G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
Cloudbeds is the leading platform redefining the concept of PMS for the hospitality industry, serving tens of thousands of properties in more than 150 countries worldwide. Built from the ground up to
Cvent Passkey streamlines and automates meeting and event bookings for hotels, DMOs, and venues—creating valuable upsell opportunities. Event planners can simplify room block management with Cvent
Created specifically for activity-related adventure experiences, Bookinglayer is one of the most customisable, all-in-one reservation management software systems on the market. The global market leade
Engine is a travel management solution designed to help businesses streamline their trip planning and execution processes. This innovative platform simplifies travel logistics, making it easier for or
Amadeus Central Reservations System gives you the ability to manage and distribute your hotel's content by connecting to your distribution channels from websites to GDSs to online travel agencies and
Helium is a comprehensive platform that simplifies the booking and reservation management process without charging booking fees.
iHotelier is the powerful, web-based central reservation system (CRS) that supports all TravelClick reservations solutions.
SynXis Booking Engine provides an integrated solution to your hotel or chain website allowing you to gain control of the design and layout providing your guests a positive booking experience.
RoomRaccoon is an innovative all-in-one Hotel Management System for independent hotels, B&Bs, hostels, apartments and vacation rentals. With RoomRaccoon, hoteliers can access a property manageme
Planyo is an online reservation system which can be used by any business taking bookings (for days, nights, hours or minutes, or scheduled events). It's used, amongst others, by businesses offering va
Little Hotelier is award-winning hotel management software, purpose-built to make the lives of small accommodation providers easier. Helping more than 9,000 properties worldwide, the all-in-one soluti
The MotoPress Hotel Booking plugin is a rental property software for those who run hotel or vacation rental websites on WordPress. Unlike non-WordPress solutions, this plugin doesn’t charge you any pe
Bookwize is a truly efficient booking system with a revenue-driven mind-set combining an easy to use booking engine, a full featured channel manager as well as a set of tools and reports allowing the
onPeak's proprietary hotel reservation system, Compass™, is the power behind many of the top trade shows, events, conferences and meetings all over the world. Users can easily shop, reserve and manage
Provab is a leading travel technology company providing travel portals, booking engines, IBEs and travel tech solutions to companies and agents.
Hospitality businesses use hotel reservations software, also known as central reservation systems, or CRS, to manage online bookings and reservations and ensure a smooth transaction process for guests. While most hotel management solutions offer multichannel reservation functionality, not all hospitality businesses have these tools in place. Some might opt to manage other daily hospitality operations with separate tools and use a dedicated reservation system to handle both online and offline bookings. Conversely, most reservation platforms integrate with hotel management or property management software. No matter the size, all hospitality businesses that manage reservations and bookings rely on these tools to keep an updated room inventory and increase guest occupancy. The booking engine ensures guests receive the most updated information about availability and rates, regardless of which sales channel they use to make a reservation.
Key Benefits of Hotel Reservations Software
As consumers continue to expect convenience with their purchasing decisions, hospitality businesses need the correct solutions in place to provide a smooth guest experience from reservation to checkout. A dedicated booking engine enables guests to book rooms online, streamlines the checkout process, and reduces the administrative burden on hotel staff when managing reservations. Central reservation systems assist with managing special travel requests, such as group reservations or corporate travel, by processing group rates, assigning group IDs, and handling any on-site venue reservations. These tools allow guests to book at their convenience, whether it’s from the hotel website, a social media site, or a similar third party interface that transmits customer data into the system.
Most hotel management and property management systems offer some level of functionality to handle reservations and bookings, but a dedicated reservation tool is optimized to aggregate booking information from all relevant channels, such as hotel websites, social media, reservation call centers, and travel agencies. They do this either with their own integrated features or with integrated channel management software. By having their own system in place, businesses drive more traffic to their website and avoid paying listing fees to online travel agencies (OTAs), such as Expedia or TripAdvisor, to boost sales. Furthermore, it is imperative in today’s economy to offer an online interface to customers—hotel reservations tools do just that.
Key Business Problems Solved with Hotel Reservations Software
Whether they are chains or independently owned, hospitality businesses of all sizes can benefit from hotel reservations software, including: hotels, bed-and-breakfast establishments, inns, lodges, and resorts. Smaller businesses without a robust hotel management solution have much to gain from a dedicated reservation solution, because they can establish an online booking engine to draw a wider customer base. For large scale businesses, a central reservation system becomes essential to manage bookings from a global audience.
