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Nielsen

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102 reviews
  • 10 profiles
  • 13 categories
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3.9
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Nielsen Marketing Cloud

23 reviews

Nielsen provides analytics, planning, and insights into your marketing data as well as access to Nielsen's data.

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Nielsen Attribution (formerly Visual IQ)

19 reviews

Nielsen Attribution (formerly Visual IQ), empowers marketers to analyze consumer behavior across channels & devices and optimize performance by audience segment.

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Nielsen Ad Intel

19 reviews

Ad Intel is an ad spend monitoring service that tracks competitive ad activity across the evolving media landscape to bring you actionable, accurate cross-platform audience spend and impression data.

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Nielsen DMP

16 reviews

Nielsen Marketing Cloud and it's leading DMP empowers brands, agencies and media companies to connect more effectively with customers by combining Nielsen’s world-class audience data, media planning, marketing activation, analytics and AI-powered modeling capabilities in a fully-integrated platform.

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Nielsen Global Connect

14 reviews

Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.

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Nielsen Global Media

12 reviews

The industry’s most trusted audience measurement solution for video content across all platforms and devices. A gold standard, single-source panel provides one unduplicated set of audience metrics, improving transparency and outcomes for media buyers and sellers.

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Nielsen Marketing Mix Modeling

5 reviews

Marketing mix solutions measure the efficiency and return on investment (ROI) for every type of marketing spend on every product in every market. No two markets are the same, and our global insights into even the slightest variances can help you optimise your spending in every corner of the world.

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Arianna

2 reviews

Arianna helps our clients transform local overnight ratings data into a marketplace advantage and more efficiently meet the daily needs of Management, Research and Sales.

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Nielsen Assortment and Space Optimization (ASO)

0 reviews

Unlock growth at the shelf with a cloud-based way to position your assortment for better ROI

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38
52
15
2
3

Nielsen Reviews

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Profile Name
Star Rating
38
52
15
2
3
Scott S.
SS
Scott S.
System Administrator at Self Employed
09/02/2021
Validated Reviewer
Review source: Organic

The Power of Intuition!

I like the feature where all information is kept in the cloud. I like the feature where information and records are downloadable I like the part where their clouds enhance intuition into the different audience Customizing your needs and targetting your audience is one of the best features of this cloud system. It gives one the ability to take the right approach and meet the right people with the right products at the right time.
AL
Andrew L.
08/24/2021
Validated Reviewer
Review source: G2 invite
Incentivized Review

I Have Enjoyed Using Nielsen!

Nielsen captures, organizes and analyzes my advertising spend! It also offers a complete source of cross-platform advertising intelligence.
Mike P.
MP
Mike P.
Director of Research at American Urban Radio Networks
08/05/2021
Validated Reviewer
Review source: G2 invite
Incentivized Review

Nielsen

I like that Nielsen is the currency for both television and radio (audio) ratings. I also like the fact that Nielsen has quite a few divisions which provide clients with an option to access additional information and do surveys to discover additional insights.

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NYSE:NLSN