--- title: Kantar Marketplace Reviews meta_title: 'Kantar Marketplace Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Kantar Marketplace works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 6 scale: '5' date_modified: '2026-07-13' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Kantar Marketplace Reviews **Vendor:** Kantar **Category:** [User Research Tools](https://www.g2.com/categories/user-research) **Average Rating:** 4.7/5.0 **Total Reviews:** 6 ## About Kantar Marketplace Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. The platform is built on a foundation of industry-leading expertise and proven methodologies, delivering results in hours, not days. It features a range of consumer insights tools including both survey and AI-based research solutions. Our best-in-class analytics dashboards give you control of your view, so you can interpret your results effortlessly. Compare results across tests or versus our norms. The platform is built to flex with your needs, so you can tap into the right amount of support for each project, choosing from self-serve, guided self-serve and expert service options. Available in 70+ markets worldwide. ## Kantar Marketplace Pros & Cons **What users like:** - Users find Kantar Marketplace to be **easy to use** , with quick setup and seamless navigation across the platform. (2 reviews) - Users value the **AI-driven analytics** in Kantar Marketplace for insightful market studies and trend analysis. (2 reviews) - Users find Kantar Marketplace to be **easy to access, use, and navigate** , enhancing their overall experience. (1 reviews) - Users value the **AI-driven analytics** in Kantar Marketplace, enhancing insights into market trends effectively. (1 reviews) - Users value the **AI-driven analytics** in Kantar Marketplace, enhancing insights into market trends and consumer behavior. (1 reviews) - Users find Kantar Marketplace provides **excellent customer support** , making it easy to use and quick to set up. (1 reviews) - Users commend the **AI-driven analytics** in Kantar Marketplace for insightful market trend analysis. (1 reviews) - Easy Setup (1 reviews) - Insights (1 reviews) - Navigation Ease (1 reviews) **What users dislike:** - Users express frustration over the **integration issues** with Kantar Marketplace, lacking essential connections to other tools. (1 reviews) - Users find the **limited features** of Kantar Marketplace especially lacking in connectivity with other tools. (1 reviews) - Users desire more **flexible pricing options** in Kantar Marketplace to better suit their diverse needs. (1 reviews) - Users find the **limited integration** of Kantar Marketplace restrictive, lacking connections with other necessary tools. (1 reviews) - Users are disappointed by the **missing features** , particularly the lack of connectivity with other tools. (1 reviews) - Users suggest that **more flexible pricing plans** for Kantar Marketplace would enhance accessibility and user satisfaction. (1 reviews) - Users feel that a **more flexible subscription cost** would enhance accessibility and improve the overall experience. (1 reviews) ## Kantar Marketplace Reviews ### 1. Simple and reliable insights platform **Rating:** 5.0/5.0 stars **Reviewed by:** Syed A. | Senior Strategic Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Kantar Marketplace?** It is a easy to use tool that you can quickly setup without any technical knowledge. And it was great with the support team support. We used it often. **What do you dislike about Kantar Marketplace?** Does not has all needed features especially connection with other tools **What problems is Kantar Marketplace solving and how is that benefiting you?** It significantly speeds up the process of gathering consumer insights, which helps us save time and enhances our decision-making process. ### 2. Easy to Use with Great Support, But Needs More Usage Tips **Rating:** 4.0/5.0 stars **Reviewed by:** Ben F. | Account Director, Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2025 **What do you like best about Kantar Marketplace?** It is easy to use, good support team very responsive **What do you dislike about Kantar Marketplace?** It would be good to have more tips about maximising its use **What problems is Kantar Marketplace solving and how is that benefiting you?** Research options for consumer insights, makes it easier to make decisions on product and marketing ### 3. Kantar Marketplace is a great market research tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** March 16, 2025 **What do you like best about Kantar Marketplace?** The AI adoption done by the team to drive analytics in the platform. It helped us specifically to analyse how the non-alcoholic beverage segment in the US is rising as compared to alcoholic beverages for a market study. **What do you dislike about Kantar Marketplace?