# Best Real Estate Marketing Software - Page 2 ## How Many Real Estate Marketing Software Products Does G2 Track? **Total Products under this Category:** 203 ### Category Stats (Jul 2026) - **Average Rating:** 4.32/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Cloze (+4.06%) - Among all products in this category, Cloze recorded the largest rating increase compared to last month _Last updated: July 31, 2026_ ## How Does G2 Rank Real Estate Marketing Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 7,600+ Authentic Reviews - 203+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Real Estate Marketing Software ![G2 Grid® for Real Estate Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/real-estate-marketing/grids.png?focus%5B%5D=2747&focus%5B%5D=45676&focus%5B%5D=1238712&focus%5B%5D=1317342&focus%5B%5D=66255&focus%5B%5D=60976&focus%5B%5D=6215&focus%5B%5D=1182521) Highlighted products: AppFolio, TurboTenant, Fello, Luxury Presence, BoldTrail, Yardi RENTCafe, TenantCloud, and BatchLeads. Underlying data: [Grid® JSON](https://www.g2.com/categories/real-estate-marketing/grids.json?focus%5B%5D=appfolio&focus%5B%5D=turbotenant&focus%5B%5D=fello-fello&focus%5B%5D=luxury-presence&focus%5B%5D=boldtrail&focus%5B%5D=yardi-rentcafe&focus%5B%5D=tenantcloud&focus%5B%5D=batchleads) **Sponsored** ### SimplyMerit SimplyMerit® is a compensation management software solution that enables HR teams, executives, and managers to plan and administer compensation programs with greater accuracy, efficiency, and security. It replaces manual spreadsheets with a centralized application designed to support merit budgets, annual bonus pools, and equity grants across global organizations. With SimplyMerit, organizations gain transparency into compensation decisions while reducing errors and administrative burden. HR leaders configure rules that match their business needs, managers make data-driven pay decisions, and employees see the full value of their pay through personalized Total Rewards Statements and a dedicated employee portal. SimplyMerit is particularly valuable for organizations managing multi-currency workforces, running complex approval workflows, or seeking to eliminate the risks of spreadsheet-based compensation cycles. Enterprise teams choose SimplyMerit for depth rather than breadth. HCM suites are broad by design and comparatively shallow in merit, bonus, and equity planning. SimplyMerit supplies that depth alongside the systems already in place, with no core HR replacement project: layered approval hierarchies backed by a full audit trail, consolidated multi-currency budgets across entities and regions, granular role-based permissions, and configuration that adapts as compensation strategy changes. Large employers run SimplyMerit as a dedicated planning layer while their HCM remains the system of record. Implementation does not depend on integration readiness. Clients who arrive with nothing more than a messy spreadsheet have gone live in under five days, because SimplyMerit maps and transforms the data it receives rather than asking clients to reformat it first. API connectors are added where systems expose access, and they can follow go-live instead of gating it. KEY FEATURES AND CAPABILITIES Compensation planning: manage merit increases, bonuses, and equity grants in one application. Dynamic field mapping: send an export from any system and SimplyMerit maps and transforms the fields, with no HRIS change and no reformatting required. API connectors: direct connections where HRIS and payroll systems expose API access, with your team mapping fields once. New connectors are built as clients bring their systems. Global budget consolidation: automatic currency conversion and prorations from configurable business rules, with a single consolidated view across entities and regions. Approval hierarchies: route pay decisions through custom approval paths, with executive approvals recorded as a system of record for auditability. Live budget tracking: managers see allocations against spend as they enter recommendations. Configuration support: adjust rules, guidelines, and workflows as compensation strategy changes, working with compensation professionals rather than a ticket queue. Total Rewards Statements: generate and securely distribute personalized summaries of total compensation. Employee portal: a fully customizable portal where employees view compensation details, Total Rewards Statements, and compensation statements, including personalized total rewards dashboards. Retained award history: prior awards and statements stay available to employees, with clients deciding how much history to load and retain. Year-round employee access: extend the portal beyond the annual cycle as a configurable setting, so employees can revisit their total rewards and history between planning cycles. Mobile-ready application: support managers wherever they work with a responsive interface. Data security: enterprise-grade security, granular role-based access, and GDPR compliance. USE CASES HR and compensation teams running annual or mid-year compensation cycles. Enterprises needing compensation depth alongside an existing HCM without replacing core HR. Organizations managing multi-currency workforces across multiple entities and geographies. Companies with multi-level approval hierarchies and audit requirements. Organizations looking to reduce risk and eliminate spreadsheet-driven processes. Teams that need to launch quickly without waiting on an integration project. Employers strengthening year-round pay communication as transparency expectations rise. Businesses seeking better visibility and governance over compensation decisions. By streamlining compensation planning, SimplyMerit helps organizations improve accuracy, reduce risk, and deliver a better employee experience. Leaders gain confidence in budget management, managers make fairer pay decisions with real-time visibility, and employees understand the full value of their rewards. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=340&secure%5Bchosen_at%5D=2026-08-01T03%3A39%3A22Z&secure%5Bdisplayable_resource_id%5D=1008699&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=69694&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=69694&secure%5Bresource_id%5D=340&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Freal-estate-marketing%3Fpage%3D2&secure%5Btoken%5D=a7743242799b69b47f3b283b15600031826eeb68e02ee578666f4240e1c6262b&secure%5Burl%5D=https%3A%2F%2Fmorganhr.com%2Fschedule-a-demo&secure%5Burl_type%5D=book_demo) ### [ActivePipe](https://www.g2.com/products/activepipe/reviews) ActivePipe is a specialized marketing automation platform designed to assist real estate agents, agencies, and mortgage brokers in Australia and New Zealand in transforming their contact databases into revenue-generating assets. By leveraging behavioral intelligence, automated nurturing campaigns, and real-time lead scoring, ActivePipe enables users to systematically identify prospects ready to engage, maintain consistent client interactions, and capture listing opportunities ahead of competitors. The platform primarily targets brokerages, team leaders, independent agents, and franchise networks looking to optimize their marketing efforts. ActivePipe addresses the challenge of underutilized databases, which often contain valuable contacts that can lead to significant business opportunities. For instance, an average agent's database of 3,000 contacts can represent around 150 potential annual listings, but without systematic nurturing, many of these opportunities may go unnoticed. By providing tools that enhance engagement and streamline communication, ActivePipe empowers users to maximize their outreach and conversion potential. Key features of ActivePipe include its Intent Engine and Behavioral Intelligence capabilities, which automatically identify buyer and seller personas through interactive surveys and engagement analysis. The platform tracks behavioral signals that indicate purchase or sale intent, such as property research patterns and home valuation clicks. This functionality allows agents to prioritize their follow-up efforts effectively, focusing on "Up & Coming" contacts who have recently re-engaged and "Highly Interactive" prospects who require immediate attention. Additionally, Smart Property Matching delivers personalized property recommendations based on user preferences and observed behavior, ensuring that communications remain relevant and engaging. ActivePipe also offers pre-built real estate campaigns that are ready to deploy, significantly reducing the time required to launch marketing initiatives compared to generic platforms. These campaigns are compliant with local regulations, including the Spam Act 2003 and Privacy Act, ensuring that users can engage their contacts without legal concerns. Furthermore, the platform automates the generation and distribution of monthly branded local market reports, positioning agents as trusted experts in their communities while providing valuable insights into market trends. The platform's multi-agent management capabilities allow single administrators to oversee campaigns for numerous agents, maintaining brand consistency while personalizing communications. ActivePipe integrates seamlessly with leading real estate CRMs in the ANZ region, ensuring that users can maintain their CRM as the source of truth while adding an intelligence layer for enhanced marketing automation. With dedicated training and implementation support, ActivePipe helps users navigate the complexities of automation, ensuring that they can leverage the platform's full potential to drive business growth. **Average Rating:** 4.5/5.0 **Total Reviews:** 23 #### How Do G2 Users Rate ActivePipe? