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Similarweb

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1,554 reviews
  • 5 profiles
  • 15 categories
Average star rating
4.5
#1 in 2 categories
Grid® leader
Serving customers since
2007
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Similarweb Reviews

Review Filters
Profile Name
Star Rating
1076
425
39
6
9
MB
Maciej B.
04/20/2026
Validated Reviewer
Verified Current User
Review source: Organic

Essential SEO Tool with Real User Data and Powerful Keyword Gap Insights

SimilarWeb's Search Intelligence has become an essential part of my SEO workflow. I use it to explore billions of keywords and uncover high-traffic opportunities before competitors do. What I love most is its real user data, which gives me unbiased search volumes, click-through rates, and zero-click search insights. I regularly leverage the Keyword Gap Analyzer to identify terms rivals rank for that I'm missing. The ability to research across Google, YouTube, and Amazon in one platform is a huge time-saver. Fresh 28-day data ensures my strategy always stays current and competitive. Highly recommended!
Raul G.
RG
Raul G.
Digital Acquisition Specialist @ Virgin Atlantic
04/16/2026
Validated Reviewer
Review source: Organic

Insightful Keyword and Competition Analysis Tool with Some Subscription Drawbacks

I use Similarweb for keyword coverage in my PPC account, and it gives me really good insights into what we have, what we don't, and what we could do better. I love how it takes the guessing work out of finding targeted keywords. It also provides a really clear view into our competition, showing where they rank organically and on paid. I appreciate the competition level insights, which I don't get enough of from Google Keyword Planner and Google Insights. Similarweb gives me a clear view of where we can improve and where we're over-indexing. The initial setup was quite easy too.
Raul G.
RG
Raul G.
Digital Acquisition Specialist @ Virgin Atlantic
04/16/2026
Validated Reviewer
Review source: Organic

User-Friendly Interface with Powerful Revenue Insights

I like the easy navigation and user-friendly platform of Similarweb Sales Intelligence. It is incredibly helpful that I can get all the data I need in one place, which saves me time because I'm not looking for tools in various places. The initial setup was really easy.

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HQ Location:
New York

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@Similarweb

What is Similarweb?

Digital is now the most important driver of growth and profitability for just about every business. Similarweb offers a platform that provides a 360-degree view of digital landscapes, including Research Intelligence tools (benchmarking, audience analysis, and more), Market Intelligence tools (keyword analysis, marketing channel performance and more), Sales Intelligence, Shopper Intelligence, and Investor Intelligence. Trusted by leading global brands, our insights equip businesses with a digital edge, enabling them to outperform competitors and win their markets. How do you position yourself against your competitors? Similarweb stands out with its unparalleled data accuracy and granularity, offering a comprehensive 360° perspective into the digital world, spanning 1B websites, 8M apps, 210+ industries, and 190+ countries. It lets users quickly identify emerging market trends, uncover competitors’ strategies, and monitor audience behavior. Our keyword data, updated weekly from actual user searches, along with detailed breakdowns of website traffic by channel and in-depth insights within a domain, ensure unparalleled accuracy and freshness. We also provide extensive metrics on apps, landing pages, ads, conversion analysis, and segment analysis for virtually any website. No other platform matches our detailed, fresh, granular, and visually appealing data presentation level.

Details

Year Founded
2007
Ownership
NYSE: SMWB