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Zillow Premier Agent Reviews & Product Details

April H.
AH
Publisher
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Zillow Premier Agent?

My account representative was very nice. Review collected by and hosted on G2.com.

What do you dislike about Zillow Premier Agent?

They keep continuing to charge my credit card. They were only feeding me leads to a home that was sliding down a hill. I called and they are not resolving the issue. Review collected by and hosted on G2.com.

What problems is Zillow Premier Agent solving and how is that benefiting you?

Will no longer do business with Zillow Review collected by and hosted on G2.com.

Zillow Premier Agent Overview

What is Zillow Premier Agent?

Zillow is a real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help.

Zillow Premier Agent Details
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Product Description

Zillow is a real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help.


Seller Details
Seller
Zillow
Year Founded
2006
HQ Location
Seattle, WA
Twitter
@zillow
353,586 Twitter followers
LinkedIn® Page
www.linkedin.com
8,772 employees on LinkedIn®
Ownership
NASDAQ
Total Revenue (USD mm)
$3,339
Description

Join our mission to give the people power to unlock life’s next chapter. We’re looking for smart, passionate people to join our largely distributed workforce as we reimagine the real estate transaction and change the way people buy, sell, rent and finance their homes.Our homes are the heartbeat of our lives, and we believe that finding a home shouldn’t be so hard in today’s always-on world. That’s why we’re reimagining the traditional rules of real estate to make it easier than ever to move from one home to the next. Our journey began nearly 15 years ago with a handful of employees and one big idea: to make it radically easier for people to move. We began by helping people understand and track their homes’ values with the Zestimate, our proprietary algorithm, and then with advanced technology and valuable connections with real estate professionals. Today, Zillow has become a household name; “Zillow” is Googled more frequently than “real estate.” We believe that the time for a seamless and convenient real estate experience is now. This is Zillow’s next chapter.

Recent Zillow Premier Agent Reviews

Francine C.
FC
Francine C.Small-Business (50 or fewer emp.)
3.5 out of 5
"Zillow Premier Agent"
Once a potential customer calls in you get them inside your app.
VC
Veronica C.Small-Business (50 or fewer emp.)
0.0 out of 5
"Total waste of money"
The sale's person was nice and professional
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Zillow Premier Agent Review"
What I find the most helpful, or my favorite feature is the dashboard. In the dashboard I am able to see all my past sales, reviews, current leads ...
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Zillow Premier Agent Media

Zillow Premier Agent Demo - Zillow Contact Management Platform
Zillow Contact Management Platform
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52 out of 53 Total Reviews for Zillow Premier Agent

2.2 out of 5
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Zillow Premier Agent Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
This product has not yet received any positive sentiments.
Cons

Overall Review Sentiment for Zillow Premier AgentQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Francine C.
FC
Licensed Real Estate Agent - Elite Real Estate Solutions
Real Estate
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
What do you like best about Zillow Premier Agent?

Once a potential customer calls in you get them inside your app. Review collected by and hosted on G2.com.

What do you dislike about Zillow Premier Agent?

The leads are terrible. Most are not loyal to the agent they talk to, and will just call to get anyone to show a house. Zillow needs to do a better job with screening. Review collected by and hosted on G2.com.

What problems is Zillow Premier Agent solving and how is that benefiting you?

Peope looking for help can get a hold of an agent very quickly. Review collected by and hosted on G2.com.

VC
Realtor/ broker
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Zillow Premier Agent?

The sale's person was nice and professional Review collected by and hosted on G2.com.

What do you dislike about Zillow Premier Agent?

I was promised 11 to 13 leads per month per zip code. In my first month I got one lead which it wasn't good. I called Zillow to complained why I only got one lead in a month if I was promised between 11 and 13? They said my contract was only for ONE lead per month. It wasn't especified in the agreement. I asked to have it cancelled because that is not for what I signed up. They refused, so I am calling my bank to dispute the payment on basis of fraud. Review collected by and hosted on G2.com.

What problems is Zillow Premier Agent solving and how is that benefiting you?

They aren't solving any problems because they aren't giving me what I was promised. Review collected by and hosted on G2.com.

Verified User in Real Estate
UR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Zillow Premier Agent?

What I find the most helpful, or my favorite feature is the dashboard. In the dashboard I am able to see all my past sales, reviews, current leads in my pipeline as well as past messages with clients. Review collected by and hosted on G2.com.

What do you dislike about Zillow Premier Agent?

What I dislike the most about Zillow Premier Agent is the pricing and availability of new leads. Multiple times I have wanted to branch out in to a new zipcode/area, however due to the pricing I have been hesitant and eventually decided against it. Most times I am unable and also unwilling to pay the specified price in order to get leads in a zipcode, only to be at the bottom of the list of suggested agents when viewing a property. Consumers are rarely going to scroll all the way down to one of the bottom agents shown and reach out/choose them. I also had ongoing issues with leads being interested in renting a property instead of outright buying, and I/my office does not deal with rentals/leases, thus wasting my money on a lead that could not be converted into a client/deal. Review collected by and hosted on G2.com.

