# Best Enterprise Partner Relationship Management (PRM) Software *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)* Products classified in the overall Partner Relationship Management (PRM) category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Partner Relationship Management (PRM) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Partner Relationship Management (PRM) category. In addition to qualifying for inclusion in the Partner Relationship Management (PRM) Software category, to qualify for inclusion in the Enterprise Business Partner Relationship Management (PRM) Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business. ## How Many Partner Relationship Management (PRM) Software Products Does G2 Track? **Total Products under this Category:** 60 ### Category Stats (May 2026) - **Average Rating**: 4.62/5 - **New Reviews This Quarter**: 174 - **Buyer Segments**: Small-Business 79% │ Mid-Market 16% │ Enterprise 5% - **Top Trending Product**: Mindmatrix PRM (+0.006) *Last updated: May 18, 2026* ## How Does G2 Rank Partner Relationship Management (PRM) Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 6,300+ Authentic Reviews - 60+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Partner Relationship Management (PRM) Software Is Best for Your Use Case? - **Best for Small Businesses:** [impact.com](https://www.g2.com/products/impact-com/reviews) - **Best for Mid-Market:** [Salesforce Partner Cloud (formerly Salesforce PRM)](https://www.g2.com/products/salesforce-partner-cloud-formerly-salesforce-prm/reviews) - **Best for Enterprise:** [Salesforce Partner Cloud (formerly Salesforce PRM)](https://www.g2.com/products/salesforce-partner-cloud-formerly-salesforce-prm/reviews) - **Highest User Satisfaction:** [impact.com](https://www.g2.com/products/impact-com/reviews) - **Best Free Software:** [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) --- **Sponsored** ### Introw Introw is a next-generation Partner Relationship Management (PRM) platform designed to assist B2B companies in launching partner portals seamlessly integrated with their existing Customer Relationship Management (CRM) systems, such as HubSpot and Salesforce. This innovative solution emphasizes speed, ease of use, and automation, allowing organizations to enhance partner engagement without the need for lengthy implementation processes. Targeted primarily at B2B companies looking to optimize their partner management strategies, Introw serves a diverse audience that includes sales teams, marketing professionals, and partner managers. The platform is particularly beneficial for organizations that rely heavily on partnerships to drive growth and revenue. By providing a centralized hub for partner interactions, Introw enables businesses to streamline their partner engagement efforts and improve collaboration across teams. Introw's key features are designed to enhance the partner experience and drive efficiency. One of its standout capabilities is the CRM-integrated lead and deal sharing flows, which utilize AI-driven channel conflict resolution to ensure that partners can access the right information at the right time. This feature not only simplifies the sharing of leads and deals but also minimizes potential conflicts that can arise in partner relationships. Additionally, the platform offers content enablement and tracking, allowing organizations to provide partners with the necessary resources while monitoring their engagement with those materials. The inclusion of an AI-powered support agent further enhances the user experience by providing partners with immediate assistance, ensuring that they have the support they need to succeed. The AI-enabled learning management system (LMS) is another valuable feature, offering training and educational resources tailored to partners' needs. Furthermore, Introw facilitates off-portal engagement through smart nudges delivered via email and Slack, meeting partners where they already work and promoting higher adoption rates. Introw also integrates with other tools such as Slack, Crossbeam, and PowerBI, enhancing its functionality and allowing users to leverage existing workflows. By maintaining a seamless connection to core CRM data, Introw simplifies partner management while ensuring that organizations can make informed decisions based on real-time insights. This comprehensive approach to partner relationship management positions Introw as a valuable solution for B2B companies aiming to foster strong partnerships and drive mutual success. