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Top Free Account-Based Advertising Software

Check out our list of free Account-Based Advertising Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Account-Based Advertising Software to ensure you get the right product.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
5 Account-Based Advertising Products Available
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Metadata.io
By Metadata
(286)4.6 out of 5
Optimized for quick response
12th Easiest To Use in Account-Based Advertising software
View top Consulting Services for Metadata.io
Save to My Lists
Entry Level Price:$1,999.97
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    B2B marketers use Metadata to drive more revenue without all the manual and repetitive work. From building audiences to running paid campaigns to optimizing everything to revenue – Metadata automates

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 67% Mid-Market
    • 20% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Metadata.io features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
    8.7
    Campaign Measurement
    Average: 8.4
    8.5
    Attribution
    Average: 7.6
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • Verified User in Computer Software
    AC
    The testing capabilities of Metadata are fantastic. You can scale campaigns quickly across multiple channels, all while testing the creative,... Read review
    Verified User in Mental Health Care
    UM
    Three things that stand out about Metadata: 1. The testing capabilities that are offered, specifically around multivariate testing 2. The data... Read review
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Metadata
    Company Website
    Year Founded
    2015
    HQ Location
    Broomfield, Colorado
    Twitter
    @metadataio
    774 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    154 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

B2B marketers use Metadata to drive more revenue without all the manual and repetitive work. From building audiences to running paid campaigns to optimizing everything to revenue – Metadata automates

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 67% Mid-Market
  • 20% Small-Business
Metadata.io features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
8.7
Campaign Measurement
Average: 8.4
8.5
Attribution
Average: 7.6
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Verified User in Computer Software
AC
The testing capabilities of Metadata are fantastic. You can scale campaigns quickly across multiple channels, all while testing the creative,... Read review
Verified User in Mental Health Care
UM
Three things that stand out about Metadata: 1. The testing capabilities that are offered, specifically around multivariate testing 2. The data... Read review
Seller Details
Seller
Metadata
Company Website
Year Founded
2015
HQ Location
Broomfield, Colorado
Twitter
@metadataio
774 Twitter followers
LinkedIn® Page
www.linkedin.com
154 employees on LinkedIn®
Paragone
By Paragone
(88)4.0 out of 5
Save to My Lists
Entry Level Price:Starting at $399.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Paragone is a performance marketing platform focusing on the ever-growing space of paid social media. Adopting and optimizing a real cross-channel advertising strategy in both B2C and B2B companies is

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 50% Mid-Market
    • 44% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Paragone features and usability ratings that predict user satisfaction
    8.0
    Has the product been a good partner in doing business?
    Average: 9.0
    8.5
    Campaign Measurement
    Average: 8.4
    7.1
    Attribution
    Average: 7.6
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • Caroline M.
    CM
    I like the simplicity of use, the pleasant interface, and the readability of the results. Read review
    Verified User in Marketing and Advertising
    UM
    It is hard to narrow it down to just one or two things because we use all of the features on a daily basis! The customization & personalization of... Read review
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Paragone
    HQ Location
    New York, NY
    Twitter
    @paragone
    136 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    20 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Paragone is a performance marketing platform focusing on the ever-growing space of paid social media. Adopting and optimizing a real cross-channel advertising strategy in both B2C and B2B companies is

Users
No information available
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 50% Mid-Market
  • 44% Small-Business
Paragone features and usability ratings that predict user satisfaction
8.0
Has the product been a good partner in doing business?
Average: 9.0
8.5
Campaign Measurement
Average: 8.4
7.1
Attribution
Average: 7.6
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Caroline M.
CM
I like the simplicity of use, the pleasant interface, and the readability of the results. Read review
Verified User in Marketing and Advertising
UM
It is hard to narrow it down to just one or two things because we use all of the features on a daily basis! The customization & personalization of... Read review
Seller Details
Seller
Paragone
HQ Location
New York, NY
Twitter
@paragone
136 Twitter followers
LinkedIn® Page
www.linkedin.com
20 employees on LinkedIn®
Learn more

