Best Audience Intelligence Platforms - Page 5
Audience intelligence platforms gather and analyze public data from online sources to help businesses gain in-depth insights into their target audiences. Marketers use the information gathered through these platforms to create customer segments, discover influencers, conduct market research, and inform decision making. By offering instantaneous and persistent access to audience insight and analysis, this type of software enables businesses to make quick, informed decisions around brand marketing, content strategies, advertising, and product development.
Like marketing analytics software and social media analytics software, audience intelligence platforms report on a brand’s audience demographics. However, audience intelligence platforms go a step further. These tools use artificial intelligence and machine learning to analyze social data and provide businesses with deeper insights into their target audience’s interests, opinions, behaviors, and affinities. Businesses that use audience intelligence platforms may also use social media monitoring software for social listening and influencer marketing.
To qualify for inclusion in the Audience Intelligence Platforms category, a product must:
Best Audience Intelligence Platforms At A Glance
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Rascasse ANALYTICS is an AI-driven consumer insights platform for brands that need to improve their understanding of consumers, competition and markets to transform customer experience and increase re
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Sirdata offers audience data enabling publishers to provide targeted and relevant advertisements to their consumers.
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Tunnl is the leading provider of AI-powered, issue- and cause-based audience intelligence for brands, agencies, and associations looking to build meaningful connections with their audiences. Only th
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