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=56&secure%5Bdisplayable_resource_id%5D=56&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=56&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1357524&secure%5Bresource_id%5D=56&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpartner-relationship-management-prm%3Fpage%3D3&secure%5Btoken%5D=b14193d1af4b7f87468760bfb9cf5608d15542cc30ba13710ed907f234e2fd04&secure%5Burl%5D=https%3A%2F%2Fwww.introw.io%2F%3Futm_source%3DG2%26utm_medium%3Dpaid%26utm_campaign%3DG2&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Partner Relationship Management (PRM) Software Products in 2026? ### 1. [Salesforce Partner Cloud (formerly Salesforce PRM)](https://www.g2.com/products/salesforce-partner-cloud-formerly-salesforce-prm/reviews) Grow revenue with a personalized partner experience, built using the #1 AI CRM. Win with outcomes-based onboarding and branded marketing assets. Guide faster partner selling with generative and predictive AI insights. Simplify partner management with automated fund requests and discounting. Ensure ongoing success, no matter the industry, with partner relationship management software that extends the power of Salesforce across your partner ecosystem. **Average Rating:** 4.4/5.0 **Total Reviews:** 262 **How Do G2 Users Rate Salesforce Partner Cloud (formerly Salesforce PRM)?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Broad Workflows:** 8.2/10 (Category avg: 8.5/10) - **Opportunity Management:** 8.4/10 (Category avg: 8.9/10) - **Content Repository:** 8.0/10 (Category avg: 8.9/10) **Who Is the Company Behind Salesforce Partner Cloud (formerly Salesforce PRM)?** - **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce) - **Company Website:** https://www.salesforce.com/ - **Year Founded:** 1999 - **HQ Location:** San Francisco, CA - **Twitter:** @salesforce (581,299 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (88,363 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 44% Mid-Market, 30% Enterprise #### What Are Salesforce Partner Cloud (formerly Salesforce PRM)'s Pros and Cons? **Pros:** - Partner Management (43 reviews) - Collaboration Efficiency (19 reviews) - Centralized Data Management (18 reviews) - Ease of Use (18 reviews) - Integration Capabilities (18 reviews) **Cons:** - Complex Setup (23 reviews) - Learning Curve (20 reviews) - Expensive (13 reviews) - Difficult Setup (8 reviews) - Limited Customization (8 reviews) ### 2. [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) ZINFI Empowers partnerships that thrive. We provide organizations with infinite pathways to scale their Partner Ecosystem and drive profitable growth. We do this by enabling our customers to accelerate connections, collaboration, and commerce between them and their partners, opening a world of visibility, predictability, and control. This promise is delivered through the ZINFI Unified Partner Management Platform, comprised of a suite of highly configurable, intuitive Cloud Apps with a focus on Partner Relationship Management (PRM) and ZINFI’s TCMA capabilities in Partner Marketing Management (PMM). **Average Rating:** 4.9/5.0 **Total Reviews:** 677 **How Do G2 Users Rate ZINFI Unified Partner Management (UPM)?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) - **Broad Workflows:** 9.3/10 (Category avg: 8.5/10) - **Opportunity Management:** 9.4/10 (Category avg: 8.9/10) - **Content Repository:** 9.3/10 (Category avg: 8.9/10) **Who Is the Company Behind ZINFI Unified Partner Management (UPM)?** - **Seller:** [ZINFI Technologies, Inc.](https://www.g2.com/sellers/zinfi-technologies-inc) - **Company Website:** https://www.zinfi.com - **Year Founded:** 2007 - **HQ Location:** Pleasanton, CA - **Twitter:** @ZINFITech (1,150 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/156454/ (226 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Director, CEO - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 48% Small-Business, 38% Mid-Market #### What Are ZINFI Unified Partner Management (UPM)'s Pros and Cons? **Pros:** - Ease of Use (56 reviews) - Partner Management (34 reviews) - Navigation Ease (31 reviews) - Access Ease (24 reviews) - Features (24 reviews) **Cons:** - Slow Performance (13 reviews) - Learning Curve (11 reviews) - Slow Loading (10 reviews) - Learning Difficulty (8 reviews) - Navigation Issues (8 reviews) ### 3. [Impartner PRM](https://www.g2.com/products/impartner-prm/reviews) Impartner is a leading provider of award-winning partner relationship management (PRM) and through-channel marketing automation (TCMA) solutions available within a single AI-native revenue orchestration platform. With a mission to empower businesses in managing, optimizing, and expanding their channel partner networks, Impartner offers a robust suite of tools to streamline partner