Kantar
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With Kantar Advertising Insights, make the best media decisions, deliver performance and increase sales opportunities. It is your competitive advertising intelligence platform to understand the dynamics shaping the media landscape, through meaningful data and personalised actionable insights. Access to the most comprehensive advertising intelligence in the market with a coverage of all paid media channels : TV, Print, Radio, Outdoor, Online, Mobile, Video, Social, and Search. Get a complete view from creatives (visual, format, lengths…), occurrences, impressions, and spend estimations. Kantar helps the world’s top agencies, brands, and publishers to optimize their Advertising strategy.
Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. The platform is built on a foundation of industry-leading expertise and proven methodologies, delivering results in hours, not days. It features a range of consumer insights tools including validated research solutions, simple consumer feedback surveys, syndicated reports and data packages. Our best-in-class analytics dashboards give you control of your view, so you can interpret your results effortlessly. Compare results across tests or versus our norms. The platform is built to flex with your needs, so you can tap into the right amount of support for each project, choosing from self-serve, guided self-serve and expert service options. Available in 60+ markets worldwide.
Kantar Reviews
Ben F.
Easy to Use with Great Support, But Needs More Usage Tips
Syed A.
Business Development Executive (DACH) at Freshworks | Fluent in German | 5 years of professional experience in speaking GermanSimple and reliable insights platform
Verified User in Food & Beverages
Kantar Marketplace is a great market research tool
About
What is Kantar?
Kantar is a data, insights, and consulting company that helps clients understand people and inspire growth. With a comprehensive range of research services and authoritative data, Kantar provides valuable insights that assist businesses in making informed decisions that can drive growth. They specialize in understanding how consumers think, feel, shop, share, vote, and view, across multiple countries and industries. Kantar's expertise spans various sectors, including consumer goods, media, technology, and health, making it a partner for companies seeking a deeper understanding of their markets and audiences.