The qualities I liked about this are smooth social media account management and ease of use

Sprinklr Marketing has been great for keeping track of multiple campaigns running for multiple teams. The ease of tracking campaigns requests and the tasks associated with those really is a game changer. The workflows and automations not only keep everyone on track, but also build in safeguards for compliance and finance functions. Once we got implementation close to right, we really saw a lot of benefit.

Sprinklr is good for providing insights for most social media platforms, including newer platforms. The best feature is providing KPI data including reach, impressions, engagement and video views which can be combined and sorted by any date/range which we use on a daily basis. It also allows you to schedule and manage social media posts in advance which is very helpful as the system automatically publishes for you, which makes my job easy. The representatives are approachable via email and are always willing to schedule monthly check-ins to go over the creation of reports and new tools.