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.8/10) - **Operability:** 8.7/10 (Category avg: 8.0/10) - **Brand Management:** 8.9/10 (Category avg: 7.8/10) - **Communication Management:** 9.2/10 (Category avg: 7.8/10) #### Who Is the Company Behind ActivePipe? - **Seller:** [MoxiWorks](https://www.g2.com/sellers/moxiworks) - **Company Website:** moxiworks.com - **Year Founded:** 2010 - **HQ Location:** Bellevue, Washington - **Twitter:** @MoxiWorks 1,325 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd31397a3856896176f8dbf3856f21742831857905917fe078a2941efc6db767&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmoxi-works%2F&secure%5Burl_type%5D=linkedin_company_website) 148 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Real Estate - **Company Size:** 61% Medium, 39% Small #### What Do G2 Reviewers Say About ActivePipe? _AI-generated summary from verified user reviews_ ##### Pros - Users find ActivePipe's **ease of use** outstanding, empowering them to create effective, branded emails effortlessly. - Users highlight the **seamless automation** of ActivePipe, enhancing campaigns and simplifying marketing efforts for agents. - Users appreciate how ActivePipe enables **business growth** through simultaneous campaigns and seamless integration with existing tools. - Users commend ActivePipe for its **responsive customer support** , enhancing their overall experience and satisfaction with the platform. - Users appreciate the **customization options** of ActivePipe, enabling tailored email campaigns and seamless integration with existing tools. ##### Cons - Users face **integration issues** with ActivePipe, but appreciate the responsive support provided to resolve them. - Users desire **more design capabilities** in ActivePipe, often feeling constrained and needing to use external tools. #### What Are Recent G2 Reviews of ActivePipe? **["Automated Lead Nurturing with Valuable Behavioural Insights"](https://www.g2.com/survey_responses/activepipe-review-13034510)** **Rating:** 4.0/5.0 stars _— Bec R._ [Read full review](https://www.g2.com/survey_responses/activepipe-review-13034510) **["Intuitive Platform & Outstanding Customer Support"](https://www.g2.com/survey_responses/activepipe-review-12972604)** **Rating:** 5.0/5.0 stars _— Natalie G._ [Read full review](https://www.g2.com/survey_responses/activepipe-review-12972604) #### What Are G2 Users Discussing About ActivePipe? - [Who owns ActivePipe?](https://www.g2.com/discussions/who-owns-activepipe) - [How do you use ActivePipe?](https://www.g2.com/discussions/how-do-you-use-activepipe) - [Is ActivePipe a CRM?](https://www.g2.com/discussions/is-activepipe-a-crm) ### [BoomTown](https://www.g2.com/products/boomtown/reviews) BoomTown, the only solution that generates and manages leads. Expert lead generation, consumer websites, CRM, in-house lead qualification services, and more, in flexible packages that scale. **Average Rating:** 4.7/5.0 **Total Reviews:** 564 #### How Do G2 Users Rate BoomTown? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.8/10) - **Operability:** 8.4/10 (Category avg: 8.0/10) - **Brand Management:** 8.4/10 (Category avg: 7.8/10) - **Communication Management:** 8.4/10 (Category avg: 7.8/10) #### Who Is the Company Behind BoomTown? - **Seller:** [Inside Real Estate](https://www.g2.com/sellers/inside-real-estate) - **Company Website:** insiderealestate.com - **Year Founded:** 2015 - **HQ Location:** Murray, Utah - **Twitter:** @IRE\_Blogs 4,863 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=af863ef522b947e84aaa94042793582d8affe7ed393b6d7febc4a753d01296d8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F651176%2F&secure%5Burl_type%5D=linkedin_company_website) 448 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 78% Small, 19% Medium #### What Do G2 Reviewers Say About BoomTown? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of BoomTown, finding it manageable and effective for client engagement. - Users appreciate the **lead generation capabilities** of BoomTown, finding it easy to manage and engage with their leads. - Users find the **tagging system for organizing contacts** in BoomTown helpful for managing leads and notes efficiently. - Users praise the **effective lead management** of BoomTown, appreciating its ease of use and organized CRM features. - Users appreciate the **ease of access** in BoomTown, highlighting its user-friendly features for comparing leads and listings. ##### Cons - Users express concerns over **update issues** , citing outdated functionality and challenges with email graphics and lead management. - Users struggle with **email issues** , including difficulties in adding graphics and concerns about platform innovation. - Users face challenges with **poor lead quality** , often receiving fake leads that are difficult to manage or delete. - Users find it a **hard process to include graphics** in emails, requiring cumbersome code updates. - Users find the **confusing instructions** of BoomTown overwhelming, making it challenging to navigate the platform effectively. #### What Are Recent G2 Reviews of BoomTown? **["User-Friendly that keeps clients engaged"](https://www.g2.com/survey_responses/boomtown-review-7955665)** **Rating:** 5.0/5.0 stars _— Megan S._ [Read full review](https://www.g2.com/survey_responses/boomtown-review-7955665) **["The Best CRM and website I have ever seen"](https://www.g2.com/survey_responses/boomtown-review-6485921)** **Rating:** 5.0/5.0 stars _— Laura H._ [Read full review](https://www.g2.com/survey_responses/boomtown-review-6485921) ### [Brivity](https://www.g2.com/products/brivity/reviews) Brivity Platform isn’t just real estate software—it’s a complete ecosystem designed to help you capture, nurture, and close leads while building lasting client relationships. From stunning IDX websites and a world-class CRM to powerful nurturing tools, transaction management, lead generation, marketing suite, recruiting solution, and a reporting center to track your business performance against your goals, Brivity provides everything you need. Empowering agents and teams to streamline processes, save time, and achieve measurable results, Brivity is the ultimate platform for real estate success. Brivity Platform consolidates your entire business workflow from lead generation to closing into one streamlined, intelligent technology platform. Whether you're a solo agent or a large team, Brivity helps you generate and convert more leads, stay accountable, scale your systems, and close more deals, all from one login. **Average Rating:** 4.2/5.0 **Total Reviews:** 43 #### How Do G2 Users Rate Brivity? - **Has the product been a good partner in doing business?:** 7.0/10 (Category avg: 8.8/10) - **Operability:** 6.7/10 (Category avg: 8.0/10) - **Brand Management:** 5.0/10 (Category avg: 7.8/10) - **Communication Management:** 3.8/10 (Category avg: 7.8/10) #### Who Is the Company Behind Brivity? - **Seller:** [Brivity](https://www.g2.com/sellers/brivity) - **Year Founded:** 2012 - **HQ Location:** Bellingham, WA - **Twitter:** @Brivity 2,478 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=118e66e4e98c36dbc984f80c48a30b9dd1be692a7447b911dd647e0ea7573ac1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3122486%2F&secure%5Burl_type%5D=linkedin_company_website) 142 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Real Estate - **Company Size:** 93% Small, 5% Large #### What Do G2 Reviewers Say About Brivity? _AI-generated summary from verified user reviews_ ##### Pros - Users highlight the **all-in-one solution** of Brivity, appreciating its continual improvement and comprehensive tools integration. - Users value the **robust all-in-one system** of Brivity, appreciating its continuous improvements and extensive training options. - Users praise Brivity for its **continuous improvements and all-in-one system** that enhances their business operations effectively. - Users praise Brivity for its **all-in-one solution** that effectively supports business growth and streamlines operations. - Users value the **centralization** of Brivity, enjoying a seamless and powerful all-in-one solution for their business needs. ##### Cons - Users wish for a **forms library** feature to manage office documents within Brivity instead of external platforms. - Users desire a **forms library** for easier document management instead of relying on third-party platforms like Google Docs. - Users wish for a **forms library** to upload documents directly to Brivity instead of relying on external platforms. - Users find the **reporting tools lacking** and wish for improvements similar to those in other excel programs. #### What Are Recent G2 Reviews of Brivity? **["A true one-stop shop for Real Estate teams and solo agents"](https://www.g2.com/survey_responses/brivity-review-11818917)** **Rating:** 5.0/5.0 stars _— Victoria W._ [Read full review](https://www.g2.com/survey_responses/brivity-review-11818917) **["BRIVITY is THE BEST CRM that I have ever used PERIOD!!!!!"](https://www.g2.com/survey_responses/brivity-review-4562239)** **Rating:** 5.0/5.0 stars _— Bob W._ [Read full review](https://www.g2.com/survey_responses/brivity-review-4562239) ### [Showcase](https://www.g2.com/products/buildout-showcase/reviews) To get your properties to market, and beat the competition, you need speed. With Buildout Showcase, you're leveraging the best commercial real estate marketing software to create attractive materials to showcase to the right buyer. **Average Rating:** 4.4/5.0 **Total Reviews:** 11 #### How Do G2 Users Rate Showcase? - **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 8.8/10) - **Operability:** 10.0/10 (Category avg: 8.0/10) - **Brand Management:** 10.0/10 (Category avg: 7.8/10) - **Communication Management:** 10.0/10 (Category avg: 7.8/10) #### Who Is the Company Behind Showcase? - **Seller:** [Buildout](https://www.g2.com/sellers/buildout) - **Year Founded:** 2010 - **HQ Location:** Chicago, Illinois - **Twitter:** @BuildoutInc 3,956 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=788571256f11541ea960fc63e62c0bf22bd6a05bfbfb1f5d11b3c61773b7fd25&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9439100%2F&secure%5Burl_type%5D=linkedin_company_website) 128 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 73% Small, 18% Medium #### What Are Recent G2 Reviews of Showcase? **["Buildout helps streamline processes in commercial real estate."](https://www.g2.com/survey_responses/showcase-review-4946359)** **Rating:** 5.0/5.0 stars _— Verified User in Commercial Real Estate_ [Read full review](https://www.g2.com/survey_responses/showcase-review-4946359) **["Buildout is so easy to use!"](https://www.g2.com/survey_responses/showcase-review-5101907)** **Rating:** 5.0/5.0 stars _— Verified User in Commercial Real Estate_ [Read full review](https://www.g2.com/survey_responses/showcase-review-5101907) ### [CINC](https://www.g2.com/products/cinc/reviews) Turn your database into a databank. CINC is the premier lead generation and conversion engine helping real estate agents increase their ROI and develop a valuable asset. CINC‘s 50,000+ top producers power their teams to drive bigger business and a better life. Now is the time to increase the value of your business. CINC allows you to: --Capture New Leads with Paid Search & Paid Social --Identify Now & Future Business --Nurture Leads in Your Database --Convert Leads into Homebuyers & Repeat Business **Average Rating:** 4.4/5.0 **Total Reviews:** 193 #### How Do G2 Users Rate CINC? