DemandTools
DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control. With DemandTools, you manage your CRM data in minutes, not months, so you always have accurate, AI-ready data enabling everyone to do their job more effectively, efficiently, and profitably. By fixing common data problems, automating data quality routines, and working within your specific processes and customizations, DemandTools gives stakeholders accurate insights and reporting, improves business efficiency, and gets you clean data faster, with less effort. DemandTools has 12 modules making it the most versatile and adaptable data quality solution for CRM. Data Quality Assessment Understand how strong or weak your data is and know where to focus remediation efforts. Module: Assess Duplicate Management Detect, eliminate, and prevent duplicate records from misleading your sales and marketing teams and causing friction in your customer journey. Modules: Dedupe, Convert, DupeBlocker, Match Data Migration Management Maintain data integrity while moving data into and out of Salesforce. Modules: Import, Export, Delete, Match Standardization, mass modification, and business insights. Apply record changes en masse and standardize data to get trustworthy insights in every report. Modules: Modify, Tune, Reassign Email Verification Verify email addresses in CRM to keep communication flowing with your customers. Module: Verify Get clean data and strengthen your business with DemandTools. Looking for more than data quality? Validity also offers Validity Engage, the trusted Enterprise AI platform for email marketing.
Average Rating: 4.5/5.0
Total Reviews: 276
How Do G2 Users Rate DemandTools?
- Quality of Support: 8.7/10 (Category avg: 8.9/10)
- Automation: 8.2/10 (Category avg: 8.7/10)
- Identification: 9.1/10 (Category avg: 8.9/10)
- Preventative Cleaning: 8.8/10 (Category avg: 8.5/10)
Who Is the Company Behind DemandTools?
- Seller: Validity Inc
- Company Website:
- Year Founded: 2018
- HQ Location: Boston, Massachusetts
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Twitter: @TrustValidity
1,151 Twitter followers -
LinkedIn® Page: www.linkedin.com
345 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Salesforce Administrator
- Top Industries: Computer Software, Information Technology and Services
- Company Size: 48% Medium, 33% Large
What Do G2 Reviewers Say About DemandTools?
AI-generated summary from verified user reviews
Pros
- Users find DemandTools to have an easy-to-use interface that allows for efficient data management and customization.
- Users value the efficient duplicate management in DemandTools, greatly simplifying finding and reconciling duplicates.
- Users appreciate the time-saving capabilities of DemandTools, streamlining data management and task execution efficiently.
- Users value the efficiency of DemandTools, streamlining data management and making processes significantly faster and easier.
- Users value the Salesforce integration of DemandTools for its ease of use and efficient data handling capabilities.
Cons
- Users find the limited functionality of DemandTools frustrating, especially regarding tagging and historical data access.
- Users find missing features in DemandTools, particularly in Dynamics support, record-level error details, and merge history.
- Users find the learning curve steep, making DemandTools initially intimidating but easier with continued use.
- Users feel the poor interface design of DemandTools detracts from its usability and overall appeal.
- Users experience slow loading times, particularly when handling large datasets, affecting workflow and efficiency.
What Are Recent G2 Reviews of DemandTools?
"The reason I don’t fear CSV files anymore."
Rating: 5.0/5.0 stars
— Vishal H.
"Efficient, Intuitive, and Time-Saving Data Migration with DemandTools"
Rating: 5.0/5.0 stars
— Wendy P.







