Account-Based Advertising Software Resources

Looking at data on the account-based advertising software category page, Demandbase, 6sense, and Terminus stand out as leading platforms for sales-focused marketing teams. These tools help align sales and marketing by targeting high-value accounts, delivering personalized ads, and providing actionable insights into buyer intent. See below for my top software list.

1. Demandbase One – is a comprehensive ABM platform that uses AI and intent data to identify, engage, and convert target accounts. It delivers precision ad targeting across multiple channels and provides analytics that connect marketing engagement directly to sales outcomes.
2. 6sense Revenue Marketing – helps sales-driven teams uncover in-market accounts, prioritize outreach, and serve targeted ads based on buyer intent signals. With predictive insights and pipeline analytics, 6sense is highly effective for aligning account targeting with revenue goals.
3. Terminus ABM Platform – offers account-based advertising, chat, and email tools in one platform. Its ad targeting capabilities help marketing teams deliver personalized campaigns while empowering sales with account insights to drive more meaningful conversations.
4. RollWorks – is designed for growing B2B companies that want to launch and scale ABM programs. It uses firmographic, technographic, and intent data to deliver account-focused ads while providing sales teams with engagement insights.
5. Madison Logic – specializes in multi-channel ABM campaigns, combining display advertising, content syndication, and intent signals. It’s especially effective for enterprise sales teams that need to engage accounts across multiple digital touchpoints.
6. Foundry ABM – delivers account-based ad targeting, web personalization, and orchestration capabilities. It helps align marketing campaigns with sales playbooks, ensuring both teams are focused on the same accounts and signals.
7. Metadata.io – automates campaign execution by running experiments across paid channels to identify the highest-performing ads for target accounts. It’s designed to maximize ROI while reducing manual campaign management.
8. Jabmo – focuses on account-based advertising for manufacturing and life sciences industries. It offers multi-channel targeting and account insights tailored for complex, global sales processes.
9. Kwanzoo – provides ABM display ads, retargeting, and engagement analytics. Its lightweight setup makes it attractive for teams that want account targeting without a heavy enterprise tool.
10. pharosIQ – is an enterprise ABM platform with advanced intent data and programmatic ad targeting. It’s well-suited for global B2B teams that require localized execution and scalable reporting.

What do you think? Based on your experiences, are there other ABM ad targeting platforms that sales-driven teams should consider? I’d love to hear what the G2 community recommends for aligning marketing campaigns with sales success.

Currently, RollWorks only fully integrated with Salesforce, not HubSpot.