Top Free CRM Software

As a business grows, the need for a central customer relationship management (CRM) system becomes a higher priority. Startups and small businesses look to CRM software products to handle their growing lists of customer contacts and make sure invaluable leads are accounted for. However, especially for smaller small businesses, buying and implementing a CRM system can be expensive and time-consuming. We’ve made this list to help today’s small-business professionals manage their customer relationships without breaking the bank. Check out our list of free CRM systems with this in-depth analysis from real-user reviews!

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
313 CRM Products Available
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Agentforce Sales (formerly Salesforce Sales Cloud)
(25,504)4.4 out of 5
Entry Level Price:$25.00
View top Consulting Services for Agentforce Sales (formerly Salesforce Sales Cloud)
OverviewUser Satisfaction
Product Description

Accelerate revenue from pipeline to paycheck with Salesforce Sales Cloud - your complete growth platform that brings together the power of humans with agents at every step of the sales cycle. Boost pr

Users: Account Executive, Account Manager · Industries: Computer Software, Information Technology and Services · Market Segment: 46% Mid-Market, 34% Enterprise
User Sentiment

Users like the platform's flexibility, automation features, and detailed reporting, which reduce manual effort and provide real-time visibility into performance. Users reported that Salesforce Sales Cloud can be complex and overwhelming for new users, with a steep learning curve and potentially high costs for additional features and support.

User SatisfactionSeller Details
Agentforce Sales (formerly Salesforce Sales Cloud) features and usability ratings that predict user satisfaction
8.4
Has the product been a good partner in doing business?
Average: 8.9
8.5
Workflow Capability
Average: 8.5
8.8
Contact & Account Management
Average: 8.7
8.7
Opportunity & Pipeline Mgmt.
Average: 8.6
Seller Details
Seller
Salesforce
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
580,771 Twitter followers
LinkedIn® Page
www.linkedin.com
86,064 employees on LinkedIn®
HubSpot Sales Hub
(13,595)4.4 out of 5
Entry Level Price:Free
View top Consulting Services for HubSpot Sales Hub
OverviewUser Satisfaction
Product Description

Sales Hub combines sales engagement tools, AI-powered productivity features, and workflow automation into a unified platform designed to help growing teams close deals faster. Core Value Propositio

Users: Account Executive, Sales Development Representative · Industries: Computer Software, Information Technology and Services · Market Segment: 60% Small-Business, 35% Mid-Market
User Sentiment

Reviewers like the platform's user-friendly interface, its ability to automate processes, and its features for tracking deals and handling leads. Reviewers mentioned that some features are only accessible in high-tier plans, which can be costly, and the platform can sometimes be slow.

User SatisfactionSeller Details
HubSpot Sales Hub features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 8.9
8.3
Workflow Capability
Average: 8.5
8.7
Contact & Account Management
Average: 8.7
8.6
Opportunity & Pipeline Mgmt.
Average: 8.6
Seller Details
Seller
HubSpot
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@HubSpot
786,004 Twitter followers
LinkedIn® Page
www.linkedin.com
11,675 employees on LinkedIn®
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ActiveCampaign
(14,617)4.4 out of 5
Entry Level Price:Starting at $15.00
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OverviewUser Satisfaction
Product Description

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate person

Users: Owner, CEO · Industries: Marketing and Advertising, Health, Wellness and Fitness · Market Segment: 92% Small-Business, 7% Mid-Market
User SatisfactionWhat G2 Users Think
ActiveCampaign features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.9
8.0
Workflow Capability
Average: 8.5
8.2
Contact & Account Management
Average: 8.7
7.9
Opportunity & Pipeline Mgmt.
Average: 8.6
What G2 Users ThinkSeller Details
Verified User in Real Estate
UR
Extremely comprehensive customer data and email package; the easiest to set-up automations in this field; very responsive client services Read review
Verified User in Professional Training & Coaching
UP
AC can do an incredible amount - it is far more than just a newsletter tool. The support is good, responds reliably and promptly. The user... Read review
Seller Details
Seller
ActiveCampaign
Company Website
Year Founded
2003
HQ Location
Chicago, IL
Twitter
@ActiveCampaign
13,223 Twitter followers
LinkedIn® Page
www.linkedin.com
857 employees on LinkedIn®
Pipedrive
(2,972)4.3 out of 5
Entry Level Price:$24.00
View top Consulting Services for Pipedrive
OverviewUser Satisfaction
Product Description

