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Planable Reviews & Product Details

SG
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Planable?

Planable makes it so much easier to work on social media posts as a team. Before a post goes live, our team can comment, approve and exchange ideas on individual posts. Compared to sending e-mails back and forth, this is a real time saver! It now even comes with a media library. Review collected by and hosted on G2.com.

What do you dislike about Planable?

We would love to have folders in the media library for a better organization of our assets. Hopefully one day we will see a direct integration with Instagram. Review collected by and hosted on G2.com.

What problems is Planable solving and how is that benefiting you?

It's a real time-saver as we can work on social media posts as a team! Gone are the days of logging in and out of every social media platform. Review collected by and hosted on G2.com.

Planable Overview

What is Planable?

Planable is a social media management tool for agencies and brands. It helps teams plan, collaborate, and approve social media content in one place, making it ideal for managing multiple clients or stakeholders. With Planable, you easily: - Handle multiple brands in dedicated workspaces - Plan content in the intuitive drag-and-drop calendar - Create and refine pieces with comments, annotations, and suggestions - Approve content in your personalized workflow: from none required to multi-approval levels - Directly publish to the major social media platforms - Engage with your community via comments - Analyze your social media performance - Quickly create reports for your stakeholders and clients Planable is where social media teams actually collaborate—not just pass feedback around. Get instant input, approvals in one click, and a dedicated space to build, discuss, and perfect content together—before it ever reaches the world. No spreadsheets, no endless email chains—just a fast, visual, and effortless way to create content as a team. Started in 2016, Planable is trusted by over 5000 marketing teams behind iconic brands such as Hyundai, Christian Louboutin, Royal Canin, KFC, and SMEG.

Planable Details
Languages Supported
English
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Product Description

Planable is where social media teams actually collaborate—not just pass feedback around. Get instant input, approvals in one click, and a dedicated space to build, discuss, and perfect content together—before it ever reaches the world. No spreadsheets, no endless email chains—just a fast, visual, and effortless way to create content as a team.

How do you position yourself against your competitors?

Planable’s aim is to offer an elegant and intuitive solution for collaboration-centric social media teams. This translates into a firm focus on team collaboration, content approval, and planning. Planable’s features are built with the purpose of streamlining social media management processes, allowing teams to focus on creating content.


Seller Details
Seller
Planable
Year Founded
2016
HQ Location
Lewes, Delaware
Twitter
@PlanableApp
2,571 Twitter followers
LinkedIn® Page
www.linkedin.com
54 employees on LinkedIn®
Description

Planable is the command centre for social media teams to work together on content. Planable is the content marketing tool for teams who want less frustration — and better collaboration. Planable brings team members, clients, and social content together in one virtual boardroom. (Not the stuffy kind.) Because great content is created by teams who are aligned.


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Planable Integrations

(6)
Integration information sourced from real user reviews.

Recent Planable Reviews

SM
Sarah M.Small-Business (50 or fewer emp.)
5.0 out of 5
"Easy to use, makes scheduling posts and planning campaigns across platforms effortless"
I can easily see, in a single calendar, all of my posts across multiple platforms. Moving posts around and planning campaigns is easy and setting p...
GB
Grace B.Small-Business (50 or fewer emp.)
5.0 out of 5
"I'm so glad I switched to Planable!"
As a small business owner, Planable has been such an stress reliever. I have tried a variety of social media scheduling software and have dealt wit...
VM
Vas M.Small-Business (50 or fewer emp.)
4.5 out of 5
"The best tool for social media scheduling and collaboration"
It feels like using Google Docs - the best compliment I can give. We can easily comment, give feedback, and schedule posts across all our social me...

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Video Reviews

810 Planable Reviews

4.6 out of 5
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810 Planable Reviews
4.6 out of 5
810 Planable Reviews
4.6 out of 5

Planable Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Cons
G2 reviews are authentic and verified.
EH
Freelance Graphic Designer
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Planable?