engagement and drive measurable growth. From resellers and distributors to MSPs, systems integrators, ISVs, OEMs, and affiliate partners, Impartner’s platform supports a diverse range of partner models, allowing organizations to efficiently oversee partner interactions, automate demand generation, and maximize revenue potential across all partnership types. By simplifying complex channel processes and enabling deeper partner collaboration, Impartner enables organizations to streamline their partner ecosystem and enhance overall business performance. Impartner’s solutions are designed to scale alongside your business, providing essential tools and flexibility for organizations at any stage of channel maturity. Whether you are just starting to build a partner network or scaling an established program, Impartner’s PRM platform accommodates small, mid-sized, and large enterprises, enhancing each phase of the partner journey with powerful automation, engagement tools, and customized support. Key features of Impartner include its HyperscalerGTM product that connects the deal registration process to hyperscaler marketplace transactions. Drastically reduce the manual effort and common roadblocks of enabling partners to sell through their vendor's marketplace listings via private offers. Impartner also widens market presence with its through channel marketing automation (TCMA) capabilities which allow businesses to create and execute marketing campaigns through their partners. This functionality allows companies to provide partners with the necessary tools and resources to effectively promote products and services, leading to increased partner engagement and sales. Additionally, Impartner’s analytics and reporting tools offer valuable insights into partner performance, enabling organizations to make data-driven decisions that enhance their partner strategies. The benefits of using Impartner extend beyond improved partner management. According to a Total Economic Impact™ study conducted by Forrester Consulting, companies utilizing Impartner have reported significant financial gains, including a 296% return on investment and a 50% increase in partner-sourced deals within three years. Above all, companies have experienced a net value of $2.4 million and a payback period of less than six months, highlighting the platform's efficiency and effectiveness in driving revenue growth. By reducing the cost per lead by 75%, Impartner also helps businesses optimize their marketing expenditures, making it a valuable asset for any partner program. Overall, Impartner stands out in the PRM category by providing a comprehensive solution that not only enhances partner relationships but also drives substantial financial benefits. Its scalable platform, combined with robust marketing automation and insightful analytics, positions it as a key tool for businesses looking to leverage their partner networks for sustained growth and profitability. **Average Rating:** 4.5/5.0 **Total Reviews:** 548 **How Do G2 Users Rate Impartner PRM?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Broad Workflows:** 8.1/10 (Category avg: 8.5/10) - **Opportunity Management:** 8.1/10 (Category avg: 8.9/10) - **Content Repository:** 8.5/10 (Category avg: 8.9/10) **Who Is the Company Behind Impartner PRM?** - **Seller:** [Impartner Software](https://www.g2.com/sellers/impartner-software) - **Company Website:** https://www.impartner.com - **Year Founded:** 1997 - **HQ Location:** Salt Lake City, UT - **Twitter:** @ImpartnerPRM (9,010 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/impartnersoftware (177 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Channel Marketing Manager, Partner Enablement Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 55% Mid-Market, 33% Enterprise #### What Are Impartner PRM's Pros and Cons? **Pros:** - Partner Management (40 reviews) - Ease of Use (34 reviews) - Customer Support (27 reviews) - Customer Experience (25 reviews) - Customization (21 reviews) **Cons:** - Limited Customization (15 reviews) - Feature Limitations (14 reviews) - Not Intuitive (9 reviews) - Complex Setup (8 reviews) - Difficult Setup (8 reviews) ### 4. [impact.com](https://www.g2.com/products/impact-com/reviews) Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and advocacy programs. Access 250K+ quality partners, automate manual tasks, and track true incremental value—all while our expert team handles the heavy lifting from migration to optimization. **Average Rating:** 4.4/5.0 **Total Reviews:** 2,169 **How Do G2 Users Rate impact.com?