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.8/10) - **Operability:** 8.1/10 (Category avg: 8.0/10) - **Brand Management:** 8.0/10 (Category avg: 7.8/10) - **Communication Management:** 7.2/10 (Category avg: 7.8/10) #### Who Is the Company Behind CINC? - **Seller:** [Comissions Inc.](https://www.g2.com/sellers/comissions-inc) - **Company Website:** www.commissionsinc.com - **Year Founded:** 2011 - **HQ Location:** Marietta, Georgia - **Twitter:** @CINCPro 810 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a81233d4b435399cb8592673b4e3b5107207d4a16bf6330cdee78782272ff611&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3012495%2F&secure%5Burl_type%5D=linkedin_company_website) 80 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 87% Small, 9% Medium #### What Do G2 Reviewers Say About CINC? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of CINC, praising its intuitive design and seamless integration into workflows. - Users value CINC for its **quality lead generation** , enhancing efficiency and engagement in their marketing efforts. - Users value CINC's **excellent customer support** , appreciating prompt issue resolution and helpful monthly meetings for feature exploration. - Users value the **extensive features and updates** of CINC, enhancing their real estate business and confidence in client interactions. - Users value the **AI integration** in CINC for maintaining contact and enhancing lead management effortlessly. ##### Cons - Users report frequent issues with **poor lead quality** , wasting time on unqualified contacts and inaccurate information. - Users report **AI inefficiencies** with inaccurate leads and robotic communication, complicating their outreach efforts. - Users find the **learning curve steep** , making onboarding and effective use challenging for some team members. - Users are frustrated by **missing features** in CINC, including inadequate lead quality and poor customer support. - Users desire a **more effective search functionality** that includes comprehensive MLS listings and enhanced filtering options. #### What Are Recent G2 Reviews of CINC? **["Effortless CRM with Auto-Tracking Excellence"](https://www.g2.com/survey_responses/cinc-review-11449988)** **Rating:** 5.0/5.0 stars _— Frankie P._ [Read full review](https://www.g2.com/survey_responses/cinc-review-11449988) **["Intuitive and Powerful—CINC Made Lead Management Easy from Day One"](https://www.g2.com/survey_responses/cinc-review-12311648)** **Rating:** 5.0/5.0 stars _— Jan R._ [Read full review](https://www.g2.com/survey_responses/cinc-review-12311648) #### What Are G2 Users Discussing About CINC? - [What is CINC used for?](https://www.g2.com/discussions/what-is-cinc-used-for) ### [Curb Hero](https://www.g2.com/products/curb-hero/reviews) Curb Hero is a powerful yet surprisingly easy-to-use digital Open House sign-in sheet that can be used on mobile phones and tablets running either iOS or Android as well as on the web...and it's 100% free for solo-agents. Curb Hero has been recommended by the top brands in Real Estate Technology including Tom Ferry, Inman, The Close, and Housing Wire. With Curb Hero, your property marketing will pop right off the screen. Curb Hero's app solves the following problems: - Love new clients, but hate their handwriting? Our feature packed Open House sign-in is proven to save time and capture better quality client info...and now supports a 100% touchless sign-in via QR code - Need to comply with new guidelines regarding agency? Curb Hero supports the newest forms and disclosures that are being recommended across different regions following the NAR Settlement. - Want a branded QR Code that allows you to update the landing page at any time? Our Dynamic QR Code is the last QR Code you'll EVER need. You can feature an Open House sign-in, new listing details, or anything else without re-generating the QR Code. - Interested in amplifying your property marketing? Our stunning single property sites have powerful lead capture and can easily be shared on social media. - Want to follow up like a pro? Curb Hero syncs with 6000+ CRMs & marketing tools via direct integrations, Zapier, and even webhooks for infinite integration possibilities. - Are you on a real estate team? With Curb Hero you can easily share listings between agents on the team so hosting another agents Open House is easy AND our team admin role saves agents time in setting up their account and listings. Our marketing tools are simple to use but still allow plenty of customization so agents can select their photo, logo, property photos, color palette, custom questions, follow up text messages, and their preferred lender. Custom broker/team templates are also available by request too. Every lead is verified so agents don't waste time with fake info. Plus, Curb Hero automatically extracts background details like social profiles, occupation and education background for many leads - further unlocking marketing personalization afterwards. The Open House sign-in feature has multiple layouts, works offline, and features a QR code for a touchless sign-in option and to use in print marketing. We've also added more controls within the Open House sign-in so agents can skip questions, restart from the beginning of the sign-in and add notes without interrupting the sign-in flow. Not only does the Open House Sign-in's slick look and feel attract Open House guests, but the app encourages guests to enter accurate info because they know their contact details will be kept securely especially when compared to paper sign-in sheets where guest info is in plain view. The end result is a powerful brand showcase that saves time and improves marketing effectiveness. And our support is incredibly responsive. Our apps all feature live chat, and support response time is typically 15 minutes or less. All questions and feedback are evaluated for opportunities for app improvements. In fact, many of our enhancements are the result of user feedback. **Average Rating:** 4.9/5.0 **Total Reviews:** 52 #### How Do G2 Users Rate Curb Hero? - **Operability:** 9.4/10 (Category avg: 8.0/10) - **Brand Management:** 9.1/10 (Category avg: 7.8/10) - **Communication Management:** 9.4/10 (Category avg: 7.8/10) #### Who Is the Company Behind Curb Hero? - **Seller:** [Curb Hero](https://www.g2.com/sellers/curb-hero) - **HQ Location:** N/A - **Twitter:** @curbhero 891 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3c5ad4595912da7103c96db8e8c02ef8ba47a0ec8557ede1fab6e4a660e12373&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcurb-hero-real-estate-marketing-software%2F&secure%5Burl_type%5D=linkedin_company_website) 3 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 88% Small, 4% Medium #### What Do G2 Reviewers Say About Curb Hero? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of Curb Hero, finding guest sign-ins simple and efficient on various devices. - Users appreciate the **Follow-Up Automation** of Curb Hero, which enhances organization and simplifies lead management efficiently. - Users appreciate the **customizable features** of Curb Hero, enhancing lead capture and improving workflow efficiency. - Users appreciate Curb Hero for its **effective lead generation** , enhancing open houses and improving follow-up efficiency. - Users value the **automation features** of Curb Hero, streamlining lead capture and enhancing organizational efficiency. ##### Cons - Users express dissatisfaction with **billing issues** , particularly regarding costs associated with partnering lenders. - Users report **integration issues** with Curb Hero, especially with iPhone photo albums and lender connections not functioning seamlessly. - Users express concerns about the **high costs** associated with partnering with Curb Hero and its lenders. - Users find **inefficiency** in Curb Hero's limitation to marketing materials for only one open house day at a time. - Users experience a **learning curve** with Curb Hero, particularly with its challenging setup and fixed image order. #### What Are Recent G2 Reviews of Curb Hero? **["Streamlined Open House Management Game-Changer"](https://www.g2.com/survey_responses/curb-hero-review-12979239)** **Rating:** 5.0/5.0 stars _— Jorge O._ [Read full review](https://www.g2.com/survey_responses/curb-hero-review-12979239) **["Effortless Open House Management with Curb Hero"](https://www.g2.com/survey_responses/curb-hero-review-10520919)** **Rating:** 5.0/5.0 stars _— Joe G._ [Read full