What problems is Zillow Premier Agent solving and how is that benefiting you?

Zillow Premier Agent is solving my problem of acquiring new leads. It shows my past sales and success, as well as it also allows me to send out a follow up congratulatory email after completing a deal with a client, and request a review/testimonial that will show on my Zillow profile for others/potential new clients to see. Review collected by and hosted on G2.com.

Shannon H.
SH
Certified Peer Counselor - Supporting Women with Drug and Alcohol Abuse Challenges
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Zillow Premier Agent?

If yall don't mind paying $$$$ for hit-or-miss leads. Sure Review collected by and hosted on G2.com.

What do you dislike about Zillow Premier Agent?

Hit or miss at $2500 a lead. A dog walker checking on a house she thought her clients might like (she brought three kids from her daycare with her) A father checking to see if his son got a good price on the house he just bought. 3 people just looking NEVER told anyone they wanted to buy. A man looking to get a tour of Puyallup NOT buying a house, just thought this was a good way to get a tour guide. Four actual buyers two deals that closed and I almost broke even. When I started complaining, they terminated my contract without discussion. Review collected by and hosted on G2.com.

What problems is Zillow Premier Agent solving and how is that benefiting you?

It solved NOTHING but I did max out several credit cards buying non-performing leads Review collected by and hosted on G2.com.

Verified User in Real Estate
UR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Zillow Premier Agent?

At first: leads were provided and visible on a dashboard. Review collected by and hosted on G2.com.

What do you dislike about Zillow Premier Agent?

* Stopped Providing Leads

* Kept Charging my card

* Did not respond to multiple requests for help

* Refused to offer credit or refund

* Took months "searching for a resolution"

* Made up bogus reasons for refusing to offer a credit or refund Review collected by and hosted on G2.com.

What problems is Zillow Premier Agent solving and how is that benefiting you?

Premier Agent was helping me find leads, but then the leads stopped, and my card kept getting charged. Review collected by and hosted on G2.com.

Verified User in Real Estate
UR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Zillow Premier Agent?

That's very difficult to say. I did get some leads but they are far from "qualified" like they say they are. Review collected by and hosted on G2.com.

What do you dislike about Zillow Premier Agent?

Where do I start?! The so called business advisors are arrogant and far from helpful. They make you sign up for a 6 mos period and convinced me to spend about $1400 a month and I was lucky to get 3 leads a month. They don't screen the leads at all. I've been given fake information from buyers on multiple occasions. Also they sell over 100% of the market to agents! How they are getting away with these tactics I don't know. Basically they sell you a percentage of the market. When I noticed that I was paying the same monthly amount but getting less I was told by Zillow it was because they sell more than 100% of the market so my share will decrease based upon the number of Realtors who sign up for the service in my area. So I purchased say 7% of the market. It could shrink to 2% or 3% as they sell more. I have been asking for a copy of my contract for about 6mos and I have yet to receive it. One of the Zillow advisors couldn't answer my questions and got upset and actually hung up on me. These people are so unprofessional. The constant turnover of employees says it all. I've had 3 or 4 different advisors in a six month period because they left the company. It's obvious they hire young people and do a bad job of training them. They all have different explanations of how the program works. And don't even think of asking for a manager. They are just as incompetent as the business advisors. Save your money! This program is a waste of your time and money! Review collected by and hosted on G2.com.

Recommendations to others considering Zillow Premier Agent:

Don't waste your money! Review collected by and hosted on G2.com.

What problems is Zillow Premier Agent solving and how is that benefiting you?

I don't feel this program has any worthwhile benefits Review collected by and hosted on G2.com.

John T.
JT
Professional Realtor
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Zillow Premier Agent?

Zillow provides adequate leads if that is what you are seeking. Review collected by and hosted on G2.com.

What do you dislike about Zillow Premier Agent?

You need to be sure you are ready and able to pay for leads that may not always pan out. Review collected by and hosted on G2.com.

What problems is Zillow Premier Agent solving and how is that benefiting you?

Premier Agent will send you leads but you better be strong in your communications to land and see the leads to the end. Some of these leads may take 6 months or more to bring to closing. Review collected by and hosted on G2.com.

Natalie A.
NA
Broker & Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Zillow Premier Agent?

The newer format for their buyer leads where they connect you live over the phone results in slightly more vetted and quality leads since you get to talk to the buyer right away. They also give you the option to be that buyer's designated agent on Zillow for at least 30 days so that the buyer doesn't get connected with other agents on Zillow right away. Review collected by and hosted on G2.com.

What do you dislike about Zillow Premier Agent?

Of course the ever-increasing cost is frustrating, but isn't that surprising with the way the real estate market has been in recent years. My biggest complaint with Zillow Premier Agent is that you have to be ready to answer calls from them in order to be connected with the lead, which is really challenging for me. I can easily respond to a text or email (like with Realtor.com), but I often can't answer a call right away. If you don't answer, they call another agent. It's mainly because of this that I recently cancelled my advertising with Zillow.

I also had issues with lead quantity. There were multiple months this past year where I received fewer leads than they had quoted me when I had signed up. I just feel like the quality overall has gone down hill over the past 7 years that I had been advertising with them. Review collected by and hosted on G2.com.

What problems is Zillow Premier Agent solving and how is that benefiting you?

I was receiving buyer leads, and I actually had very few closings with those leads over the past couple years compared to other lead generation sites. Review collected by and hosted on G2.com.

Ben B.
BB
CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Zillow Premier Agent?

There is nothing to like about Zillow as an agent. It's expensive, limiting and ineffective as a lead generation or advertising platform. Review collected by and hosted on G2.com.

What do you dislike about Zillow Premier Agent?

Zillow provides two services:

1. Free home search tools to homebuyers

2. Paid lead generation for real estate agents

The majority of the reviews online clearly are from the former group, reviewing the latter group (often excellent agents that are not affiliated with Zillow, outside of paying Zillow for those leads) or the home search tools at Zillow.com, which are decent.

The issue is, the paid lead generation (aka Zillow Premiere Agent), in our experience, is a HORRIBLE service for real estate agents like ourselves, and Zillow itself treats its paying customers (at least us and many other agents we've spoken to) terribly. So the ratings on this site are deceivingly positive, when the truth is that Zillow itself is destroying the livelihood of agents like us by not being upfront about their lead generation service.

We invested over $36,000 into Zillow lead generation and got nothing for it. Only after being locked into a contract for 6 months, did we find out that LEADS ARE NOT EXCLUSIVE. Agents, read that again. The leads you PAY FOR (in SoCal they're often $800+ per lead) are NOT exclusive to you. You have 30 days to get the lead to proactively opt-in to an exclusivity agreement with you—if they don't respond or decline the invite, they go back into the pool for other agents.

As we all know, leads are often unresponsive in the beginning, so this system is designed for failure. This allows Zillow to make money on the same lead sent to multiple paying advertisers. I don't know about you, but if I had known that upfront I NEVER would have signed up. The contract doesn't mention this anywhere, neither does the sales representative. Neither does the website training documents, or the onboarding manuals/conversations you have with your account rep. You are left to figure this hindrance out for yourself, and once you do, they refuse to let you out of your contract for any reason.

On top of this, the majority of the "leads" you get are people who think you're either a Zillow employee, or the listing agent. They very often already have agents representing them, and are just calling for info on the property, not because they're interested in hiring a buyer's agent. So you're paying hundreds of dollars to talk to waste-of-time tire kickers with absolutely no intention of ever using you.

In a response to my BBB complaint, Zillow claimed "We provide agent-ready buyer leads to local real estate agents and in that process, these leads remain exclusive to the agent we connect them with." This is objectively false on several accounts. The leads are not agent-ready, as explained above, and they're not exclusive!

In my opinion, Zillow is destroying the real estate industry through deceptive practices. It's ironic, since Zillow can attribute its success directly to the realtors from whom it originally "borrowed" the MLS listings that realtors have to pay for the privilege to post to. Now, Zillow is opening its own brokerage, literally stepping on the heads of the industry professionals they used to get to where they are in the process.

This company, in my opinion, does NOT have agents' best interests at heart, and in fact deceives them with false promises and lack of transparency relating to the severe limitations voluntarily implemented by them in their own system.

Let this be a stern warning to any other agent thinking of investing, you could easily end up like me—out almost $40k with nothing to show for it. Review collected by and hosted on G2.com.

What problems is Zillow Premier Agent solving and how is that benefiting you?

The problem we were attempting to solve was quickly generating leads to get us up and running in our new agency as fast as possible. Instead, the lack of performance wiped out our entire budget and now our business cannot advertise or market anywhere because the company budget has been completely tapped out with zero return. Review collected by and hosted on G2.com.

Joseph D.
JD
Real Estate Agent
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Zillow Premier Agent?

The promises seemed to be a game changer for my business. Unfortunately none of what I was told was true. Review collected by and hosted on G2.com.

What do you dislike about Zillow Premier Agent?

Lying about market shares. Zillow promised to deliver an estimated 10-11 per month yet the average of leads received was only 2 per month. Review collected by and hosted on G2.com.

Recommendations to others considering Zillow Premier Agent:

Be honest and truthful. Do not mislead a client regarding your services. Only delivering on 20% of your promise is horrendous. Then not being willing to offer any type of compensation further reiterates how much of a scam your operation truly is. Review collected by and hosted on G2.com.

What problems is Zillow Premier Agent solving and how is that benefiting you?

Reached out to sales executive Vincent Nasca to help understand why when I was told I would receive 10-11 leads per month I only received 2. He tried talking in circles to appease me but at the end of day the truth is this, I signed up and paid for a service which is now only producing 20% of what I was promised. They refuse to increase lead production and refused to offer any type of refund. My only options are to continue paying for an inferior service until the contract expires or pay $700 to cancel the contract. Overall Zillow premiere agency is a scam and Vincent Nasca proved that to me. Lesson learned. Review collected by and hosted on G2.com.