Yext
Yext — Enterprise Agentic Marketing Platform Yext is the enterprise agentic marketing platform for multi-location brands that need to win across both AI and traditional search. AI is reshaping how customers discover brands. They're not just searching Google. They're asking ChatGPT, Gemini, Perplexity, and Grok — and the brands that show up in those responses are the ones with verified, structured data distributed to the right places. Yext is built to make that happen at enterprise scale. What Yext does Yext delivers three core capabilities from one platform. Scout, Yext's visibility intelligence engine, analyzes 10 billion signals across four AI models and more than 12 million business locations. Every scan surfaces 150 visibility metrics across 20 competitors, down to the location level, so marketing leaders know exactly where they're losing and why — across both AI and traditional search. The Yext Knowledge Graph is the verified source of truth for every location in a brand's portfolio. Data agents maintain it automatically, connecting data across sources, verifying it at scale, and resolving inconsistencies before they reach a customer. When AI models generate responses about your brand, they pull from this verified record. Content generation agents create on-brand content across every channel from verified brand data: local pages, social posts and replies, review campaigns and responses, and email and SMS campaigns. Distribution agents syndicate that content and data in real time to LLMs, voice assistants, listings, maps, social and review platforms, and email — with no aggregator in between. What Yext pushes is what AI and search engines actually see and trust. Who it's for Yext is built for CMOs, SVPs, and VPs of marketing at multi-location enterprise brands in financial services, healthcare, retail, hospitality, and food. If your brand competes at the local level and needs to show up accurately and consistently across AI and traditional search, Yext is built for you. Why Yext Most platforms deliver insight or distribution, not both. Yext closes the loop — from competitive intelligence to verified data to agentic content creation and real-time distribution — in one system with no disconnected tools and no aggregator delays. Thousands of brands trust Yext, including top US banks, leading hospital systems, and the world's largest restaurant and retail chains.
Average Rating: 4.4/5.0
Total Reviews: 1,100
How Do G2 Users Rate Yext?
- Has the product been a good partner in doing business?: 8.7/10 (Category avg: 8.7/10)
- Data Aggregators: 8.6/10 (Category avg: 8.8/10)
- Analytics: 8.3/10 (Category avg: 8.9/10)
- Optimization: 8.6/10 (Category avg: 8.9/10)
Who Is the Company Behind Yext?
- Seller: Yext
- Company Website:
- Year Founded: 2006
- HQ Location: New York
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LinkedIn® Page: www.linkedin.com
2,427 employees on LinkedIn® - Ownership: NYSE: YEXT
Who Uses This Product?
- Who Uses This: Marketing Manager, Digital Marketing Manager
- Top Industries: Financial Services, Hospital & Health Care
- Company Size: 37% Large, 30% Medium
What Do G2 Reviewers Say About Yext?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use of Yext, benefiting from streamlined management and excellent support services.
- Users find Yext to be easy to use with excellent support, streamlining their listing management tasks effectively.
- Users value the centralized management of Yext, enabling efficient updates and consistent information across multiple locations.
- Users appreciate the great support team of Yext, which allows them to prioritize other tasks efficiently.
- Users value Yext's centralized management of listings and reviews, enhancing efficiency and consistency across multiple locations.
Cons
- Users find the complex usability of Yext frustrating, particularly when managing and duplicating posts across locations.
- Users note a challenging learning curve when adapting to Yext's features, despite helpful support and documentation.
- Users find the difficult learning process in Yext challenging, suggesting improvements in onboarding and training resources.
- Users find the difficult navigation of Yext's website interface leads to confusion and slows down updates.
- Users note the limited features of Yext, such as no LinkedIn page management and the inability to duplicate posts easily.
What Are Recent G2 Reviews of Yext?
"Saves Time with Smart Review Automation, but Listings Can Revert"
Rating: 4.5/5.0 stars
— Leo .
"Yext’s Automated Duplicate Suppression Protects Your Local SEO"
Rating: 4.5/5.0 stars
— Santanu P.
What Are G2 Users Discussing About Yext?
- What is Yext used for?
- What does Yext do? - 3 comments
- Is YEXT worth the cost? - 4 comments
- What does YEXT cost?
- What is YEXT used for? - 2 comments








