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Best Enterprise Customer Advocacy Software

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Customer Advocacy category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Customer Advocacy to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Customer Advocacy category.

In addition to qualifying for inclusion in the Customer Advocacy Software category, to qualify for inclusion in the Enterprise Business Customer Advocacy Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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6 Listings in Enterprise Customer Advocacy Software Available

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    G2 Score
Birdeye
By Birdeye
(3,142)4.7 out of 5
Optimized for quick response
1st Easiest To Use in Customer Advocacy software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Birdeye is the top-rated reputation, social media, and customer experience platform for local brands and multi-location businesses. Over 150,000 businesses leverage Birdeye’s AI-powered platform to ge

    Users
    • Owner
    • Marketing Manager
    Industries
    • Hospital & Health Care
    • Real Estate
    Market Segment
    • 56% Small-Business
    • 35% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Birdeye is a platform that helps businesses manage their reputation and customer experience, offering features such as review management, customer engagement, and analytics.
    • Reviewers like the platform's ability to aggregate reviews across multiple channels, its user-friendly interface, and the convenience of having all customer feedback in one place.
    • Users reported issues with the platform's pricing, occasional glitches, and difficulties in understanding and navigating the interface, especially for those who are not tech-savvy.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Birdeye Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,096
    Helpful
    1,059
    Review Management
    972
    Customer Support
    690
    Reviews
    606
    Cons
    Missing Features
    201
    Review Management
    183
    Integration Issues
    151
    Learning Curve
    136
    Limitations
    131
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Birdeye features and usability ratings that predict user satisfaction
    9.3
    Ease of Use
    Average: 9.0
    9.5
    Has the product been a good partner in doing business?
    Average: 9.1
    9.3
    Ease of Admin
    Average: 9.0
    9.1
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Birdeye
    Company Website
    Year Founded
    2012
    HQ Location
    Palo Alto, CA
    Twitter
    @BirdEye_
    5,296 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,264 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Birdeye is the top-rated reputation, social media, and customer experience platform for local brands and multi-location businesses. Over 150,000 businesses leverage Birdeye’s AI-powered platform to ge

Users
  • Owner
  • Marketing Manager
Industries
  • Hospital & Health Care
  • Real Estate
Market Segment
  • 56% Small-Business
  • 35% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Birdeye is a platform that helps businesses manage their reputation and customer experience, offering features such as review management, customer engagement, and analytics.
  • Reviewers like the platform's ability to aggregate reviews across multiple channels, its user-friendly interface, and the convenience of having all customer feedback in one place.
  • Users reported issues with the platform's pricing, occasional glitches, and difficulties in understanding and navigating the interface, especially for those who are not tech-savvy.
Birdeye Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,096
Helpful
1,059
Review Management
972
Customer Support
690
Reviews
606
Cons
Missing Features
201
Review Management
183
Integration Issues
151
Learning Curve
136
Limitations
131
Birdeye features and usability ratings that predict user satisfaction
9.3
Ease of Use
Average: 9.0
9.5
Has the product been a good partner in doing business?
Average: 9.1
9.3
Ease of Admin
Average: 9.0
9.1
Ease of Setup
Average: 8.7
Seller Details
Seller
Birdeye
Company Website
Year Founded
2012
HQ Location
Palo Alto, CA
Twitter
@BirdEye_
5,296 Twitter followers
LinkedIn® Page
www.linkedin.com
1,264 employees on LinkedIn®
ReferenceEdge
By Point of Reference
(30)4.5 out of 5
11th Easiest To Use in Customer Advocacy software
View top Consulting Services for ReferenceEdge
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ReferenceEdge is a 100% Salesforce-native application purpose-built for customer advocacy management. It centralizes customer advocate information and content (case studies, videos, logos, etc.), and

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 80% Enterprise
    • 17% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ReferenceEdge Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    11
    Ease of Use
    9
    Helpful
    7
    Customization
    5
    Centralization
    4
    Cons
    Limited Rewards System
    2
    Software Bugs
    2
    Customer Confusion
    1
    Limited Customization
    1
    Limited Functionality
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ReferenceEdge features and usability ratings that predict user satisfaction
    8.6
    Ease of Use
    Average: 9.0
    9.9
    Has the product been a good partner in doing business?
    Average: 9.1
    8.8
    Ease of Admin
    Average: 9.0
    8.2
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Point of Reference
    Year Founded
    2003
    HQ Location
    Denver, CO
    Twitter
    @PtofRef
    34 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    29 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ReferenceEdge is a 100% Salesforce-native application purpose-built for customer advocacy management. It centralizes customer advocate information and content (case studies, videos, logos, etc.), and

