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Corporate volunteering platforms provide businesses with opportunities to build, expand, and manage their employee volunteering initiatives. Employee volunteering programs (EVP) are quickly becoming the norm, and many businesses competing for top talent are implementing volunteering programs. It’s important to note that corporate volunteering platforms manage employee volunteer initiatives via structured company policies; with corporate volunteering platforms, businesses can support personal volunteer efforts of employees, and also provide employees with support and time to volunteer during work hours. Businesses that implement corporate volunteering programs often provide their employees with annual paid time off to use at their charity of choice.
There are two main costs businesses accrue from implementing employee volunteering programs—the cost of organizing the efforts, and the cost of lost staff time while they are volunteering. Companies use corporate volunteering platforms to measure employee volunteer giving programs by tracking the number of hours volunteered, participation rates, types of volunteer services provided, employee satisfaction, and skill development. Overall, it’s been found that the benefits of a corporate volunteering program ultimately outweigh the costs.
Employees are increasingly searching for meaning in their workplace, and providing company-sponsored opportunities that empowers employees to give back to efforts they find meaningful helps attract, engage, and retain top talent.
Key Benefits of Corporate Volunteering Platforms
The benefits business can reap by implementing a corporate volunteering platform are expansive. Some of the benefits are listed below.
Positive impact on revenue — Employees who participate in corporate volunteering programs are often more engaged in their workplace, resulting in higher productivity and a reduction in turnover. Companies with corporate volunteering programs expect to experience a positive impact on the bottom line. A study by SAP found a $40 million revenue fluctuation when employee engagement rose or fell by just 1%—a small gain in employee engagement can result in a large profit margin.
Improved team collaboration — Employee volunteer programs are a great way to increase collaboration amongst colleagues. Corporate volunteer programs create exciting opportunities for employees to associate and fraternize with their colleagues in a non-work setting through volunteering efforts.
Improved employee productivity — Employee volunteer programs are a great way to increase employees’ workplace satisfaction and to develop both hard and soft skills, resulting in greater productivity.
Increased self-awareness — When employees spend some of their allotted work hours helping others, they will have the opportunity for experiential learning that is not necessarily available on the job. They might learn more about conflict management, decision-making, and leadership that they would have in their current position.
Bettered reputation — Companies with corporate volunteering programs can improve their overall brand image and enhance both customer and employee attitude. The 2015 Gallup Millennial Report found that 77% of millennials would rather donate their skills than money to organizations and efforts that matter to them. This is the same generation that has been found to value opportunities for growth and development as well as meaningful work over a focus on salary.
Positive impact on health — Corporate volunteering programs have been found to positively impact the health and well-being of the employees who participate, according to a study by UnitedHealthcare and VolunteerMatch. They found that 75% of workers in the United States that volunteer feel physically healthier and experience a positive connection to their colleagues and employers.
Positive impact on recruitment and retention — Corporate volunteering programs have a positive impact on recruiting efforts and retention rates. A meaningful workplace will ultimately attract more applicants and retain them at higher rates.
All kinds of businesses employ corporate volunteering platforms to manage their corporate volunteering and giving programs, and increase employee engagement. Corporate volunteering platforms help companies of all sizes provide employees with opportunities to volunteer for causes they are passionate about. These solutions help companies manage their corporate volunteering initiatives by providing employees with the necessary tools to volunteer their time, record volunteer hours, sign up for volunteer events, donate money, and more.
Corporate volunteering platforms include functionality that helps organizations manage volunteers and events, provide social media management and communication tools, and integrate with CRM and employee recognition tools, to name a few.
Volunteering management — Volunteer management features let companies coordinate their company-wide and regional volunteer initiatives. These features may include volunteer recruitment, registration, time tracking, skill management, database management, liability waivers, e-signature documents, and more. Employees can use these tools to browse, search, and filter volunteer opportunities by keywords, skills, and causes. These tools also provide companies with scheduling, time off policies, and approval process features.
Volunteer engagement — Corporate volunteering platform features that engage volunteers might include volunteer profiles, badges, gamification, recognition, and rewards.These tools help keep employees engaged in their volunteering initiatives by further incentivizing their participation.
Volunteer communication — Communication features help keep volunteers updated on all communication via email, text messaging, automated notifications, social media integrations, and more.
Volunteer reporting — Corporate volunteer platforms manage volunteer hours and help create and export reports for companies to track their employee volunteer program’s impact. This can help companies understand their corporate volunteering initiatives’ ROI and communicate their impact to stakeholders.
Mobile — Mobile features provide employees with mobile access to all volunteer opportunities, they also conveniently record their service hours and easily communicate via text, group messaging, and so on. This feature can help engage more employees with their company’s corporate volunteer initiatives by making them extremely easy to access.
Security — Corporate volunteering platforms provide security solutions to help companies safely implement their corporate volunteering initiatives. Features may include vetting, payment verification, and affiliation. Vetting features help companies confirm the identity of organizations they are volunteering with or donating money to. Meanwhile, affiliation features allow organizations to vet nonprofits, schools, universities, city entities, foundations, and other partners.
Donation management — Some corporate volunteering platforms provide tools that allow companies to customize their employee donation matching program. Features might include company matching and automatic payroll processing so donations can be processed by employees or managed with a company’s existing payroll software or HR system.
Strategic donations — Some corporate volunteering platforms help employees identify strategic solutions for giving. For example, if they are interested in local fundraising efforts or conservation efforts, these solutions can help them target the best nonprofit for their interests. Some corporate volunteering platforms provide employees with relief and recovery support allowing them to donate directly to organizations responding to recent disasters.