Pipedrive is an easy-to-use sales CRM (customer relationship management) tool that empowers teams of all sizes to close more deals. With its customizable sales pipelines, real-time insights and powerf

Users: CEO, Sales Manager · Industries: Computer Software, Information Technology and Services · Market Segment: 70% Small-Business, 23% Mid-Market
User SatisfactionWhat G2 Users Think
Pipedrive features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 8.9
8.3
Workflow Capability
Average: 8.5
8.5
Contact & Account Management
Average: 8.7
8.9
Opportunity & Pipeline Mgmt.
Average: 8.6
What G2 Users ThinkSeller Details
Nick A.
NA
The software interface design is really good. That's what drew us to it in the first place. Read review
KM
The platform is cost-effective for our team and we like that we can add extra features if needed. The support team has been great and is always... Read review
Seller Details
Seller
Pipedrive
Company Website
Year Founded
2010
HQ Location
New York
Twitter
@pipedrive
14,389 Twitter followers
LinkedIn® Page
www.linkedin.com
1,061 employees on LinkedIn®
Zoho CRM
(2,893)4.1 out of 5
Entry Level Price:Free
View top Consulting Services for Zoho CRM
OverviewUser Satisfaction
Product Description

Zoho CRM is a cloud-based 360° customer relationship management tool that caters to business needs of mid-scale businesses to large-scale enterprises. Key features include contact management, sales fu

Users: Owner, CEO · Industries: Information Technology and Services, Computer Software · Market Segment: 62% Small-Business, 33% Mid-Market
User Sentiment

Users like Zoho CRM's affordability, its seamless integration with other SaaS applications, its automation features, and its ease of use, particularly its simple and intuitive user interface. Users reported issues with the cluttered interface, the steep learning curve for new users, occasional maintenance delays, and inconsistencies in customer support responsiveness.

User SatisfactionSeller Details
Zoho CRM features and usability ratings that predict user satisfaction
8.0
Has the product been a good partner in doing business?
Average: 8.9
8.1
Workflow Capability
Average: 8.5
8.5
Contact & Account Management
Average: 8.7
8.2
Opportunity & Pipeline Mgmt.
Average: 8.6
Seller Details
Seller
Zoho
Year Founded
1996
HQ Location
Austin, TX
Twitter
@Zoho
137,102 Twitter followers
LinkedIn® Page
www.linkedin.com
29,794 employees on LinkedIn®
Phone
+1 (888) 900-9646
Close
(2,016)4.7 out of 5
Entry Level Price:$9.00
3rd Easiest To Use in CRM software
View top Consulting Services for Close
OverviewUser Satisfaction
Product Description

Close is a conversation-first CRM (customer relationship management) solution built for founders and small, scaling sales teams to manage every conversation in one place — so they can move faster and

Users: CEO, Founder · Industries: Marketing and Advertising, Computer Software · Market Segment: 76% Small-Business, 20% Mid-Market
User Sentiment

Reviewers appreciate Close's user-friendly interface, AI features, and integrated communication tools, which enhance efficiency and ease of navigation. Reviewers mentioned issues with limited customization options, occasional system lags, and challenges with specific features like power dialer and lead status management.