review](https://www.g2.com/survey_responses/curb-hero-review-10520919) #### What Are G2 Users Discussing About Curb Hero? - [What is Curb Hero used for?](https://www.g2.com/discussions/what-is-curb-hero-used-for) ### [PERQ](https://www.g2.com/products/perq/reviews) PERQ, a marketing technology company founded in 2001, empowers businesses and the online consumer experience through innovative solutions powered by artificial intelligence. Businesses in the home furnishings, multifamily and auto retailing industries leverage PERQ’s Marketing Cloud and technology solutions to give them more visibility into sales from their digital marketing efforts. With interactive software, we help you engage consumers on your website as they research expensive and complex purchases, such as vehicles, home furnishings or leasing an apartment, ultimately empowering consumers in their purchasing decisions. This increases time on site, turns more website traffic into leads, and gives you more consumer data that allows sales teams to personalize follow-up conversations. With PERQ, you’ll gain more visibility into leads ready to buy or rent now — helping your team prioritize leads. And you can ease workloads by automatically nurturing consumers who are still doing their research with personalized content to help move them down the buying journey and through your front door. Ultimately, you’ll be able to connect online traffic to in-store sales with valuable data to improve your digital marketing efforts and more. **Average Rating:** 4.6/5.0 **Total Reviews:** 61 #### How Do G2 Users Rate PERQ? - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.8/10) #### Who Is the Company Behind PERQ? - **Seller:** [PERQ](https://www.g2.com/sellers/perq) - **Year Founded:** 2001 - **HQ Location:** Indianapolis, IN - **Twitter:** @PerqMarketing 2,517 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7f0361e5af636abc81ea26941d11a17fc211ac82acb4732ed50163684c2294a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3498947%2F&secure%5Burl_type%5D=linkedin_company_website) 70 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Internet Sales Manager - **Top Industries:** Automotive, Real Estate - **Company Size:** 47% Medium, 42% Small #### What Are Recent G2 Reviews of PERQ? **["They’ve got much better"](https://www.g2.com/survey_responses/perq-review-4942469)** **Rating:** 4.0/5.0 stars _— Alex P._ [Read full review](https://www.g2.com/survey_responses/perq-review-4942469) **["Great tool to keep customers engaged!"](https://www.g2.com/survey_responses/perq-review-5225658)** **Rating:** 4.0/5.0 stars _— Bryan E._ [Read full review](https://www.g2.com/survey_responses/perq-review-5225658) #### What Are G2 Users Discussing About PERQ? - [What is PERQ used for?](https://www.g2.com/discussions/what-is-perq-used-for) ### [Placester](https://www.g2.com/products/placester/reviews) A real estate website you'll love creating. No code is necessary. On-demand assistants. Free 30-day Trial. Modern designs & world-class support. US market only. Types: Broker websites, team websites, agent websites, REALTOR® websites. **Average Rating:** 3.5/5.0 **Total Reviews:** 82 #### How Do G2 Users Rate Placester? - **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.8/10) - **Operability:** 2.5/10 (Category avg: 8.0/10) - **Brand Management:** 4.2/10 (Category avg: 7.8/10) - **Communication Management:** 1.7/10 (Category avg: 7.8/10) #### Who Is the Company Behind Placester? - **Seller:** [Placester](https://www.g2.com/sellers/placester) - **Year Founded:** 2011 - **HQ Location:** Boston, MA - **Twitter:** @placester 8,534 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e29814e0a05386e3f958278b4482c8e8a401a596d2564b328db8a4e16ab8a4f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F556073%2F&secure%5Burl_type%5D=linkedin_company_website) 28 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 79% Small, 14% Medium #### What Are Recent G2 Reviews of Placester? **["Great Real Estate Website without the hassle"](https://www.g2.com/survey_responses/placester-review-4655127)** **Rating:** 5.0/5.0 stars _— Michelle R._ [Read full review](https://www.g2.com/survey_responses/placester-review-4655127) **["5-Star professionals and 5-Star service!!"](https://www.g2.com/survey_responses/placester-review-7340663)** **Rating:** 5.0/5.0 stars _— Gary S._ [Read full review](https://www.g2.com/survey_responses/placester-review-7340663) #### What Are G2 Users Discussing About Placester? - [How has Placester supported your real estate marketing efforts, and what do you recommend for improvement?](https://www.g2.com/discussions/how-has-placester-supported-your-real-estate-marketing-efforts-and-what-do-you-recommend-for-improvement) - [What is Placester used for?](https://www.g2.com/discussions/what-is-placester-used-for) - 1 comment ### [Real Estate 7](https://www.g2.com/products/real-estate-7/reviews) Contempo Themes creates innovative, responsive tools to help real estate professionals attract leads, automate workflows, and deliver exceptional user experiences. Based in San Diego, California, we empower agents and brokers with comprehensive solutions that drive success in today’s competitive digital landscape. Learn more at https://ContempoThemes.com Build Stunning Real Estate Websites - Real Estate 7 WordPress Theme: Our flagship product combines beautiful design, advanced functionality, and ease of use. Choose from 12 professionally designed templates for Elementor and customize effortlessly with 200+ Elementor blocks and pages. - Real Estate IDX Plugin: Covering 99% of all homes for sale, our IDX plugin offers MLS data from over 650 markets across all 50 states. With direct API integration, it delivers blazing-fast performance, seamless setup, and cohesively branded, dynamic listing pages that are fully SEO-indexable for better visibility and more leads. Compatible with any WordPress website. - Automated Home Valuations Plugin: Capture seller leads with our AI-powered valuation tool, which instantly generates property value estimates to position your business as a trusted resource. Compatible with any WordPress website. Automate Engagement and Lead Management - Conversational AI Chatbot: Engage customers 24/7 with an AI-powered chatbot. Trained on your business data, it answers questions, captures leads, and provides personalized support without manual effort. Compatible with any website platform. - Intuitive CRM: Simplify lead capture, qualification, and follow-ups with a CRM designed for ease of use, helping you close deals faster. Real Support. Real Experts. Our legendary support team, comprehensive documentation, and HD video tutorials ensure you have everything you need to succeed. Why Choose Contempo Themes? Whether building your first website or upgrading your digital presence, Contempo Themes is your partner in creating a thriving real estate business. From cutting-edge design to powerful automation tools, we provide the solutions you need to stay competitive, save time, and grow your business. You rely on technology to give you an edge in a competitive market, and we’re here to keep you ahead of the pack. **Average Rating:** 5.0/5.0 **Total Reviews:** 42 #### How Do G2 Users Rate Real Estate 7? - **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 8.8/10) - **Operability:** 9.1/10 (Category avg: 8.0/10) - **Brand Management:** 9.3/10 (Category avg: 7.8/10) - **Communication Management:** 9.1/10 (Category avg: 7.8/10) #### Who Is the Company Behind Real Estate 7? - **Seller:** [Contempo Themes](https://www.g2.com/sellers/contempo-themes) - **Year Founded:** 2001 - **HQ Location:** San Diego, US - **Twitter:** @contempoinc 1,744 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=af91eec31ad994e8e034cdd6fca6e1b680a27127fe8bc85985983e64773359f6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcontempo-creative%2Fabout&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Real Estate - **Company Size:** 98% Small, 2% Medium #### What Do G2 Reviewers Say About Real Estate 7? _AI-generated summary from verified user reviews_ ##### Pros - Users praise the **fantastic customer support** of Real Estate 7 for its quick responses and helpful assistance. - Users find Real Estate 7 to be **extremely easy to use** , making website creation simple and effective for beginners. - Users love the **great design and ease of use** of Real Estate 7, appreciating its impressive layout and functionality. - Users find Real Estate 7's **user-friendly resources** and customer service incredibly helpful, saving time and hassle. - Users love the **fast loading times and user-friendly layout** of Real Estate 7, enhancing their listing presentations effectively. ##### Cons - Users face a **steep learning curve** with Real Estate 7, particularly without prior WordPress knowledge. - Users express frustration with the **steep learning curve** of Real Estate 7, especially for those new to the platform. #### What Are Recent G2 Reviews of Real Estate 7? **["Great All-in-One Solution with Outstanding Support at a Reasonable Price"](https://www.g2.com/survey_responses/real-estate-7-review-12500642)** **Rating:** 4.5/5.0 stars _— Scott Jackson - 43Elegance J._ [Read full review](https://www.g2.com/survey_responses/real-estate-7-review-12500642) **["Great Support and a Clean, Modern UI That’s Easy to Start With"](https://www.g2.com/survey_responses/real-estate-7-review-12473427)** **Rating:** 5.0/5.0 stars _— Mikayla V._ [Read full review](https://www.g2.com/survey_responses/real-estate-7-review-12473427) #### What Are G2 Users Discussing About Real Estate 7? - [Is Innago really free?](https://www.g2.com/discussions/real-estate-7-is-innago-really-free) - [How much does monster GCI cost?](https://www.g2.com/discussions/how-much-does-monster-gci-cost) - [What software do real estate companies use?](https://www.g2.com/discussions/what-software-do-real-estate-companies-use) - [Which software is best for real estate?](https://www.g2.com/discussions/which-software-is-best-for-real-estate) ### [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) IXACT Contact is an easy-to-use real estate CRM that gives you all the tools you need to manage your contact information, keep in touch communications, active business, and online presence. All in a single, easy-to-use solution. With our unique marketing automation and content, IXACT Contact helps you become the real estate professional that past clients never forget and prospects choose to work with. Agents who use IXACT Contact see an average increase in their GCI of 55%. **Average Rating:** 4.5/5.0 **Total Reviews:** 260 #### How Do G2 Users Rate IXACT Contact Real Estate CRM? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.8/10) - **Operability:** 10.0/10 (Category avg: 8.0/10) - **Brand Management:** 9.2/10 (Category avg: 7.8/10) - **Communication Management:** 10.0/10 (Category avg: 7.8/10) #### Who Is the Company Behind IXACT Contact Real Estate CRM? - **Seller:** [IXACT Contact Solutions](https://www.g2.com/sellers/ixact-contact-solutions) - **HQ Location:** Toronto, Canada - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=11d9a37af8af8c2fe826c9a0c15cd8036b238eb9704198275caca52a0c6da6c7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F464865%2F&secure%5Burl_type%5D=linkedin_company_website) 6 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 77% Small, 18% Medium #### What Do G2 Reviewers Say About IXACT Contact Real Estate CRM? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **seamless AI integration** of IXACT Contact, enhancing efficiency in managing contacts and tasks. - Users love the **easy client communication** features of IXACT Contact, enhancing productivity and organization in managing contacts. - Users love the **easy contact management** , simplifying tasks like follow-ups and tracking interactions efficiently. - Users value the **ease of finding contacts and managing tasks** with IXACT Contact, enhancing their productivity and accountability. - Users appreciate the **responsive customer support** of IXACT Contact, enhancing daily tasks and overall experience with the CRM. #### What Are Recent G2 Reviews of IXACT Contact Real Estate CRM? **["Great CRM for Beginers and Pros!Great CRM for Beginers and Pros!""](https://www.g2.com/survey_responses/ixact-contact-review-941056)** **Rating:** 5.0/5.0 stars _— Hugo S._ [Read full review](https://www.g2.com/survey_responses/ixact-contact-review-941056) **["Fantastic all in one CRM"](https://www.g2.com/survey_responses/ixact-contact-real-estate-crm-review-8931619)** **Rating:** 5.0/5.0 stars _— Verified User in Real Estate_ [Read full review](https://www.g2.com/survey_responses/ixact-contact-real-estate-crm-review-8931619) #### What Are G2 Users Discussing About IXACT Contact Real Estate CRM? - [What is IXACT Contact Real Estate CRM used for?](https://www.g2.com/discussions/what-is-ixact-contact-real-estate-crm-used-for) - [What is the best CRM system for real estate?](https://www.g2.com/discussions/what-is-the-best-crm-system-for-real-estate) - [How do I cancel my subscription to Ixact?](https://www.g2.com/discussions/how-do-i-cancel-my-subscription-to-ixact) - [What is CRM software in real estate?](https://www.g2.com/discussions/what-is-crm-software-in-real-estate) - 1 comment - [What is Ixact contact?](https://www.g2.com/discussions/what-is-ixact-contact) - 1 comment ### [REDX](https://www.g2.com/products/redx/reviews) REDX, headquartered in Utah, is a trusted leader in real estate prospecting. For more than 20 years, we’ve helped thousands of agents across the U.S. grow their businesses by combining accurate homeowner data with powerful prospecting tools. Our platform is designed for both new and experienced agents looking to consistently generate conversations and appointments with motivated sellers. The REDX system delivers curated and verified lead lists—including Expired, FSBO, FRBO, Pre-Foreclosure, and GeoLeads—alongside tools like the Power Dialer that increase efficiency and maximize daily outreach. Agents can also leverage integrated marketing tools such as Ad Builder and Brand Builder to extend their prospecting through social media campaigns and online visibility. At its core, REDX solves the biggest challenge real estate professionals face: keeping their pipeline full of qualified sellers. By streamlining lead generation, follow-up, and marketing, REDX allows agents to focus on what matters most—building relationships that lead to closed transactions. REDX stands apart in the marketplace as a specialized prospecting platform built exclusively for real estate professionals. Unlike general CRM or marketing tools, REDX provides verified homeowner data, high-efficiency dialers, and built-in marketing integrations that are tailored to the prospecting process. What makes REDX unique is the end-to-end approach: agents don’t just get leads... they get the tools to contact, nurture, and convert them all in one system. Combined with our training resources and scripts developed from top prospectors in the industry, REDX gives agents both the strategy and the execution power to succeed. For real estate agents, this means more confidence, more consistency, and more conversations that turn into listings. With REDX, prospecting becomes less of a grind and more of a predictable growth engine. **Average Rating:** 4.2/5.0 **Total Reviews:** 14 #### How Do G2 Users Rate REDX? - **Operability:** 2.8/10 (Category avg: 8.0/10) - **Brand Management:** 2.8/10 (Category avg: 7.8/10) - **Communication Management:** 5.0/10 (Category avg: 7.8/10) #### Who Is the Company Behind REDX? - **Seller:** [REDX](https://www.g2.com/sellers/redx) - **Year Founded:** 2003 - **HQ Location:** Orem, Utah - **Twitter:** @The\_REDX 1,255 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=561724aec3a245d30e80ea14f727fb069e817df2671023b755df350156920458&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthe-redx%2F&secure%5Burl_type%5D=linkedin_company_website) 126 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Real Estate - **Company Size:** 64% Small, 14% Medium #### What Do G2 Reviewers Say About REDX? _AI-generated summary from verified user reviews_ ##### Pros - Users value REDX for its ability to facilitate **business growth** , empowering them to succeed with effective utilization. - Users value the **fantastic support** from REDX, which simplifies setup and enhances lead management efficiency. - Users appreciate the **ease of use** of REDX, with quick setup and excellent lead management support enhancing their experience. - Users value the **effective follow-up automation** of REDX, which enhances lead management and overall productivity. - Users praise REDX for its **revolutionary database organization** , which simplifies lead management and enhances follow-up efficiency. ##### Cons - Users report **inaccurate information** from REDX, citing outdated phone numbers that hinder reliable contact efforts. - Users report **poor lead quality** due to outdated and inaccurate phone numbers, impacting their contact efforts. #### What Are Recent G2 Reviews of REDX? **["REDX works for me."](https://www.g2.com/survey_responses/redx-review-11393485)** **Rating:** 5.0/5.0 stars _— Eric T._ [Read full review](https://www.g2.com/survey_responses/redx-review-11393485) **["RedX: An All-in-One Tool to Build Your Business"](https://www.g2.com/survey_responses/redx-review-12303690)** **Rating:** 5.0/5.0 stars _— Marios M._ [Read full review](https://www.g2.com/survey_responses/redx-review-12303690) ### [SharpLaunch](https://www.g2.com/products/sharplaunch/reviews) SharpLaunch is an all-in-one commercial real estate marketing software that helps teams modernize their property marketing and accelerate time-to-market. SharpLaunch helps commercial real estate marketing teams become more efficient with all the tools they need in one place to launch beautiful listing presentations in a few clicks, publish listings on their company website and automatically syndicate to CRE listing platforms. **Average Rating:** 4.7/5.0 **Total Reviews:** 10 #### How Do G2 Users Rate SharpLaunch? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10) - **Operability:** 8.7/10 (Category avg: 8.0/10) - **Brand Management:** 8.7/10 (Category avg: 7.8/10) - **Communication Management:** 5.4/10 (Category avg: 7.8/10) #### Who Is the Company Behind SharpLaunch? - **Seller:** [SharpLaunch](https://www.g2.com/sellers/sharplaunch) - **Year Founded:** 2015 - **HQ Location:** Portsmouth, NH - **Twitter:** @SharpLaunch 862 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3dd099fc33e790ef4e6b40e2447a3999637434d3dfda16d64ec9ccc3c72a8509&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsharplaunch%2F&secure%5Burl_type%5D=linkedin_company_website) 18 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Commercial Real Estate - **Company Size:** 80% Small, 10% Large #### What Do G2 Reviewers Say About SharpLaunch? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **ease of use** of SharpLaunch, enhancing lead tracking and engagement for real estate listings. - Users love the **clean and intuitive interface** of SharpLaunch, enhancing lead capture and activity tracking effortlessly. - Users praise the **intuitive and professional website design** of SharpLaunch, enhancing visibility and ease of use. - Users highlight the **easy setup for landing pages** in SharpLaunch, enhancing their ability to track growth effectively. - Users appreciate the **centralization** of SharpLaunch, finding all property marketing activities easily accessible in one location. ##### Cons - Users find the **limited upload features** of SharpLaunch frustrating, wishing for easier data input options like Excel exports. - Users note the previous **limited features for email campaigns** , but commend improvements made in recent updates. #### What Are Recent G2 Reviews of SharpLaunch? **["SharpLaunch Gets the Job Done (and Then Some)"](https://www.g2.com/survey_responses/sharplaunch-review-11035336)** **Rating:** 5.0/5.0 stars _— Kameron H._ [Read full review](https://www.g2.com/survey_responses/sharplaunch-review-11035336) **["Helping Us Up Our Game"](https://www.g2.com/survey_responses/sharplaunch-review-10986975)** **Rating:** 5.0/5.0 stars _— Beth H._ [Read full review](https://www.g2.com/survey_responses/sharplaunch-review-10986975) #### What Are G2 Users Discussing About SharpLaunch? - [What is SharpLaunch used for?](https://www.g2.com/discussions/what-is-sharplaunch-used-for) ### [Cloze](https://www.g2.com/products/cloze/reviews) Cloze provides a comprehensive real estate platform that combines native CRM, marketing, and lead management capabilities with tight integrations into your brokerage’s systems and any other tools your agents use to increase agent productivity and drive more revenue from every connection. Powered by the Cloze Intelligence Engine, Cloze connects rather than replaces the tools your agents love and automatically brings together contact, communication, and transaction data across all your systems and tools into one unified view. Agents using Cloze get more done on the go through Cloze’s mobile-first interface and by using its voice-enabled AI assistant Maia to add contacts, take meeting notes, and draft emails, marketing content, and agreements, all from simple voice commands. For brokerages with core services, Cloze Capture surfaces mortgage, title, and insurance opportunities. Brokerages that want custom branded apps — like open house tools or client portals — can build and deploy them on Cloze Forge, without a development team. **Average Rating:** 3.9/5.0 **Total Reviews:** 39 #### How Do G2 Users Rate Cloze? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.8/10) #### Who Is the Company Behind Cloze? - **Seller:** [Cloze](https://www.g2.com/sellers/cloze) - **Year Founded:** 2012 - **HQ Location:** Wellesley, MA - **Twitter:** @cloze 1,365 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d0ee054f94a1783f9bb3cbedf43230f6bdfd13677caeac16217fb848162b7cf9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2564478%2F&secure%5Burl_type%5D=linkedin_company_website) 21 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 69% Small, 13% Medium #### What Are Recent G2 Reviews of Cloze? **["No Manual Entry Needed—Cloze Forge Makes Vibe Coding Safe & Compliant"](https://www.g2.com/survey_responses/cloze-review-12935697)** **Rating:** 5.0/5.0 stars _— Stacey S._ [Read full review](https://www.g2.com/survey_responses/cloze-review-12935697) **["The best CRM available on the market"](https://www.g2.com/survey_responses/cloze-review-6845558)** **Rating:** 5.0/5.0 stars _— Radek W._ [Read full review](https://www.g2.com/survey_responses/cloze-review-6845558) #### What Are G2 Users Discussing About Cloze? - [What is Cloze used for?](https://www.g2.com/discussions/what-is-cloze-used-for) - [What is Cloze Bot used for?](https://www.g2.com/discussions/what-is-cloze-bot-used-for) - [What does Cloze do?](https://www.g2.com/discussions/what-does-cloze-do) - [How do you use cloze?](https://www.g2.com/discussions/how-do-you-use-cloze) - [What are cloze activities?](https://www.g2.com/discussions/what-are-cloze-activities) ### [PropertyPulse](https://www.g2.com/products/propertypulse/reviews) Z57 is the leader in social marketing for real estate agents generating referral leads from Facebook. Z57 empowers agents to have a social presence turning Facebook friends and fans into real leads and website traffic. **Average Rating:** 3.8/5.0 **Total Reviews:** 88 #### How Do G2 Users Rate PropertyPulse? - **Has the product been a good partner in doing business?:** 6.9/10 (Category avg: 8.8/10) #### Who Is the Company Behind PropertyPulse? - **Seller:** [Z57](https://www.g2.com/sellers/z57) - **Year Founded:** 1998 - **HQ Location:** Hunt Valley, MD - **Twitter:** @z57 1,428 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0ee7a3c18bc02e2909227d59e736eb5f4c299a922556d6c0903296c233719872&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F15275%2F&secure%5Burl_type%5D=linkedin_company_website) 171 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Realtor, Licensed Realtor - **Top Industries:** Real Estate - **Company Size:** 85% Small, 11% Medium #### What Are Recent G2 Reviews of PropertyPulse? **["8 years using Z57/Property Pulse!"](https://www.g2.com/survey_responses/propertypulse-review-2723429)** **Rating:** 5.0/5.0 stars _— Bruce L._ [Read full review](https://www.g2.com/survey_responses/propertypulse-review-2723429) **["20 years in business"](https://www.g2.com/survey_responses/propertypulse-review-860068)** **Rating:** 5.0/5.0 stars _— Ahmed A._ [Read full review](https://www.g2.com/survey_responses/propertypulse-review-860068) #### What Are G2 Users Discussing About PropertyPulse? - [What is your primary use case for PropertyPulse, and how has it impacted your real estate management?](https://www.g2.com/discussions/what-is-your-primary-use-case-for-propertypulse-and-how-has-it-impacted-your-real-estate-management) - [What is PropertyPulse used for?](https://www.g2.com/discussions/what-is-propertypulse-used-for) ### [Zentap](https://www.g2.com/products/zentap/reviews) Zentap enables real estate businesses to thrive with software that streamlines digital marketing to help gain more leads and close more business. The company was founded on the premise of creating software and a service to help Real Estate Agents who felt lost with their digital marketing efforts. Thus helping them put the zen back into their marketing with just a tap. We offer a multitude of products through the Zentap dashboard for creating branded content to grow their business including Local Market Updates, Single Data Snapshots, Listing Videos & Flyers, Open House Videos, Testimonial Videos, Infomercials, & more. Plus we also provide services to our clients that range from dedicated support, social posting, professional websites, and an exclusive Lead Generation program to help agents grow business for their current listings. In addition to the products and services we offer, we also provide useful resources to help educate our clients about current digital marketing trends via our blog. The entire team at Zentap is dedicated to the success of each and every one of our clients. If you are a real estate agent that needs help with your real estate marketing contact us today to see how Zentap can help you put the zen back into your real estate marketing too. **Average Rating:** 4.9/5.0 **Total Reviews:** 12 #### How Do G2 Users Rate Zentap? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10) - **Operability:** 9.4/10 (Category avg: 8.0/10) - **Brand Management:** 9.4/10 (Category avg: 7.8/10) - **Communication Management:** 9.4/10 (Category avg: 7.8/10) #### Who Is the Company Behind Zentap? - **Seller:** [Zentap](https://www.g2.com/sellers/zentap) - **Year Founded:** 2017 - **HQ Location:** Beverly Hills, California - **Twitter:** @ZentapNow 7 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8b8a6ce17c1b4f0d69237c7e355a16a8b006bb4edeb38ceaf26b077e0eba1f18&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzentap-now%2F&secure%5Burl_type%5D=linkedin_company_website) 48 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Real Estate - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Zentap? **["media pros"](https://www.g2.com/survey_responses/zentap-review-10034093)** **Rating:** 4.5/5.0 stars _— Sandra T._ [Read full review](https://www.g2.com/survey_responses/zentap-review-10034093) **["Comprehensive marketing tool for real estate businesses"](https://www.g2.com/survey_responses/zentap-review-9783964)** **Rating:** 4.0/5.0 stars _— Pulkit K._ [Read full review](https://www.g2.com/survey_responses/zentap-review-9783964) - [‹ Prev‹ Prev](/categories/real-estate-marketing?open_modal_url=%2Fproducts%2Fbuildium%2Fwishlists%3Fhost_path%3D%2Fcategories%2Freal-estate-marketing&order=g2_score#product-list) - [1](/categories/real-estate-marketing?open_modal_url=%2Fproducts%2Fbuildium%2Fwishlists%3Fhost_path%3D%2Fcategories%2Freal-estate-marketing&order=g2_score#product-list) - 2 - [3](/categories/real-estate-marketing?open_modal_url=%2Fproducts%2Fbuildium%2Fwishlists%3Fhost_path%3D%2Fcategories%2Freal-estate-marketing&order=g2_score&page=3#product-list) - [4](/categories/real-estate-marketing?open_modal_url=%2Fproducts%2Fbuildium%2Fwishlists%3Fhost_path%3D%2Fcategories%2Freal-estate-marketing&order=g2_score&page=4#product-list) - [5](/categories/real-estate-marketing?open_modal_url=%2Fproducts%2Fbuildium%2Fwishlists%3Fhost_path%3D%2Fcategories%2Freal-estate-marketing&order=g2_score&page=5#product-list) - [6](/categories/real-estate-marketing?open_modal_url=%2Fproducts%2Fbuildium%2Fwishlists%3Fhost_path%3D%2Fcategories%2Freal-estate-marketing&order=g2_score&page=6#product-list) - … - [13](/categories/real-estate-marketing?open_modal_url=%2Fproducts%2Fbuildium%2Fwishlists%3Fhost_path%3D%2Fcategories%2Freal-estate-marketing&order=g2_score&page=13#product-list) - [14](/categories/real-estate-marketing?open_modal_url=%2Fproducts%2Fbuildium%2Fwishlists%3Fhost_path%3D%2Fcategories%2Freal-estate-marketing&order=g2_score&page=14#product-list) - [Next ›Next ›](/categories/real-estate-marketing?open_modal_url=%2Fproducts%2Fbuildium%2Fwishlists%3Fhost_path%3D%2Fcategories%2Freal-estate-marketing&order=g2_score&page=3#product-list) Spotlight Categories [Project Management Software](https://www.g2.com/categories/project-management) [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management) [Sales Tax and VAT Compliance Software](https://www.g2.com/categories/sales-tax-and-vat-compliance) [Professional Services Automation Software](https://www.g2.com/categories/professional-services-automation) [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools) Similar