Real estate marketing software helps real estate agencies, brokerages, or independent real estate agents attract new businesses and advertise their services. Agents use web content management (WCM) platforms and search engine optimization (SEO) tools in real estate marketing software to create internet data exchange (IDX) websites, e-newsletters, digital flyers, email marketing campaigns, and social media posts.
While some real estate marketing software provides features designed to help with real estate branding, others include tools to integrate with virtual tour software, which enable real estate professionals to further the process of finding a new home with potential buyers. In the modern world, it is crucial to have branding efforts, social media posts, websites, and more for a business so that the public can be aware of the company and the services they provide. So, having real estate marketing software as a part of a real estate agency or brokerage company allows agents to manage essential outward communicative aspects of the business to keep the business running.
Although there are marketing software with similar functionalities, these tools are designed specifically to aid the marketing efforts of real estate professionals. Some real estate marketing solutions are designed to seamlessly integrate with multiple listing services (MLS) software or real estate activities management software. Additionally, these software either provide CRM capabilities or integrate alongside real estate CRM software to manage the overall productivity of the real estate or brokerage business. Notably, products that provide marketing automation capabilities for any industry other than real estate do not qualify for this category.
To qualify for inclusion in the Real Estate Marketing category, a product must:
Offer the ability to make customizable real estate IDX websites
Generate, nurture, and/or capture real estate leads through marketing capabilities
Provide basic marketing functionalities like an automated follow-up, email marketing, flyer creation, social media management, campaign building, etc.
Support the creation, editing, and sharing of advertisements and branding efforts
Provide or integrate with a CRM