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Broad Workflows:** 7.6/10 (Category avg: 8.5/10) - **Opportunity Management:** 8.0/10 (Category avg: 8.9/10) - **Content Repository:** 7.8/10 (Category avg: 8.9/10) **Who Is the Company Behind impact.com?** - **Seller:** [Impact](https://www.g2.com/sellers/impact-d892873b-b1cd-447a-b4c8-a0f039e62cdb) - **Company Website:** https://www.Impact.com - **Year Founded:** 2008 - **HQ Location:** Santa Barbara, CA - **Twitter:** @impactdotcom (7,726 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/impact-partech/ (3,466 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Owner - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 63% Small-Business, 17% Mid-Market #### What Are impact.com's Pros and Cons? **Pros:** - Ease of Use (636 reviews) - Features (379 reviews) - User Interface (346 reviews) - Affiliate Marketing (321 reviews) - Helpful (296 reviews) **Cons:** - Not Intuitive (210 reviews) - Learning Curve (194 reviews) - Poor Usability (176 reviews) - Complexity (172 reviews) - Technical Issues (136 reviews) ### 5. [Channelscaler](https://www.g2.com/products/channelscaler/reviews) Channelscaler is a comprehensive partner relationship management (PRM) solution designed to assist organizations in optimizing their partner programs and enhancing partner experiences. Formed from the merger of two prominent vendors in the partner technology sector, Allbound and Channel Mechanics, Channelscaler combines their strengths to provide a robust platform that addresses the multifaceted needs of channel leaders. The target audience for Channelscaler includes businesses that rely on partner networks to drive revenue and growth. This platform is particularly beneficial for organizations looking to streamline the execution of complex partner programs while maintaining exceptional partner experiences. By offering a seamless blend of automation and user-friendly interfaces, Channelscaler caters to companies of various sizes across multiple industries, ensuring that they can effectively manage their partner relationships and maximize channel revenue. Key features of Channelscaler include advanced automation capabilities, which simplify the management of partner programs, and a focus on delivering an outstanding customer experience. The platform allows users to engage partners effortlessly, reducing friction in interactions and enhancing overall satisfaction. Additionally, the integration of AI-powered technology enables organizations to gain insights and analytics that inform strategic decisions, ultimately leading to improved program performance and partner engagement. Channelscaler stands out in the PRM category by providing a unique combination of customer commitment and deep domain expertise. This approach, referred to as "channel expert-ease," empowers organizations to win partner mindshare and achieve measurable results. The platform's flexibility allows businesses to scale their partner programs with confidence, ensuring that they can adapt to changing market conditions and evolving partner needs. With Channelscaler, organizations can grow faster and deliver partner programs that resonate with their ecosystem, making it an essential tool for any company looking to enhance its channel strategy. **Average Rating:** 4.4/5.0 **Total Reviews:** 445 **How Do G2 Users Rate Channelscaler?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Broad Workflows:** 7.9/10 (Category avg: 8.5/10) - **Opportunity Management:** 8.2/10 (Category avg: 8.9/10) - **Content Repository:** 8.5/10 (Category avg: 8.9/10) **Who Is the Company Behind Channelscaler?** - **Seller:** [Channelscaler](https://www.g2.com/sellers/channelscaler) - **Company Website:** https://channelscaler.com/ - **Year Founded:** 2011 - **HQ Location:** Galway, Ireland - **LinkedIn® Page:** https://www.linkedin.com/company/3796710 (125 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Channel Sales Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 62% Mid-Market, 19% Small-Business #### What Are Channelscaler's Pros and Cons? **Pros:** - Customer Support (11 reviews) - Ease of Use (11 reviews) - Helpful (10 reviews) - Partner Management (8 reviews) - Centralized Data Management (5 reviews) **Cons:** - Poor Reporting (4 reviews) - Poor UI (3 reviews) - Complexity Issues (2 reviews) - Lack of Customization (2 reviews) - Time-Consuming (2 reviews) ### 6. [WorkSpan](https://www.g2.com/products/workspan/reviews) WorkSpan is the #1 platform for growth and scalability through co-selling partnerships. We embed your most valuable partners' selling motions directly into your existing sales process. Today, your partner managers spend 20+ hours a week searching for partner data when information is scattered or lost in silos. WorkSpan reduces those hours to minutes via Co-Sell Automation, which provides automated workflows, seamless integration with partner systems, and real-time data synchronization, so that you spend less time on manual tasks and more time building fruitful partnerships.. WorkSpan is trusted by the world's most valuable partnerships including Nvidia, MongoDB, Wipro, Deepwatch, Cisco and many more. **Average Rating:** 4.3/5.0 **Total Reviews:** 29 **How Do G2 Users Rate WorkSpan?