Categories - [Brokerage Management](/categories/brokerage-management) - [Integrated Workplace Management Systems (IWMS)](/categories/integrated-workplace-management-systems-iwms) - [Lease Administration](/categories/lease-administration) - [Property Management](/categories/property-management) - [Real Estate CRM](/categories/real-estate-crm) - [Multiple Listing Service (MLS)](/categories/multiple-listing-service-mls) - [Real Estate Activities Management](/categories/real-estate-activities-management) - [AI Virtual Staging](/categories/ai-virtual-staging) - [Community Association Management](/categories/community-association-management) - [Home Inspection](/categories/home-inspection) - [Lease Accounting](/categories/lease-accounting) - [Other Real Estate](/categories/other-real-estate) - [Package Tracking](/categories/package-tracking) - [Property Access Management](/categories/property-access-management) - [Property Intelligence](/categories/property-intelligence) [Browse Real Estate Marketing Themes](/categories/real-estate-marketing/themes) ![Neya Kumaresan](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neya Kumaresan") NK Researched and written by [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan) Updated October 3, 2024 Real estate marketing software helps real estate agencies, brokerages, or independent real estate agents attract new businesses and advertise their services. Agents use web content management (WCM) platforms and search engine optimization (SEO) tools in real estate marketing software to create internet data exchange (IDX) websites, e-newsletters, digital flyers, email marketing campaigns, and social media posts. While some real estate marketing software provides features designed to help with real estate branding, others include tools to integrate with [virtual tour software](https://www.g2.com/categories/virtual-tour), which enable real estate professionals to further the process of finding a new home with potential buyers. In the modern world, it is crucial to have branding efforts, social media posts, websites, and more for a business so that the public can be aware of the company and the services they provide. So, having real estate marketing software as a part of a real estate agency or brokerage company allows agents to manage essential outward communicative aspects of the business to keep the business running. Although there are marketing software with similar functionalities, these tools are designed specifically to aid the marketing efforts of real estate professionals. Some real estate marketing solutions are designed to seamlessly integrate with [multiple listing services (MLS) software](https://www.g2.com/categories/multiple-listing-service-mls) or [real estate activities management software](https://www.g2.com/categories/real-estate-activities-management). Additionally, these software either provide CRM capabilities or integrate alongside [real estate CRM software](https://www.g2.com/categories/real-estate-crm) to manage the overall productivity of the real estate or brokerage business. Notably, products that provide marketing automation capabilities for any industry other than real estate do not qualify for this category. To qualify for inclusion in the Real Estate Marketing category, a product must: - Offer the ability to make customizable real estate IDX websites - Generate, nurture, and/or capture real estate leads through marketing capabilities - Provide basic marketing functionalities like an automated follow-up, email marketing, flyer creation, social media management, campaign building, etc. - Support the creation, editing, and sharing of advertisements and branding efforts - Provide or integrate with a CRM Show More * * * ## How Do You Choose the Right Real Estate Marketing Software? ### What You Should Know About Real Estate Marketing Software ### What is Real Estate Marketing Software? Real estate marketing software helps real estate professionals (e.g., agents, realtors, brokers, investors, and portfolio owners) market their properties better, build brand awareness, and develop relationships with buyers. The software also cuts costs on extraneous outreach efforts, focuses marketing efforts via analysis on leads, and automates manual tasks like data collection and notification settings. Real estate marketing software makes it possible for real estate agents and agencies to stay ahead of the competition as well as take advantage of existing technology to make the most of their own time and their clients'. Real estate marketing software also enables the management and effective wielding of the agent’s sphere of influence (SOI), ensuring their successful closings result in an enriched pipeline of clients. ### What are the Common Features of Real Estate Marketing Software? The functionality of real estate marketing software can run the gamut, from simple listing optimization software to comprehensive channel management to synchronizing physical and digital marketing efforts. Below are a handful of features that are common across any type of real estate marketing solution: **Image uploading and editing:** Users can edit, create, and upload high-quality, professional-looking images to the website, email campaign, social media channel, or other advertising systems. Ensuring that all listed properties are marketed with appealing photos can go a long way in driving more sales. **Virtual media tours:** Users can provide 3D or panoramic images to showcase available units and include short video tours that walk through room layouts as well. **Website personalization:** Real estate marketing products typically offer some level of website design and content management system functionality, simplifying the website creation process. Some solutions add IDX APIs to their website management functionality, making it easier to capture leads and advertise new property listings. **Lead management:** Supported by lead scoring and grading features, users can automate drip marketing campaigns that send relevant messages over time based on prospect behaviors and predefined campaign steps. Automated behavior tracking then tracks the emails a prospect opens and clicks, the web pages they visit, and the keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to manually assess each customer lead. **Built-in or integrated CRM:** Some real estate marketing solutions offer CRM natively, while others can integrate with a dedicated [real estate CRM software](https://www.g2.com/categories/real-estate-crm). Users can capitalize on aggregated leads collected as a result of successful marketing campaigns and make smarter business decisions based on available prospect demographic data. Other Features of Real Estate Marketing Software: [IDX Website Capabilities](https://www.g2.com/categories/real-estate-marketing/f/idx-website), [MLS Integration Capabilities](https://www.g2.com/categories/real-estate-marketing/f/mls-integration), [SEO Strategization Capabilities](https://www.g2.com/categories/real-estate-marketing/f/seo-strategization), [Website Builder Capabilities](https://www.g2.com/categories/real-estate-marketing/f/website-builder) ### What are the Benefits of Real Estate Marketing Software? Real estate marketing campaigns bridge the gap between a waning need for real estate professionals (because buyers are starting to spend more time researching on their own) and information overload (because the internet can yield too much irrelevant research). Real estate professionals that are active, engaged, and visible can more easily gain the attention of new clients. Real estate marketing software makes it easier for prospects to find agents and agencies, cuts down on the costs of traditional advertising and marketing tactics, and allows agents to simplify the process of house hunting for their clients. **Stronger contact management:** Effective real estate marketing results in a growing database of contacts and listings, as well as a higher close rate on conversions and referrals. Real estate marketing software ensures that agents deliver relevant content to their clients, maintain contact with past clients, and stay informed of the market and ahead of their competition. **Increased ROI:** Real estate marketing software measures the effectiveness of specific marketing campaigns to help agents optimize future digital marketing campaigns. Reports on high and poor performance provide insight into both the efforts of the individual agent and the overall market. **Stronger marketing automation:** Real estate marketing solutions can automate the lead cultivation cycle and provide actionable insights into prospective buyers. Additionally, automation helps integrate all aspects of a workflow, centralizing and organizing customer and property information. Once an agency has automated its processes, it is set up to scale effectively. ### Who Uses Real Estate Marketing Software? Users of real estate marketing software leverage current buyers’ online research habits as they make their way through the purchasing lifecycle. **Real estate agents and brokers:** Real estate professionals utilize real estate marketing software to build and maintain their brand across all mediums of marketing, leverage all possible methods of communicating with buyers, better market their listings, and take advantage of all touchpoints. **Real estate software vendors:** Companies that produce and update real estate solutions—i.e., vendors—take cues from real estate marketing software to provide improved support to technologies that can supplement or enhance their product offerings. Those companies can also leverage real estate marketing software to create optimized landing pages and websites that will best attract the attention of real estate businesses to their service offerings. **Home buyers and sellers:** While home sellers and buyers don’t necessarily interact with the specific real estate marketing solution, they do reap the benefits of a properly deployed and utilized real estate marketing software. They will get polished and personalized messaging, engage with high-quality and/or VR-enhanced listings, and benefit from a deep relationship with their chosen agent. **Commercial buyers and sellers:** Similarly, buyers and sellers of commercial property don’t directly interact with real estate marketing systems. However, because they conduct research and transactions via commercial real estate brokerages and firms, they still reap the benefits of real estate marketing solutions. Those benefits can range from streamlining administrative tasks, marketing production tasks, and branding-specific property websites. #### Software Related to Real Estate Marketing Software Real estate marketing software are offered as standalone point solutions or are designed to be integrated with third-party real estate software, with an aim of better equipping real estate agents and professionals with tools that work in tandem with each other. Digital and physical real estate marketing strategies enhance the activities of real estate professionals, boost brand awareness, and facilitate the generation of and data gathering on high-caliber leads. Real estate marketing software automates those efforts as well.  