The hospitality industry is oversaturated with options, and hoteliers can use these tools to gain a competitive edge over other businesses that may still use outdated paper management systems. These solutions enable businesses with minimal staff to handle large workload volumes that would be overwhelming without software automation. An established booking and reservation system centralizes daily hotel management operations, improving transparency and staff communication.
Front desk staff — Front desk staff rely on hotel reservations software to monitor real-time room availability, and assist guests with checking in and out of rooms. Customer information and related booking data can be accessed from one console, regardless of where the reservation was originally made. These tools also assist with determining the task priority for room maintenance services, such as cleaning newly vacated rooms before the next guests occupy the room.
Marketing teams — Hotel reservations tools unlock data trends that help marketing teams position a business to maximize its occupancy year round. Additionally, businesses can assess which booking channels are underperforming and choose to direct more resources towards securing sales. For smaller businesses that cannot or choose not to pay OTA’s to list on their site, hotel reservations platforms offer website building features that marketers can use to boost direct bookings.
Travel agents — Some tools offer specialized interfaces to help travel agents and related arrangement agencies boost sales. Agents can search for accommodations that meet travelers’ preferences and easily access promotional rates that a hotel may offer.
Reservation management — The primary function of hotel reservations software is to record reservations and maintain a real-time grid for available and occupied rooms. Typically, this includes a color-coded management system to track occupancy. However, when a guest makes their reservation, the system centralizes this data into one interface for hoteliers to avoid overbooking and related errors. Both guests and staff can make adjustments to these reservations as needed. Some solutions allow businesses to track the original channel source of each reservation.
Rate management — Hotel reservations tools allow guests to apply loyalty points and take advantage of targeted promotions, as well as rates that are specific to certain times of the year. Across all channel listings, room rates can be updated to reflect current pricing.
Guest data management — Reservation systems record all pertinent customer information when bookings are made, including phone numbers, emails, payment preferences, membership status, other preferences, and prior visits. Armed with this information, hospitality businesses can market promotions to specific guests, verify identity for security purposes, contact guests if any issues arise, and ultimately improve the guest experience. This data also helps employees with reporting on monthly booking trends.
Booking engine — These tools enable businesses to accept reservations directly from their website or mobile applications, which are now considered essential functions. Front desk staff can also process in-person reservations. Room availability updates in real time and syncs with other channel listings to ensure accuracy. More robust solutions offer additional website customization features to assist with marketing and to allow discounts and promotions to be applied.
Secure payment processing — Both onsite and online, these tools enable quick credit card processing with regards to payments and refunds. Some also integrate with POS hardware. Credit cards are processed compliantly, and all sales data is securely stored to track revenue and payment histories.
Hourly bookings — Hotel reservation tools sometimes offer specialized reservation listings for hourly bookings, such as in-hotel spa appointments or shorter-term lodging. These function the same way as traditional listings, allowing customers to see real-time availability through the booking engine.
GDS integration — Most reservation systems have the option to integrate with an existing global distribution system (GDS), which massively boosts visibility and sales. A GDS is a network that facilitates transactions between businesses and serves as a main distribution channel. These are predominantly accessed by travel agents looking to book on clients’ behalf, as they offer the most comprehensive view of available listings and prices. Hotels connected to a GDS can manage their listing information, pricing, and inventory from a single touchpoint.
For smaller businesses, GDS access may not be feasible. Hotels typically pay an initial setup fee, as well as transaction fees for each booking on an individual basis. In some cases, agency fees may also be charged. The four major GDS systems that hotels still use nowadays are Worldspan, Amadeus, Galileo, and Sabre. Hotels need to contact a GDS for approval before connecting to the system. These systems are a vital distribution channel, and should be utilized to maximize exposure and revenue.
Limited customer relationship management — As the hospitality industry continues to focus on enhancing the guest experience, businesses need tools that support strong customer relationships. Smaller businesses in particular must manage their loyalty programs effectively to compete with larger chains. While hotel reservations software store some key customer information, not all systems provide enough functionality to sufficiently manage customer relationships. This leaves businesses ill-equipped to personalize guest interactions, and marketing strategy suffers. Many existing products lack integration with more robust CRM tools.
Data privacy — While web-based booking services are more convenient, hotel websites are often unsecured and leave customer data vulnerable to breaches. Most commonly, confirmation emails for hotel bookings pose the greatest security threat, as hotel chains often lack encryption or secure data hosting. Additionally, consumer data is often shared with third party sites and other advertisers. Hospitality businesses are starting to catch on to cybersecurity trends and are working to become compliant with GDPR, PCI, and other data privacy laws that ensure guest data privacy. Some central reservation systems already comply with these existing laws as well, saving time and effort for businesses.