User SatisfactionSeller Details
Close features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 8.9
8.8
Workflow Capability
Average: 8.5
9.0
Contact & Account Management
Average: 8.7
9.0
Opportunity & Pipeline Mgmt.
Average: 8.6
Seller Details
Seller
Close
Company Website
Year Founded
2013
HQ Location
111 Congress Avenue, Suite 500 Austin, Texas 78701 United States
Twitter
@Close
6,568 Twitter followers
LinkedIn® Page
www.linkedin.com
205 employees on LinkedIn®
Nutshell
(1,412)4.3 out of 5
Entry Level Price:Starting at $13.00
OverviewUser Satisfaction
Product Description

Founded in 2010, Nutshell is an all-in-one sales, marketing and engagement platform that helps B2B organizations work together to win more deals. Simple enough for any user and sophisticated enough fo

Users: CEO, Owner · Industries: Marketing and Advertising, Computer Software · Market Segment: 74% Small-Business, 17% Mid-Market
User SatisfactionWhat G2 Users Think
Nutshell features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.9
7.9
Workflow Capability
Average: 8.5
8.5
Contact & Account Management
Average: 8.7
8.3
Opportunity & Pipeline Mgmt.
Average: 8.6
What G2 Users ThinkSeller Details
AN
The value is unbeatable. We access Nutshell through part of a larger marketing platform suite form our agency. I don't actually know the typical... Read review
AN
Its user friendly, and when you approach their time about an issue. Its a solutions first upsell never mindset. Read review
Seller Details
Seller
Nutshell
Company Website
Year Founded
2009
HQ Location
Ann Arbor, Michigan
Twitter
@nutshell
2,803 Twitter followers
LinkedIn® Page
www.linkedin.com
1,218 employees on LinkedIn®
Freshsales
(1,223)4.5 out of 5
Entry Level Price:Starting at $9.00
OverviewUser Satisfaction
Product Description

Freshsales is an easy-to-use, AI-powered sales CRM software. Trusted by 65,000+ businesses worldwide, Freshsales CRM helps sales teams attract quality leads, engage in contextual conversations, grow s

Users: CEO, Business Development Manager · Industries: Information Technology and Services, Computer Software · Market Segment: 68% Small-Business, 27% Mid-Market
User SatisfactionWhat G2 Users Think
Freshsales features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.9
8.5
Workflow Capability
Average: 8.5
8.9
Contact & Account Management
Average: 8.7
8.8
Opportunity & Pipeline Mgmt.
Average: 8.6
What G2 Users ThinkSeller Details
Aommie .
A
Customer Support, Easy to use Easy API Access Less Limitation on API Read review
Carolina R.
CR
FreshSales offers excellent value for its price, making it ideal for small businesses or companies that want an effective CRM without breaking the... Read review
Seller Details
Seller
Freshworks
Year Founded
2010
HQ Location
San Mateo, CA
Twitter
@FreshworksInc
19,047 Twitter followers
LinkedIn® Page
www.linkedin.com
9,542 employees on LinkedIn®
Ownership
NASDAQ: FRSH
Copper
(1,152)4.5 out of 5
Entry Level Price:Starting at $9.00
OverviewUser Satisfaction
Product Description

Copper is the only client and project management tool that's a Recommended for Google Workspace app. Built for agencies, consultants and professional services, Copper helps you connect with leads, win

Users: CEO, Owner · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 79% Small-Business, 18% Mid-Market
User SatisfactionWhat G2 Users Think
Copper features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.9
8.4
Workflow Capability
Average: 8.5
8.9
Contact & Account Management
Average: 8.7
8.8
Opportunity & Pipeline Mgmt.
Average: 8.6
What G2 Users ThinkSeller Details
Andrew P.
AP
Integration with Google is seamless and slick. The logical structure for logging email and communication with a contact is good, and it harvests... Read review
Verified User in Marketing and Advertising
AM
It's great that it connects straight into Google Workspace, that was why I originally signed up for it in the beginning. Read review
Seller Details
Seller
Copper
Company Website
Year Founded
2012
HQ Location
San Francisco, CA
Twitter
@CopperInc
2,390 Twitter followers
LinkedIn® Page
www.linkedin.com
294 employees on LinkedIn®
monday CRM
(1,130)4.6 out of 5
Entry Level Price:$12.00
View top Consulting Services for monday CRM
OverviewUser Satisfaction
Product Description