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Broad Workflows:** 8.1/10 (Category avg: 8.5/10) - **Opportunity Management:** 8.3/10 (Category avg: 8.9/10) - **Content Repository:** 7.8/10 (Category avg: 8.9/10) **Who Is the Company Behind WorkSpan?** - **Seller:** [WorkSpan](https://www.g2.com/sellers/workspan) - **Year Founded:** 2015 - **HQ Location:** San Bernardino, US - **Twitter:** @WorkSpan (828 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/6376081/ (179 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 45% Enterprise, 28% Mid-Market #### What Are WorkSpan's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Partner Management (2 reviews) - Partnerships Management (2 reviews) - Collaboration (1 reviews) - Collaboration Efficiency (1 reviews) **Cons:** - Poor UI (2 reviews) - UX Improvement (2 reviews) - Dashboard Issues (1 reviews) - Improvements Needed (1 reviews) - Limited Customization (1 reviews) ### 7. [Unifyr](https://www.g2.com/products/unifyr-unifyr/reviews) Unifyr One is a Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) solution designed to give channel managers everything they need to build and scale a partner channel program. Unifyr (originally Zift Solutions, est. 2006) is dedicated to building products that serve the needs of all participants in the channel, including suppliers, partners, and agencies. Unifyr One integrates with all the platforms you already use. It's easy to onboard, train, and maintain channel partnerships. Build your portal, content library, deal registration workflows, market development fund initiatives, and more. Leverage the power of modern AI to assist you in accelerating your channel program. Learn more about why Unifyr One is the leader in PRM here. **Average Rating:** 4.4/5.0 **Total Reviews:** 493 **How Do G2 Users Rate Unifyr?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Broad Workflows:** 8.0/10 (Category avg: 8.5/10) - **Opportunity Management:** 8.0/10 (Category avg: 8.9/10) - **Content Repository:** 8.6/10 (Category avg: 8.9/10) **Who Is the Company Behind Unifyr?** - **Seller:** [Unifyr](https://www.g2.com/sellers/unifyr) - **Company Website:** https://www.unifyr.com/ - **Year Founded:** 2006 - **HQ Location:** Cary, NC - **Twitter:** @zift (1,453 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/292425/ (158 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, CEO - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 43% Small-Business, 35% Mid-Market #### What Are Unifyr's Pros and Cons? **Pros:** - Ease of Use (18 reviews) - Features (10 reviews) - Customer Support (8 reviews) - Integrations (8 reviews) - Navigation Ease (6 reviews) **Cons:** - Feature Limitations (8 reviews) - Limited Customization (6 reviews) - Difficult Setup (5 reviews) - Slow Implementation (5 reviews) - Complex Setup (4 reviews) ### 8. [PartnerStack](https://www.g2.com/products/partnerstack/reviews) PartnerStack is the leading partner ecosystem platform, designed to accelerate growth for B2B software companies. From affiliates and influencers to agencies and publishers, PartnerStack empowers you to build and scale revenue-generating partner programs. Recruit the right partners, onboard them seamlessly, reward their performance, and gain insights to optimize results—all through a single, powerful platform. Automate your partner journey and drive sustainable growth with PartnerStack. **Average Rating:** 4.7/5.0 **Total Reviews:** 897 **How Do G2 Users Rate PartnerStack?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Broad Workflows:** 8.3/10 (Category avg: 8.5/10) - **Opportunity Management:** 8.5/10 (Category avg: 8.9/10) - **Content Repository:** 8.4/10 (Category avg: 8.9/10) **Who Is the Company Behind PartnerStack?