Account-Based Advertising Software Resources
Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Account-Based Advertising Software
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.
Account-Based Advertising Software Articles
4 New Account-Based Marketing Software Categories on G2
If you had to guess how many years account-based marketing has been around, what would you say? Five? Ten? Fifteen?
by Emily Malis Greathouse
Account-Based Advertising Software Glossary Terms
Account-Based Advertising Software Discussions
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Question on: Metadata.io
Do I need my own separate subscription to a DSP or 3rd Party Data Providers?Data Providers
Metadata has their own data providers but does require paid subscription and integration with intent data sources like Bombora and G2.
No. These are included in Metadata.io's monthly subscription.
Comment deleted by user.
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Question on: RollWorks Account-Based Platform
What new integrations are coming for those running the Hubspot platform?Beyond the superior functionality and analytics, RollWorks has client service that is second to none. It's by far the best B2B client experience with a partner that I've ever had.
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance, engagement and sales insights (surging accounts and journey events) data back into HubSpot company records to measure ABM effectiveness and inform workflows. Here are more details: https://ecosystem.hubspot.com/marketplace/apps/marketing/abm/rollworks-205191
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Question on: Demandbase One
Is there anything I can do to help identify SMB visitors?In my experience IP resolution for SMB (especially under 50 EE's) is not that useful. Your best bet is to cookie and progressive profile via your MAS.
Account-Based Advertising Software Reports
Mid-Market Grid® Report for Account-Based Advertising
Winter 2025
G2 Report: Grid® Report
Grid® Report for Account-Based Advertising
Winter 2025
G2 Report: Grid® Report
Enterprise Grid® Report for Account-Based Advertising
Winter 2025
G2 Report: Grid® Report
Momentum Grid® Report for Account-Based Advertising
Winter 2025
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for Account-Based Advertising
Winter 2025
G2 Report: Grid® Report
Enterprise Grid® Report for Account-Based Advertising
Fall 2024
G2 Report: Grid® Report
Small-Business Grid® Report for Account-Based Advertising
Fall 2024
G2 Report: Grid® Report
Mid-Market Grid® Report for Account-Based Advertising
Fall 2024
G2 Report: Grid® Report
Grid® Report for Account-Based Advertising
Fall 2024
G2 Report: Grid® Report
Momentum Grid® Report for Account-Based Advertising
Fall 2024
G2 Report: Momentum Grid® Report