Best Enterprise App Store Optimization Software

How Many App Store Optimization Software Products Does G2 Track?

Total Products under this Category: 65

Category Stats (Oct 2026)

  • Average Rating: 4.45/5 (↑0.01 vs Sep 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Applyra (+0.99%) - Among all products in this category, Applyra recorded the largest rating increase compared to last month

Last updated: October 07, 2026

How Does G2 Rank App Store Optimization Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 2,000+ Authentic Reviews
  • 65+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for App Store Optimization Software

G2 Grid® for App Store Optimization Software plotting products by satisfaction and market presence

Highlighted products: AppTweak, Adjust, Sensor Tower, and AppFollow.

Underlying data: [Grid® JSON](https://www.g2.com/categories/app-store-optimization/grids.json?focus%5B%5D=apptweak&focus%5B%5D=adjust&focus%5B%5D=sensor-tower&focus%5B%5D=appfollow&segment=enterprise)

AppTweak

AppTweak is a leading app marketing and intelligence platform that helps app marketers increase visibility, optimize performance, and scale growth across the app stores and AI search. Trusted by thousands of apps worldwide, AppTweak provides powerful data, insights, automation, and AI to strengthen App Store Optimization (ASO), Apple Ads performance, and AI app discovery. At the core of AppTweak is Atlas AI, our proprietary deep-learning model trained on app store data since 2014. This technology, combined with unparalleled support, makes AppTweak the trusted partner for mobile leaders such as Uber, Zynga, and The North Face.

Average Rating: 4.6/5.0

Total Reviews: 205

How Do G2 Users Rate AppTweak?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.8/10)
  • Store Performance: 8.9/10 (Category avg: 8.5/10)
  • Keyword Tools: 9.2/10 (Category avg: 8.8/10)
  • Keyword Localization: 8.5/10 (Category avg: 8.3/10)

Who Is the Company Behind AppTweak?

  • Seller: AppTweak
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Brussels, Brussels Region
  • Twitter: @AppTweak
    4,438 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    132 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: ASO Manager
  • Top Industries: Computer Games, Marketing and Advertising
  • Company Size: 40% Small, 36% Medium

What Do G2 Reviewers Say About AppTweak?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of AppTweak, allowing quick learning and seamless integration with other platforms.
  • Users commend AppTweak for its ease of use, facilitating smooth workflows and effective competitor analysis.
  • Users value the comprehensive insights from AppTweak, praising its helpful team and continuous feature improvements.
  • Users appreciate the easy-to-use interface of AppTweak, enhancing workflow and providing valuable market insights effortlessly.
  • Users highlight the helpful customer support of AppTweak, enhancing their experience and addressing their needs effectively.
Cons
  • Users report data inaccuracies in AppTweak's analytics, particularly with limited impressions data causing discrepancies in reporting.
  • Users find the data insights limited, especially without a higher tier plan, impacting overall functionality and access.
  • Users are frustrated by the lack of information, particularly in onboarding and comprehensive analytics for better insights.
  • Users find the difficult learning curve due to overwhelming features and navigation challenges in AppTweak.
  • Users find the pricing of AppTweak to be expensive, especially for smaller companies with limited needs.

What Are Recent G2 Reviews of AppTweak?

What Are G2 Users Discussing About AppTweak?

Adjust

Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite for attribution, analytics, deep linking, fraud prevention, incrementality testing, audience segmentation, ad spend tracking, and AI-driven optimization through our AI Growth Copilot, Adjust gives marketers and developers the clear, reliable data they need to make smarter decisions and maximize ROI. At the core of Adjust is precise, privacy-centric attribution that helps teams understand exactly which channels and touchpoints drive value. Combined with powerful deep linking and full cross-platform journey support (including mobile web, desktop web, app, CTV, PC, console, offline, QR codes, and more), Adjust enables seamless user experiences from any channel or device to app while maintaining complete measurement visibility across the entire lifecycle. Our fraud prevention suite protects marketing budgets and ensures clean datasets by proactively preventing invalid traffic before it impacts reporting. With this measurement foundation, app businesses can confidently analyze performance, optimize spend, and scale more efficiently.

Average Rating: 4.7/5.0

Total Reviews: 731

How Do G2 Users Rate Adjust?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.8/10)
  • Store Performance: 8.0/10 (Category avg: 8.5/10)
  • Keyword Tools: 8.2/10 (Category avg: 8.8/10)
  • Keyword Localization: 7.9/10 (Category avg: 8.3/10)

Who Is the Company Behind Adjust?

