Best Digital Audio Advertising Software for Small Business

How Many Digital Audio Advertising Software Products Does G2 Track?

Total Products under this Category: 33

Category Stats (Nov 2026)

  • Average Rating: 4.31/5 (↑0.03 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Marketing 360 (+0.65%) - Among all products in this category, Marketing 360 recorded the largest rating increase compared to last month

Last updated: November 10, 2026

How Does G2 Rank Digital Audio Advertising Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 3,800+ Authentic Reviews
  • 33+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Digital Audio Advertising Software

G2 Grid® for Digital Audio Advertising Software plotting products by satisfaction and market presence

Highlighted products: StackAdapt, The Trade Desk, Basis, illumin, AudioGO, Marketing 360, and TargetSpot.

Underlying data: [Grid® JSON](https://www.g2.com/categories/digital-audio-advertising/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=basis&focus%5B%5D=illumin-illumin&focus%5B%5D=adswizz-audiogo&focus%5B%5D=madwire-marketing-360&focus%5B%5D=targetspot&segment=small-business)

StackAdapt

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM.

Average Rating: 4.7/5.0

Total Reviews: 918

How Do G2 Users Rate StackAdapt?

  • Quality of Support: 9.8/10 (Category avg: 8.7/10)
  • Ease of Use: 9.1/10 (Category avg: 8.5/10)

Who Is the Company Behind StackAdapt?

  • Seller: StackAdapt
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Ontario
  • LinkedIn® Page: www.linkedin.com
    1,816 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Digital Strategist
  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 62% Small, 31% Medium

What Do G2 Reviewers Say About StackAdapt?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of StackAdapt, noting its straightforward setup and supportive team for effective campaigns.
  • Users commend StackAdapt for its excellent customer support, providing valuable insights and assistance throughout the advertising process.
  • Users value the supportive team at StackAdapt, enhancing campaign success with strategic insights and monitoring assistance.
  • Users appreciate the excellent support and versatility of StackAdapt, enhancing their advertising experience across multiple channels.
  • Users appreciate the ease of use and versatile functionality of StackAdapt, enhancing their marketing efforts significantly.
Cons
  • Users find the reporting limitations of StackAdapt challenging, as manual processes hinder efficient data access and segmentation.
  • Users find reporting cumbersome, often struggling to obtain desired data and navigate the dashboard effectively.
  • Users find the reporting process cumbersome, as it requires manual effort to access desired insights and segmentation.
  • Users find the limited reporting options in StackAdapt hinder effective analysis and campaign optimization efforts.
  • Users find StackAdapt's budget management challenging due to hidden costs and complexity, impacting accessibility for smaller budgets.

What Are Recent G2 Reviews of StackAdapt?

What Are G2 Users Discussing About StackAdapt?

The Trade Desk

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.

Average Rating: 4.4/5.0

Total Reviews: 188

How Do G2 Users Rate The Trade Desk?

  • Quality of Support: 8.8/10 (Category avg: 8.7/10)
  • Ease of Use: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind The Trade Desk?

  • Seller: The Trade Desk
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Ventura, CA
  • LinkedIn® Page: www.linkedin.com
    4,793 employees on LinkedIn®
  • Ownership: NASDAQ: TTD

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 42% Medium, 32% Small

What Do G2 Reviewers Say About The Trade Desk?

AI-generated summary from verified user reviews

Pros
  • Users value The Trade Desk for its powerful data-driven targeting and seamless integration across channels, enhancing campaign effectiveness.
  • Users appreciate the intuitive UI and seamless integration of The Trade Desk, making campaign management efficient and transparent.
  • Users value the data-driven audience targeting of The Trade Desk, enabling precise reach and improved campaign performance.
  • Users appreciate the responsive customer support from The Trade Desk, enhancing their overall experience and satisfaction.
  • Users value the data-driven targeting of The Trade Desk, optimizing campaigns for better audience engagement and ROI.
Cons
  • Users find the steep learning curve of The Trade Desk challenging, particularly for new team members and smaller campaigns.
  • Users find the high costs of The Trade Desk to be a barrier, especially for smaller campaigns and budgets.
  • Users find the complexity of The Trade Desk daunting, particularly due to the steep learning curve for new advertisers.
  • Users find the steep learning curve of The Trade Desk challenging, particularly for beginners navigating advanced features.
  • Users note the steep learning curve for new members, hindering effective use of The Trade Desk's features.

What Are Recent G2 Reviews of The Trade Desk?

What Are G2 Users Discussing About The Trade Desk?

Basis

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it's a platform you can run your entire digital business on top of. At the core of Basis' AI capabilities is Compass, a connected intelligence layer that thinks across your entire media mix rather than any single channel in isolation. Compass translates media briefs into full omnichannel strategies in minutes, pulls in past performance data to sharpen every recommendation, and exports presentation-ready plans without the manual build—taking teams from brief to activation faster than ever before. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. An AdExchanger Awards multi-winner for best education program and best account support, our on-boarding and training curriculum enable teams to quickly improve their digital advertising knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance, while workflow automation continues to reduce manual effort across every stage of the media lifecycle.

Average Rating: 4.5/5.0

Total Reviews: 269

How Do G2 Users Rate Basis?

  • Quality of Support: 9.5/10 (Category avg: 8.7/10)
  • Ease of Use: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind Basis?

  • Seller: Basis Technologies
  • Company Website:
  • Year Founded: 2001
  • HQ Location: Chicago, IL
  • LinkedIn® Page: www.linkedin.com
    1,504 employees on LinkedIn®
  • Phone: 844-637-0321

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Digital Media Planner
  • Top Industries: Marketing and Advertising, Newspapers
  • Company Size: 65% Small, 28% Medium

What Do G2 Reviewers Say About Basis?

AI-generated summary from verified user reviews

Pros
  • Users value the outstanding customer support from Basis, which significantly enhances their programmatic advertising experience.
  • Users find Basis exceptionally easy to use and navigate, enhancing workflow efficiency and connectivity with other platforms.
  • Users appreciate the outstanding customer support and extensive native integrations of Basis, enhancing their digital workflow efficiency.
  • Users find Basis to be extremely helpful and easy to navigate, with excellent support and native integrations.
  • Users appreciate the excellent reporting metrics and the practical, information-dense UI of Basis for efficient market insights.
Cons
  • Users find Basis to have poor usability, citing complications with order processing and overall user experience.
  • Users find the complex user interface of Basis to be outdated and inconvenient for generating reports.
  • Users find Basis to be not user-friendly, as the system is complicated and order processing can be difficult.
  • Users find the poor reporting feature of Basis inconvenient, although improvements are on the way.
  • Users find the reporting process inconvenient at times, but appreciate ongoing improvements being made to it.

What Are Recent G2 Reviews of Basis?

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illumin

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.

Average Rating: 4.3/5.0

Total Reviews: 169

How Do G2 Users Rate illumin?

  • Quality of Support: 9.1/10 (Category avg: 8.7/10)
  • Ease of Use: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind illumin?

  • Seller: illumin
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Toronto, CA
  • LinkedIn® Page: www.linkedin.com
    236 employees on LinkedIn®
  • Ownership: TSE:AT

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Automotive
  • Company Size: 58% Small, 29% Medium

What Do G2 Reviewers Say About illumin?

AI-generated summary from verified user reviews

Pros
  • Users find Illumin's platform to be incredibly user-friendly, making it easy to manage campaigns independently and effectively.
  • Users appreciate the precision and efficiency of illumin for optimizing campaigns and facilitating real-time analysis.
  • Users highlight the precision and efficiency of illumin's campaign management, enhancing their marketing strategies effectively.
  • Users commend the exceptional customer support from illumin, highlighting their proactive and responsive assistance throughout the partnership.
  • Users value the team's helpfulness, as support is consistently excellent throughout all stages of their experience.
Cons
  • Users experience poor reporting flexibility, often needing to export data for more detailed analysis and insights.
  • Users find the steep learning curve challenging, making it hard to feel comfortable with illumin quickly.
  • Users express concerns over limited reporting features, finding them hard to digest and somewhat fragmented.
  • Users find reporting limitations in Illumin, especially lacking flexibility and necessary filters for deeper analysis.
  • Users find reporting limitations frustrating, as they desire more customization and straightforward data access within Illumin.

What Are Recent G2 Reviews of illumin?