Below are a couple of software types that can be used in tandem with or supplement these tools: [Real estate activities management software](https://www.g2.com/categories/real-estate-activities-management) **:** Real estate activities management software manages and streamlines the daily sales, transaction, and administrative activities of agents and real estate professionals, and centrally stores all real estate documents and information. These tools are designed to integrate with other solutions, including real estate marketing software, making it easy to run a real estate firm. [Real estate CRM software](https://www.g2.com/categories/real-estate-crm) **:** Real estate CRM software simplifies the identification and tracking of all real estate leads. Real estate marketing software takes client information that is stored in the industry-specific software to bolster marketing campaigns, tailor marketing messaging, and bolster relationships between agents and clients. [Web design software](https://www.g2.com/categories/web-design) **:** Web design software allows users to create their own web pages, via website builder or code framework. Some real estate marketing software focuses on the creation and management of appealing agency or agent websites, making sure that those websites are equipped to capture leads, track engagement, and integrate with [multiple listing service (MLS) software](https://www.g2.com/categories/multiple-listing-service-mls). [Real estate virtual tour](https://www.g2.com/categories/real-estate-virtual-tour) **:** Virtual and augmented reality technology allows real estate agents and firms to better market their listings to prospective buyers. Real estate virtual tour software simplifies the digital creation of 360-degree tours of a property listing. Real estate marketing software can help guide interest throughout the pipeline. ### Challenges with Real Estate Marketing Software **Fragmentation of real estate software landscape:** Point solutions have been developed within the real estate industry, slowly bringing the industry up to speed with technological innovations. Those point solutions, however, address distinct parts of the real estate process, resulting in a fragmented solution landscape. While many real estate marketing solutions claim that they can be integrated into any existing real estate solution, that claim doesn’t go far without a strategy to reconcile disparate systems or effectively exchange data between distinct systems. **Adoption:** As with any other type of solution, lack of adoption will derail any successful implementation. Real estate marketing solutions promise an increase in ROI, enhanced brand awareness, and better visibility among the crowd—that requires user accountability to utilize the solution so that impact can be identified, tracked, measured, and leveraged. Without widespread adoption, the positive impact of real estate marketing solutions cannot be proven. ### How to Buy Real Estate Marketing Software #### Requirements Gathering (RFI/RFP) for Real Estate Marketing Software When beginning the buying process for real estate marketing software, buyers should assess the current pain points with their existing tech stack. Which problems could a real estate marketing product solve? Pinpointing specific areas such as weak email marketing performance or website functionality can help start the conversation with appropriate vendors. #### Compare Real Estate Marketing Software Products **Create a long list** Long lists are created by eliminating the options that do not provide critical functionality. Based on the needs of a real estate business, certain marketing features may be more useful than others. If website design is not a priority, a product that offers more marketing automation and lead nurturing features will be a better fit. A typical long list should not include more than 10 products unless many options are very similar. In this case, additional details like the geographical presence of the company or its reputation can be used to eliminate vendors. **Create a short list** Short lists are created by reviewing the RFI information received from vendors. Some vendors may decline to participate and respond to RFIs. These vendors are usually eliminated from the selection process. From there, this short list steers the buying decision closer to completion, leaving only a couple of vendors to choose between. This decision is based on small, key factors that fulfill all the requirements and considerations an agency has. **Conduct demos** Demos are a great opportunity for buyers to see how the real estate marking solution works. Only the shortlisted vendors are invited to demonstrate their solutions. Demos should be performed live, using the system, and not through slide decks and screenshots. All vendors should follow a predetermined scenario that simulates the business processes of the buyer. Buyers should prepare a set of sample tasks to be demonstrated through the demo, such as walking through website design, marketing campaign creation, or creating and editing property listings. Demos are a great time to ask key questions about the software, such as: - Does the product support IDX website creation? - What are the available integrations for the product? - Is the pricing model based on the number of users? - Does the product include basic templates for website design and marketing campaign creation? - Is there a mobile app version of the product? #### Selection of Real Estate Marketing Software **Choose a selection team** To choose a selection team, decision makers need to involve subject matter experts from all teams that will use the system. This will likely be a handful of agents or related staff who will rely on the system in their day-to-day work, as well as key leadership members. **Negotiation** Negotiation happens between the buyer and the short list of vendors. In some cases, there are only two vendors that make it to this stage, which means that they offer similar products. At this point, the dealbreaker is the price of the product, which can vary based on the discounts offered by each vendor. Buyers should consider upfront costs, both for implementation and ongoing maintenance, as well as any related services that come with the product. For example, some real estate marketing solutions may be supplemented by design support from the vendor. **Final decision** The final decision should be based on all the information gathered previously. ### Real Estate Marketing Software Trends The real estate industry has taken leaps and bounds with software technology in the past few years e.g., IDX APIs, industry-specific solution offerings, and mobile-ready software.  Below are some trends that will continue their growth in the real estate industry: **Artificial intelligence** Interest in artificial intelligence (AI) has dominated much of the technological innovation conversation in the property tech world. AI’s ability to take over menial, manual tasks will reduce the amount of time real estate professionals have to spend on data entry, sifting through listings and customer profiles, and wading through contracts and documents. Effective leveraging of AI can result in the building of deeper, more meaningful relationships between buyers and sellers, all facilitated via the real estate agent. For example, AI-powered MLS platforms can generate property recommendations that are customized to the requirements and likes of a client, helping real estate professionals sift through multiple leads rather than sifting through myriad listings for a single lead. **Focus on website optimization** One of the branding areas that real estate marketing software can optimize is the real estate agent’s professional website. Agents can further prove their trustworthiness and relevance to buyers with an updated, active website that all branding and marketing campaigns point towards. More real estate marketing solutions are taking into consideration the need to optimize both existing and nonexistent websites. **APIs** API availability and access allow smaller real estate firms to compete with bigger firms. APIs facilitate the transfer and sharing of data that enriches existing systems. More software vendors are providing API access for real estate businesses, enriching the data stored in the businesses’ CRM systems and listing databases. The easier it becomes to integrate APIs with various areas of a real estate agency, the more ways users will utilize APIs to get the most out of existing and desired system offerings.