Mavrck helps simplify the process to source and reach influencers and allows marketers to hone in on target geographies and interests. Review collected by and hosted on G2.com.
Communication within the Mavrck team could be better to ensure a more seamless onboarding experience. It felt a bit disjointed with setup on the more technical aspects, and it seemed the client-facing team didn't understand the IT aspect very well.
Feature in the platform itself seem to be a bit clunky, and incomplete in comparison to some of the competitor's platforms.
Also, the fact that Mavrck does not have a creator marketplace is big drawback. Review collected by and hosted on G2.com.
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412 Later Influence Reviews
Overall Review Sentiment for Later Influence
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I love how Later Influence keeps everything organized, making it easy to manage collaborations, track deadlines, and communicate seamlessly with brands. The intuitive interface streamlines the entire process, from discovering opportunities to analyzing campaign performance. It helps me stay on top of my partnerships without feeling overwhelmed. Review collected by and hosted on G2.com.
While Later Influence is great for organization, I feel there’s room for improvement in communication aspect. For example, implementing a better communication channel with the coordinator within the campaign page itself would be more helpful compared to having to communicate via emails. Review collected by and hosted on G2.com.
Everyone we've worked with at Later Influencer is so great! Their team is so friendly and open to feedback when there are issues with the platform. They're always quick to respond and help when we need assistance. The platform has also helped us cut down on time running influencer campaigns with their email automation tools! I feel like the platform was very easy to implement and there isn't a big learning curve when learning how to use it. It's an essential piece of our influencer program that we couldn't do without it. Review collected by and hosted on G2.com.
Later has taken steps to improve the platform's influencer side, which I and our influencer partners appreciate. I also wish more influencers were linked on the platform but they do have a great library currently. Review collected by and hosted on G2.com.
I really love the whole experience from start to finish and how involved the Later team is. From start to finish they make the process seamless and ensure the influencers get what they need in addition to us getting what we need! Later Infuence's platform is so helpful being able to track who we do and don't want to work with. Review collected by and hosted on G2.com.
There was nothing that we really dislike about Later Influence. I would say if I had to say anything, it's that there are a lot of influencers that apply for our campaign so maybe more options to filter down would be helpful! Review collected by and hosted on G2.com.
Our experience with Later Influence has been nothing short of exceptional—they’ve become an integral partner in executing seamless and impactful influencer campaigns. The Later team on our account works efficiently. They are consistently aligning campaigns with our marketing calendar to meet tight timelines.They have helped us create meaningful influencer partnerships, resulting in authentic collaborations that resonate with our target audience. The UGC content produced through their campaigns is stunning and effectively highlights our product features and benefits in a genuine and engaging way. Review collected by and hosted on G2.com.
The only negative with the program is that I wish there was a feature to download and save content by influencer name—it would make organizing assets much more efficient. Review collected by and hosted on G2.com.
The depth and attention to detail. My Later team is thorough in all regards, and goes above and beyond for accuracy, customer service, and reporting. They take the brunt of all communications with each creator and influencer, making it much easier for my team to manage client expectations. Anytime anything was late or delayed, they were quick to communicate. The dashboard in reviewing content is seamless an easy. Review collected by and hosted on G2.com.
I don't dislike anything about Later. I think an opportunity for growth is an automated notification when influencer content is uploaded into the dashboard and is ready for review. This was something Influential had that clients always liked. Live dashboards of real-time data is also very helpful :) Review collected by and hosted on G2.com.
I have been using the Later platform for over two years now and am pleased to say that it is helping me navigate influencer management better than I ever intended. Gone are the days of spreadsheets full of information, data on campaigns, and tracking numbers. Later has made everything easy, user-friendly, and accessible. I love the layout of the software and the responsiveness of our representatives. Campaign management has never been more simple. They continue to make improvements and take what their customers say to heart. Review collected by and hosted on G2.com.
The only dislike that I have so far is the number of folks that we have been able to source for campaigns. I'm going to chalk it up to our product being a bit niche as well as our budget being on the lower end. If you have a large budget to work with and are selling an easily marketable product, I doubt you will encounter this issue. Review collected by and hosted on G2.com.
What I like best about Later Influence is the exceptional team we work with and the comprehensive support they provide. We run 2-3 campaigns each month, and both the integration and implementation processes were seamless from the start. The user-friendly platform, along with their extensive influencer network, simplifies campaign management. Their white glove service, flexibility, and organized approach ensure we easily connect with the right influencers. Later Influence has been a true strategic partner, consistently demonstrating their expertise. They keep us updated at every stage, address any issues promptly, and provide valuable performance metrics, making them a partnership we truly value. Review collected by and hosted on G2.com.
While our experience with Later Influence has been overwhelmingly positive, occasional issues with influencer sourcing do arise. However, the team is always receptive to feedback and quick to make adjustments, which helps keep campaigns on track and reinforces our trust in their partnership. Review collected by and hosted on G2.com.
LATER has been an exceptionally great value to our team. From onboarding, to training, daily workflow and service hours, the LATER team has been such a great pleasure to work with. Special shout-outs to Hannah, Melissa and Brian. Hannah has shown great interest in wanting our brands to be successful always being engaged and involved. We couldn't have asked for a better account manager. Melissa has been instumental in being able to pivot when working with our brands that are very different from one another. She is heavily involved in our daily workflow. She knows how to get things done. Brian is a top notch trainer who is great at what he does allowing you to leave each training feeling empowered. They are a great powerhouse team! Super grateful to have them as partners. Can't imagine LATER without them - they have made it a pleasure to use. LATER has become a daily part of my workflow and for good reason. Review collected by and hosted on G2.com.
As with any system, the first month of onboarding is always considered a wash. It's really not a LATER issue but more of a way to figure out what will work, what doesn't work etc. Review collected by and hosted on G2.com.
I love that Later Influence sends emails with opportunities allowing for a handful of opportunities to work with companies you love! Review collected by and hosted on G2.com.
I truly don’t have anything bad to say about them! It’s been a very easy process everytime working on campaigns through them! Review collected by and hosted on G2.com.
Later influencer has completely streamlined our influencer work. I love how we can take traditional influencer partnership and flip them around (have candidates come to us and say whether or not they work with us). The platform has been versatile enough to work for multiple of our influencer programs. Whenever we have questions or new ideas, the team is always so supportive to make them work. We use it nearly everyday! Review collected by and hosted on G2.com.
Sometimes the interface is a little clunky - when working with large campaigns and many influencers, it will often crash or not load all candidates. I also would love to see more creator analytics incorporated. Review collected by and hosted on G2.com.