Compare Act-On and Adobe Marketo Engage 
At a Glance
Market Segments
Mid-Market (50.3% of reviews)
Mid-Market (54.4% of reviews)
Entry-Level Pricing
$900/month
Contact Us Per Month
Act-On
Star Rating
(1,044)4.1 out of 5
Market Segments
Mid-Market (50.3% of reviews)
Entry-Level Pricing
$900/month
Browse all 2 pricing plansAdobe Marketo Engage
Star Rating
(2,608)4.1 out of 5
Market Segments
Mid-Market (54.4% of reviews)
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Marketo Engage excels in its email marketing capabilities, particularly in sending outbound emails with a score of 8.7, while Act-On slightly outperforms in email deliverability management with a score of 8.3. Reviewers mention that Marketo's robust features allow for more personalized email campaigns.
- Reviewers mention that Act-On shines in quality of support, scoring 8.6 compared to Marketo's 7.4. Users on G2 appreciate Act-On's responsive customer service, which they find crucial for troubleshooting and maximizing the software's potential.
- G2 users highlight that Adobe Marketo Engage offers superior lead intelligence features, particularly in lead analysis with a score of 8.4, while Act-On's lead intelligence features are rated slightly lower at 8.1. Users say that Marketo's insights help in better understanding customer behavior.
- Users report that Act-On provides a more user-friendly experience, especially in ease of setup with a score of 7.7 compared to Marketo's 6.6. Reviewers mention that Act-On's intuitive interface makes it easier for new users to get started quickly.
- Reviewers mention that Adobe Marketo Engage has a more comprehensive dynamic content feature, scoring 7.8, which allows for advanced personalization in marketing campaigns. In contrast, Act-On's dynamic content capabilities are rated the same but are perceived as less flexible by users.
- Users on G2 report that Act-On's data import and export tools are highly rated at 8.2, making it easier to manage data across platforms, while Marketo's tools are rated slightly lower at 8.0. Reviewers say that this feature is essential for seamless integration with existing systems.
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Pricing
Entry-Level Pricing
Act-On
Professional
$900
/month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Free Trial
Act-On
No trial information availableAdobe Marketo Engage
Free Trial is available
Ratings
Meets Requirements
8.2
883
8.4
2,200
Ease of Use
8.0
890
7.3
2,252
Ease of Setup
7.6
502
6.7
1,152
Ease of Admin
8.2
514
7.6
1,085
Quality of Support
8.7
849
7.4
2,078
Has the product been a good partner in doing business?
8.6
494
7.7
1,077
Product Direction (% positive)
8.1
874
8.0
2,173
Features by Category
Email Marketing
8.4
702
|
Verified
8.3
1669
|
Verified
8.8
694
|
Verified
8.7
1658
|
Verified
8.3
688
|
Verified
8.1
1634
|
Verified
8.5
612
|
Verified
8.5
1568
|
Verified
Online Marketing
7.9
635
|
Verified
7.8
1617
|
Verified
7.8
535
|
Verified
7.8
1437
|
Verified
7.9
515
|
Verified
7.9
1490
|
Verified
7.9
599
|
Verified
7.4
1492
|
Verified
7.8
516
|
Verified
7.4
1258
|
Verified
Lead Management
8.1
576
|
Verified
8.5
1271
|
Verified
8.0
557
|
Verified
7.9
1169
|
Verified
8.4
622
|
Verified
8.2
1544
|
Verified
8.2
587
|
Verified
8.2
1506
|
Verified
8.2
571
|
Verified
8.4
1562
|
Verified
8.1
569
|
Verified
8.0
1455
|
Verified
8.0
511
|
Verified
8.3
1469
|
Verified
8.0
530
|
Verified
8.2
1510
|
Verified
Campaign Management
8.1
504
|
Verified
8.3
1522
|
Verified
7.8
424
|
Verified
8.4
1418
|
Verified
7.4
333
|
Verified
7.2
1117
|
Verified
7.3
76
7.0
870
Social
6.9
303
|
Verified
7.3
672
|
Verified
7.1
370
|
Verified
7.5
724
|
Verified
7.0
314
|
Verified
7.6
711
|
Verified
7.6
94
|
Verified
7.5
680
|
Verified
6.8
230
|
Verified
7.5
641
|
Verified
Reporting & Analytics
7.9
645
|
Verified
7.7
1561
|
Verified
7.7
573
|
Verified
7.2
1337
|
Verified
7.1
408
|
Verified
7.2
1156
|
Verified
6.9
352
|
Verified
7.2
1085
|
Verified
7.3
386
|
Verified
6.9
936
|
Verified
Platform
7.6
374
|
Verified
7.7
840
|
Verified
7.8
334
|
Verified
7.9
830
|
Verified
8.3
395
|
Verified
8.4
858
|
Verified
7.8
203
|
Verified
7.7
580
|
Verified
7.1
201
|
Verified
7.2
583
|
Verified
8.3
389
|
Verified
7.7
842
|
Verified
7.6
256
|
Verified
7.6
540
Integration
8.2
391
|
Verified
8.0
856
|
Verified
7.8
304
|
Verified
7.9
807
|
Verified
7.4
279
|
Verified
8.1
736
|
Verified
Administration
8.0
35
Not enough data
7.3
35
Not enough data
8.0
34
Not enough data
8.3
34
Not enough data
6.9
25
Not enough data
