
- SMS & WhatsApp
- Basic Workflows
Free Trial
Act-On
No trial information availableFreshsales
Free Trial is available
Ratings
Meets Requirements
8.2
891
8.7
1,039
Ease of Use
8.0
898
9.0
1,052
Ease of Setup
7.7
508
8.8
559
Ease of Admin
8.2
516
8.9
535
Quality of Support
8.7
857
8.8
1,009
Has the product been a good partner in doing business?
8.6
496
9.0
529
Product Direction (% positive)
8.1
882
9.3
1,033
Features by Category
Sales Force Automation
Not enough data
8.9
718
|
Verified
Not enough data
8.3
417
Not enough data
8.8
707
|
Verified
Not enough data
8.5
705
|
Verified
Not enough data
8.3
507
|
Verified
Not enough data
8.6
336
|
Verified
Not enough data
8.2
482
|
Verified
Not enough data
8.1
468
Not enough data
8.4
510
|
Verified
Marketing Automation
Not enough data
8.5
548
Not enough data
8.5
522
Not enough data
8.9
627
Not enough data
7.9
114
Customer Support
Not enough data
8.5
534
Not enough data
8.6
542
Not enough data
8.6
548
Not enough data
8.2
458
Not enough data
8.4
478
Reporting & Analytics
Not enough data
8.4
629
|
Verified
Not enough data
8.6
665
|
Verified
Not enough data
8.3
508
|
Verified
Mobile & Social
Not enough data
Feature Not Available
Not enough data
8.1
208
|
Verified
Not enough data
8.3
331
|
Verified
Platform
Not enough data
8.4
404
|
Verified
Not enough data
8.5
393
|
Verified
Not enough data
8.7
414
|
Verified
Not enough data
8.3
314
|
Verified
Not enough data
7.7
258
Not enough data
8.0
301
|
Verified
Not enough data
8.8
408
|
Verified
Not enough data
8.0
285
|
Verified
Integration
Not enough data
8.4
375
|
Verified
Not enough data
8.3
331
|
Verified
Not enough data
7.9
297
|
Verified
Generative AI
Not enough data
7.6
84
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.4
707
|
Verified
9.3
12
8.8
697
|
Verified
9.2
11
8.3
692
|
Verified
8.1
9
8.5
615
|
Verified
8.8
11
Online Marketing
7.9
640
|
Verified
9.0
8
7.8
539
|
Verified
8.5
8
7.9
518
|
Verified
8.1
12
7.9
603
|
Verified
9.4
9
7.8
519
|
Verified
Not enough data
Lead Management
8.1
579
|
Verified
8.9
9
8.0
560
|
Verified
8.5
8
8.4
625
|
Verified
8.7
10
8.2
590
|
Verified
8.5
9
8.2
575
|
Verified
8.9
9
8.1
572
|
Verified
8.9
11
8.0
514
|
Verified
9.2
10
8.0
533
|
Verified
8.7
9
Campaign Management
8.1
507
|
Verified
9.2
6
7.9
428
|
Verified
8.8
7
7.4
336
|
Verified
Not enough data
7.3
79
Not enough data
Social
6.9
306
|
Verified
Not enough data
7.1
373
|
Verified
Not enough data
7.0
317
|
Verified
Not enough data
7.6
97
|
Verified
9.3
5
6.8
233
|
Verified
Not enough data
Reporting & Analytics
7.9
648
|
Verified
8.7
10
7.7
576
|
Verified
8.5
11
7.1
411
|
Verified
8.6
7
6.9
355
|
Verified
Not enough data
7.3
389
|
Verified
Not enough data
Platform
7.6
377
|
Verified
9.0
5
7.8
337
|
Verified
8.6
6
8.3
398
|
Verified
8.3
6
7.8
206
|
Verified
9.3
5
7.1
204
|
Verified
Not enough data
8.3
392
|
Verified
8.1
6
7.7
259
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
394
|
Verified
8.6
7
7.8
307
|
Verified
8.3
6
7.4
282
|
Verified
9.0
5
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.1
19
Not enough data
8.3
19
Not enough data
8.6
20
Not enough data
8.7
18
Organization
Not enough data
8.6
20
Not enough data
8.9
19
Not enough data
7.9
19
Performance Analysis
Not enough data
7.9
17
Not enough data
8.3
23
Sales Analysis
Not enough data
7.8
20
Not enough data
8.8
21
Generative AI
Not enough data
8.3
12
Not enough data
7.9
13
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
9.0
236
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.4
182
|
Verified
Not enough data
8.7
182
|
Verified
Not enough data
8.9
219
|
Verified
Not enough data
8.7
69
Not enough data
8.8
64
Repeatability and Reportability
Not enough data
8.9
206
|
Verified
Not enough data
8.9
222
|