  • Seller: adjust.com
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Berlin, Berlin
  • Twitter: @adjustcom
    7,389 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    474 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: UA Marketing, UA
  • Top Industries: Marketing and Advertising, Computer Games
  • Company Size: 48% Medium, 38% Small

What Do G2 Reviewers Say About Adjust?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of Adjust, highlighting its intuitive interface and seamless campaign monitoring capabilities.
  • Users commend the responsiveness and knowledge of Adjust's customer support, enhancing their overall experience significantly.
  • Users value Adjust's robust mobile attribution and fraud prevention features, enhancing transparency and ROI tracking for campaigns.
  • Users appreciate the intuitive reporting features of Adjust, enhancing their tracking and analysis of mobile marketing data.
  • Users value the strong mobile attribution tracking from Adjust, enhancing their understanding of installs and in-app events.
Cons
  • Users experience slow loading times for data refreshes, impacting their ability to react swiftly during peak hours.
  • Users often feel that the complexity of Adjust can be overwhelming, particularly for newcomers to the platform.
  • Users find Adjust to be expensive, particularly challenging for smaller companies with limited budgets.
  • Users face challenges with the dashboard complexity in Adjust, requiring additional time for customization and detailed reporting.
  • Users experience slow performance with data loading, especially during peak hours and with large datasets.

What Are Recent G2 Reviews of Adjust?

What Are G2 Users Discussing About Adjust?

Sensor Tower

Sensor Tower is a global provider of digital intelligence solutions, empowering companies to understand consumer behavior and market performance across mobile apps, digital platforms, web, and gaming ecosystems. Headquartered in San Francisco, Sensor Tower's insights are trusted by more than 2,500 enterprises worldwide.

Average Rating: 4.3/5.0

Total Reviews: 141

How Do G2 Users Rate Sensor Tower?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.8/10)
  • Store Performance: 8.3/10 (Category avg: 8.5/10)
  • Keyword Tools: 8.1/10 (Category avg: 8.8/10)
  • Keyword Localization: 7.5/10 (Category avg: 8.3/10)

Who Is the Company Behind Sensor Tower?

  • Seller: Sensor Tower
  • Company Website:
  • Year Founded: 2013
  • HQ Location: San Francisco, California
  • Twitter: @SensorTower
    204,008 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    462 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Games, Information Technology and Services
  • Company Size: 47% Medium, 31% Small

What Are Recent G2 Reviews of Sensor Tower?

What Are G2 Users Discussing About Sensor Tower?

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AppFollow

AppFollow makes it easy to understand and elevate your app’s reputation. AppFollow is an integrated service for working with app stores. It includes tools for review management and automation, organic app performance analysis, competitor research, app performance monitoring, and analysis. AppFollow makes it easy to understand and elevate your app’s reputation. We help more than 100K+ users to utilize data across the app lifecycle to build successful apps with the power of our tools: — app performance monitor; — user review engagement tools; — app growth acceleration tools; — review management automation; — a vast number of integrations with Salesforce, Zendesk, Slack, Helpshift, Tableau, and more.

Average Rating: 4.6/5.0

Total Reviews: 190

How Do G2 Users Rate AppFollow?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.8/10)
  • Store Performance: 8.3/10 (Category avg: 8.5/10)
  • Keyword Tools: 8.8/10 (Category avg: 8.8/10)
  • Keyword Localization: 8.6/10 (Category avg: 8.3/10)

Who Is the Company Behind AppFollow?

  • Seller: AppFollow
  • Year Founded: 2015
  • HQ Location: Helsinki
  • Twitter: @AppFollowIO
    2,960 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    77 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Social Media Manager
  • Top Industries: Information Technology and Services, Computer Games
  • Company Size: 65% Small, 23% Medium

What Do G2 Reviewers Say About AppFollow?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of AppFollow, benefiting from streamlined review tracking and management features.
  • Users appreciate the quick review tracking and AI features that enhance their response efficiency and analysis.
  • Users value the effective AI response capabilities of AppFollow, enhancing their app's reputation through high review management.
  • Users appreciate the centralized management of AppFollow, streamlining app store optimization and user feedback effectively.
  • Users appreciate the centralized app store optimization and feedback management in AppFollow, simplifying their experience significantly.
Cons
  • Users often face data inaccuracy with AppFollow, noting discrepancies in Google Play Console ratings reported by the AI.
  • Users feel that the pricing is a bit high, making it less accessible for smaller businesses and developers.
  • Users wish for improved multisite selection in the Reviews section for easier access to comments across platforms.
  • Users often experience inaccuracy in rating information from the AppFollow AI, leading to confusion and mistrust.
  • Users desire an improved review management feature that allows simultaneous selection of both CH Play and App Store.

What Are Recent G2 Reviews of AppFollow?

What Are G2 Users Discussing About AppFollow?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated