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TRIBE Reviews & Product Details

Verified User in Hospitality
UH
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about TRIBE?

- Easy to use platform.

- Access to a huge database of creators ready to create unique content.

- Quick responses from TRIBE team to resolve any immediate issues. Review collected by and hosted on G2.com.

What do you dislike about TRIBE?

- It can be time intensive going back and forth with creators in the messages dependent on the ask.

- There is a significant fee on each creator from the platform Review collected by and hosted on G2.com.

What problems is TRIBE solving and how is that benefiting you?

TRIBE has helped us craft engaging influencer led campaigns on social using a selection of influencers that we may have not had access to without their help. Thus helping drive our reach, engagement and visibility. Review collected by and hosted on G2.com.

TRIBE Overview

What is TRIBE?

TRIBE connects global brands with 70,000+ talented and diverse influencers to generate world-class content for TikTok, Instagram, Pinterest, Facebook and Twitter. Execute influencer strategies that rival the world’s most innovative brands with TRIBE’s powerful combination of tech + team. An end-to-end platform to source authentic creators (or import your own), run campaigns fast with tools to automate the tasks you hate, and measure your ROI with real-time, first-party metrics. PLUS an expert team to guide you every step of the way. Since launching in 2015, TRIBE has worked with 13,500+ of the world’s biggest brands and agencies, including Unilever, Disney, Loréal, Jeep, AMEX, Rimmel London, McDonald’s, Logitech and Amazon.

TRIBE Details
Discussions
TRIBE Community
Languages Supported
English
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Product Description

TRIBE is a self-serve marketplace connecting social media influencers with leading brands to create powerful 1:1 campaigns that engage audiences difficult to reach.

How do you position yourself against your competitors?

The TRIBE marketplace flips the traditional process of influencer marketing on its head by enabling creators to submit content to brands who are needing content - this saves hours of a process that would typically involve exploring hashtags and accounts with no guarantee of finding interested influencers.

Influencer content is delivered upfront, so when a brand launches a campaign, influencers produce the content from the start and brands can quickly make decisions based on influencer profiles and their content.

Finally, our technology ensures that influencer accounts are genuine users with engaged followings. We monitor accounts for activities like follower spikes, engagement velocity, and other unusual activities via our AVS algorithm.


Seller Details
Year Founded
2013
HQ Location
South Melbourne, AU
Twitter
@tribe
2,984 Twitter followers
LinkedIn® Page
www.linkedin.com
124 employees on LinkedIn®

Dwayne A.
DA
Overview Provided by:

Recent TRIBE Reviews

TH
Timothy H.Enterprise (> 1000 emp.)
4.0 out of 5
"Great streamlined and self serve platform"
The platform is self intuitive and the account management is local and quick.
Verified User
A
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"TRIBE has been a great way to source fresh content"
Using TRIBE has allowed us to source content that would otherwise require models and a crew. It's been a great way to get different perspectives an...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Brilliant company for influencer liaison"
The ease of communication with influencers and the comprehensivensss of the briefing process.
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TRIBE Media

TRIBE Demo - Create Your Brief
Create a brief to let influencers know what type of content you're looking for
TRIBE Demo - Specify Audience & Requirements
Set your budget, the range of followers you'd like from influencers, and your target audience.
TRIBE Demo - Generate An Inbox Of Pitches
Influencers submit pitches describing what they'll create for your campaign
TRIBE Demo - Learn More About Creators Who Have Submitted To Your Campaign
See pre-performance metrics for an indication of how the content they create for you might perform, along with the audience they're likely to reach.
TRIBE Demo - Chat With Creators
Our built-in chat modal allows you to chat directly with creators helping you to nail your collaboration.
TRIBE Demo - View Campaign Performance
Our metrics dashboard compiles post data giving you a clear summary of your campaign's performance.
Answer a few questions to help the TRIBE community
Have you used TRIBE before?
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Video Reviews

36 out of 37 Total Reviews for TRIBE

4.3 out of 5
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36 out of 37 Total Reviews for TRIBE
4.3 out of 5
36 out of 37 Total Reviews for TRIBE
4.3 out of 5

Overall Review Sentiment for TRIBEQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
TH
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about TRIBE?

The platform is self intuitive and the account management is local and quick. Review collected by and hosted on G2.com.

What do you dislike about TRIBE?

You get a premium service and platform however costs can be better. Review collected by and hosted on G2.com.

What problems is TRIBE solving and how is that benefiting you?

Driving awareness for my brand and creating long term partnerships Review collected by and hosted on G2.com.

AM
Digital Marketing Coordinator & Nutritionist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about TRIBE?

Great onboarding process with a lovely and attentive team that gets back to in a short time frame. We especially loved the flexibility of running a campaign, as a smaller business we're unable to comment for subscription so Tribe helps our needs and helps us achieve our influencer marketing goals with ease. Review collected by and hosted on G2.com.

What do you dislike about TRIBE?

From the two campaigns we've run this year we felt that the only downside was the same pool of influencers were applying, with little difference in options. We also found that some influencers had large followings but their interaction and reach was small. Some creators hit the brief others don't and can be frustrating with our products as we're fresh food so asking to shoot again can be hard. Review collected by and hosted on G2.com.

What problems is TRIBE solving and how is that benefiting you?

