Wave has a clean interface that is easy to navigate and visually pleasing as well. I especially like that you are able to use one program for *multiple* businesses, in addition to personal records. This is great because you can switch between businesses with a simple click instead of having to run multiple programs or log in and out of various accounts. I have recommended this product to several friends because it's been such a great tool.

It is free, has everything you need for an entrepreneur.

First off, it's free. And you can literally use it free and not get nagged by Wave. Second, it's super easy to use. If you aren't an accounting person this is for you. It's ridiculously easy to setup and it's powerful! Third, it really makes your business look great!