As a freelance graphic designer, the user interface of any software I need to use is incredibly important to me. Planable's clean dashboard design with calendar view makes it a breeze for me to see my scheduled posts week by week, schedule new ones every five days, and easily drop in my content (reels, posts and stories) all in one go.

After trying several competitor platforms I can say without hesitation that Planable is superior because it WORKS. Every other platform I tried gave me frequent, generic error messages when trying to use its most basic functions, never the case with Planable.

The customer support team have been fast and helpful in the few instances where I have contacted them, and quickly understood my problem. They also don't waste unnecessary time verifying your identity like you might expect. Review collected by and hosted on G2.com.

What do you dislike about Planable?

The inflexible pricing plans. As a freelancer I do not need the features which allow me to share scheduled posts with a team or client for feedback, or the ability to manage multiple channels/pages. I would happily forfeit those features if it meant a reduction in my monthly costs, which are quite substantial. Ideally I would only pay $10-15/month for the platform, (currently upwards of $30). Review collected by and hosted on G2.com.

What problems is Planable solving and how is that benefiting you?

Allowing me to capitalise on less busy days by scheduling layers of content months in advance, so I don't have to worry. Review collected by and hosted on G2.com.

SR
Group Program Launch Coach & Mentor
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Planable?

I love its clean, intuitive layout—it’s simple to use and easy to navigate. Creating and scheduling posts feels seamless, even if you're not super tech-savvy. With everything in one place, I spend less time organising and more time engaging meaningfully on each platform.

It’s a powerful tool for staying consistent, collaborating smoothly, and keeping your content strategy on track—without the chaos. Review collected by and hosted on G2.com.

What do you dislike about Planable?

I haven't found anything yet that I dislike that is not included in my plan. Review collected by and hosted on G2.com.

What problems is Planable solving and how is that benefiting you?

Plannable solves three key problems for me:

Disorganised content planning – I can now keep all my campaigns neatly structured in one place.

Manual scheduling chaos – No more posting one by one. Everything’s planned and automated.

Wasted time – It frees up hours each week, so I can focus on engaging with my community instead of juggling tech.

It brings calm to the content process and makes my social media feel like it’s working for me, not the other way around. Review collected by and hosted on G2.com.

CC
Marketing Manager
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Planable?

I enjoy the calendar view and being able to easily move my posts across the three main SM platforms that I use (FB, Insta, LinkedIn). I like being able to schedule a year ahead to remind myself of national dates. I enjoy the generated AI feature to help spark inspiration by suggestions ( I always make the copy my own, but it's a great starting point! ) . Lastly, and most important that sets planable apart from the other SM managing platforms is the target audience feature for FB. No other platform has this and its has boost my posts and followers organically & gradually. Review collected by and hosted on G2.com.

What do you dislike about Planable?

As much as I love planable, the cost for their basic plan increased substantially since 2023 that I can't recommend it to the small independent business who could really benefit from using this app. Review collected by and hosted on G2.com.

What problems is Planable solving and how is that benefiting you?

Planable is able to keep up with Metasuite and their new features, however, I still have to use Meta to schedule out stories. Review collected by and hosted on G2.com.

LR
Webdesignerin
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: Organic
What do you like best about Planable?

Planable makes working with my clients so much easier. I can schedule posts in advance, visualize the entire content plan, and collect feedback – all in one place. I especially appreciate the clean interface, the intuitive user experience, and the ability to leave comments on individual posts. It really streamlines collaboration and makes everything feel more professional. Review collected by and hosted on G2.com.

What do you dislike about Planable?

Some advanced features are only available in the higher-tier plans, which can be a bit limiting. Also, I’d love to see deeper integrations with Instagram, especially for scheduling Reels and Stories. Still, the benefits far outweigh these small drawbacks. Review collected by and hosted on G2.com.

What problems is Planable solving and how is that benefiting you?