** - **Seller:** [AppDirect](https://www.g2.com/sellers/appdirect) - **Company Website:** https://www.appdirect.com - **Year Founded:** 2009 - **HQ Location:** San Francisco, CA - **Twitter:** @AppDirect (2,344 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/appdirect/ (1,118 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder, CEO - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 82% Small-Business, 13% Mid-Market #### What Are PartnerStack's Pros and Cons? **Pros:** - Ease of Use (127 reviews) - Partner Management (75 reviews) - Affiliate Marketing (73 reviews) - Payouts (67 reviews) - Tracking Referrals (62 reviews) **Cons:** - Payment Issues (29 reviews) - Poor Reporting (19 reviews) - Partnership Management (18 reviews) - Partnership Challenges (17 reviews) - Slow Approval Process (17 reviews) ### 9. [Channeltivity](https://www.g2.com/products/channeltivity/reviews) Channeltivity is the leading Partner Relationship Management (PRM) software platform built for tech companies. Channeltivity is easy to use, fast to set up and empowers you and your partners with the tools to accelerate growth. 40,000+ channel professionals rely on Channeltivity because it delivers the robust tools required to make it easy to do business with your channel and drive sales through partner-enablement and enriched relationship building. The Channeltivity all-in-one solution delivers: - A highly customizable partner portal experience without the need for services or IT support. - Channel Deal Registration - Salesforce.com and HubSpot Connectivity - MDF Co-op Fund Management - Channel Lead Management - Referral and Commission Management - Channel Management Portal - Partner Training and Certification - Channel Partner Recruitment - Joint Business Strategy Planning - Resource Library - Social Media Connectivity - Channeltivity is GDPR ready "I've implemented Channeltivity at multiple companies. It's easy to use, implements quickly, seamlessly connects to Salesforce, and my partners love it. It's a critical tool in my channel growth strategy" Lauren Robinette, Ericsson **Average Rating:** 4.7/5.0 **Total Reviews:** 56 **How Do G2 Users Rate Channeltivity?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10) - **Broad Workflows:** 8.0/10 (Category avg: 8.5/10) - **Opportunity Management:** 8.4/10 (Category avg: 8.9/10) - **Content Repository:** 9.4/10 (Category avg: 8.9/10) **Who Is the Company Behind Channeltivity?** - **Seller:** [Channeltivity](https://www.g2.com/sellers/channeltivity) - **Company Website:** https://www.channeltivity.com/ - **Year Founded:** 2007 - **HQ Location:** Charlotte, NC - **Twitter:** @channeltivity (338 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/352139/ (14 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 63% Mid-Market, 20% Small-Business #### What Are Channeltivity's Pros and Cons? **Pros:** - Customer Support (4 reviews) - Partner Management (4 reviews) - Ease of Use (3 reviews) - Tracking (3 reviews) - Intuitive (2 reviews) **Cons:** - Limited Customization (2 reviews) - Partnership Management (2 reviews) - Dashboard Issues (1 reviews) - Lack of Customization (1 reviews) - Learning Curve (1 reviews) ## What Is Partner Relationship Management (PRM) Software? [Partnerships Management](https://www.g2.com/categories/partnerships-management) ## What Software Categories Are Similar to Partner Relationship Management (PRM) Software? - [Partner Ecosystem Platforms Software](https://www.g2.com/categories/partner-ecosystem-platforms) - [Channel Incentives Management (CIM) Software](https://www.g2.com/categories/channel-incentives-management-cim) --- ## How Do You Choose the Right Partner Relationship Management (PRM) Software? ### What You Should Know About Partner Management Software ### What is Partner Management Software? No company is an island, just as no individual person is an island. Business relationships are instrumental to the success of all companies involved. This is especially true for today’s software developers, who engage with clients to resell their solutions and assist with ongoing support. This synergy is made increasingly possible with technology platforms that help facilitate, monitor, and renew relationships with channel partners. Partner relationship management software, also known as PRM software, assists with the various tasks that come along with having a reseller network. Due to the particular use cases for this breed of software, your organization might not have the demand for these solutions without a significant focus on channel partners and partner enablement. If you are a vendor who has established some channel partnerships or plan to in the future, PRM software offers various apps and tools that are specifically designed to assist in this arena. Not only do these solutions help streamline associated workflows, but they can help maximize the return on these channels and put your product in front of any number of new users. Key Benefits of Partner Management Software - Organize channel partners in a secure directory - Track partner agreements and assist with onboarding and renewals - Monitor deals, marketing, and overall performance related to each partner - Provide tools for assisting partners in customer support ### Why Use Partner Management Software? Selling your product or service using an internal sales staff remains a win for your brand. With certified partner sales, though, you can multiply the potential users of your technology with each new channel partner. Channel sales have made a difference for thousands of companies both big and small. The applications in this category enable your brand to find and collaborate with these invaluable business partners. Empowering your sales team with PRM software can impact your company in every aspect, from revenue to reputation. In addition to catalyzing your future partner relationships, PRM software assists with the complete oversight of these new sales channels as they develop. As your sales increase through these partner relationships, so will the responsibilities of monitoring your growing portfolio of customers. PRM solutions facilitate a steady flow of communication with service partners so you have a finger on the pulse of your customer experience and can respond accordingly to issues and feedback. They also allow you to guide your distributed account managers and sales reps through the proper way to market and support your offerings. With the enablement features and integrations included with these solutions, you can assemble and maintain a world-class group of channel partners and reach more customers than ever before. ### Who Uses Partner Management Software? The handling of channel partnerships is a challenging task for an organization. These partnerships demand a high level of communication and collaboration to help resellers with everything from marketing to product deployment. In the early stages, a sales rep may be assigned to onboard and support channel partners and collect data and analytics on their performance. Once this sales network is established, though, a company may assign these responsibilities to one of the following specialists. **Partner manager —** A partner manager, or partner account manager, is an individual who specializes in channel partnerships. Depending on the size of an organization and its partner network, there may be one or more partner managers—or in some cases, none at all. By establishing a focused point person for managing these relationships and using the appropriate tools, companies can ensure that partnerships are accounted for through the agreement lifecycle. These individuals assist with partner marketing strategies and maximizing partner revenue by assessing channel partners’ performance and offering timely guidance whenever necessary. They may also be tasked with scouting new partners and closing partnership deals when the time calls for it. Other common terms for these employees are strategic partner manager, strategic partnership manager, strategic alliance manager, partner services manager, and head of partnerships. Different companies may assign a different label to this position or curate an entire team with a unique organizational structure based on the company’s specific needs and strategies in the area. **Sales manager —** In lieu of a proper position built solely around partnerships, a sales lead may be given the reins to manage these relationships and oversee the partner experience. In this situation, the corresponding sales team leader or sales manager would benefit from using PRM technology. In addition to their other [sales software](https://www.g2.com/categories/sales), these individuals can use these apps to help juggle the responsibilities of channel management and ensure satisfaction among any new customers discovered by this network. In some cases, sales leaders who take on partnerships can assign subtasks to other sales reps, such as drafting important documents or analyzing data that is generated through channel sales. They may also assign salespeople to certain clients to add a personal touch to licensing relationships. Each new revenue stream that is brought about by these sales may be factored into overall sales goals, so any effort toward enablement of channel partners serves to benefit the entire department. ### Partner Management Software Features PRM software makes channel sales enablement possible with features designed for both technology companies and their partners. The following are some specific features you may encounter as you research the software products in this category. **Lead management —** Successful partner sales begin with a quality list of leads, gathered from the disparate networks of each new partner and the original company themselves. Lead