The only AI-first CRM your team will love monday CRM is the AI-powered CRM built for speed, visibility, and simplicity — empowering revenue teams to move faster, forecast better, and never miss a d

Users: Project Manager, CEO · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 78% Small-Business, 18% Mid-Market
User SatisfactionWhat G2 Users Think
monday CRM features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.9
8.7
Workflow Capability
Average: 8.5
8.5
Contact & Account Management
Average: 8.7
8.6
Opportunity & Pipeline Mgmt.
Average: 8.6
What G2 Users ThinkSeller Details
GI
What I liked most is the visual pipeline, and the board system makes it really easy to track every deal stage without having to dig through... Read review
ST
Automation helps me create tasks and reminders when a deal stalls, and it also saves me from doing daily check-ins. Monday CRM is very... Read review
Seller Details
Seller
monday.com
Company Website
Year Founded
2012
HQ Location
Tel Aviv
Twitter
@mondaydotcom
40,886 Twitter followers
LinkedIn® Page
www.linkedin.com
3,578 employees on LinkedIn®
CRMOne
(1,045)4.8 out of 5
Entry Level Price:$18.00
OverviewUser Satisfaction
Product Description

The lack of a centralised CRM system can result in data disorganisation, ineffective communication, missed sales opportunities and limited customer insights. Many small to mid sized companies struggle

Industries: Marketing and Advertising, Financial Services · Market Segment: 32% Small-Business, 24% Enterprise
User Sentiment

Reviewers like the real-time alerts, the ability to access CRMOne from various devices, the automation of tasks, and the built-in marketing tools that allow for launching and tracking campaigns directly from the platform. Reviewers mentioned that the user interface looks different across devices, learning how to optimize automation flows takes trial and error, advanced segmentation options could be improved, and the system can slow down when too many people are using it.

User SatisfactionSeller Details
CRMOne features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 8.9
9.4
Workflow Capability
Average: 8.5
9.8
Contact & Account Management
Average: 8.7
9.5
Opportunity & Pipeline Mgmt.
Average: 8.6
Seller Details
Seller
CrmOne
Year Founded
2022
HQ Location
Menlo Park, US
Twitter
@crmone_global
10 Twitter followers
LinkedIn® Page
www.linkedin.com
27 employees on LinkedIn®
Nimble CRM
(1,110)4.5 out of 5
Entry Level Price:$24.90
12th Easiest To Use in CRM software
OverviewUser Satisfaction
Product Description

Nimble is a relationship-focused CRM for your entire team. With customizable contact records and easy-to-use Kanban-style workflows, managing client information has never been simpler. Nimble effort

Users: Owner, President · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 75% Small-Business, 16% Mid-Market
User Sentiment

Reviewers frequently mention the product's intuitive design, time-saving features, and excellent customer service, along with its ability to create workflows and monitor time in each stage, and its seamless integration with other apps. Reviewers experienced issues with the restrictive 2GB storage limit per user, occasional bugs, complex installation, and limitations on the number of contacts that can be stored without additional cost.

