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Similarweb

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1,603 reviews
  • 5 profiles
  • 16 categories
Average star rating
4.5
#1 in 2 categories
Grid® leader
Serving customers since
2007
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1101
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Similarweb Reviews

Review Filters
Profile Name
Star Rating
1101
448
39
6
9
Verified User
G
Verified User
07/01/2026
Validated Reviewer
Review source: Seller invite

Powerful Insights, Essential for Competitor Analysis

I find Similarweb quite powerful and detailed, which is crucial for my research on different websites. I appreciate that it's easily available and the Chrome plugin enhances its usability. The auto data features and the ability to make comparisons are pretty cool. I also value the SEO features that allow me to understand what drives traffic down to a granular level, whether it's for our own website or competitors. Overall, I like it a lot and it works very well.
Rebecca M.
RM
Rebecca M.
eBay Partnerships | Driving Growth Through Strategic Partner Relationships
07/01/2026
Validated Reviewer
Review source: Seller invite

Competitor Trends & Keyword Monitoring That Keep Us Ahead

Competitor trends over specific periods, along with keyword monitoring and referral traffic trends. These features have helped us stay on top of what our competition is doing and identify where the opportunities to optimise are.
Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
06/22/2026
Validated Reviewer
Verified Current User
Review source: Organic

Easy Setup and Powerful Insights for Competitor & Keyword Tracking

It helps me compare competitors, track keyword performance, and understand AI traffic. The prompt samples and other tools are useful for AEO optimisation. It’s also easy to set up and navigate, similar to GA4. And if I get stuck, the chatbot is genuinely helpful.

About

Contact

HQ Location:
New York

Social

@Similarweb

What is Similarweb?

Digital is now the most important driver of growth and profitability for just about every business. Similarweb offers a platform that provides a 360-degree view of digital landscapes, including Research Intelligence tools (benchmarking, audience analysis, and more), Market Intelligence tools (keyword analysis, marketing channel performance and more), Sales Intelligence, Shopper Intelligence, and Investor Intelligence. Trusted by leading global brands, our insights equip businesses with a digital edge, enabling them to outperform competitors and win their markets. How do you position yourself against your competitors? Similarweb stands out with its unparalleled data accuracy and granularity, offering a comprehensive 360° perspective into the digital world, spanning 1B websites, 8M apps, 210+ industries, and 190+ countries. It lets users quickly identify emerging market trends, uncover competitors’ strategies, and monitor audience behavior. Our keyword data, updated weekly from actual user searches, along with detailed breakdowns of website traffic by channel and in-depth insights within a domain, ensure unparalleled accuracy and freshness. We also provide extensive metrics on apps, landing pages, ads, conversion analysis, and segment analysis for virtually any website. No other platform matches our detailed, fresh, granular, and visually appealing data presentation level.

Details

Year Founded
2007
Ownership
NYSE: SMWB