management helps with sorting these leads and scheduling the marketing automation and personalized marketing campaigns that will translate to eventual sales. Using the features in certain products, users can monitor the status of leads, score leads, and assign leads to partners based on their potential interest and value they can bring. **Recruiting and onboarding —** There are tens of thousands of potential channel partners. PRM software assists with finding the most valuable partners for your particular needs and establishing a line of communication. Once a software developer and channel partner agree to do business, these platforms can assist with the onboarding process, from finalizing contract details to product education and support. Though external communication channels are likely to be established at some point, PRM software should provide some tools that enable these initial conversations and help establish the terms of an agreement. **Activity tracking —** Monitoring partner activities is an essential aspect of partner management, from the customers they are signing and supporting, to the marketing tactics they are applying. The more analytics that users can gather, the better they can understand these diverse channels and identify areas for improvement. Based on the revenue that different partners are generating or their reputation among customers, administrators may choose to segment these partners within the platform and adjust their workflows as necessary. Activity tracking can provide to-the-minute analytics across the spectrum of partner activities so partner managers have a firm grasp on the health of these channels and can predict upcoming service or product demands. **Partner portal —** A secure partner portal offered by some products in this category provides partners with the data and product updates required to best sell and support a company’s products. These portals might include detailed dashboards and custom content or pages built around their specific sales and certifications. Partner-facing features can also include tools for automation of renewals and a knowledge base for the products or services they are licensed to resell. They can also include communication tools that connect to the salesperson or partner manager in charge of an agreement, as well as support or product staff that can help with troubleshooting or customer requests as they arise. Other Features of Partner Management Software: [Recognized Escalation Capabilities](https://www.g2.com/categories/partner-management/f/recognized-escalation) ### Software and Services Related to Partner Management Software The following are additional B2B categories that are closely related to PRM software. [**Contract management software**](https://www.g2.com/categories/contract-management) **—** Contract management software provides businesses with a secure platform to store, share, and update service level agreements and other contracts. These may include work agreements with contractors or subscription contracts with vendors. For direct deals related to your products or services, as opposed to those executed through channel partners, proper oversight of the corresponding documents is of the utmost importance. Contract management tools often offer seamless integration with PRM software and [CRM software](https://www.g2.com/categories/crm) to ensure accurate, up-to-date relationship data that is readily accessible by the sales team, business partners, and other relevant parties within an organization. [**Value-added resellers (VARs)**](https://www.g2.com/categories/value-added-resellers-vars) **—** Value-added resellers is the industry term given to those agencies that take on relicensing agreements for B2B software. Through these agreements, software developers can create lasting sales opportunities with regions or networks of customers they would not have otherwise discovered. When a VAR becomes a certified partner, they will learn the ins and outs of a chosen product line so they can effectively market and sell the tools to new customers. As new sales are uncovered, deals can be custom-tailored based on the capabilities of the original vendor. This may include premium features or professional services packages that add value for the end user. VARs range from large-scale firms with a deep portfolio of software resale licenses, and perhaps other services, to niche firms with certain specialty areas. If you decide to pursue channel partners for your offerings, you may seek out a local boutique agency, a larger firm with many specializations, or some combination of VARs based on your company’s distribution goals and budget.