User SatisfactionSeller Details
Nimble CRM features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
8.0
Workflow Capability
Average: 8.5
8.9
Contact & Account Management
Average: 8.7
8.3
Opportunity & Pipeline Mgmt.
Average: 8.6
Seller Details
Seller
Nimble
Year Founded
2008
HQ Location
Santa Monica, CA
Twitter
@Nimble
16,023 Twitter followers
LinkedIn® Page
www.linkedin.com
64 employees on LinkedIn®
Insightly CRM
(932)4.2 out of 5
Entry Level Price:$29 / user, per month ...
OverviewUser Satisfaction
Product Description

Insightly is the modern, affordable CRM that teams love. It’s easy to use, simple to customize, and scales with companies as they grow, solving common pain points that legacy CRMs can't. Insightly hel

Users: Owner, CEO · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 73% Small-Business, 21% Mid-Market
User SatisfactionWhat G2 Users Think
Insightly CRM features and usability ratings that predict user satisfaction
8.5
Has the product been a good partner in doing business?
Average: 8.9
8.1
Workflow Capability
Average: 8.5
8.5
Contact & Account Management
Average: 8.7
8.3
Opportunity & Pipeline Mgmt.
Average: 8.6
What G2 Users ThinkSeller Details
CH
Insightful CRM is an excellent software for automating digital marketing operations, and it's easy to use right out of the box. Seeing our customer... Read review
Jennifer W.
JW
Has all the features a business needs like ease of use, robust reporting & customizations without the high cost that comes other well known CRMs Read review
Seller Details
Seller
Unbounce
Company Website
Year Founded
2009
HQ Location
Vancouver
Twitter
@unbounce
72,838 Twitter followers
LinkedIn® Page
www.linkedin.com
136 employees on LinkedIn®
Pipeline CRM
(949)4.4 out of 5
Entry Level Price:Starting at $25.00
OverviewUser Satisfaction
Product Description

Pipeline CRM is a sales-first CRM designed to help teams close deals faster, automate processes, and drive predictable revenue growth. Our platform eliminates time-consuming admin work with powerful a

Users: Account Manager, President · Industries: Construction, Marketing and Advertising · Market Segment: 64% Small-Business, 27% Mid-Market
User SatisfactionWhat G2 Users Think
Pipeline CRM features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
8.1
Workflow Capability
Average: 8.5
8.7
Contact & Account Management
Average: 8.7
8.7
Opportunity & Pipeline Mgmt.
Average: 8.6
What G2 Users ThinkSeller Details
JK
This platform is an optimal CRM for the growth of medium-sized companies, its tools and functions are based on helping to make sales and provide... Read review
Verified User in Management Consulting
UM
The amount of customization that PipelineDeals allows is for us as a company the most important feature. Read review
Seller Details
Seller
Pipeline CRM
Company Website
Year Founded
2006
HQ Location
Seattle, WA
Twitter
@PipelineDeals
2,869 Twitter followers
LinkedIn® Page
www.linkedin.com
29 employees on LinkedIn®
SAP Sales Cloud
(978)4.2 out of 5
View top Consulting Services for SAP Sales Cloud
OverviewUser Satisfaction
Product Description

SAP Sales Cloud is a cutting-edge sales automation platform / CRM that helps organizations make intelligent selling simple, through connection, insight, and adaptability. Leveraging SAP Sales Cloud, o

Users: Consultant, Associate Consultant · Industries: Information Technology and Services, Computer Software · Market Segment: 45% Enterprise, 35% Mid-Market
User SatisfactionWhat G2 Users Think
SAP Sales Cloud features and usability ratings that predict user satisfaction
8.5
Has the product been a good partner in doing business?
Average: 8.9
8.3
Workflow Capability
Average: 8.5
8.3
Contact & Account Management
Average: 8.7
8.2
Opportunity & Pipeline Mgmt.
Average: 8.6
What G2 Users ThinkSeller Details
Richman T.
RT
Easy alignment with business strategies, it also provides a unified CRM, great tool for predictive analytics in sales forecasts. Quiet good in... Read review
Aagam J.
AJ
Customer engagements were really easy and good. Easy to use. Plus the whole team used the solution together so it made internal visibility better.... Read review
Seller Details
Seller
SAP
Company Website
Year Founded
1972
HQ Location
Walldorf
Twitter
@SAP
297,192 Twitter followers
LinkedIn® Page
www.linkedin.com
138,451 employees on LinkedIn®