7.8
29
Not enough data
Integrations
7.1
25
Not enough data
7.2
23
Not enough data
7.2
24
Not enough data
7.9
29
Not enough data
Platform
7.7
25
Not enough data
7.4
24
Not enough data
7.7
27
Not enough data
7.5
27
Not enough data
7.7
26
Not enough data
7.9
34
Not enough data
7.5
28
Not enough data
7.8
35
Not enough data
Lead Intelligence
Not enough data
8.2
302
Not enough data
8.2
306
Not enough data
8.4
320
Lead Management
Not enough data
8.4
344
Not enough data
8.0
310
Not enough data
8.2
319
Marketing Campaigns
Not enough data
8.4
297
Not enough data
8.1
282
Not enough data
8.1
281
Not enough data
8.1
296
|
Verified
Not enough data
8.3
323
Campaign Execution
Not enough data
8.2
304
Not enough data
8.1
292
Not enough data
8.1
282
Not enough data
9.0
144
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Page Customization
7.7
39
Not enough data
7.4
38
Not enough data
7.3
35
Not enough data
7.6
38
Not enough data
Page Optimization
7.2
30
Not enough data
7.2
42
Not enough data
7.3
33
Not enough data
6.7
26
Not enough data
Integrations
5.4
16
Not enough data
8.0
33
Not enough data
7.9
30
Not enough data
Generative AI
Feature Not Available
Not enough data
Lead Intelligence
Not enough data
8.2
241
Not enough data
8.0
245
Not enough data
8.1
257
Lead Management
Not enough data
8.4
268
Not enough data
8.0
241
Not enough data
8.1
249
Marketing Campaigns
Not enough data
8.2
222
Not enough data
8.0
195
Not enough data
8.0
215
Not enough data
8.0
215
Not enough data
8.1
247
Not enough data
8.4
108
Lead Intelligence
8.1
126
8.4
279
7.9
133
8.2
273
8.0
133
8.3
292
Lead Management
8.5
139
8.6
290
8.0
122
8.1
277
7.9
124
8.3
276
Marketing Campaigns
7.7
93
8.3
258
7.5
78
8.1
240
7.6
93
8.3
249
7.9
93
8.3
256
7.8
115
8.3
278
Data Availability - Marketing Account Intelligence
Not enough data
8.2
17
Data Accuracy - Marketing Account Intelligence
Not enough data
7.7
17
Analysis
Not enough data
8.5
100
|
Verified
Not enough data
8.7
110
Not enough data
8.3
77
|
Verified
Not enough data
8.4
86
|
Verified
Campaigns
Not enough data
8.4
96
Not enough data
8.2
96
|
Verified
Not enough data
8.2
94
Not enough data
8.2
92
|
Verified
Not enough data
8.6
91
|
Verified
Not enough data
8.5
91
|
Verified
Engagement
Not enough data
8.2
87
|
Verified
Platform
Not enough data
8.5
106
|
Verified
Not enough data
8.3
103
|
Verified
Not enough data
8.3
99
|
Verified
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Marketing Operations
7.8
70
|
Verified
Not enough data
8.1
81
|
Verified
Not enough data
8.0
80
|
Verified
Not enough data
8.2
82
|
Verified
Not enough data
6.7
31
|
Verified
Not enough data
7.3
35
|
Verified
Not enough data
Campaign Activity
8.3
87
|
Verified
Not enough data
8.2
102
|
Verified
Not enough data
7.8
69
|
Verified
Not enough data
7.7
74
|
Verified
Not enough data
7.9
70
|
Verified
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Act-On and Adobe Marketo Engage are categorized as Marketing Account Intelligence and Marketing Automation
Unique Categories
Act-On is categorized as Marketing Platforms, Customer Journey Mapping, Customer Journey Analytics, Landing Page Builders, Marketing Analytics, Lead Scoring, Visitor Identification, and Transactional Email
Adobe Marketo Engage is categorized as Account Data Management, Mobile Marketing, and Account-Based Analytics
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
13.3%
Information Technology and Services
11.6%
Financial Services
4.9%
Telecommunications
3.0%
Other
52.7%
Computer Software
24.8%
Information Technology and Services
12.9%
Marketing and Advertising
12.4%
Internet
5.2%
Financial Services
4.4%
Other
40.2%
Most Helpful Reviews
Act-On
Most Helpful Favorable Review
Joe G.
Verified User in Computer Software
The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.
Most Helpful Critical Review
Verified User in Music
Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...
Adobe Marketo Engage
Most Helpful Favorable Review
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
Joe G.
Verified User in Computer Software
The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Verified User in Music
Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 comment
RW
Find another solution and save yourself the pain and heartache.Read more
How do I gain experience with Marketo?
3 comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How to improve Marketo reporting
2 comments
TM
Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The...Read more
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