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 80% Enterprise
  • 17% Mid-Market
ReferenceEdge Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
11
Ease of Use
9
Helpful
7
Customization
5
Centralization
4
Cons
Limited Rewards System
2
Software Bugs
2
Customer Confusion
1
Limited Customization
1
Limited Functionality
1
ReferenceEdge features and usability ratings that predict user satisfaction
8.6
Ease of Use
Average: 9.0
9.9
Has the product been a good partner in doing business?
Average: 9.1
8.8
Ease of Admin
Average: 9.0
8.2
Ease of Setup
Average: 8.7
Seller Details
Seller
Point of Reference
Year Founded
2003
HQ Location
Denver, CO
Twitter
@PtofRef
34 Twitter followers
LinkedIn® Page
www.linkedin.com
29 employees on LinkedIn®
Read ReferenceEdge Reviews

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Buyapowa
By Buyapowa
(39)4.4 out of 5
13th Easiest To Use in Customer Advocacy software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    For more than 10 years, we’ve been designing new ways for enterprise brands such as T-Mobile, AXA, Barclaycard, Tesco, Vodafone and hundreds more to leverage rewards and acquire more of the right cust

    Users
    No information available
    Industries
    • Telecommunications
    Market Segment
    • 54% Enterprise
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Buyapowa Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    8
    Customer Support
    7
    Helpful
    6
    Referral Programs
    6
    Effective
    4
    Cons
    Missing Features
    2
    Poor Reporting
    2
    Communication Delays
    1
    Complexity
    1
    Content Management Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Buyapowa features and usability ratings that predict user satisfaction
    9.0
    Ease of Use
    Average: 9.0
    9.1
    Has the product been a good partner in doing business?
    Average: 9.1
    8.3
    Ease of Admin
    Average: 9.0
    8.3
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Buyapowa
    Year Founded
    2011
    HQ Location
    London, London
    Twitter
    @buyapowa
    2,824 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    60 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

For more than 10 years, we’ve been designing new ways for enterprise brands such as T-Mobile, AXA, Barclaycard, Tesco, Vodafone and hundreds more to leverage rewards and acquire more of the right cust

Users
No information available
Industries
  • Telecommunications
Market Segment
  • 54% Enterprise
  • 36% Mid-Market
Buyapowa Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
8
Customer Support
7
Helpful
6
Referral Programs
6
Effective
4
Cons
Missing Features
2
Poor Reporting
2
Communication Delays
1
Complexity
1
Content Management Issues
1
Buyapowa features and usability ratings that predict user satisfaction
9.0
Ease of Use
Average: 9.0
9.1
Has the product been a good partner in doing business?
Average: 9.1
8.3
Ease of Admin
Average: 9.0
8.3
Ease of Setup
Average: 8.7
Seller Details
Seller
Buyapowa
Year Founded
2011
HQ Location
London, London
Twitter
@buyapowa
2,824 Twitter followers
LinkedIn® Page
www.linkedin.com
60 employees on LinkedIn®
Read Buyapowa Reviews
Influitive
By Jigsaw Interactive
(396)4.4 out of 5
View top Consulting Services for Influitive
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more.

    Users
    • Customer Marketing Manager
    • Customer Advocacy Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 49% Mid-Market
    • 42% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Influitive Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Community Engagement
    6
    Customer Support
    6
    Ease of Use
    6
    Engagement
    6
    Gamification
    6
    Cons
    Missing Features
    4
    Communication Delays
    3
    Limited Customization
    3
    Complexity
    2
    Content Management Issues
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Influitive features and usability ratings that predict user satisfaction
    8.6
    Ease of Use
    Average: 9.0
    9.1
    Has the product been a good partner in doing business?
    Average: 9.1
    8.4
    Ease of Admin
    Average: 9.0
    7.7
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Jigsaw Interactive
    Year Founded
    2008
    HQ Location
    Alpharetta, GA
    Twitter
    @JigsawInteract
    2,065 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more.

Users
  • Customer Marketing Manager
  • Customer Advocacy Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 49% Mid-Market
  • 42% Enterprise
Influitive Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Community Engagement
6
Customer Support
6
Ease of Use
6
Engagement
6
Gamification
6
Cons
Missing Features
4
Communication Delays
3
Limited Customization
3
Complexity
2
Content Management Issues
2
Influitive features and usability ratings that predict user satisfaction
8.6
Ease of Use
Average: 9.0
9.1
Has the product been a good partner in doing business?
Average: 9.1
8.4
Ease of Admin
Average: 9.0
7.7
Ease of Setup
Average: 8.7
Seller Details
Seller
Jigsaw Interactive
Year Founded
2008
HQ Location
Alpharetta, GA
Twitter
@JigsawInteract
2,065 Twitter followers
LinkedIn® Page
www.linkedin.com
3 employees on LinkedIn®
Read Influitive Reviews
impact.com
By Impact
(1,074)4.5 out of 5
Optimized for quick response
View top Consulting Services for impact.com
Save to My Lists
DealsSpecial offer!
100% off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    impact.com/performance is the only unified partnership management platform with comprehensive tools to help you run sophisticated affiliate, influencer, and customer referral marketing programs. T

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 73% Small-Business
    • 20% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Impact is a platform designed for managing affiliate campaigns, tracking performance, and handling various types of partnerships.
    • Users like Impact's user-friendly interface, advanced analytics, customizable workflows, and its ability to streamline partnership management, making it a powerful tool for optimizing performance marketing efforts.
    • Reviewers noted that some features of Impact are complicated or unused, and new users may find a learning curve when exploring all the functionalities available.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • impact.com Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    176
    Affiliate Marketing
    88
    Helpful
    79
    Customer Support
    70
    User Interface
    66
    Cons
    Technical Issues
    54
    Payment Issues
    46
    Poor Customer Support
    35
    Complexity
    33
    Learning Curve
    33
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • impact.com features and usability ratings that predict user satisfaction
    8.3
    Ease of Use
    Average: 9.0
    8.9
    Has the product been a good partner in doing business?
    Average: 9.1
    8.4
    Ease of Admin
    Average: 9.0
    8.1
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Impact
    Company Website
    Year Founded
    2008
    HQ Location
    Santa Barbara, CA
    Twitter
    @impactdotcom
    7,854 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,945 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

impact.com/performance is the only unified partnership management platform with comprehensive tools to help you run sophisticated affiliate, influencer, and customer referral marketing programs. T

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 73% Small-Business
  • 20% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Impact is a platform designed for managing affiliate campaigns, tracking performance, and handling various types of partnerships.
  • Users like Impact's user-friendly interface, advanced analytics, customizable workflows, and its ability to streamline partnership management, making it a powerful tool for optimizing performance marketing efforts.
  • Reviewers noted that some features of Impact are complicated or unused, and new users may find a learning curve when exploring all the functionalities available.
impact.com Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
176
Affiliate Marketing
88
Helpful
79
Customer Support
70
User Interface
66
Cons
Technical Issues
54
Payment Issues
46
Poor Customer Support
35
Complexity
33
Learning Curve
33
impact.com features and usability ratings that predict user satisfaction
8.3
Ease of Use
Average: 9.0
8.9
Has the product been a good partner in doing business?
Average: 9.1
8.4
Ease of Admin
Average: 9.0
8.1
Ease of Setup
Average: 8.7
Seller Details
Seller
Impact
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@impactdotcom
7,854 Twitter followers
LinkedIn® Page
www.linkedin.com
2,945 employees on LinkedIn®
Get a quote
Base
By Base
(42)4.5 out of 5
Save to My Lists
Entry Level Price:$994.00/month
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Base is a B2B Customer Marketing & Advocacy automation platform that uses AI to enable marketers to streamline engagement, generate customer references, gain insights, capture VoC, and scale advoc

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 55% Enterprise
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Base Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    9
    Customer Support
    7
    Ease of Use
    6
    Feedback Management
    5
    Helpful
    5
    Cons
    Missing Features
    6
    Limited Customization
    4
    Not Intuitive
    4
    Not User-Friendly
    4
    Communication Delays
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Base features and usability ratings that predict user satisfaction
    8.1
    Ease of Use
    Average: 9.0
    9.0
    Has the product been a good partner in doing business?
    Average: 9.1
    8.3
    Ease of Admin
    Average: 9.0
    7.8
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Base
    Year Founded
    2018
    HQ Location
    Tel Aviv,
    Twitter
    @base_CLG
    392 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    33 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Base is a B2B Customer Marketing & Advocacy automation platform that uses AI to enable marketers to streamline engagement, generate customer references, gain insights, capture VoC, and scale advoc

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 55% Enterprise
  • 36% Mid-Market
Base Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
9
Customer Support
7
Ease of Use
6
Feedback Management
5
Helpful
5
Cons
Missing Features
6
Limited Customization
4
Not Intuitive
4
Not User-Friendly
4
Communication Delays
3
Base features and usability ratings that predict user satisfaction
8.1
Ease of Use
Average: 9.0
9.0
Has the product been a good partner in doing business?
Average: 9.1
8.3
Ease of Admin
Average: 9.0
7.8
Ease of Setup
Average: 8.7
Seller Details
Seller
Base
Year Founded
2018
HQ Location
Tel Aviv,
Twitter
@base_CLG
392 Twitter followers
LinkedIn® Page
www.linkedin.com
33 employees on LinkedIn®
Read Base Reviews
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6 Listings in Enterprise Customer Advocacy Software Available

  • Sort By:
    G2 Score