Verified
Not enough data
8.9
220
|
Verified
Not enough data
8.7
186
|
Verified
Not enough data
7.6
57
AI and Automation
Not enough data
8.4
66
Not enough data
8.2
69
Not enough data
8.3
62
Not enough data
7.9
63
Not enough data
7.7
59
Generative AI
Not enough data
8.2
28
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Customization
Not enough data
9.1
17
Not enough data
8.3
16
Not enough data
8.2
14
Not enough data
8.3
15
Additional Functionality
Not enough data
8.4
15
Not enough data
8.2
12
Not enough data
8.4
15
Not enough data
8.5
11
Not enough data
8.3
13
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
8.8
50
7.4
24
9.0
51
7.0
23
8.6
50
Discovery
7.6
26
8.9
51
8.1
32
8.5
53
7.4
24
8.7
50
Management
6.5
20
8.7
49
6.9
22
9.0
51
Platform
8.0
28
8.5
49
7.4
29
8.7
51
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
Not enough data
8.5
28
Not enough data
8.6
29
Not enough data
7.9
28
Not enough data
8.3
30
Personalization
Not enough data
8.8
32
Not enough data
8.6
33
Not enough data
8.6
34
Not enough data
8.4
31
Administrative
Not enough data
8.5
32
Not enough data
8.4
29
Not enough data
8.4
28
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.8
224
Not enough data
8.8
217
Not enough data
8.2
50
Customizations
Not enough data
9.0
234
Not enough data
9.2
239
Not enough data
8.9
246
Not enough data
8.6
220
Not enough data
8.9
241
Generative AI
Not enough data
7.7
32
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.1
84
Not enough data
8.4
84
Not enough data
8.2
78
Not enough data
8.4
89
Not enough data
8.3
84
Predictive Analytics
Not enough data
8.1
85
Not enough data
8.2
83
Not enough data
8.0
78
Not enough data
7.6
80
Sales Management
Not enough data
8.4
89
Not enough data
7.8
79
Not enough data
8.3
84
Not enough data
8.7
89
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
Not enough data
8.8
137
Not enough data
8.8
120
Not enough data
8.7
130
Not enough data
9.1
146
Not enough data
Not enough data
Contacts
Not enough data
9.0
151
Not enough data
9.0
137
Not enough data
9.0
143
Insights
Not enough data
9.1
165
Not enough data
9.1
142
Not enough data
8.9
123
Not enough data
9.0
145
Not enough data
9.0
141
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Freshsales are categorized as Lead Scoring, Visitor Identification, and Marketing Automation
Unique Categories
Act-On is categorized as Customer Journey Mapping, Customer Journey Analytics, Marketing Account Intelligence, Landing Page Builders, Marketing Analytics, and Transactional Email
Freshsales is categorized as Sales Engagement, AI Sales Assistant, Online Form Builder, Outbound Call Tracking, Sales Analytics, Email Tracking, Sales Performance Management, and CRM
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Freshsales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
13.3%
Information Technology and Services
11.5%
Financial Services
4.9%
Telecommunications
3.1%
Other
52.8%
Information Technology and Services
16.6%
Computer Software
13.8%
Marketing and Advertising
7.9%
Financial Services
4.1%
Internet
3.7%
Other
54.0%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
What are the three benefits of CRM?
2 Comments
AV
Makes it easy to keep a track of new and prospect leads.Read more
What is Freshsales used for?
2 Comments
IH
It's a CRM solution to manage leads and opportunities. It helps you to create your sales funnel from different channels.Read more
How is Freshsales different from other CRMs?
1 Comment
Official Response from Freshsales
Freshsales is an integrated, simple and intuitive sales CRM built with automations, intelligence and analytics to aid your sales teams to close deals faster....Read more
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