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Nielsen

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102 reviews
  • 10 profiles
  • 13 categories
Average star rating
3.9
Serving customers since
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Nielsen Marketing Cloud

23 reviews

Nielsen provides analytics, planning, and insights into your marketing data as well as access to Nielsen's data.

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Nielsen Attribution (formerly Visual IQ)

19 reviews

Nielsen Attribution (formerly Visual IQ), empowers marketers to analyze consumer behavior across channels & devices and optimize performance by audience segment.

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Nielsen Ad Intel

19 reviews

Ad Intel is an ad spend monitoring service that tracks competitive ad activity across the evolving media landscape to bring you actionable, accurate cross-platform audience spend and impression data.

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Nielsen DMP

16 reviews

Nielsen Marketing Cloud and it's leading DMP empowers brands, agencies and media companies to connect more effectively with customers by combining Nielsen’s world-class audience data, media planning, marketing activation, analytics and AI-powered modeling capabilities in a fully-integrated platform.

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Nielsen Global Connect

14 reviews

Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.

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Nielsen Global Media

12 reviews

The industry’s most trusted audience measurement solution for video content across all platforms and devices. A gold standard, single-source panel provides one unduplicated set of audience metrics, improving transparency and outcomes for media buyers and sellers.

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Nielsen Marketing Mix Modeling

5 reviews

Marketing mix solutions measure the efficiency and return on investment (ROI) for every type of marketing spend on every product in every market. No two markets are the same, and our global insights into even the slightest variances can help you optimise your spending in every corner of the world.

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Arianna

2 reviews

Arianna helps our clients transform local overnight ratings data into a marketplace advantage and more efficiently meet the daily needs of Management, Research and Sales.

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Nielsen Assortment and Space Optimization (ASO)

0 reviews

Unlock growth at the shelf with a cloud-based way to position your assortment for better ROI

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Star Rating

38
52
15
2
3

Nielsen Reviews

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Profile Name
Star Rating
38
52
15
2
3
AW
Alexander W.
01/10/2018
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

DMP Power User

client services/Account management resources.
Christina G.
CG
Christina G.
Brand Trade Marketing Manager, US Retail Hair at Coty
12/13/2017
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review

Current user of Nielsen Answers On Demand service

I like that it is a web based service and you are able to access and use from wherever you are.
Kimberly V.
KV
Kimberly V.
Associate Media Director at Zenith
12/12/2017
Validated Reviewer
Review source: G2 invite
Incentivized Review

Attribution Modeling

It was really interesting to see post campaign how all the media contributed to the overall KPI delivery

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