AudioGO

AudioGO is a self-serve advertising platform that makes it easy for any business to create, schedule, and run audio ads on streaming apps like Pandora, Spotify, SiriusXM, SoundCloud, iHeartRadio, TuneIn, Univision, and more. With AudioGO, you can: Build an audio ad campaign in less than 5 minutes, for as little as $250 Create a new audio ad from scratch Reach a target audience of your choosing Track and manage campaign reporting in your own personal dashboard

Average Rating: 4.5/5.0

Total Reviews: 82

How Do G2 Users Rate AudioGO?

  • Quality of Support: 8.6/10 (Category avg: 8.7/10)
  • Ease of Use: 9.4/10 (Category avg: 8.5/10)

Who Is the Company Behind AudioGO?

  • Seller: Adswizz
  • Year Founded: 2008
  • HQ Location: San Mateo, CA
  • LinkedIn® Page: www.linkedin.com
    247 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Hospital & Health Care
  • Company Size: 65% Small, 24% Medium

What Do G2 Reviewers Say About AudioGO?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the easy campaign management of AudioGO, benefiting from guided setup and targeted advertising.
  • Users appreciate the cost-effective audience targeting of AudioGO that enables focused campaigns on a limited budget.
  • Users value the cost efficiency of AudioGO, enabling effective testing even on tight budgets.
  • Users find AudioGO to be an easy to use platform for effective brand exposure for their businesses.
  • Users appreciate the easy-to-use platform of AudioGO, enhancing brand exposure for their businesses effectively.

What Are Recent G2 Reviews of AudioGO?

What Are G2 Users Discussing About AudioGO?

Marketing 360

Marketing 360® was founded in 2009 by father and son, Joe and JB Kellogg, with a mission of making a difference by helping small businesses grow and their local communities grow. Now, located in Fort Collins, Colorado and Austin, Texas, Marketing 360 employs over 550 team members and has over 20,000 active SMB clients. Marketing 360 empowers small businesses with all the technology and talent they need to both manage and grow their business from a singular platform, including the ability to — build a professional website, accept and manage payments, manage leads and customers, book appointments, monitor reviews, manage social media, syndicate business listings, manage content marketing, run multi-channel digital advertising campaigns, and more. No more wasting time and money bouncing around multiple tools to manage and grow your business.

Average Rating: 3.5/5.0

Total Reviews: 62

How Do G2 Users Rate Marketing 360?

  • Quality of Support: 7.1/10 (Category avg: 8.7/10)
  • Ease of Use: 6.9/10 (Category avg: 8.5/10)

Who Is the Company Behind Marketing 360?

  • Seller: Madwire
  • Year Founded: 2009
  • HQ Location: Fort Collins, Colorado
  • LinkedIn® Page: www.linkedin.com
    402 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner
  • Top Industries: Construction, Real Estate
  • Company Size: 79% Small, 16% Medium

What Do G2 Reviewers Say About Marketing 360?

AI-generated summary from verified user reviews

Pros
  • Users commend the personalized customer support at Marketing 360, praising their team's dedication and industry knowledge.
  • Users highlight the consistent month-to-month business growth achieved with Marketing 360's comprehensive services and expert team.
  • Users praise the individualized approach of Marketing 360, noting significant improvements in their business performance and marketing success.
  • Users value the all-in-one solutions of Marketing 360, appreciating consistent growth and an easy-to-use platform.
  • Users find Marketing 360's team incredibly helpful, providing valuable insights and fostering significant business growth.
Cons
  • Users face billing issues with Marketing 360, finding the structure cumbersome despite attempts at improvement.
  • Users feel a lack of management check-ins, which affects their overall satisfaction with Marketing 360.
  • Users find the billing issues somewhat cumbersome, though solutions are being developed to improve the process.
  • Users experience integration difficulties with Marketing 360, finding some connections to social media platforms glitchy and laborious.
  • Users find the integration issues with Marketing 360 somewhat frustrating, though improvements are noted.

What Are Recent G2 Reviews of Marketing 360?

What Are G2 Users Discussing About Marketing 360?

TargetSpot

TargetSpot is a digital audio ad platform.

Average Rating: 4.1/5.0

Total Reviews: 21

How Do G2 Users Rate TargetSpot?

  • Quality of Support: 7.8/10 (Category avg: 8.7/10)
  • Ease of Use: 7.8/10 (Category avg: 8.5/10)

Who Is the Company Behind TargetSpot?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 57% Small, 33% Medium

What Are Recent G2 Reviews of TargetSpot?

What Are G2 Users Discussing About TargetSpot?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated