Product Avatar Image

Nielsen

Show rating breakdown
102 reviews
  • 10 profiles
  • 13 categories
Average star rating
3.9
Serving customers since
Profile Type
Category

All Profiles

Profile Filters
Profile Type
Category
Product Avatar Image
Nielsen Marketing Cloud

23 reviews

Nielsen provides analytics, planning, and insights into your marketing data as well as access to Nielsen's data.

Product Avatar Image
Nielsen Attribution (formerly Visual IQ)

19 reviews

Nielsen Attribution (formerly Visual IQ), empowers marketers to analyze consumer behavior across channels & devices and optimize performance by audience segment.

Product Avatar Image
Nielsen Ad Intel

19 reviews

Ad Intel is an ad spend monitoring service that tracks competitive ad activity across the evolving media landscape to bring you actionable, accurate cross-platform audience spend and impression data.

Product Avatar Image
Nielsen DMP

16 reviews

Nielsen Marketing Cloud and it's leading DMP empowers brands, agencies and media companies to connect more effectively with customers by combining Nielsen’s world-class audience data, media planning, marketing activation, analytics and AI-powered modeling capabilities in a fully-integrated platform.

Product Avatar Image
Nielsen Global Connect

14 reviews

Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.

Product Avatar Image
Nielsen Global Media

12 reviews

The industry’s most trusted audience measurement solution for video content across all platforms and devices. A gold standard, single-source panel provides one unduplicated set of audience metrics, improving transparency and outcomes for media buyers and sellers.

Product Avatar Image
Nielsen Marketing Mix Modeling

5 reviews

Marketing mix solutions measure the efficiency and return on investment (ROI) for every type of marketing spend on every product in every market. No two markets are the same, and our global insights into even the slightest variances can help you optimise your spending in every corner of the world.

Product Avatar Image
Arianna

2 reviews

Arianna helps our clients transform local overnight ratings data into a marketplace advantage and more efficiently meet the daily needs of Management, Research and Sales.

Product Avatar Image
Nielsen Assortment and Space Optimization (ASO)

0 reviews

Unlock growth at the shelf with a cloud-based way to position your assortment for better ROI

Profile Name

Star Rating

38
52
15
2
3

Nielsen Reviews

Review Filters
Profile Name
Star Rating
38
52
15
2
3
Kamal C.
KC
Kamal C.
IT Purchase Associate at Fujairah National Group
08/04/2021
Validated Reviewer
Review source: G2 invite
Incentivized Review

Nielsen Marketing Cloud Review

Good supporting team. Easy to set up and build customers. The survey and reporting features are excellent.
Latosha C.
LC
Latosha C.
07/28/2021
Validated Reviewer
Review source: G2 invite
Incentivized Review

Marketing Cloud

The cloud helps enables our advertisers and podcasting partners to run audience-targeted campaigns and podcasting.Different media mixes work together to achieve specific goals that are central to our clients’ businesses
Kunal P.
KP
Kunal P.
Software Engineer 2 at Ciena
07/16/2021
Validated Reviewer
Review source: G2 invite
Incentivized Review

Single pane of glass for all the marketers out there!

1. Audience Planner - is one of the greatest feature in this toolset. It makes it different from other tools available in the industry. Duplication can easily be identified. Also, Audience Planning can no more become easier than what you will get with this tool, out of the box. 2. Data as a service (DaaS) - is also one of the graeat feature which removes the manual overhead from the client.

About

Contact

HQ Location:
New York, NY

Social

@Nielsen

Details

Ownership
NYSE:NLSN