Planable solves the challenge of organizing and streamlining social media content creation and client approvals. Before using it, managing feedback and post scheduling across multiple platforms and clients was time-consuming and chaotic. With Planable, everything is centralized – I can easily collaborate with clients, plan content visually, and ensure a smooth approval process. This saves me time, improves communication, and helps me deliver better results faster. Review collected by and hosted on G2.com.

RT
Founder
Graphic Design
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: Organic
What do you like best about Planable?

One of my favourite features of Planable is the "Workspaces". As an agency, I have multiple clients, and the Workspaces feature of Planable lets me create an individual Workspace for each of my clients and assign a specific person from that organisation as an Approver for the Workspace. This leads me to my next favourite feature of Planable. Planable allows you to add Clients of your Agency as Approvers in a Workspace, ensuring my clients can review and approve all content developed before publishing. Client Approvers are free users and don't increase your subscription pricing as well - A++ particularly love that! Having worked in various Marketing roles over my career and used alot of different Social Media Scheduling tools, and Planable has to be one of my absolute favourites. It's a great all-rounder with content creation, planning, scheduling and reporting (Analytics) tools. And for the price of the subscription, it really suits my business well. I'm a small Freelance Agency that wouldn't be able to justify the investment of other, more expensive tools, like Sprout Social or Brand Watch. Knowing how much in subscriptions I will be charged per workplace, also helps me with calculating pricing of my Social Media services and how much I need to incorporate in my service pricing to recoup the cost. Overall, I find the app super easy to learn and use, intuitive and just well thought out. Review collected by and hosted on G2.com.

What do you dislike about Planable?

I've got to say, there's not much I don't like about Planable. There are some areas where I think it could expand on and improve. For example, the Analytics (reporting) tool could be more expansive with more reporting for my clients. The ability to export these reports out to White Label PDF Reports, with my logo would also be amazing. But for the price, the reporting is still decent. There could be some UX improvements made as well. For example, when uploading videos to posts Planable has a pop-up saying the video was successfully uploaded. But in a recent experience, I found out that you still need to wait after the message says "Uploaded" because the video still needs time to process in the background (particularly for LinkedIn). Mind you the experience composing and creating posts is star far superior, I believe, to the experiences I've had with other tools like Hootsuite and issues like that are ones that I can easily learn from and adapt to as "minor quirks", like any system will have. Review collected by and hosted on G2.com.

What problems is Planable solving and how is that benefiting you?

Planable helps me solve the problem of having to create separate excel sheets or plans with content and images to send to my clients for review and approval, before recreating the content in another tool to schedule the content in. By having really well thought-out tools like Workspaces and Client Approvers, I'm able to plan and create content directly into my Scheduling tool where my clients can approve it directly in the app. This saves me doubling up on workload and time-saved on creating manual templates. Review collected by and hosted on G2.com.

ML
Owner
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: Organic
What do you like best about Planable?

As a solopreneur, what I enjoy the most about Planable is the client user portal and the approval process. These features make collaboration seamless, keeping everything organized in one place. My clients can easily review, provide feedback, and approve content without endless email chains or confusion. It saves me time, enhances transparency, and ensures content goes live smoothly. If you're managing multiple clients and need a structured workflow, Planable is a game-changer! Review collected by and hosted on G2.com.

What do you dislike about Planable?

Honestly, there's not much I dislike about Planable. If I had to mention something, I’d love to see a dark mode option for a more comfortable viewing experience. Also, while I understand the challenges, it would be amazing if there were a way to select trending audio for Reels directly within the platform. Review collected by and hosted on G2.com.

What problems is Planable solving and how is that benefiting you?

I had been having trouble staying with one post-scheduling software for long because it always felt like I was giving up one feature for another, but with Planable, I don't feel that way. I have tagging and collaborators, custom covers for reels, ai for captions, and an amazing approval process system. Review collected by and hosted on G2.com.

JS
Marketing Manager
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Planable?