** Didn't really dislike anything. It served our purpose well. **What problems is Kantar Marketplace solving and how is that benefiting you?** Kantar Marketplace provides easy and cheap access to consumer insights and market insights through their research done on the backend. We used it primarily for understanding the consumer behaviour in the US market regarding non-alc beverage segment. It provided us with key metrics and user personas and differentiated insights as compared to other platforms. ### 4. Insightful Market Research Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2024 **What do you like best about Kantar Marketplace?** I would say easy to acess, use and navigate accross the platfom. **What do you dislike about Kantar Marketplace?** Pricing plans - More flexible plan can be introduced by the company **What problems is Kantar Marketplace solving and how is that benefiting you?** I am a digital marketer and constanly have to keep myself up to date of market trends, so here Kantar helps me alot by sharing consumer insights and latest market trends. ### 5. Kantar Review by Praveen Tiwari **Rating:** 5.0/5.0 stars **Reviewed by:** Praveen T. | Regional Service Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Kantar Marketplace?** Quick Resolution and prompt response by the team & always supportive during any hassle. **What do you dislike about Kantar Marketplace?** No any as of now...Since it is going great in all manner & I am using this very frequently. **What problems is Kantar Marketplace solving and how is that benefiting you?** All the relevance requirement is getting delivered on time, key insights and perfect detailing of required data. ### 6. Good market research company **Rating:** 5.0/5.0 stars **Reviewed by:** Dewan M. | Area Credit Operation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 07, 2022 **What do you like best about Kantar Marketplace?** Provide good platform for products research before launched in market **What do you dislike about Kantar Marketplace?** Some times it's review is not 100% ture with its research **Recommendations to others considering Kantar Marketplace:** Best platform for review branded products **What problems is Kantar Marketplace solving and how is that benefiting you?** Apple latest I phone was reviewed by kantar and I saw the review on this platform ## Kantar Marketplace Discussions - [What is Kantar Marketplace used for?](https://www.g2.com/discussions/what-is-kantar-marketplace-used-for) - [What is next?](https://www.g2.com/discussions/kantar-marketplace-what-is-next) - 1 upvote - [View Kantar Marketplace pricing details and edition comparison](https://www.g2.com/products/kantar-marketplace/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-14+14%3A54%3A01+-0500&secure%5Bsession_id%5D=30886c4f-11ad-436c-b7e0-9f0a999c42ca&secure%5Btoken%5D=d85cbce124c42c3288752629084e7d5bd594350f8a45485c49de89b08d53c567&format=llm_user) ## Kantar Marketplace Features **User Response Methods** - Survey - Video Snippets - Video Interview - Photo Submission - Text/Notes **Survey Management** - Survey Builder - Question Types - Templates - Survey Distribution **Brand Signals** - Comparison - AI - Brand Health **Survey Design - Consumer Insights Platforms** - Multi-Use Methodologies - Industry & Locale Adaptability - Behavioral & Adaptive Logic Guidance - Self-Serve Survey Builder - AI Smart Probes **Participant Selection** - In-App - In-Store - On-Site - Recruitment Pool **Survey Customization** - Branching/Skip Logic - Branding - Multimedia Support - Multilingual Surveys **Brand Analytics** - Trend Analysis - Tracking **Audience Access - Consumer Insights Platforms** - Flexible Audience Options - Customer Data Upload - Consumer Panels **Insights** - Analytics - Collaboration - Sorting **Survey Insights** - Reporting & Analytics - BI Tools Integration - Data Exporting - Permissions **Data Collection - Consumer Insights Platforms** - Rapid Research - Quality Assurance - Mobile / Mixed Mode **Generative AI** - AI Text Summarization **Agentic AI - Survey** - Adaptive Learning - Proactive Assistance - Decision Making **Analytics - Consumer Insights Platforms** - AI-Powered Insights - Qualitative Research Support - Benchmarking & Norms **Collaboration - Consumer Insights Platforms** - Dashboards & Embedded Integrations - Embeddable Reports - Shared Workspaces ## Top Kantar Marketplace Alternatives - [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) - 4.4/5.0 (2,913 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) - 4.4/5.0 (23,192 reviews) - [User Interviews](https://www.g2.com/products/user-interviews/reviews) - 4.6/5.0 (681 reviews)