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Primer (Sayprimer.com)
By Primer (Sayprimer.com)
(17)4.6 out of 5
Save to My Lists
Entry Level Price:Starting at $1,000.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Why waste money on unqualified leads from ad platforms? Primer lets B2B companies reach their highest-value prospects across all major ad channels, without cookies. With Primer’s powerful audience bui

    Users
    No information available
    Industries
    • Computer Software
    Market Segment
    • 53% Small-Business
    • 47% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Primer (Sayprimer.com) features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    5.0
    Campaign Measurement
    Average: 8.4
    5.0
    Attribution
    Average: 7.6
    8.3
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • Kairav S.
    KS
    Primer in itself is an interesting data enrichment tool. I installed it couple of years back to enrich my org's Salesforce lead data with most... Read review
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Primer (Sayprimer.com)
    Year Founded
    2019
    HQ Location
    San Francisco, US
    LinkedIn® Page
    www.linkedin.com
    33 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Why waste money on unqualified leads from ad platforms? Primer lets B2B companies reach their highest-value prospects across all major ad channels, without cookies. With Primer’s powerful audience bui

Users
No information available
Industries
  • Computer Software
Market Segment
  • 53% Small-Business
  • 47% Mid-Market
Primer (Sayprimer.com) features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
5.0
Campaign Measurement
Average: 8.4
5.0
Attribution
Average: 7.6
8.3
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Kairav S.
KS
Primer in itself is an interesting data enrichment tool. I installed it couple of years back to enrich my org's Salesforce lead data with most... Read review
Seller Details
Seller
Primer (Sayprimer.com)
Year Founded
2019
HQ Location
San Francisco, US
LinkedIn® Page
www.linkedin.com
33 employees on LinkedIn®
Learn more
Propensity
By Propensity
(23)4.8 out of 5
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Propensity is the only account-based marketing (ABM) platform built for small B2B growth teams. We make it easy to use intent data to create lists of in-market accounts and contacts, warm those conta

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 70% Small-Business
    • 26% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Propensity features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.0
    9.3
    Campaign Measurement
    Average: 8.4
    8.8
    Attribution
    Average: 7.6
    4.2
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • Cletus M.
    CM
    I use propensity to find and target usually hard to find leads for my high ticket service. What I like: - It's a fraction of the price of the big... Read review
    Verified User in Marketing and Advertising
    UM
    The Propensity team brings a powerful combination of robust project management and deep technical expertise to our collaboration. They've been... Read review
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Propensity
    Year Founded
    2017
    HQ Location
    Exeter, New Hampshire
    Twitter
    @propensitytech
    448 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    26 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Propensity is the only account-based marketing (ABM) platform built for small B2B growth teams. We make it easy to use intent data to create lists of in-market accounts and contacts, warm those conta

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 70% Small-Business
  • 26% Mid-Market
Propensity features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.0
9.3
Campaign Measurement
Average: 8.4
8.8
Attribution
Average: 7.6
4.2
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Cletus M.
CM
I use propensity to find and target usually hard to find leads for my high ticket service. What I like: - It's a fraction of the price of the big... Read review
Verified User in Marketing and Advertising
UM
The Propensity team brings a powerful combination of robust project management and deep technical expertise to our collaboration. They've been... Read review
Seller Details
Seller
Propensity
Year Founded
2017
HQ Location
Exeter, New Hampshire
Twitter
@propensitytech
448 Twitter followers
LinkedIn® Page
www.linkedin.com
26 employees on LinkedIn®
Learn more
InZynk
By InZynk
0 ratings
Save to My Lists
Entry Level Price:Starting at €249.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    InZynk is a cutting-edge digital marketing platform designed to create super targeted ads, track your accounts' digital behavior, gain valuable insights, and implement web personalization tailored to

    We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • InZynk features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    InZynk
    Year Founded
    2018
    HQ Location
    Stockholm, SE
    LinkedIn® Page
    www.linkedin.com
    13 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

InZynk is a cutting-edge digital marketing platform designed to create super targeted ads, track your accounts' digital behavior, gain valuable insights, and implement web personalization tailored to

We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
InZynk features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
InZynk
Year Founded
2018
HQ Location
Stockholm, SE
LinkedIn® Page
www.linkedin.com
13 employees on LinkedIn®
Learn more