Everything is integrated and in one place and so easy to use! This is a perfect hub for a team with many stakeholders across content planning. The fact that we can schedule/ post to social directly from the tool is already incredible! Add the fact that we are able to create channels for emails, blogs, and broadcast planning, and you have my newest obsession!

Looking forward to being able to fully get our team working in the tool to streamline our workflows and feedback! Review collected by and hosted on G2.com.

What do you dislike about Planable?

The limit of 150 posts per workspace is a bummer. In order to fully integrate our content workflow through the tool we would want to post all stories on Instagram from this tool, but since these are more frequent this capability is limited with a monthly post limit.

I also don't love that the tool auto groups certain posts (ie. email and blogs, or TikTok and Instagram) This has required me to split posts manually and utilize the valuable post quantity on posts I do not need. I would like this to be removed so any grouping would be manual rather than the system setting.

Lastly, it would be great to see paid post planning capabilities for social channels added. Review collected by and hosted on G2.com.

What problems is Planable solving and how is that benefiting you?

This has become our main hub for content planning across our key channels for the brand. This is much clearer and easier to use than the manual google sheet we were using before. Review collected by and hosted on G2.com.

TP
Chief Marketing Officer
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Planable?

In our busy bookstore, Planable has transformed our social media strategy with its intuitive, visually engaging planning interface. The collaborative calendar lets us effortlessly schedule book releases, author events, and promotional campaigns while keeping our creative team aligned. Its seamless workflow and user-friendly design have made managing our online presence both fun and efficient. Review collected by and hosted on G2.com.

What do you dislike about Planable?

Although Planable greatly enhances our content planning, we occasionally notice minor delays in real-time updates during peak scheduling periods. Additionally, while the platform is robust, we would appreciate a few more customizable features tailored to the unique needs of niche businesses like bookstores. These small issues hardly detract from its overall value and effectiveness. Review collected by and hosted on G2.com.

What problems is Planable solving and how is that benefiting you?

Planable is solving the challenge of chaotic content management by streamlining our social media workflow. In our bookstore, coordinating posts about new arrivals, author events, and special promotions used to be a juggling act. Now, with Planable’s intuitive, collaborative platform, we can easily schedule and visualize every post ahead of time, reducing miscommunication and last-minute rushes. This organized approach has significantly enhanced our online presence, allowing us to consistently engage with our community and drive more foot traffic to our store. Review collected by and hosted on G2.com.

GB
Social Media Manager
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
Rating Updated ()
What do you like best about Planable?

As a small business owner, Planable has been such an stress reliever. I have tried a variety of social media scheduling software and have dealt with channels getting disconnected, difficulty in attaching channels and flat out glitchy software. I switched to Planable about a year ago and it has been such a breath of fresh air. It's easy to use, glitch free and very well organized. Review collected by and hosted on G2.com.

What do you dislike about Planable?

I wish I could have more social media posting options with all the new social options out there like BlueSky and Substack. Review collected by and hosted on G2.com.

What problems is Planable solving and how is that benefiting you?

The previous scheduling software I was using had all kinds of glitches and errors. I was in need of new software and Planable is easy to use and no errors! Review collected by and hosted on G2.com.

JB
Agency Owner
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Planable?

Planable is incredibly easy to use and setup. The different profile views are great and the Calnder views on desktop and mobile make it super easy to plan and schedule content when you have a team of content creators. I would very highly recommend this software to any business or agency! Review collected by and hosted on G2.com.

What do you dislike about Planable?

Only thing I see is that the Analytics have been slightly inconsistent when viewing on the app and the exporting the PDF report. However, this could be due to the fact that my account is so new and I tried this feature immediately after purchasing my account. It's possible all of the profile info had not yet been fully scrapped at the time I tried pulling analytics reports. Review collected by and hosted on G2.com.

What problems is Planable solving and how is that benefiting you?

Planning and scheduling. Review collected by and hosted on G2.com.