Helping us reach our to influencers and get in front of influencers at ease, saving us a lot of time and efforts Review collected by and hosted on G2.com.

Verified User in Food & Beverages
AF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about TRIBE?

Using TRIBE has allowed us to source content that would otherwise require models and a crew. It's been a great way to get different perspectives and unique content that works well for both organic and paid. Review collected by and hosted on G2.com.

What do you dislike about TRIBE?

I wish there were a way to limit submissions to only photo/video, and only allow creators who have not previously been selected to submit. Review collected by and hosted on G2.com.

What problems is TRIBE solving and how is that benefiting you?

TRIBE saves us time and money by connecting us directly with content creators, without have to find them ourselves. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about TRIBE?

I like that Tribe can save time on sourcing relevant influencers for a campaign which are interested in working with the brand.

We've previously worked with The Blogger Programme which didn't meet all our requirements when finding influencers. Review collected by and hosted on G2.com.

What do you dislike about TRIBE?

Sometimes the Influencers can be unreliable at sending content through on time or the quality of the content isn't exactly as expected so some back and forth in getting the content right is needed. There also needs to be a larger amount of influencers that are available on TikTok for beauty campaigns - I understand that TikTok is a new platform for TRIBE and this is why there hasn't been as many creators to work with. However, we find it is always the same creators applying for each campaign when it would be good to have some more diversity. Review collected by and hosted on G2.com.

What problems is TRIBE solving and how is that benefiting you?

TRIBE is helping us generate more awareness of our products through influencer marketing - it's benefitting us as we are reaching a wide audience with minimal effort. Review collected by and hosted on G2.com.

TD
Social Media & Digital Marketing Coordinator
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about TRIBE?

The process is streamlined and simple for us. Communicating with talent, renegotiating fees, payments are all made very easy for you so you can focus on getting the best results from the campaign Review collected by and hosted on G2.com.

What do you dislike about TRIBE?

Without engaging the support team/account manager the system can be slightly rigid in what you can do during brief creation and while the campaign is running. But as mentioned the support team are great, so it's not to much of an issue Review collected by and hosted on G2.com.

What problems is TRIBE solving and how is that benefiting you?

What I found most helpful was Tribe's ability to adapt campaigns to suit our needs as we went. This meant we could move budgets around to boost where needed, rework briefs etc Review collected by and hosted on G2.com.

TM
Digital Planning Executive
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about TRIBE?

I like the range of content we receive, sometimes it looks professionally shot which is perfect for some Arla brands and the talent tend to follow the brief well. Review collected by and hosted on G2.com.

What do you dislike about TRIBE?

Having to wait for talent to share a concept before we approve. I much preferred how it used to be as I don't think this brings much more value and almost adds a layer to the current process. Review collected by and hosted on G2.com.

What problems is TRIBE solving and how is that benefiting you?

Helping us generate new content with more of an authentic look. As well as it helps with our reach to a wider audience, Big Milk is a perfect example of helping us target parents. Review collected by and hosted on G2.com.

Verified User in Cosmetics
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about TRIBE?

The most helpful thing about Tribe is the option to have influencers submit their ideas before approving them for the campaign. I also love that you can decide how much budget you would like to dedicate to each campaign, which makes budgeting for campaigns much easier. Review collected by and hosted on G2.com.

What do you dislike about TRIBE?

I don't have many downsides with Tribe however I would say there could be a slight improvement with the BCA process as sometimes it can take a while for everything to be confirmed. Review collected by and hosted on G2.com.

What problems is TRIBE solving and how is that benefiting you?

Tribe is helping us to solve the amount of time it takes to source great influencers for campaigns on Instagram and Tiktok. Having access to a catalogue of influencers is so helpful for brands that may not have the time to find great talent themselves. Review collected by and hosted on G2.com.

Chantelle M.
CM
Assistant Brand Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about TRIBE?

TRIBE have been an amazing partner to work with and always looking on how we can improve our ways of working. The team are contactable, quick and collaborative to work with. I appreciate how easy they are to work with and how simple the program is to use. Review collected by and hosted on G2.com.

What do you dislike about TRIBE?

Nothing in particular. I'm very pleased with how we are heading. Review collected by and hosted on G2.com.

What problems is TRIBE solving and how is that benefiting you?

Streamlining all my work into one platform to help grow the program. But also helping build out an acquisition strategy and holding me accountable ad supporting me through the build. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about TRIBE?

The ease of communication with influencers and the comprehensivensss of the briefing process. Review collected by and hosted on G2.com.

What do you dislike about TRIBE?

The breadth of influencers available, as well as difficulty of running pro bono campaigns on the platform Review collected by and hosted on G2.com.

What problems is TRIBE solving and how is that benefiting you?

They're helping in finding influencers for us which are relevant - also helpful for running pro bono campaigns as needed at short notice. Review collected by and hosted on G2.com.

LB
Digital Media Specialist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about TRIBE?

Easily connect to hundreds of influencers Review collected by and hosted on G2.com.

What do you dislike about TRIBE?

The new process of influencers sending the proposal across is annoying & time-consuming. I get this to protect the influencer for expensive products, but as our dairy products are really cheap to buy I don't feel like it's necessary. Review collected by and hosted on G2.com.

What problems is TRIBE solving and how is that benefiting you?

Facilitating connections and licensing influencer content without having to draft contracts etc. Review collected by and hosted on G2.com.